India's fastest growing chronic pain management device, the journey of Litemed and its founders
In this episode Naganand Doraswamy of Ideaspring Capital talks to Litemed founders about pain management devices and their efficacy.
00:00 - Introduction to Litemed
00:33 - What does Litemed do?
02:58 - Building a device for pain management and the science of it.
08:14 - Litemed's go-to-market strategy.
12:39 - Innovative marketing of Litemed.
15:50 - Marketing spends and getting people to buy the product.
19:23 - Using Litemed.
21:00 - Key challenges of the startup.
26:13 - Figuring out the market as you scale.
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