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Why Traditional Advertising Metrics Are Failing You—And What to Do About It | UNCAGED With Jordan Bratter

Jordan Bratter is the Founder and Lead Marketing Architect at JSB Media where he is working to help brands navigate the fragmented marketing landscape. As a blender of Data and Creativity, Jordan is always investigating emerging behaviors in marketing while generating deep cross-platform audience engagements to develop business and marketing strategies that help clients achieve growth.

Before starting JSB Media, Jordan charted his path at several digital marketing and media agencies. Those prior experiences informed his love for the profession and ultimately inspired him to launch his…

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