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The Swiss Premium
Most Swiss SMEs have outstanding engineers and product people - but underinvest in commercial capability. In this episode of Three Minutes of Clarity, Christoph Walser looks at why the Swiss premium must evolve, where the real pricing opportunity sits, and what CEOs can do to sharpen their commercial position. A short conversation for CEOs, owners, and board members who want to compete on value, not price.
Concept, argument, and editorial line: mine. Audio production: AI.
The skinny
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