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How Figma Won the Design Wars
Figma’s ascent to a forty-six billion dollar valuation wasn’t just about product-led growth. It was about rewriting the rules of enterprise software sales. Lucas and Luna break down how Figma bypassed traditional procurement, empowered design teams to become internal champions, and turned collaboration into a network effect that competitors couldn’t replicate. We explore the specific strategic decisions that allowed Figma to dominate a market previously held by legacy incumbents.
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The skinny
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