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Latest / B2B Sales Trends

148. Your Sales Conversation Is Outdated. The Market Already Changed w/ Tim Pfaelzer

Cyber Resilience isn't just an IT challenge anymore. It's changing how the best B2B sales teams sell. Companies are racing into AI, but Tim Pfaelzer believes many are overlooking the foundation that determines whether it succeeds. Harry sits down with Tim Pfaelzer, SVP & GM EMEA at Veeam, to explore why successful companies don't simply adapt their products. They retrain their sales teams to speak the language of business risk, executive priorities, and business outcomes. Along the way, Tim challenges one of the biggest assumptions surrounding AI and explains why "backup isn't the product…

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