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#242 Amazon in 2026: What Sellers Must Do to Stay Competitive with Pietro Mappers
Amazon is still one of the most powerful sales channels in e-commerce, but it isn’t enough to build a business on its own.
Sellers can’t rely on Amazon-only tactics and expect the same results they could get a few years ago. In this episode of High Voltage Business Builders, Neil sits down with Pietro to talk about what building an e-commerce business actually looks like in 2026.
They break down why Amazon is more competitive than ever, why outside-the-platform marketing is becoming more important, and how sellers can create leverage through better images, smarter PPC, AI tools, and stronger…
The skinny
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