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Popcorn Buckets Are Making Theaters Rich | Dayton News

Movie theaters are cashing in on collectible popcorn buckets—some selling for up to $70—turning humble plastic containers into major revenue drivers. AMC expects $100 million from bucket sales alone this year, while Cinemark’s merchandise revenue jumped 40% thanks to these items. A $10 popcorn costs theaters less than $2 to make, but the collectible buckets push the markup to a jaw-dropping 3,400%. Giant designs like the 22-inch Trojan horse for “The Odyssey” are turning into collector’s items, fetching even more on eBay. While not the main draw, these buckets are proving vital for theaters…

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