7. True Rights - Protecting Talent in the Age of AI: Rights, Likeness & GenAI with Ben Woollams
In this episode, Ben, founder and CEO of True Rights, reveals how his platform is pioneering digital rights management in the AI era, focusing on protecting talent’s likeness, IP, and digital identity. As generative AI tools become increasingly capable of replicating real people, down to scars, voices, and mannerisms, Ben explains how this technology is being used (and misused) by brands and creators alike.
He shares insights into building ethical frameworks for licensing digital twins, developing partnerships with GenAI platforms, and embedding rights directly into media through True Rights’…
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