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No Stadium, No Tickets, 430%

The most valuable address in European short-term rentals this month is a ski station most people couldn't place on a map.

PriceLabs has published booking data for the Tour de France 2026 route, and the spread between markets is remarkable:

→ Alpe d'Huez, hosting back-to-back summit finishes for the first time in 113 editions: booked nights up 263%, revenue per available rental up 430%

→ Bourg-d'Oisans, the valley town at the base of the climb: occupancy from 47% to 66%, rates up 69%

→ Pau, in the Pyrenees: occupancy from 18% to 42%

→ Paris, hosting the finale as usual: booked nights up just…

The skinny

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