Latest / Transforming: Tales of Business Evolution
TfP 024. Growth by Design
What if the key to firm growth is not working harder but building the right structures to make growth intentional? Morgan Cooper, Marketing Director, and Jeff Jacobs, Director of Development, both at Wilkins Miller LLC, explore how marketing and business development roles can evolve into strategic drivers of firm growth. They share how leadership trust, clear accountability, and a shared vision have helped position their growth team as a catalyst for innovation and long-term success.
Morgan and Jeff discuss the role of growth leaders and how they can help shape strategy, not just support it…
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