Season 3: Episode 2 – Channel Performance: Size, Measure, Drive.

The Experience Perspective: An Ipsos Podcast · Feb 3, 2021 · 23m

This week of 1st February, we welcome Craig Bradley, Ipsos Global Head of Channel Performance. Craig takes us on a ‘whistle-stop tour’ of Channel Performance, describing how we: size channel opportunities and share; measure brand promises and execution, and drive compliance and sales conversion … to improve performance across all sales and service channels – physical, contact centre, and digital – and help deliver profitable growth​. He updates us on how the business has evolved over the past year, and plans going forward, as we address our clients’ changing business questions. Get to know…