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Invest in Agents, Not Just Tools | Real Estate News
Derek Carlson of Realty ONE Group flips the script on agent support, proving it’s not a cost—it’s a revenue engine. He blasts the “sink or swim” model, showing that agents who get solid backing earn more, stay longer, and drive bigger results for everyone. His three game-changers? Build a magnetic personal brand that reflects your expertise, cultivate an endless referral network by giving value first, and master value-based marketing—educating your audience through powerful video content. When agents thrive, the whole brokerage wins. Listen in comfort:Get a discount on a Soli Pillow…
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