How to Own the Grocery Customer and Keep Them
In online grocery, the delivery driver is often the only person a customer ever meets from the retailer. Whoever runs that delivery, and whoever holds the order data behind it, holds the relationship and decides whether the customer comes back. That creates a tension in grocery right now. Retailers rely on delivery platforms to reach more customers, but those platforms want the customer data just as badly, and they often work with the retailer's competitors too. Petr Lizner (Veloq & Rohlik Group) and Diana Leza Sheehan (PDG Insights) joined Jeremy Goldman at Groceryshop to discuss what…
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