Ep 1: Inspiring Riders in a Modern Bike Market

Spokes & Strategy: Marketing the Bicycle · Nov 2, 2025 · 30m

In the debut episode of Spokes & Strategy, Brandon Morphew and Chris Mehlman kick things off with an honest conversation about the state of the bicycle industry — what’s working, what’s stuck, and where innovation really begins. From the shop floor to modern marketing, they explore how bikes themselves haven’t changed much, but the way we sell and talk about them has to. Chris shares insights from both his racing and marketing background, touching on how inspiration and storytelling can turn browsers into riders. Together, they unpack why understanding the value of today’s bikes — and the…