Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How The Decoy Effect Tricks Your Brain Into Buying
We dissect the decoy effect, a pricing strategy where adding a third, less attractive option shifts your preference toward the target item. Using examples from movie theater concessions and software subscriptions, we show how brands engineer choice architecture to make their preferred product look like the obvious winner. You will learn why you never buy the smallest popcorn when the medium is only slightly more expensive.
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The skinny
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