Latest / Real Estate Insiders Unfiltered
NAR's Marketing Chief Reveals the New Strategy for Agents
After years of turbulence, lawsuits, and industry shakeups, the National Association of REALTORS is making a bold marketing reset.
In this episode, James and Keith sit down with Bennett Richardson, Chief Marketing & Communications Officer at NAR, to unpack the strategy behind the new "More Than Opening Doors" campaign and what it signals about the future of the REALTOR brand.
From rebuilding trust and breaking out of a bunker mentality to leveraging AI-driven media targeting and first-time homebuyer insights, Bennett pulls back the curtain on how NAR is redefining its voice. This is a candid…
The skinny
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