The Power and Pitfalls of Commercial Insights
This week our own Josh Baez, Marketing Engagement Manager at Heinz Marketing joins us in an episode called, "The Power and Pitfalls of Commercial Insights"
We talk about (among other things):
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The importance of research and commercial insights in the market today and some best practices and related pitfalls
What goes into creating good research (valid research that can stand up)
Statistical significance
Creation of content
Promotion of content
When you get it done, what do you do with it to get the most out of it and to have the best impact on your business
Context
Curiosity
Read…
The skinny
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