Latest / 6 Ps in AI Pods (AI6P) / 🗣️ AISW #123: Jenn McRae, Canada-based writer and strategist
Transcript
- 0:00SPEAKER_00: Hi everyone.
- 0:00SPEAKER_00: This is Karen Smiley.
- 0:02SPEAKER_00: Welcome to 6P's in AI Pods.
- 0:07SPEAKER_00: This post is part of our AI 6P interview series on AI software and wetware.
- 0:13SPEAKER_00: Our guests share their experiences with using AI and how they feel
- 0:17SPEAKER_01: about AI using their data and content.
- 0:21SPEAKER_00: I'm delighted to welcome Jennifer McRae from Canada as my guest today on AI software
- 0:26SPEAKER_00: and wetware.
- 0:27SPEAKER_00: Jen, thank you so much for joining me on this interview.
- 0:29SPEAKER_00: Please tell us about yourself, who you are, and what you do.
- 0:32SPEAKER_01: Yeah, Karen, thank you so much for having me.
- 0:34SPEAKER_01: I've really admired your work since we connected, so it's really cool to be doing this.
- 0:39SPEAKER_01: Thank you very much.
- 0:41SPEAKER_01: So yeah,
- 0:42SPEAKER_01: I'm a writer and independent strategist,
- 0:45SPEAKER_01: and I've spent the last 20 years working at the intersection of the future of work
- 0:49SPEAKER_01: and learning, broadly speaking.
- 0:51SPEAKER_01: I publish a subset called Fuck I Love You' and we'll call it Philly
- 0:56SPEAKER_01: from this point forward in the interview.
- 0:58SPEAKER_01: On that subject I write broadly speaking about cultural transformation or
- 1:02SPEAKER_01: as I often talk about it is radical imaginations for futures worth living in
- 1:08SPEAKER_01: and I'm very convinced by Terence McKenna's idea
- 1:12SPEAKER_01: that culture is your operating system and so my thesis or
- 1:16SPEAKER_01: the base assumption underneath of Philly and all of the work that I do in general is
- 1:21SPEAKER_01: that we're living in this time of very significant transformation.
- 1:24SPEAKER_01: And what I've seen in all of my foresight work over,
- 1:28SPEAKER_01: we're going
- 1:29SPEAKER_01: on 20 years now is I see this attempting emergent relational cultural operating
- 1:35SPEAKER_01: system.
- 1:35SPEAKER_01: And so I say we're moving from a transactional operating system to a relational one.
- 1:40SPEAKER_01: I've more recently simplified this or talk about this as we're upgrading
- 1:44SPEAKER_01: the operating system from the old good life to the new good life.
- 1:48SPEAKER_01: And I really see that new good life, it has a relational foundation and I see love as reality.
- 1:56SPEAKER_01: It's not a feeling, it's a thing that you do.
- 1:59SPEAKER_01: And it's really the core of everything.
- 2:02SPEAKER_01: And so I think about that a lot.
- 2:03SPEAKER_01: I write about that a lot.
- 2:04SPEAKER_01: And to me, AI has a lot to do with that.
- 2:07SPEAKER_01: And so you'll find very strong AI themes on my Substack and as well
- 2:11SPEAKER_01: as neurodivergence,
- 2:12SPEAKER_01: partially because it's my lived experience,
- 2:14SPEAKER_01: but partially because I think the old good life if you will to really try
- 2:18SPEAKER_01: to force us down this track of a cognitive monoculture there's one right way
- 2:22SPEAKER_01: of doing of thinking of being and I think what's emerging in relationality is
- 2:28SPEAKER_01: a cognitive polyculture and I think it's really important to talk
- 2:32SPEAKER_01: about cognitive diversity because all humans have cognition and it's relational
- 2:36SPEAKER_01: about the way that your brain and neurobiology interacts with culture
- 2:40SPEAKER_01: and environment.
- 2:41SPEAKER_01: And I think that that's a very inclusive way to think about it.
- 2:44SPEAKER_01: We have so much to be gained from thinking about cognitive diversity.
- 2:47SPEAKER_01: And I've written some pieces exploring the relationship between AI and cognitive diversity.
- 2:54SPEAKER_01: I think there's some really interesting similarities I see between my own brain and
- 2:57SPEAKER_00: the way that AI works.
- 2:59SPEAKER_01: And I've also read a lot about AI as a cognitive prosthetic.
- 3:04SPEAKER_01: To reduce what I and sometimes others call the translation pack.
- 3:08SPEAKER_01: My experience is that it allows a brain like mine that's really can't help itself,
- 3:12SPEAKER_01: but go toward complexity and patterns and deep dives and systemic insights.
- 3:17SPEAKER_01: That's not very compatible with transactional quick.
- 3:20SPEAKER_01: Give me the insight.
- 3:21SPEAKER_01: Give me the deck.
- 3:22SPEAKER_00: Give me five talking points.
- 3:24SPEAKER_00: AI is really supportive.
- 3:25SPEAKER_01: I find in reducing those transactional barriers and transactionality is still
- 3:32SPEAKER_01: The dominant paradigm, it's still very economically deterministic.
- 3:35SPEAKER_01: I think that's a really interesting thing to explore.
- 3:38SPEAKER_01: To wrap up,
- 3:39SPEAKER_01: I'd say speaking of
- 3:40SPEAKER_00: economic imperatives,
- 3:42SPEAKER_00: I do have a strategy practice, a consulting practice.
- 3:44SPEAKER_01: I'm returning to it after a very long medical leave, so it's restarting slowly.
- 3:48SPEAKER_01: I do offer insights into that practice.
- 3:52SPEAKER_01: I have a section on my subset called Futures Worth Living In.
- 3:56SPEAKER_01: And that's my more applied work, I'd say.
- 3:58SPEAKER_01: If I was a speaking consultant,
- 4:00SPEAKER_01: I would say that I support leaders and organizations
- 4:03SPEAKER_01: to navigate these structural shifts that we're experiencing in work,
- 4:07SPEAKER_01: learning, and economic participation.
- 4:09SPEAKER_01: And the last thing I'm up to right now is my business partner, Anna,
- 4:13SPEAKER_01: and I are working on a deep work retreat where we're trying
- 4:17SPEAKER_01: to translate all these ideas about relationality and cognitive diversity to think
- 4:24SPEAKER_01: about our environment as an intervention into our state.
- 4:28SPEAKER_01: And we feel really strongly that our state determines our outcomes.
- 4:32SPEAKER_01: So how can we offer an environment that helps people shift into ideally flow
- 4:37SPEAKER_01: and have protected time to do the really important,
- 4:41SPEAKER_01: creative,
- 4:41SPEAKER_01: strategic,
- 4:42SPEAKER_01: deep work that's really hard to get to
- 4:44SPEAKER_00: when you're interrupted something like 275 times a day Microsoft found last year.
- 4:50SPEAKER_01: We really want to explore environment as an intervention and that's going
- 4:53SPEAKER_01: to be offered this fall.
- 4:55SPEAKER_01: There's a website you can check out if you're interested.
- 4:58SPEAKER_00: That sounds like a really interesting workshop.
- 5:00SPEAKER_00: I had to chuckle when you mentioned the number of interruptions because that tracks.
- 5:05SPEAKER_00: When I was working in corporate life, especially, I remember that.
- 5:08SPEAKER_01: Yeah.
- 5:09SPEAKER_01: Yeah.
- 5:09SPEAKER_01: Microsoft, it's fascinating.
- 5:11SPEAKER_01: I wrote a piece that they put out a report where they actually documented that
- 5:15SPEAKER_01: because they can go in and look at all the data from Microsoft 365 and teams,
- 5:19SPEAKER_00: they actually analyzed and found that
- 5:21SPEAKER_00: the average
- 5:22SPEAKER_01: knowledge worker is experiencing 205 interruptions a day.
- 5:26SPEAKER_01: The cognitive load of that is shocking.
- 5:29SPEAKER_01: So yeah, none of us are really working.
- 5:31SPEAKER_01: We're just routing information.
- 5:34SPEAKER_00: Yeah.
- 5:34SPEAKER_00: In computer terms,
- 5:35SPEAKER_00: we used to call that thrashing when you could go back and forth
- 5:37SPEAKER_00: and never get anything actually done.
- 5:39SPEAKER_00: I do remember seeing studies a long time ago that whenever there's one interruption,
- 5:44SPEAKER_00: especially in software, you've got the mental model.
- 5:47SPEAKER_00: Of the code that you're working on.
- 5:49SPEAKER_00: And someone pops in with a question and it breaks your mental model and you've got
- 5:52SPEAKER_00: to start rebuilding it all over again.
- 5:54SPEAKER_00: And interruptions would cost people 15 to 30 minutes each time.
- 5:59SPEAKER_01: So then how do you ever get anything done?
- 6:01SPEAKER_01: It's amazing.
- 6:03SPEAKER_01: I love that.
- 6:04SPEAKER_01: That's a really great frame to think about it that way.
- 6:06SPEAKER_01: And there's also a documented evidence-based thing now.
- 6:11SPEAKER_01: 15 to 30 minutes is totally accurate.
- 6:12SPEAKER_01: Yeah.
- 6:13SPEAKER_01: Your lived experience checks out, Karen.
- 6:15SPEAKER_00: Yeah, I think that study may have been from Microsoft too back in the day.
- 6:20SPEAKER_00: It's quite some years ago.
- 6:21SPEAKER_00: I'll see if I can dig it up because now I'm curious about whether or not it's held up.
- 6:26SPEAKER_00: I can't imagine that it wouldn't have.
- 6:29SPEAKER_00: I don't think it's gotten any better.
- 6:31SPEAKER_00: Yeah, no, not with Slack and all these other teams and everything else.
- 6:36SPEAKER_00: Yeah, very, very, very true.
- 6:38SPEAKER_00: So you mentioned that you do write a bit about AI.
- 6:40SPEAKER_00: Could you tell us about your level of experience with AI and machine learning
- 6:45SPEAKER_00: and analytics,
- 6:46SPEAKER_00: whether you've used it professionally or personally,
- 6:49SPEAKER_00: or if you've ever studied any of the technologies.
- 6:53SPEAKER_01: Yeah, I would call myself a passionate amateur.
- 6:55SPEAKER_01: I am a non-technical user.
- 6:59SPEAKER_01: I really came at AI first totally curiosity-driven.
- 7:02SPEAKER_01: I was like, what is this thing that everybody's talking about?
- 7:04SPEAKER_01: Why are we making Shakespeare sound like Snoop Dogg?
- 7:07SPEAKER_01: What's going on when we're here?
- 7:09SPEAKER_01: And I've just always loved technology and loved to experiment,
- 7:12SPEAKER_01: and so I just OpenChat GPT and started chatting.
- 7:16SPEAKER_01: At the time I was working on a foresight study for one of my consulting clients and
- 7:21SPEAKER_01: through all that research and just my direct experience with the tools,
- 7:24SPEAKER_01: I was like,
- 7:25SPEAKER_01: there's no way around the conclusion that AI will be as or more transformative than
- 7:31SPEAKER_01: the internet and this was I
- 7:32SPEAKER_00: think mid 2024 or something.
- 7:35SPEAKER_01: I've since published that study on my Substack.
- 7:37SPEAKER_01: I retained rights to it.
- 7:38SPEAKER_01: It's called Pathways to Prosperity.
- 7:39SPEAKER_01: Like I said that was in 2024 and since then I've learned as much as I can
- 7:43SPEAKER_01: about AI personally and professionally.
- 7:46SPEAKER_01: I try to learn about the technical aspects so that I can be a more effective user.
- 7:52SPEAKER_01: I've found that As a non-technical user,
- 7:55SPEAKER_01: I found that my love of language and proficiency
- 7:59SPEAKER_01: with language has been really useful in working with a large language model.
- 8:04SPEAKER_01: I often find the more precise I can be with my words, the better the results that I get.
- 8:09SPEAKER_01: And I've used it for everything from,
- 8:12SPEAKER_01: yes, client analysis, research, different forms of editing and writing support.
- 8:17SPEAKER_01: But I also engage quite a bit in the social
- 8:19SPEAKER_01: and philosophical discourse around its development because I think AI is
- 8:24SPEAKER_01: the primary accelerant in this transformation that my work documents and
- 8:29SPEAKER_01: that I think about.
- 8:30SPEAKER_01: It's really more than hit the gas pedal on where we're going, I think.
- 8:34SPEAKER_00: So yeah, it's very important.
- 8:37SPEAKER_00: Yeah.
- 8:37SPEAKER_00: Thanks for sharing that.
- 8:38SPEAKER_00: We'll get a link to your Pathways to Prosperity article into the article
- 8:43SPEAKER_00: so people can find it more easily.
- 8:44SPEAKER_00: Can you share a specific story with us about when you've used a tool that has AI
- 8:50SPEAKER_00: or machine learning features?
- 8:50SPEAKER_00: I'd like to hear about how the AI features worked for you
- 8:54SPEAKER_00: or didn't basically what went well and what didn't go so well?
- 8:58SPEAKER_01: Yeah.
- 8:59SPEAKER_01: So being self-taught, I basically mess around and find out as much as I can.
- 9:03SPEAKER_01: I don't have necessarily a specific story, but just a smattering of things.
- 9:08SPEAKER_01: I've produced podcasts with Notebook LM.
- 9:11SPEAKER_01: Like I said, I've collected and analyzed data.
- 9:14SPEAKER_01: I've built a web scraper app with Quad.
- 9:17SPEAKER_01: Gemini taught me how to build a second brain in Notion.
- 9:20SPEAKER_01: Built numerous microsites.
- 9:22SPEAKER_01: The DeepEnd retreat site, Claude and I built together.
- 9:25SPEAKER_01: I've never built a website in my life.
- 9:27SPEAKER_01: I have no idea, but I love the learning process.
- 9:29SPEAKER_01: I love asking the models to teach me how to do things and be involved in the production.
- 9:35SPEAKER_01: With the DeepEnd site specifically,
- 9:38SPEAKER_01: Claude taught me how to deploy through Cloudflare pages and create Domain emails
- 9:44SPEAKER_01: through essentially routing and masking and at Gmail address and all
- 9:48SPEAKER_01: of these different things that I would never be able to do by myself,
- 9:53SPEAKER_01: but now can do through
- 9:55SPEAKER_00: curiosity and exploration.
- 9:56SPEAKER_01: And I think when it goes right, it almost feels like magic.
- 10:00SPEAKER_01: And I have lots of those stories.
- 10:03SPEAKER_01: And I think that, yeah,
- 10:04SPEAKER_01: the value is in this cognitive prosthetic function,
- 10:08SPEAKER_01: reducing the translation tax,
- 10:10SPEAKER_01: helping me do these things that I wouldn't have been able to do before.
- 10:14SPEAKER_01: There's so much that's positive in that but then there's also it almost does create
- 10:18SPEAKER_01: an extra layer of work because especially
- 10:20SPEAKER_01: if I'm using it professionally I really have to trust what I'm putting out and
- 10:23SPEAKER_01: so there's all of this verification work that has to be done on top of it.
- 10:28SPEAKER_01: When I think about say things that have gone wrong to the second half
- 10:33SPEAKER_01: of your question I told you I moved recently and I needed a floor planner app
- 10:38SPEAKER_01: and I run out of freebies on the available tools online.
- 10:42SPEAKER_00: So I was like, can we build a floor planner app?
- 10:45SPEAKER_01: And I was like, absolutely, we can do that, you know?
- 10:48SPEAKER_01: And it just confidently marched me down this direction.
- 10:50SPEAKER_01: And two, three hours later, we still didn't have an app, wasn't actually working.
- 10:55SPEAKER_01: And finally, I said, can you actually do this?
- 10:58SPEAKER_01: Do you have the capability to do this?
- 10:59SPEAKER_01: It was like, actually, no, I don't.
- 11:01SPEAKER_01: So that's a silly version of the story,
- 11:05SPEAKER_01: but I think there's lots and lots of stories people could tell about that where
- 11:08SPEAKER_01: a model has confidently marched them down a particular path.
- 11:12SPEAKER_01: And for my particular cognition,
- 11:15SPEAKER_01: it's really easy for me to slip into rabbit holes and I'm really stubborn.
- 11:18SPEAKER_01: I don't tend to just give up when it seems like something's not working.
- 11:21SPEAKER_01: I'm like, oh, I must be doing something wrong.
- 11:23SPEAKER_01: I must not have the technical knowledge to direct this process properly.
- 11:27SPEAKER_01: So I'll get really stubborn too, and I'll keep trying.
- 11:29SPEAKER_01: The model's never going to give up if you keep pushing.
- 11:32SPEAKER_01: And so I find that one of the biggest risks or things
- 11:36SPEAKER_01: that have gone wrong is essentially wasting time.
- 11:41SPEAKER_01: The last thing that came up when I thought about your question was just around,
- 11:45SPEAKER_01: it's a completely different track of thinking,
- 11:49SPEAKER_01: but there's this purity politics that I find that's coming up right now around AI.
- 11:53SPEAKER_01: I've written a couple pieces about it on my Substack,
- 11:56SPEAKER_01: and I think there's so much nuance,
- 11:59SPEAKER_01: I don't want to bury us in this conversation,
- 12:00SPEAKER_01: I'll just bring it up and leave it,
- 12:02SPEAKER_01: but I think we really need to be thinking hard about Why are we reacting
- 12:09SPEAKER_01: to these tools like this?
- 12:10SPEAKER_01: And there's almost a persecution that's starting to happen when people find out
- 12:15SPEAKER_01: that you've used AI in your writing.
- 12:17SPEAKER_01: People won't read you if you've used AI in your writing without any interrogation
- 12:24SPEAKER_01: to why you use AI and how you use it and what your ethics are about it.
- 12:30SPEAKER_01: AI's really become subject to this very black and white sort of politicized thinking
- 12:36SPEAKER_01: that we've fallen into in a lot of domains.
- 12:39SPEAKER_01: I understand it on the one hand and think it's really scary and problematic on the other.
- 12:44SPEAKER_01: I think you restacked recently a piece I read, Karen,
- 12:47SPEAKER_01: we both read it about the researchers at UVic that did the meta-relationality lab
- 12:52SPEAKER_01: where they created the social cartographies, is that what they called them?
- 12:56SPEAKER_01: And they identified these sort of three perspectives on AI,
- 13:00SPEAKER_01: the blindly anti,
- 13:02SPEAKER_01: the blindly pro, and the nuance, the people who live in the gray and the nuance.
- 13:07SPEAKER_01: I thought it was a really helpful classification
- 13:08SPEAKER_01: of what these emerging purity politics are about.
- 13:12SPEAKER_00: Yeah.
- 13:13SPEAKER_00: Her article was talking about the AI cheerleaders and then the AI,
- 13:16SPEAKER_00: I don't know if she used the word doomers, but that's kind of what it was.
- 13:19SPEAKER_00: And then the people in the middle that are trying to kind of balance saying,
- 13:23SPEAKER_00: yeah, AI has got some problems.
- 13:24SPEAKER_00: It also has some benefits that we need to find a way to gain the benefits
- 13:30SPEAKER_00: and not completely ignore the harms either.
- 13:34SPEAKER_00: And I think you and I both walked that middle line.
- 13:36SPEAKER_00: I got one interesting reaction to that, like, oh, well, this is still a very negative view.
- 13:40SPEAKER_00: Okay.
- 13:41SPEAKER_00: But the intent is to be balanced, not to be very binary, not one or zero.
- 13:48SPEAKER_01: Can I ask you,
- 13:49SPEAKER_01: how do you feel about that emerging purity pulse that you experience that you're
- 13:54SPEAKER_01: so deep in the space?
- 13:55SPEAKER_01: Obviously,
- 13:56SPEAKER_01: you've created SheWrites AI,
- 13:57SPEAKER_01: you brought together,
- 13:58SPEAKER_01: what are we at, like almost 700 of us now, you're publishing books.
- 14:01SPEAKER_01: You could potentially have a very large target on your back,
- 14:04SPEAKER_01: so to speak, for people who feel super strongly about this.
- 14:07SPEAKER_01: Is there anything you're experiencing around this?
- 14:11SPEAKER_00: Not from She Writes AI because it's about women who write about AI.
- 14:15SPEAKER_00: It's not necessarily women who use AI.
- 14:17SPEAKER_00: So there are some who are avid users and some who are very much focused on
- 14:24SPEAKER_00: the ethics and here's why I don't use it and here's what we need to be doing
- 14:28SPEAKER_00: to make it less biased, safer, more private than everything else.
- 14:33SPEAKER_00: So in our community,
- 14:35SPEAKER_00: we have the whole spectrum of uses and try to set it up from the beginning so
- 14:40SPEAKER_00: that we can have respectful discussions.
- 14:42SPEAKER_00: We don't get into disrespect or name calling or anything like that in the subscriber chat.
- 14:47SPEAKER_00: That will get you booted.
- 14:50SPEAKER_00: It's okay to disagree, but not to be disagreeable about it.
- 14:54SPEAKER_00: I did have one question come up when we published our first book,
- 14:58SPEAKER_00: our AI Everywhere Volume 1,
- 15:00SPEAKER_00: and someone posted a comment to the effect of, I hope this is an anti-AI book.
- 15:07SPEAKER_00: No, it's not.
- 15:08SPEAKER_00: It's not anti-AI.
- 15:09SPEAKER_00: It's also not rabidly pro-AI.
- 15:12SPEAKER_00: The book had 20 chapters from 26 authors from 14 countries, and we had a wide range of views.
- 15:22SPEAKER_00: And that was the point because that's reality.
- 15:25SPEAKER_00: AI is everywhere and in our world,
- 15:27SPEAKER_00: in our daily life,
- 15:29SPEAKER_00: but people can and should explore for themselves what it means to use it ethically.
- 15:37SPEAKER_00: What does that mean to them?
- 15:38SPEAKER_00: What are their values?
- 15:39SPEAKER_00: What trade-offs are in their lives that aren't in somebody else's?
- 15:42SPEAKER_00: And how does that affect what they decide?
- 15:44SPEAKER_00: And it doesn't make anybody wrong.
- 15:46SPEAKER_00: My personal point of view is that everyone needs to define what your values are.
- 15:53SPEAKER_00: Here's what I use AI for based on that.
- 15:55SPEAKER_00: Here's what I don't, and here's why.
- 15:57SPEAKER_00: And some people publish that, and that's great.
- 16:01SPEAKER_00: Some people It's just more of an internal exercise.
- 16:04SPEAKER_00: They don't feel comfortable publishing because of the purity of politics
- 16:07SPEAKER_00: that you're talking about.
- 16:08SPEAKER_00: And that's okay too.
- 16:10SPEAKER_00: But I'd like to see us get to a world where we're not judging other people.
- 16:14SPEAKER_00: I did an extensive post about that last week,
- 16:17SPEAKER_00: comparing using an LLM to wearing glasses, which you and I both do.
- 16:22SPEAKER_00: And the bottom line there is that we shouldn't be judging people were shaming them
- 16:29SPEAKER_00: for wearing glasses or for using LLMs because that's really not the point.
- 16:34SPEAKER_00: I think a lot of the shaming comes from the idea that the tools are inherently unethical.
- 16:39SPEAKER_00: And the major ones, frankly, were not developed ethically.
- 16:44SPEAKER_00: But shaming people who use them doesn't solve anything.
- 16:50SPEAKER_00: Let's go shame the companies.
- 16:51SPEAKER_00: Let's get them to compensate the people whose works they scraped
- 16:56SPEAKER_00: and are now making great profits from.
- 16:59SPEAKER_00: But shaming the people solves nothing.
- 17:03SPEAKER_01: Yeah.
- 17:04SPEAKER_01: Oh, I'm excited to check that out.
- 17:05SPEAKER_01: I'm glad I asked you that question because I hadn't seen that piece and it fits in
- 17:11SPEAKER_01: the big umbrella of cognitive prosthetic, right?
- 17:14SPEAKER_01: Glasses are a prosthetic.
- 17:15SPEAKER_01: They help us to do something that our body can't do by itself.
- 17:20SPEAKER_00: So I'm really, yeah, really excited to see your views on that.
- 17:24SPEAKER_01: Yeah.
- 17:25SPEAKER_00: And some people don't need glasses,
- 17:27SPEAKER_00: but that doesn't mean that they should be shaming people who wear them.
- 17:32SPEAKER_00: If I had been born with great eyesight and never had to wear glasses,
- 17:34SPEAKER_00: that would be a privilege.
- 17:37SPEAKER_00: Not everybody has those privileges.
- 17:40SPEAKER_00: But yeah, the whole social reactions to the tools and how they use them, it's interesting.
- 17:46SPEAKER_00: And if you think about in the US and maybe in Canada also,
- 17:51SPEAKER_00: they have something similar where for disabilities,
- 17:56SPEAKER_00: the AI tools can be an accommodation,
- 17:59SPEAKER_00: help them offset those disabilities or to be able to function in a way
- 18:05SPEAKER_00: that they couldn't otherwise.
- 18:07SPEAKER_00: That places that say you may not use AI tools are discriminating against people.
- 18:14SPEAKER_00: It's ableist really.
- 18:16SPEAKER_00: And I think there's some merit to that view,
- 18:18SPEAKER_00: although companies obviously have the right to say,
- 18:21SPEAKER_00: I don't want you putting our confidential information into that tool
- 18:25SPEAKER_00: where it will get scraped and stolen and disseminated to our competitors.
- 18:30SPEAKER_00: To say that people can't use the tools may be illegal, actually.
- 18:36SPEAKER_01: Yeah, yeah, yeah.
- 18:38SPEAKER_01: I wrote a whole section in my piece about the Canada Accessibility Act
- 18:41SPEAKER_01: and how all those laws are going to end up interfacing with AI.
- 18:45SPEAKER_01: And yeah, we're totally on the same page about that.
- 18:48SPEAKER_01: And I actually think it's very underexplored in AI discourse.
- 18:52SPEAKER_01: And I think workplaces are extremely blind to it.
- 18:55SPEAKER_01: I think that it's going to be a very large and specific legal vulnerability for
- 19:02SPEAKER_01: a lot of workplaces moving forward.
- 19:04SPEAKER_01: And it intersects a lot with other issues that workplaces are struggling to deal
- 19:08SPEAKER_01: with already around cognitive diversity and burnout and toxic culture
- 19:16SPEAKER_01: and these types of things.
- 19:17SPEAKER_01: And just because DEI was defunded and weaponized and so it's a very interesting subject.
- 19:25SPEAKER_00: Yeah, very cool.
- 19:26SPEAKER_00: So we talked a lot about using AI tools.
- 19:30SPEAKER_00: Based on your own values and tradeoffs and such,
- 19:34SPEAKER_00: are there any things that you specifically choose to avoid using AI tools for?
- 19:39SPEAKER_00: If you have any examples of when and why you choose not to use AI for that one purpose?
- 19:46SPEAKER_01: Yeah, I thought a lot about this and I couldn't come up with a very specific sort
- 19:53SPEAKER_01: of use case in a singular way,
- 19:57SPEAKER_01: but more generally,
- 19:59SPEAKER_01: the one thing that I don't really ever allow myself to do,
- 20:03SPEAKER_01: and it might be to my detriment, honestly, is put out purely generated content.
- 20:09SPEAKER_01: So I won't go to a model and be like,
- 20:11SPEAKER_01: write me a Substack about X, Y, Z, and then just post that.
- 20:16SPEAKER_00: I did have one accident where that did happen.
- 20:19SPEAKER_01: And as soon as I realized that a draft published,
- 20:21SPEAKER_01: basically I'd put a draft in of a book LM report that I had intended to go back
- 20:26SPEAKER_01: and use those source material.
- 20:28SPEAKER_01: But I put the publication date in wrong on Substack and so it published
- 20:32SPEAKER_01: and I didn't notice.
- 20:33SPEAKER_01: And so anyway,
- 20:34SPEAKER_01: I left it up and then I just put a note at the top of the piece and I just owned it.
- 20:37SPEAKER_01: I was like, that's what's happened and decided not to take it down.
- 20:40SPEAKER_01: But yeah,
- 20:41SPEAKER_01: I think myself,
- 20:43SPEAKER_01: a lot of writers,
- 20:44SPEAKER_01: anyone who does any kind of online content creation,
- 20:47SPEAKER_01: I think a lot of us feel a ton of pressure to be very consistent,
- 20:51SPEAKER_01: to put out multiple either multiple pieces,
- 20:54SPEAKER_01: but certainly various types of posts, notes, images, you name it, every single day.
- 21:00SPEAKER_01: And that is not something I'm capable of, at least right now.
- 21:04SPEAKER_01: I'm in this long process of recovering my capacity with my health,
- 21:08SPEAKER_01: but number one, my capacity might not change.
- 21:11SPEAKER_01: This might be it.
- 21:12SPEAKER_01: And number two,
- 21:14SPEAKER_01: my brain and constitution and cognition,
- 21:17SPEAKER_01: it's really wired for these deep dives and these waves of production.
- 21:23SPEAKER_01: Where I'm really focused on one thing for a while and then I'm moving to
- 21:26SPEAKER_01: the next thing and that externally reads as inconsistency generally but especially
- 21:34SPEAKER_01: to an algorithm and it's very punitive to try to create content and be inconsistent
- 21:38SPEAKER_01: so it's very seductive to want to use models to keep me consistent and
- 21:43SPEAKER_01: to keep me visible and for a mix of reasons my ethics just generally quality
- 21:51SPEAKER_01: for better or worse I really am displeased with the word perfectionist,
- 21:56SPEAKER_01: but I would say that I do hold myself to a very high standard
- 22:00SPEAKER_01: and it doesn't mean it is excellent to everyone else.
- 22:03SPEAKER_01: But for me, I don't feel like the models develop things that I would feel proud to put out.
- 22:08SPEAKER_01: They don't feel like me.
- 22:09SPEAKER_01: They don't sound like me.
- 22:10SPEAKER_01: And so I get a ton of value through editing with Claude,
- 22:15SPEAKER_01: through revisions, asking Claude to be my reader, getting feedback, implementing it.
- 22:20SPEAKER_01: Like, oh my gosh, most of my pieces have been through 30, 40 plus revision cycles with a model.
- 22:28SPEAKER_01: But I just remain very resistant
- 22:31SPEAKER_00: to pure generation, I guess.
- 22:33SPEAKER_00: I use analogies sometimes of an iceberg or a duck that is paddling furiously.
- 22:37SPEAKER_00: You just see the duck gliding across the pond
- 22:39SPEAKER_00: and you don't realize how hard it's working underneath the surface
- 22:42SPEAKER_00: to propel itself forward.
- 22:43SPEAKER_00: The iceberg is so much more below the waterline that people never see.
- 22:48SPEAKER_00: And I think there are some people who say,
- 22:50SPEAKER_00: write me an article about this,
- 22:53SPEAKER_00: give me 500 words and cover these three points, and then they just publish it.
- 22:57SPEAKER_00: But assuming that everybody who uses AI to assist in their writing is doing that is
- 23:02SPEAKER_00: a disservice because there are people who,
- 23:05SPEAKER_00: like you, go through 30 or 40 revisions where it's definitely being human-crafted.
- 23:11SPEAKER_00: I've seen a lot of people write about using AI as a reviewer not as a writer
- 23:15SPEAKER_00: but okay poke holes in this tell me where the thread of thought breaks down and
- 23:20SPEAKER_00: then oh yeah you're right and then they'll fix that
- 23:22SPEAKER_00: or yeah they don't what they're talking about this is fine but your human guidance
- 23:28SPEAKER_00: and expertise is what comes through no definitely with things that you've written
- 23:32SPEAKER_00: that I've read it's very very human in your thought process comes through
- 23:39SPEAKER_00: and I would hope no one would actually be avoiding your writing because of that.
- 23:45SPEAKER_00: Thank you.
- 23:46SPEAKER_01: Yeah, I have had a few people,
- 23:48SPEAKER_01: hasn't been tons,
- 23:49SPEAKER_01: but I can think of five or six instances where I've had either unsubscribes
- 23:54SPEAKER_01: or borderline vitriolic comments.
- 23:56SPEAKER_01: And I think that is partially due to the changing culture on Substack and more sort
- 24:02SPEAKER_01: of social media, Reddit-esque
- 24:04SPEAKER_00: folks or maybe even bots coming into the ecosystem.
- 24:08SPEAKER_01: One comment I got in particular was something about like, flop is an immediate block for me.
- 24:13SPEAKER_01: And I'm like, number one, why bother leaving the comment?
- 24:15SPEAKER_01: But number two, the thing that they commented on, I had actually written.
- 24:19SPEAKER_01: What I find so interesting about that that leaves a few of our threads is,
- 24:24SPEAKER_01: and I've seen at least a few people in our community write about this,
- 24:27SPEAKER_01: is that there's very strong emerging evidence at least at
- 24:31SPEAKER_01: the pattern anecdotal level that neurodivergent writing
- 24:34SPEAKER_01: and AI writing are very similar.
- 24:38SPEAKER_01: There's a whole piece around called Gestalt language processing that's very common
- 24:42SPEAKER_01: in a lot of autistic cognition where we tend to treat words as like units
- 24:51SPEAKER_01: of meaning very similar to how an LLM will treat tokens as units of meaning
- 24:57SPEAKER_01: and There's also a lot of uses of em dashes and parentheticals and different things
- 25:02SPEAKER_01: because our thoughts are flowing in these relational webs.
- 25:06SPEAKER_01: They're not straight linear lines.
- 25:09SPEAKER_01: And so I use AI a lot to help me get to those straight linear lines.
- 25:13SPEAKER_01: But I also independently with or without AI, I'm going to be using AI.
- 25:20SPEAKER_01: This lead scene of MDashes of conclusive evidence
- 25:23SPEAKER_01: that you have used AI-generated writing is just actually increasingly a form
- 25:29SPEAKER_01: of discrimination also.
- 25:30SPEAKER_01: It's very interesting.
- 25:31SPEAKER_01: I won't keep going on it,
- 25:33SPEAKER_01: but I just think, yeah, there's a lot here to be thought about and unpacked.
- 25:37SPEAKER_01: The last thing I'll say is I'm not sure if she's joined our community here
- 25:42SPEAKER_01: where she writes AI or not, but there was a piece that was going around.
- 25:46SPEAKER_01: I think you also read it.
- 25:48SPEAKER_01: Her name is escaping me.
- 25:49SPEAKER_01: But one of her main points is that folks in positions of power,
- 25:54SPEAKER_01: hierarchically and otherwise,
- 25:55SPEAKER_01: they have access to all kinds of executive assistants and ghostwriters and all
- 26:02SPEAKER_01: of these other forms of additional capacity that are just assumed.
- 26:08SPEAKER_01: It's like if you're going to get published in a magazine or write a book
- 26:12SPEAKER_01: or even send an internal corporate communication and you're the CEO
- 26:15SPEAKER_01: or vice president or whatever, somebody else wrote that for you, for sure.
- 26:20SPEAKER_01: Or if you wrote it, six other people gave you edits on it.
- 26:26SPEAKER_01: Most people don't pay attention to how large the size of the independent contractor business.
- 26:32SPEAKER_01: Like when you look at the breakdown of the size of businesses in Canada,
- 26:36SPEAKER_01: a huge majority are zero employee firms.
- 26:41SPEAKER_01: And so it's people like me,
- 26:42SPEAKER_01: people like you that are just,
- 26:44SPEAKER_01: we're trying to do every single function of the business as well as work in
- 26:50SPEAKER_01: the business.
- 26:51SPEAKER_01: And we deserve to have access to tools that can provide us the kind of resources
- 26:57SPEAKER_01: and support and capacity that is just a given,
- 27:01SPEAKER_01: a neutral expected given that others have access to.
- 27:05SPEAKER_01: And so I think that's also an important part of the consideration around that stuff.
- 27:10SPEAKER_00: Yeah, the ghostwriting aspect is I think an interesting one or having the assistance
- 27:15SPEAKER_00: and having people write things for you.
- 27:20SPEAKER_00: Like you said,
- 27:20SPEAKER_00: it's a form of assistance that most solopreneurs simply don't have
- 27:25SPEAKER_00: and AI is providing that capability for them.
- 27:31SPEAKER_00: Yeah, it doesn't seem fair.
- 27:33SPEAKER_00: Yeah.
- 27:35SPEAKER_00: Thanks for sharing all those thoughts.
- 27:37SPEAKER_00: So that's a good perspective on using AI and how you're using it.
- 27:41SPEAKER_00: And I think that is important.
- 27:42SPEAKER_00: I haven't,
- 27:44SPEAKER_00: I think,
- 27:44SPEAKER_00: noticed if you have anything on any of your articles saying,
- 27:47SPEAKER_00: you know,
- 27:48SPEAKER_00: I used AI and this is how I used it or why I use it,
- 27:50SPEAKER_00: or if you have an AI policy on your newsletter.
- 27:55SPEAKER_01: I don't.
- 27:56SPEAKER_01: I've thought about it many times and I do think aspiratially and ethically,
- 28:00SPEAKER_01: I think I need to do that.
- 28:01SPEAKER_01: I just haven't done it yet.
- 28:03SPEAKER_01: And I have had pieces where,
- 28:06SPEAKER_01: like I did a series called Normal Zebras and it was all about these intersections
- 28:10SPEAKER_01: of neurodivergence and AI.
- 28:12SPEAKER_01: And I had a conversation with Gemini and one of them I did use Gemini initially
- 28:19SPEAKER_01: to help me generate a few paragraphs that I then rewrote but used as
- 28:24SPEAKER_01: a source material to get me going and I gave a disclaimer about all that so I do try
- 28:30SPEAKER_01: to be transparent when it's very obvious but I think you would have
- 28:34SPEAKER_01: to actually read my work to know that you know I think some writers are very good
- 28:39SPEAKER_01: at it's top of line.
- 28:40SPEAKER_01: They acknowledge it right away,
- 28:42SPEAKER_01: or they have even a section header on their Substack site that was like AI policy,
- 28:49SPEAKER_01: these types of things.
- 28:50SPEAKER_01: I think there's a ton of value to that.
- 28:52SPEAKER_00: So yeah, thank you for reminding me about that.
- 28:56SPEAKER_00: You're welcome.
- 28:56SPEAKER_00: It's something that I encourage when I wrote my Everyday Ethical AI book.
- 29:00SPEAKER_00: It's something that I listed as one of my recommendations that even
- 29:03SPEAKER_00: if you don't initially share it, just writing it down.
- 29:06SPEAKER_00: Now, Daria Cuperiano,
- 29:08SPEAKER_00: I don't know if you read her writing, she's got a lot of really good points.
- 29:11SPEAKER_00: One that she made was this idea of having three buckets that you put your work into.
- 29:17SPEAKER_00: Three zones, she called them, and one zone is the sacred zone.
- 29:21SPEAKER_00: These are things where the humanness of it matters,
- 29:23SPEAKER_00: and I will never ever do those with AI, like having a conversation like this.
- 29:28SPEAKER_00: I wouldn't send our agents to have this conversation.
- 29:30SPEAKER_00: We do it ourselves because that human interaction matters.
- 29:34SPEAKER_00: And then there are the automation zone.
- 29:36SPEAKER_00: This stuff is just tedious.
- 29:37SPEAKER_00: It's boring.
- 29:38SPEAKER_00: Just made it for me.
- 29:39SPEAKER_00: It doesn't even have to be AI,
- 29:40SPEAKER_00: but just these are things that the more I free myself up from that burden,
- 29:44SPEAKER_00: the better.
- 29:45SPEAKER_00: And then there's kind of an augmented zone in the middle,
- 29:47SPEAKER_00: which is where I still want to retain control over this,
- 29:51SPEAKER_00: but I will use AI assistance for this.
- 29:54SPEAKER_00: And so just thinking about your daily tasks and which of the zones they fall in
- 29:59SPEAKER_00: and why,
- 30:00SPEAKER_00: and then figuring out from there,
- 30:01SPEAKER_00: okay, these are things that I we'll use AI tools for this way or that way.
- 30:07SPEAKER_00: It's a good way to think about understanding your own ideas.
- 30:12SPEAKER_00: We all have an AI policy, whether it's written down or not.
- 30:16SPEAKER_00: We have a way that we make decisions and we think about what we do and what I'm going to use.
- 30:22SPEAKER_00: I'm not going to use this for that.
- 30:23SPEAKER_00: And thinking it through and writing it down, I think can bring a lot of insight.
- 30:29SPEAKER_01: Yeah, thank you.
- 30:30SPEAKER_01: That's a great reminder.
- 30:31SPEAKER_01: And thank you also specifically for pointing out Daria and your work as resources,
- 30:36SPEAKER_01: because it's really helpful to have examples,
- 30:40SPEAKER_01: best practices,
- 30:41SPEAKER_01: things to look at as guidance,
- 30:42SPEAKER_00: because it can seem daunting once you put it in the frame of
- 30:45SPEAKER_01: AI policy,
- 30:46SPEAKER_01: you know, but I really like how you just explained Daria's approaches.
- 30:49SPEAKER_01: It sounds very humanistic, you know, it doesn't sound like it's very corporate policy.
- 30:54SPEAKER_01: We have, you know, 0.1, 1.1 A.
- 30:57SPEAKER_01: So yeah, that's cool.
- 30:59SPEAKER_01: Thank you.
- 30:59SPEAKER_01: I'm going to look at that.
- 31:01SPEAKER_00: Yeah.
- 31:01SPEAKER_00: Policy is like the idea of a process when I used to use when I was working in corporate.
- 31:05SPEAKER_00: We all have a process for getting up in the morning,
- 31:07SPEAKER_00: whether we go put on the coffee or we brush our teeth or let the dog out
- 31:11SPEAKER_00: or whatever.
- 31:12SPEAKER_00: We have steps that we go through in the morning and we don't think about it as
- 31:15SPEAKER_00: a process or write it down as 1.2.3a,
- 31:19SPEAKER_00: but we have one and sometimes it's helpful to write it down and think about,
- 31:25SPEAKER_00: okay, well, this is what I currently do.
- 31:26SPEAKER_00: What if I did it this way instead?
- 31:28SPEAKER_00: So yeah, processes are like policies.
- 31:32SPEAKER_00: We all have them.
- 31:33SPEAKER_00: That is great.
- 31:34SPEAKER_00: Processes are like policies.
- 31:36SPEAKER_00: Karen.
- 31:37SPEAKER_01: It's a good one.
- 31:37SPEAKER_01: You give me a lot to think about.
- 31:38SPEAKER_00: I want to get back to the questions about AI and your thoughts about it.
- 31:43SPEAKER_00: So one concern we've talked a little bit about this is these AI tools,
- 31:48SPEAKER_00: most of them are developed by scraping, pulling data from the internet.
- 31:54SPEAKER_00: That's what they use for training.
- 31:56SPEAKER_00: And then they turn that around and sell the access to the tool to us.
- 31:59SPEAKER_00: But in a lot of cases, they have not gotten the consent.
- 32:05SPEAKER_00: Of the people whose works they took or they haven't credited them
- 32:09SPEAKER_00: or compensated them for the use of it.
- 32:11SPEAKER_00: And there are some people that advocate what they call the three C's
- 32:15SPEAKER_00: of creative rights, consent, credit, compensation.
- 32:18SPEAKER_00: And many people say that this is something that all creative people should be entitled to.
- 32:24SPEAKER_00: If someone takes your Substack newsletter and uses it for training a model
- 32:30SPEAKER_00: that you should have some rights to it.
- 32:31SPEAKER_00: And other people say it's okay for them to take whatever is publicly available.
- 32:35SPEAKER_00: That's okay with me where they can take my work.
- 32:38SPEAKER_00: That doesn't mean that they should have the right to take everybody's.
- 32:41SPEAKER_00: There's a lot of opinions around that.
- 32:43SPEAKER_00: I'm wondering what your thoughts are about companies that get people's data,
- 32:50SPEAKER_00: get people's content and use it for training these models.
- 32:53SPEAKER_01: Yeah, it's a complex topic.
- 32:55SPEAKER_01: I could really go on about it, but please help me stay as tight as possible.
- 33:01SPEAKER_01: It would have been the whole conversation and I'll just,
- 33:05SPEAKER_01: if I can offer a disclaimer and just ask for a little bit of grace
- 33:09SPEAKER_01: because there's no way to get something so complex right.
- 33:13SPEAKER_01: There's going to be generalizations and exclusions and things.
- 33:16SPEAKER_01: Generally speaking,
- 33:17SPEAKER_01: my first and foundational position is We have to go a layer above AI and look at
- 33:22SPEAKER_01: the systems that we're operating in.
- 33:24SPEAKER_01: Broadly speaking, there is just no ethical participation under capitalism.
- 33:29SPEAKER_01: That's not a license to not care and to excuse oneself from pursuing more ethical options.
- 33:37SPEAKER_01: It doesn't mean that we can just condone this stealing.
- 33:41SPEAKER_01: I do think that the AI companies stole this work and I do think that stealing is
- 33:47SPEAKER_01: the right word because not all of it was in the public domain and
- 33:51SPEAKER_01: the American government persecuted Aaron Schwartz 15 years ago.
- 33:55SPEAKER_01: For doing what the AI companies did today.
- 33:57SPEAKER_01: And Aaron, he's not with us anymore.
- 33:59SPEAKER_01: The stress and pain of that experience, he decided to end his life.
- 34:03SPEAKER_01: If that's a case people aren't familiar with, I really encourage you to get familiar with it.
- 34:06SPEAKER_01: Aaron Schwartz is a magnificent human being and is very related to the complexity
- 34:12SPEAKER_01: of access to information.
- 34:13SPEAKER_01: He basically downloaded a massive amount of academic journals and
- 34:18SPEAKER_01: then made them publicly freely available on the internet.
- 34:20SPEAKER_00: What I thought Aaron was doing was very ethical.
- 34:24SPEAKER_01: Because he was trying to make information freely available and he wasn't trying
- 34:27SPEAKER_01: to profit off of it and he took a very deep personal risk in doing so.
- 34:32SPEAKER_01: He was trying to do the opposite of the hoarding and privatization of information
- 34:38SPEAKER_01: for profit,
- 34:40SPEAKER_01: whereas now the AI companies are hoarding
- 34:44SPEAKER_00: and privatizing information for profit.
- 34:47SPEAKER_01: So I think about those things.
- 34:49SPEAKER_01: There's a thousand examples.
- 34:50SPEAKER_01: It's very difficult.
- 34:52SPEAKER_01: There's almost nowhere in the supply chain of the production of goods and services,
- 34:59SPEAKER_01: including mine and yours.
- 35:00SPEAKER_01: You know, we're using laptops with mined minerals from the Congo that children probably mined.
- 35:08SPEAKER_01: If you properly stop and think about the full chain and system
- 35:13SPEAKER_01: of what we're participating in,
- 35:15SPEAKER_01: we will always arrive at very unethical and problematic foundations.
- 35:22SPEAKER_01: And so I really try to differentiate the technology versus the company versus the system.
- 35:29SPEAKER_01: So when it comes to consent,
- 35:31SPEAKER_01: credit and compensation,
- 35:33SPEAKER_01: I don't know how we draw fair and ethical,
- 35:36SPEAKER_01: let alone legal lines around what,
- 35:40SPEAKER_01: how do we even do that now that it's already been done, you know?
- 35:44SPEAKER_01: I also think about how we all stand on the shoulders of giants.
- 35:49SPEAKER_01: Do you or I pay our mentors or do we offer financial compensation
- 35:58SPEAKER_01: to every sec writer that we've read or every single person that's influenced us
- 36:04SPEAKER_01: in our career?
- 36:05SPEAKER_01: It's very difficult to do that.
- 36:08SPEAKER_01: We don't do it.
- 36:11SPEAKER_01: My mentors once told me all great writers are voracious readers.
- 36:16SPEAKER_01: And I agree so strongly with that.
- 36:20SPEAKER_01: And so am I supposed to then now track,
- 36:23SPEAKER_01: make an inventory of every single writer who has influenced me and go and pay them?
- 36:29SPEAKER_01: That's not what we're doing.
- 36:31SPEAKER_01: And I think human brains, how do I want to say this?
- 36:37SPEAKER_01: Let me say it this way.
- 36:39SPEAKER_01: Two months ago,
- 36:40SPEAKER_01: Sam Altman came under huge fire for comparing humans to AI and saying like, well,
- 36:45SPEAKER_01: we spend all this money and land and resources training humans,
- 36:50SPEAKER_01: feeding them, educating them.
- 36:53SPEAKER_01: And everyone's
- 36:54SPEAKER_00: like, well,
- 36:55SPEAKER_00: it was quite disgusting in context to think that
- 36:59SPEAKER_01: training AI is more important
- 37:01SPEAKER_01: and more efficient than training a human.
- 37:03SPEAKER_01: And if you take it out of that context as a sort of one-to-one analogy,
- 37:09SPEAKER_01: like human brains absolutely are trained in a very similar way to an LLM in
- 37:15SPEAKER_01: that we take in this huge corpus of information and then we sense make
- 37:22SPEAKER_01: and we turn around and make a career out of it and benefit economically, etc.
- 37:28SPEAKER_01: There was no consent, credit or compensation for any of that in quotations training, you know?
- 37:35SPEAKER_01: Then there's also the issue that companies were already using our data.
- 37:40SPEAKER_01: They've been using our data since companies have existed.
- 37:43SPEAKER_01: That's what marketing is.
- 37:45SPEAKER_01: Even before we had machine learning or AI or digitization of information and data,
- 37:51SPEAKER_01: you could analyze behavior as data and manipulate it to sell things to people.
- 37:55SPEAKER_01: There's this story that your question for some reason got me thinking about that
- 38:00SPEAKER_01: the way that women started smoking cigarettes was
- 38:03SPEAKER_01: because Sigmund Freud's nephew sat down and analyzed the behavioral marketplace
- 38:09SPEAKER_01: and was like, hmm, women don't smoke because it's culturally unacceptable.
- 38:13SPEAKER_01: And so how can we break those norms and get women to smoke?
- 38:19SPEAKER_01: Like, ah, we'll associate it with emancipation.
- 38:22SPEAKER_01: We will call cigarettes freedom torches.
- 38:24SPEAKER_01: And that's a bunch of data that was collected and analyzed for companies to make a profit.
- 38:30SPEAKER_01: We don't often stop to think the level of sort of saturation and the effects
- 38:36SPEAKER_01: of these dominant systems they have on us.
- 38:39SPEAKER_01: And so I guess what I'm trying to get at is I think the only just and ethical answer
- 38:45SPEAKER_01: to this argument is that in the absence of systemic transformation,
- 38:50SPEAKER_01: it has to economically,
- 38:53SPEAKER_01: like directly in dollars and cents
- 38:54SPEAKER_01: into our pockets benefit every single human alive now and in the future.
- 38:58SPEAKER_01: There's no way to differentiate.
- 39:00SPEAKER_01: Karensmiley,
- 39:02SPEAKER_01: what compensation should you get for your contribution into the corpus of knowledge
- 39:07SPEAKER_01: that trained AI?
- 39:09SPEAKER_01: And I don't think that this should be a redistribution through governments.
- 39:14SPEAKER_01: I think that's a whole other kettle of fish.
- 39:16SPEAKER_01: I think governments and corporations are not all that different.
- 39:19SPEAKER_00: So AI is forcing
- 39:22SPEAKER_01: not just conversations, but actual structural transformations.
- 39:26SPEAKER_01: And yes,
- 39:27SPEAKER_01: we don't have a solution on the table yet
- 39:29SPEAKER_01: about how We are directly compensating people for the existence of this technology,
- 39:35SPEAKER_01: but there has to be one.
- 39:37SPEAKER_01: I think there is a third way that needs to emerge between public and private
- 39:45SPEAKER_01: that lots of smart people are thinking about.
- 39:47SPEAKER_01: There's lots of possibilities for it.
- 39:50SPEAKER_01: Should there be consenting compensation?
- 39:52SPEAKER_01: Yes, but is it actually possible under these current systems?
- 39:59SPEAKER_01: I don't see how,
- 40:01SPEAKER_00: you know?
- 40:02SPEAKER_00: Yeah.
- 40:03SPEAKER_00: Yeah.
- 40:03SPEAKER_00: That's fair enough.
- 40:05SPEAKER_00: So as someone who uses these tools,
- 40:08SPEAKER_00: do you feel like the providers of the tools that you use have been transparent
- 40:12SPEAKER_00: with you about sharing where they got the data that they used?
- 40:15SPEAKER_00: No.
- 40:16SPEAKER_00: That's what I hear from most people.
- 40:18SPEAKER_00: They don't feel that it's been transparent for them.
- 40:20SPEAKER_00: So as someone who is not necessarily choosing whether or not to use an AI tool,
- 40:24SPEAKER_00: but just as someone who is existing in society,
- 40:27SPEAKER_00: as a consumer,
- 40:29SPEAKER_00: as a member of the public,
- 40:31SPEAKER_00: our personal data and content are probably being used by AI-based tools or systems.
- 40:37SPEAKER_00: And I'm wondering what your thoughts are about that.
- 40:40SPEAKER_01: Yeah.
- 40:42SPEAKER_01: You and I did some pre-prep on these questions and I found
- 40:45SPEAKER_01: that I only had these larger systemic perspectives on it.
- 40:49SPEAKER_01: I guess that's where most of my attention goes on this stuff.
- 40:52SPEAKER_01: I don't
- 40:52SPEAKER_01: have a personal story specifically,
- 40:55SPEAKER_01: but I have these very strong curiosities or even called a founded hunch
- 41:00SPEAKER_01: about my data,
- 41:02SPEAKER_01: your data,
- 41:02SPEAKER_01: our data as citizens is constantly being used by AI tools and systems
- 41:07SPEAKER_01: without our consent and under false pretenses and often in benign ways in a sense.
- 41:14SPEAKER_01: The thing that came to mind when I was reflecting
- 41:17SPEAKER_01: on this was there's been this pretty big controversy going on in Canada over
- 41:20SPEAKER_01: the last couple of years as the public starts to become more aware
- 41:24SPEAKER_01: of how much government and bureaucratic work is being outsourced
- 41:28SPEAKER_01: to private professional services firms.
- 41:31SPEAKER_01: In 2025,
- 41:31SPEAKER_01: we spent $23 billion outsourcing what would have been internal government work
- 41:37SPEAKER_01: to consulting firms.
- 41:39SPEAKER_01: Deloitte,
- 41:40SPEAKER_01: for example,
- 41:41SPEAKER_01: I was looking this up yesterday,
- 41:42SPEAKER_01: they appeared 39 times in our public accounts,
- 41:46SPEAKER_01: meaning Deloitte had 39 separate engagements across the whole of Canada's government
- 41:51SPEAKER_01: with all these different departments.
- 41:53SPEAKER_01: And one of the departments is employment and social development.
- 41:56SPEAKER_01: They had a $100 million contract with Deloitte for things like informatics services
- 42:01SPEAKER_01: and scientific and research services and That's the department
- 42:05SPEAKER_01: that administers employment insurance.
- 42:07SPEAKER_01: I've been on employment insurance.
- 42:09SPEAKER_01: What data is the government giving to Deloitte?
- 42:13SPEAKER_01: No one really knows.
- 42:14SPEAKER_01: Oversight is reactive.
- 42:15SPEAKER_01: It's not proactive.
- 42:17SPEAKER_01: And so we won't know until there's been some big leak or error or mistake that gets caught.
- 42:25SPEAKER_01: Is Deloitte just reworking internal systems that have nothing to do
- 42:29SPEAKER_01: with citizen data or are they directly engaging with citizen data?
- 42:35SPEAKER_01: It's not just Deloitte.
- 42:36SPEAKER_01: We have contracts with Palantir.
- 42:37SPEAKER_01: We have huge contracts with Palantir.
- 42:40SPEAKER_01: Canadian government, another big controversy.
- 42:43SPEAKER_01: We spent 44 million bucks on Gotham this year.
- 42:46SPEAKER_01: And then data sovereignty becomes a huge concern in that context because even
- 42:52SPEAKER_01: though Palantir has a Canadian subsidiary,
- 42:54SPEAKER_01: it's still subject to the US Cloud Act,
- 42:58SPEAKER_01: meaning potentially at any point in time,
- 43:01SPEAKER_01: the American government could compel access to our data.
- 43:04SPEAKER_01: So now it's not just personal data potentially being accessed and used
- 43:09SPEAKER_01: by AI companies and put into AI systems.
- 43:14SPEAKER_01: It becomes a geopolitical issue.
- 43:17SPEAKER_01: There's other things I could talk about.
- 43:19SPEAKER_01: I'll pause there instead of continuing on,
- 43:21SPEAKER_01: but I think not so much that I am aware of a specific instance where I know
- 43:26SPEAKER_01: for sure my data was given over.
- 43:29SPEAKER_01: I just think it's functionally impossible to participate in a digital society
- 43:34SPEAKER_01: without our personal data being harvested and exploited.
- 43:37SPEAKER_01: And I think AI just supercharges that process in a way that is discomforting
- 43:42SPEAKER_01: when you think about democracy.
- 43:44SPEAKER_01: Yeah.
- 43:46SPEAKER_00: Yeah.
- 43:47SPEAKER_00: And it's one thing if we have a choice about whether or not you use an AI tool
- 43:51SPEAKER_00: for this or for that,
- 43:52SPEAKER_00: but when it comes to something like government services or tax administration,
- 43:57SPEAKER_00: We can't avoid it.
- 43:59SPEAKER_00: We can't opt out of it.
- 44:00SPEAKER_00: And so it's really extra important there that they behave ethically.
- 44:04SPEAKER_00: Actually, one of our chapters in volume two was about tax administration.
- 44:07SPEAKER_00: We have a writer in Argentina who works in that area
- 44:10SPEAKER_00: and she has some great perspectives on that.
- 44:12SPEAKER_00: But yeah, the government use of our data is really concerning for a lot of reasons.
- 44:18SPEAKER_00: Do you know of any companies that you gave your data or content to
- 44:22SPEAKER_00: that actually told you that they might use your information for training
- 44:27SPEAKER_00: in AI systems?
- 44:28SPEAKER_01: I mean, for sure, Substack, Anthropic.
- 44:33SPEAKER_01: I admit that my,
- 44:35SPEAKER_01: what should I call it,
- 44:35SPEAKER_01: my AI hygiene is a work in progress and I do definitely fall into the seduction of
- 44:42SPEAKER_01: the E's and especially with rebuilding my cognitive capacity over the last couple
- 44:47SPEAKER_01: of years.
- 44:49SPEAKER_01: I have absolutely given Claude bank statements to help me organize my financials
- 44:55SPEAKER_01: or health data and so It's also interesting to stop and think about the times
- 45:00SPEAKER_01: that I've just willingly given these systems my data,
- 45:04SPEAKER_01: knowing that it could be used for training,
- 45:07SPEAKER_01: but also not necessarily knowing how to stop that.
- 45:11SPEAKER_01: The companies opt in as a default setting, and then opting out is opaque.
- 45:18SPEAKER_01: How do you do that?
- 45:19SPEAKER_01: In Substack,
- 45:20SPEAKER_01: it's very deep in the settings I personally didn't find it easy to find
- 45:24SPEAKER_01: and I only stumbled across it when I was setting up my publication for
- 45:28SPEAKER_01: the very first time so yeah I think it's more just the overall practice of software
- 45:35SPEAKER_01: as a service in general has become pretty predatory and pretty anti-user
- 45:40SPEAKER_01: and these practices are not a mistake opting us into things because we signed
- 45:45SPEAKER_01: a terms and conditions that we didn't read because it's in legalese and it's,
- 45:49SPEAKER_01: you know,
- 45:49SPEAKER_01: 10,000 words long and purposely obfuscates what they're actually trying to do.
- 45:56SPEAKER_01: That's asymmetric power that is really problematic.
- 46:02SPEAKER_01: And so do I know of any company that I gave my data or content to
- 46:06SPEAKER_01: that made me aware they might use it for trading?
- 46:08SPEAKER_01: Like all of them, you know, I just assumed.
- 46:12SPEAKER_00: Yeah, Substack is interesting because the opt-out that we have in the newsletter,
- 46:16SPEAKER_00: it's actually for whether or not they try to block third-party crawlers
- 46:22SPEAKER_00: from getting your data.
- 46:23SPEAKER_00: It's not, can they use our data?
- 46:26SPEAKER_00: It's, do you want to block third-party bots, AI bots from accessing your data or not?
- 46:33SPEAKER_00: And yeah, a lot of people don't notice that the setting is there.
- 46:35SPEAKER_00: I've had a few people say they were surprised to find out about it when I asked them
- 46:39SPEAKER_00: if they had it enabled on their newsletter.
- 46:41SPEAKER_00: Yeah.
- 46:42SPEAKER_00: So I'm curious, do you have it enabled on your newsletter or do you have it disabled?
- 46:47SPEAKER_01: I am almost certain that I disabled it and I didn't go back and check,
- 46:51SPEAKER_01: but I remember that it actually kind of stopped me and I sat at a computer
- 46:57SPEAKER_01: and thought about it for a while.
- 46:58SPEAKER_01: And at the time I was feeling a lot more optimistic about AI.
- 47:02SPEAKER_01: Honestly, maybe even a little bit Pollyanna about the ethical side of it.
- 47:06SPEAKER_01: And I remember thinking like, oh,
- 47:09SPEAKER_01: I should make a contribution to developing this monumentally important technology.
- 47:14SPEAKER_00: You know, who cares?
- 47:16SPEAKER_00: The internet is scraped all the time, AI
- 47:17SPEAKER_01: or no AI.
- 47:19SPEAKER_01: What am I trying to prevent?
- 47:20SPEAKER_01: Why not contribute to making this technology better?
- 47:25SPEAKER_01: And I don't know that I would still stand by that position today.
- 47:30SPEAKER_01: And I don't remember what I did with that toggle.
- 47:34SPEAKER_00: And I'm just curious,
- 47:35SPEAKER_00: but like you said, companies have been using and scraping our data for a long time.
- 47:40SPEAKER_00: Do you know of any cases where a company's use
- 47:43SPEAKER_00: of your data has created privacy issues,
- 47:45SPEAKER_00: phishing, loss of income, junk mails, texts, anything like that?
- 47:50SPEAKER_01: I get spam calls all the time because my phone number is listed in a lot
- 47:56SPEAKER_01: of different places,
- 47:58SPEAKER_01: but no, I can't really think of a really specific instance, honestly.
- 48:04SPEAKER_01: Again, I just kind of assume that it's happening.
- 48:07SPEAKER_00: Okay.
- 48:09SPEAKER_00: Last question and then we can talk about anything else that you want.
- 48:12SPEAKER_00: Thinking about these AI and tech companies and whether or not we can trust them with our data.
- 48:20SPEAKER_00: Some people say that trust is impossible and unrealistic.
- 48:24SPEAKER_00: Other people say that there are cases under
- 48:26SPEAKER_00: which they could feel like they could trust a company.
- 48:30SPEAKER_00: And I'm wondering what your thoughts are on that.
- 48:33SPEAKER_01: I think I go back to that much longer answer I gave about there's no ethical participation.
- 48:38SPEAKER_01: And because of that,
- 48:38SPEAKER_01: I think that sows immediate distrust just from the incentive structure
- 48:43SPEAKER_01: that these companies are operating under.
- 48:45SPEAKER_01: Tristan Harris has really excellent analysis and commentary.
- 48:49SPEAKER_01: He makes very accessible this idea of what are the impacts of incentives
- 48:55SPEAKER_01: and how incentives are the whole game.
- 48:59SPEAKER_01: As long as companies are incentivized toward profit and the investment model
- 49:04SPEAKER_01: and this type of thing,
- 49:05SPEAKER_01: we'll continue to see actions that betray trust if
- 49:09SPEAKER_01: the choice point is do something ethical and trustworthy or do something
- 49:15SPEAKER_01: that will make the product more profitable you know
- 49:19SPEAKER_01: and we've watched our trust get betrayed so it's so routine
- 49:26SPEAKER_01: that I think people we've lost our sense of agency to do anything
- 49:31SPEAKER_01: about it we've become quite defeated by how routine the betrayal of
- 49:35SPEAKER_01: trust is so I don't really know I do admit that I feel trusting generally toward anthropic
- 49:44SPEAKER_01: and I kind of feel like it's a similar feeling as you know if there's been a pattern
- 49:50SPEAKER_01: of a type of relationship that has harmed me over and over again and I'm kind
- 49:53SPEAKER_01: of like oh you know you remind me of the last person I dated and they really hurt me
- 49:58SPEAKER_01: and I really want to believe in you you're really presenting as
- 50:01SPEAKER_01: a trustworthy person You're giving me a lot of signals that I should trust you,
- 50:06SPEAKER_01: but there's just this, oh, something that I don't know.
- 50:09SPEAKER_01: I really, I think you'll probably disappoint me again, you know?
- 50:12SPEAKER_01: So that's sort of how I feel about Anthropik.
- 50:14SPEAKER_01: I'm like, oh, I really want to date you, but I don't think I should.
- 50:19SPEAKER_00: It's probably a fair analogy.
- 50:21SPEAKER_01: Yeah.
- 50:22SPEAKER_00: Yeah.
- 50:23SPEAKER_01: Yeah.
- 50:23SPEAKER_01: And I don't think it's the people.
- 50:26SPEAKER_01: I think the people in the company are really good.
- 50:28SPEAKER_01: I think the structures they're working in are very untrustworthy and very unethical.
- 50:32SPEAKER_01: I was really impressed by their decision,
- 50:36SPEAKER_01: for example,
- 50:37SPEAKER_01: to decline that government contract a while back that got them first into problems
- 50:42SPEAKER_01: with administration and seeing all these different OpenAI employees
- 50:46SPEAKER_01: and other really heavy hitting,
- 50:48SPEAKER_01: highly regarded,
- 50:49SPEAKER_01: talented engineers and really high level folks leave places like OpenAI and
- 50:55SPEAKER_01: in their tweets and letters and whatnot,
- 50:58SPEAKER_01: they will almost always mention ethics and principles and trustworthiness
- 51:06SPEAKER_01: and these types of things.
- 51:07SPEAKER_01: They'll do it sort of slyly,
- 51:09SPEAKER_01: but if you read it word for word,
- 51:11SPEAKER_01: you're like, oh,
- 51:12SPEAKER_01: you basically just said you don't trust,
- 51:14SPEAKER_01: open AI and the ethics of that organization.
- 51:17SPEAKER_01: And so you're leaving for a more trustworthy ethical organization to go to Anthropic.
- 51:21SPEAKER_00: And I don't know if I'm actually answering your question,
- 51:23SPEAKER_00: Karen, do you feel like you need to redirect me?
- 51:25SPEAKER_00: No, I think it's good.
- 51:26SPEAKER_00: I don't know, as you said, if there's any company that really can be trusted.
- 51:30SPEAKER_00: I hear a lot of positive things about Anthropic,
- 51:33SPEAKER_00: but then I also just read earlier this week on LinkedIn actually,
- 51:36SPEAKER_00: and it turned out it was an old story,
- 51:38SPEAKER_00: but with Claude Desktop,
- 51:40SPEAKER_00: they installed hook that would automatically give Claude access to any tab
- 51:48SPEAKER_00: that you happen to be logged in this browser extension,
- 51:50SPEAKER_00: even though they don't have any of those such things right now.
- 51:53SPEAKER_00: And people would have no way of knowing that they were opting
- 51:56SPEAKER_00: into not just what they put into it in the browser,
- 52:00SPEAKER_00: but every other tab they have open, their bank accounts or anything, health data.
- 52:06SPEAKER_00: And the fact that they deliberately released the extension with
- 52:11SPEAKER_00: that built-in This feels like, okay, come on YouTube.
- 52:16SPEAKER_00: Yeah.
- 52:17SPEAKER_00: So I don't know if there's any company that really can be fully trusted.
- 52:21SPEAKER_00: There are some, I know the founders, this is with a lot of startups.
- 52:25SPEAKER_00: In fact, I just interviewed Hodman Murad and she was talking about her company, Asara.
- 52:29SPEAKER_00: She doesn't collect data.
- 52:31SPEAKER_00: From customers and she's very upfront about telling them what she will
- 52:34SPEAKER_00: and will not collect or do with their data.
- 52:37SPEAKER_00: She doesn't even take a credit card for the free accounts.
- 52:39SPEAKER_00: And so I think founders values show up, but they can also be degraded by corporate pressures.
- 52:46SPEAKER_00: As you're saying, it's the environment, it's the capitalist ecosystem that they all operate in.
- 52:51SPEAKER_00: Yeah.
- 52:53SPEAKER_01: Yeah.
- 52:54SPEAKER_01: Yeah.
- 52:55SPEAKER_00: Well, this is a great conversation, Jen.
- 52:56SPEAKER_00: Thank you so much for joining me.
- 52:58SPEAKER_00: Is there anything else that you would like to say?
- 52:59SPEAKER_00: I'd like to hear a little bit more about your retreats actually.
- 53:02SPEAKER_00: How do you help people recover from this?
- 53:06SPEAKER_01: Yeah, I certainly do not have all my answers at all.
- 53:09SPEAKER_01: And first, I want to say thank you so much, Karen.
- 53:11SPEAKER_01: Again, I really admire what you're doing.
- 53:13SPEAKER_00: I've done a lot of community work and community building work.
- 53:17SPEAKER_00: It's really big load relationally
- 53:20SPEAKER_01: and time and energy, all of it.
- 53:24SPEAKER_01: And you do it with tons of grace and care and I think I told you once,
- 53:28SPEAKER_01: I feel like you're the fairy godmother of Substack and you actually tend to us.
- 53:32SPEAKER_01: And you notice that if we haven't been around in a while or what's happening,
- 53:36SPEAKER_01: you are to me, the definition and embodiment of relational practice.
- 53:39SPEAKER_01: And I just appreciate it, admire, respect it a lot.
- 53:42SPEAKER_01: And what you're doing, she writes is so cool.
- 53:45SPEAKER_01: It's so cool.
- 53:46SPEAKER_01: It's a real privilege to be part of it and be with you in the conversation.
- 53:50SPEAKER_00: Well, thank you.
- 53:51SPEAKER_00: That's very kind.
- 53:53SPEAKER_00: Yeah.
- 53:53SPEAKER_00: Yeah.
- 53:54SPEAKER_00: You're welcome.
- 53:54SPEAKER_00: It's just true.
- 53:55SPEAKER_01: I will say about the retreats, but may I also ask you, what drives you to do this?
- 54:00SPEAKER_01: Like, why did you want to found She Writes AI?
- 54:03SPEAKER_01: What's your founder's story for this work?
- 54:05SPEAKER_00: Oh, yeah.
- 54:06SPEAKER_00: Actually, I've been interviewed a couple of times about this.
- 54:08SPEAKER_00: I'll drop you the links to those rather than taking up the time in your interview with it.
- 54:13SPEAKER_00: But just starting from a very young age,
- 54:16SPEAKER_00: I was always conscious of the fact that it was harder for girls and women to make
- 54:22SPEAKER_00: a difference, to be recognized.
- 54:24SPEAKER_00: And we're half the world.
- 54:25SPEAKER_00: Our perspectives, our opinions, our experiences matter.
- 54:29SPEAKER_00: The impetus for SheWrites AI in particular was right before Christmas in December 2024.
- 54:35SPEAKER_00: I had finished my shopping and I was just browsing Substack
- 54:37SPEAKER_00: and I found this article.
- 54:38SPEAKER_00: Here's 10 people you should be following about AI and Substack.
- 54:42SPEAKER_00: And how many women do you think were on the list?
- 54:46SPEAKER_01: Exactly.
- 54:46SPEAKER_00: Zero.
- 54:48SPEAKER_00: None.
- 54:49SPEAKER_00: And that was kind of a last straw for me.
- 54:51SPEAKER_00: I messaged the guy and he said, oh, I just didn't know of any women writing about AI.
- 54:57SPEAKER_00: It's nice to meet you.
- 55:00SPEAKER_00: You've got to be kidding.
- 55:01SPEAKER_00: I mean, I was already following like 34 women.
- 55:04SPEAKER_00: I looked for them, but I didn't look that hard.
- 55:06SPEAKER_00: They weren't hard to find.
- 55:08SPEAKER_00: And I thought, okay, no excuses.
- 55:10SPEAKER_00: You want to write a list?
- 55:11SPEAKER_00: Here's 34 to start you with.
- 55:13SPEAKER_00: And then the list just kind of took off from there.
- 55:16SPEAKER_00: The list started growing by leaps and bounds.
- 55:18SPEAKER_00: But the other thing was I started hearing from women like,
- 55:21SPEAKER_00: oh, I mean, I'm not an only, you know?
- 55:24SPEAKER_00: And that whole sense of we don't need just a directory,
- 55:27SPEAKER_00: we need a community where people can support each other.
- 55:30SPEAKER_00: And so that's how the directory kind of evolved into the community that we have now,
- 55:34SPEAKER_00: which is one year old a week ago.
- 55:39SPEAKER_00: And it's been really gratifying to see people connect and blossom.
- 55:43SPEAKER_00: It's really been exciting.
- 55:44SPEAKER_00: And I'm really happy about the books.
- 55:46SPEAKER_00: It's giving people an experience that they would have probably found out of reach otherwise.
- 55:52SPEAKER_00: And it's really cool to see people with their book selfies.
- 55:56SPEAKER_00: The pride is just so cool to see that.
- 55:59SPEAKER_01: Yeah.
- 56:00SPEAKER_01: Being published is a dream come true for any writer and the way you've done it.
- 56:04SPEAKER_01: There's a lot to feel proud about, I think, in that particular project.
- 56:08SPEAKER_00: Yeah.
- 56:09SPEAKER_00: And one thing that I really feel strongly about,
- 56:10SPEAKER_00: there are a lot of communities out there that have a fee
- 56:14SPEAKER_00: and I understand needing money to try to provide some of the features,
- 56:18SPEAKER_00: but I just don't want there to be any financial barriers for anybody.
- 56:23SPEAKER_00: People between jobs or people in other countries where even $100 is a lot of money.
- 56:29SPEAKER_00: So trying to find ways to do it and keep it free is one of the bigger challenges,
- 56:33SPEAKER_00: but I think it's worth it.
- 56:34SPEAKER_00: We're making some good headway on that.
- 56:36SPEAKER_00: I want to get back to your retreats.
- 56:39SPEAKER_01: I can't remember how deep I went at the beginning,
- 56:41SPEAKER_01: but it's,
- 56:42SPEAKER_01: I guess, an experience that, in a sense, has been living in me for a long time.
- 56:46SPEAKER_01: It's one of those things that I have found myself dreaming on versions of for
- 56:50SPEAKER_01: a couple years now, and I feel that that's a strong signal to pay attention to.
- 56:55SPEAKER_01: I remember,
- 56:55SPEAKER_01: I don't know if it was Elizabeth Gilbert,
- 56:57SPEAKER_01: I always credit her,
- 56:58SPEAKER_01: I don't know if this is true,
- 56:59SPEAKER_01: but I believe I was listening to her to speak and she was talking
- 57:02SPEAKER_01: about how ideas are sentient and they'll keep knocking on your door
- 57:06SPEAKER_01: until you pay attention.
- 57:07SPEAKER_01: And if you don't pay attention, they'll leave and go knock on someone else's door.
- 57:10SPEAKER_01: And I feel like this is very emergent through me and just really cool.
- 57:17SPEAKER_01: I've been convening and designing experiences for a very long time.
- 57:22SPEAKER_01: And this feels like taking 20 years of doing that and channeling it
- 57:27SPEAKER_01: into what I hope will be a very intimate experience.
- 57:30SPEAKER_01: So the premise is this I think I said this in the intro,
- 57:34SPEAKER_01: but the design of our environment impacts us very significantly.
- 57:39SPEAKER_01: And a lot of us don't have autonomy over the design of that environment.
- 57:46SPEAKER_01: And there's all of these very quickly and rapidly advancing fields
- 57:50SPEAKER_01: of practice like neuro-inclusive design,
- 57:52SPEAKER_01: for example,
- 57:54SPEAKER_01: that really show us that these micro and macro interventions in
- 57:59SPEAKER_01: the environment are very impactful on our actual physiological state.
- 58:05SPEAKER_01: And what we also know from research is that our physiological state,
- 58:09SPEAKER_01: it essentially determines the outcomes that we're capable of.
- 58:12SPEAKER_01: That's what Cal Newport's entire deep workbook was about.
- 58:15SPEAKER_01: And the culture of work right now,
- 58:18SPEAKER_01: at least speaking to knowledge work,
- 58:20SPEAKER_01: and I think a lot of other economic domains,
- 58:23SPEAKER_01: but for sure knowledge work, it's frenetic, right?
- 58:25SPEAKER_01: It's the 275 interruptions a day.
- 58:28SPEAKER_01: And the longer you stay in that type of environment,
- 58:32SPEAKER_01: you're training yourself to operate that way.
- 58:35SPEAKER_01: And it can make it harder to get to creative work,
- 58:40SPEAKER_01: to long form thinking, long form writing strategy.
- 58:45SPEAKER_01: There's so many different needs and applications for doing deep work and what comes from it.
- 58:53SPEAKER_01: So we just really want to take all these learning.
- 58:56SPEAKER_01: Anna, my partner in this, she's also about 20 years deep in convening and experience design.
- 59:03SPEAKER_01: And so together we're taking all this interest in neuro-inclusive design
- 59:07SPEAKER_01: and state shifting and creating intimate and trusting spaces where you are both
- 59:16SPEAKER_01: in connection with a group but also have autonomy to rediscover your way
- 59:22SPEAKER_01: of doing your best and deepest work and creating a container for that to happen.
- 59:29SPEAKER_01: We're currently designing it as five days on the West Coast so it'll be here
- 59:33SPEAKER_01: where we live on Vancouver Island near Victoria,
- 59:37SPEAKER_01: BC and we found an absolutely gorgeous property.
- 59:41SPEAKER_01: We're thinking it's going to be anywhere from 8 to 16 people and bring you together
- 59:48SPEAKER_01: to create a space where you can go really deep on something that really matters
- 59:52SPEAKER_01: to you.
- 59:53SPEAKER_01: And our only rule for the experience is you can't have meetings.
- 59:57SPEAKER_01: I don't really like rules.
- 59:58SPEAKER_01: I don't like to over-program people.
- 1:00:00SPEAKER_01: That's really important to me.
- 1:00:01SPEAKER_01: So with summer retreat experiences and trainings and whatnot,
- 1:00:05SPEAKER_01: you're scheduled from the minute you get up to the minute you go to bed.
- 1:00:08SPEAKER_01: And our intent is to create enough structure to sort of hold people so
- 1:00:14SPEAKER_01: that you do feel like there's things you can rely on and also to balance that
- 1:00:20SPEAKER_01: with enough autonomy that we all work differently,
- 1:00:23SPEAKER_01: we all create differently and some of us get in our deepest flow at 1am and some
- 1:00:28SPEAKER_01: of us are morning people and so designing for that to allow for variation
- 1:00:33SPEAKER_01: and how people access those parts of themselves because
- 1:00:36SPEAKER_01: of creativity I don't think it means painting
- 1:00:38SPEAKER_01: a picture every single human being is creative and creativity is,
- 1:00:45SPEAKER_01: in my opinion, largely state dependent.
- 1:00:47SPEAKER_01: So yeah, we're creating this container for that
- 1:00:50SPEAKER_00: to happen.
- 1:00:51SPEAKER_00: That sounds awesome.
- 1:00:52SPEAKER_00: So the site is, I think, deependretreats.com?
- 1:00:56SPEAKER_00: Yeah, thank you.
- 1:00:57SPEAKER_00: Thank you.
- 1:00:57SPEAKER_00: You also mentioned earlier that you are spinning back up into some consulting work.
- 1:01:03SPEAKER_00: What would be the best way for someone to get in touch with you if they wanted
- 1:01:05SPEAKER_00: to learn more about what you do there?
- 1:01:08SPEAKER_00: Thank you, Karen.
- 1:01:09SPEAKER_01: You're so excellent at directing and doing the general specific question.
- 1:01:12SPEAKER_01: DM me on Substack would be one way to do that.
- 1:01:16SPEAKER_01: I don't have a website up yet, but you could email me, jen at jenniferangelamcray.com.
- 1:01:24SPEAKER_01: Yeah, I think those are probably
- 1:01:26SPEAKER_00: the two best ways.
- 1:01:27SPEAKER_00: Okay.
- 1:01:28SPEAKER_00: That sounds great.
- 1:01:29SPEAKER_00: Well, thank you so much, Jen.
- 1:01:30SPEAKER_00: It was really great talking with you and I appreciate you making time for
- 1:01:33SPEAKER_00: the interview and for sharing your thoughts about AI with us.
- 1:01:38SPEAKER_01: Oh, so exciting to do it.
- 1:01:39SPEAKER_01: Thank you, Karen.
- 1:01:39SPEAKER_01: Thank you for inviting me.
- 1:01:40SPEAKER_01: It's been very cool.
- 1:01:41SPEAKER_01: I really appreciate it.
- 1:01:42SPEAKER_01: I appreciate your time.
- 1:01:44SPEAKER_01: Great.
- 1:01:44SPEAKER_01: Thanks, Jen.
- 1:01:46SPEAKER_01: Thank you.
- 1:01:47SPEAKER_00: About this interview series and newsletter,
- 1:01:51SPEAKER_00: this post is part of our AI6P interview series on AI software and wetware.
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