The Truth About Focus Groups and the Leverage They Give Our Clients
“I'm getting old,” Dirk Derrick says with a chuckle. “But before I drop off this earth, I want the database of information that prevents people from being drug out by the insurance industry. I want the ace of spades.”
Dirk believes the ace of spades is jury focus groups. He believes this, because Derrick Law Firm has conducted 400 juries since 2019 and doesn't plan to stop anytime soon. “Right now, we've got people signed up in every county in the state, so we’re gonna take it statewide so that we also have cases on almost every county in the state,” he tells Pearl Carey, on the firm’s…
The skinny
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