The rise of event marketing technology
In this episode:
Why do events still matter?
How offline marketing and events should be measured and attributed like their digital campaign brethren
Determining KPIs for event channels
Choosing the right technology for your marketing stack
Free Download: The Complete Guide to Revenue Event Marketing
As a leading SaaS marketing executive, Alexandra has built and led multiple software startups from seed through Series B funding, while tripling revenue year-over-year. In her first year as chief marketing officer for Event Farm, she designed, built, and quickly executed high-performing demand and…
The skinny
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