Latest / Keys To The Shop : Equipping Coffee Shop Leaders
Sustainability Series #4 : Consumer
Consumers. What we assume to be the end of the value chain in coffee, may in fact be the the beginning. In reality, as we will learn today, coffee is more a circle than a straight line, and in many ways it begins and ends with the consumer.
How we serve, market to, and communicate with the consumer, literally shapes the industry through curating the demand that we then supply.
The question for all of us who have influence in creating the expectations, and therefore the demands and behaviors of consumers, is, how do we build guide them to options and habits that create long term…
The skinny
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