Getting More People on the Bus

The Purposeful Strategist · Sep 17, 2026

In this episode of The Purposeful Strategist, Belden Menkus speaks with Janette Bell, Managing Director of First Bus, the bus division of FirstGroup Plc and one of the largest bus operators in Britain, running around a fifth of all bus services outside London across a fleet of more than six thousand vehicles. Janette has a simple, steadfast purpose since she entered the role in 2020: “to get more people on the bus!”

In their conversation, they discuss:

· The myriad social, economic, and environmental benefits of increased bus coverage and ridership.

· How their steadfast focus on the local…