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You're a Lot Easier to Fire Than You Think | Jared Harman
"We're a lot easier to fire if you don't have a personal connection to who we are."
That's Jared Harman naming the quiet math behind every churned account: nobody leaves a company they have a relationship with. They leave a vendor. Most leaders build their retention strategy around the brand, the deck, the "differentiated service" — when the thing actually keeping a client is the person who picks up the phone.
Jared is CEO and co-founder of The One Group Agency, a full-service marketing agency based in British Columbia specializing in brand strategy and scalable systems for growing…
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