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Better Brand Health by Jenni Romaniuk - Book Summary
“Mental Availability Matters More Than Brand Love”
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Title: Better Brand Health
Author: Jenni Romaniuk
Category: Sales, Branding & Marketing, Business Strategy, Career Growth, Leadership & Team Building
What if everything you thought about brand loyalty was wrong? Sam and Sophie unpack Jenni Romaniuk's data-driven case that brand health isn't about love or differentiation—it's about being the brand that pops into your head first when you need to…
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