Latest / Hurdle with Emily Abbate / 352. Organization Can Be Your Super Power: How To Stay True To Yourself & Ask Smart Questions With Saucony’s Chief Marketing Officer Joy Allen-Altimare

Transcript

352. Organization Can Be Your Super Power: How To Stay True To Yourself & Ask Smart Questions With Saucony’s Chief Marketing Officer Joy Allen-Altimare · Hurdle with Emily Abbate

• 0:00
  Speaker 1: Don't rush time. Enjoy every moment, every lesson, every hurdle,
• 0:05
  Speaker 1: every success, Be patient with yourself and enjoy the ride.
• 0:22
  Speaker 2: Hey, Hey, Emily, a body here.
• 0:24
  Speaker 3: You are listening to episode two hundred and fifty two
• 0:27
  Speaker 3: of Hurdle, a wellness focused podcast where I talk to
• 0:30
  Speaker 3: inspirational people about everything from their highest ties and toughest
• 0:33
  Speaker 3: moments to essential tips on how to live a healthier, happier,
• 0:38
  Speaker 3: more motivated life. We all go through our fair share
• 0:41
  Speaker 3: of hurdles. My goal through these discussions is to empower
• 0:45
  Speaker 3: you to better navigate yours and move with intention so
• 0:48
  Speaker 3: that you can stride towards your own big potential and of.
• 0:52
  Speaker 2: Course have some fun along the way.
• 0:56
  Speaker 3: Today I am sitting down with Joy Allan Altamari's a
• 1:00
  Speaker 3: marketing officer over at Sockney. Such an interesting time for
• 1:04
  Speaker 3: me to have this conversation with Joy because we are
• 1:06
  Speaker 3: talking about everything that's going on with the brand right now.
• 1:09
  Speaker 3: Socany is in what I would think of to be
• 1:12
  Speaker 3: a reinvigoration phase. They are hot right now. I'm seeing
• 1:15
  Speaker 3: Socany everywhere and it's really exciting and also an interesting
• 1:19
  Speaker 3: time to talk to Joy because of the tariffs s candidly,
• 1:22
  Speaker 3: and I had to ask her about that and if
• 1:24
  Speaker 3: it's something that they are concerned about as a brand
• 1:27
  Speaker 3: right now. Joy also talks to me about her upbringing.
• 1:31
  Speaker 3: She was a swimmer growing up in Chattanooga, and how
• 1:34
  Speaker 3: her relationship with sport really shaped a massive part of
• 1:38
  Speaker 3: her mindset and has empowered her to think differently and
• 1:41
  Speaker 3: progressively as a leader. We also talk about her affinity
• 1:45
  Speaker 3: for lifting up other women, what it's like to be
• 1:48
  Speaker 3: a woman in a leadership position over at Socney, and
• 1:52
  Speaker 3: how she finds it critical to have her own.
• 1:55
  Speaker 2: Board of directors that really inspire her to be her best.
• 2:00
  Speaker 3: She talks to me about how motherhood has dramatically impacted her,
• 2:04
  Speaker 3: about the lessons that she wants to instill within her daughter,
• 2:07
  Speaker 3: and what we can expect from Socony as a brand
• 2:10
  Speaker 3: as we look ahead to the rest of twenty twenty five.
• 2:13
  Speaker 2: And twenty twenty six. Loved this convo.
• 2:16
  Speaker 3: Was so excited to have Joy in the studio when
• 2:18
  Speaker 3: she was recently in New York City, and loved dropping
• 2:21
  Speaker 3: by their activation here in Boston where I am when
• 2:25
  Speaker 3: this episode's coming out over Boston Marathon weekend.
• 2:29
  Speaker 2: Make sure you.
• 2:30
  Speaker 3: Are following along with Hurdle over on social It's at
• 2:32
  Speaker 3: Hurdle Podcast.
• 2:33
  Speaker 2: I am over at Emily a body.
• 2:35
  Speaker 3: Subscribe to the Weekly Hurdle newsletter comes out every single Friday,
• 2:40
  Speaker 3: directly in your inbox with so much of the same
• 2:42
  Speaker 3: inspiration and motivation you love from the show. Plus get
• 2:46
  Speaker 3: in on the Daily Hurdle subscriber channel over on Instagram.
• 2:50
  Speaker 3: The link to do that is in the show notes.
• 2:55
  Speaker 3: With that, let's get to it. Let's get to hurdling.
• 3:10
  Speaker 2: Today.
• 3:10
  Speaker 3: I am sitting down with Joy Alan Altami. She is
• 3:14
  Speaker 3: the chief marketing officer at socany. How are we doing, Joy,
• 3:18
  Speaker 3: Welcome to Hurdle.
• 3:19
  Speaker 1: Thank you. We're doing really well.
• 3:21
  Speaker 2: It's nice.
• 3:21
  Speaker 1: It's cold, but it's nice. It's n it's cold, so
• 3:24
  Speaker 1: we're doing great.
• 3:25
  Speaker 3: So you don't get to comment on the cold. Having
• 3:27
  Speaker 3: just come back from a tropical moment.
• 3:30
  Speaker 1: I'm so I feel like I was telling someone the
• 3:33
  Speaker 1: other day yesterday when I came back, I said, I
• 3:35
  Speaker 1: feel so warm. They're like, that's just the vitamin D
• 3:37
  Speaker 1: still in your body. It's like twenty five degrees. Is
• 3:39
  Speaker 1: that one?
• 3:40
  Speaker 3: Oh you're so you're so nice today, You're so you're
• 3:43
  Speaker 3: so appreciative.
• 3:45
  Speaker 2: Oh my god, something that we could all use next week.
• 3:47
  Speaker 1: Hit me next week when when it's all gone, I'll
• 3:49
  Speaker 1: be like, oh.
• 3:50
  Speaker 2: Oh, when you're back, when you're back home. Yeah, how
• 3:54
  Speaker 2: are you doing? Really?
• 3:55
  Speaker 1: I'm doing great.
• 3:55
  Speaker 2: Yeah.
• 3:56
  Speaker 1: I mean this is a busy, but busy with purpose
• 4:02
  Speaker 1: full time. I like to say. So, you know, I'm
• 4:05
  Speaker 1: a mom, I have this amazing job. We've kind of
• 4:08
  Speaker 1: transitioned a little bit where we live, lots going on
• 4:12
  Speaker 1: in our industry. Sockety, it's having a great moment. Some
• 4:15
  Speaker 1: of the momentum I walked into. So it's been like
• 4:18
  Speaker 1: from day one go. But yeah, I think for people
• 4:23
  Speaker 1: like us, if it were any other way monotonous every day,
• 4:27
  Speaker 1: we would be miserable. So yeah, I'm good.
• 4:29
  Speaker 3: A lot of change, A lot of change, A lot
• 4:31
  Speaker 3: of change, a lot of change. Have you always felt
• 4:34
  Speaker 3: as though you're good at navigating change.
• 4:37
  Speaker 1: I think I've always had change in my life. So
• 4:40
  Speaker 1: I grew up in the South. I was a swimmer,
• 4:42
  Speaker 1: one or few people of color at the time swimming
• 4:45
  Speaker 1: my you know, my dad's Caribbean. I've always had like
• 4:49
  Speaker 1: a diverse type of family, and I think I was
• 4:53
  Speaker 1: in atypical sports for like a five foot ten black woman.
• 4:58
  Speaker 1: So there was always this like moments kind of ecosystem
• 5:02
  Speaker 1: of change happening around me. And I think I probably
• 5:06
  Speaker 1: picked a career where if you don't like change or
• 5:09
  Speaker 1: in the wrong job, because marketing is if anything like
• 5:14
  Speaker 1: that's predictable, is that there will be change. There will
• 5:16
  Speaker 1: be ebbs and flows. Consumer behavior will always be you
• 5:21
  Speaker 1: think that you understand what's going to happen next, and
• 5:23
  Speaker 1: then you don't, and so you have to be comfortable with,
• 5:26
  Speaker 1: you know, having I literally said this on the ride
• 5:28
  Speaker 1: over here, like I'm a planner. I love a plan
• 5:31
  Speaker 1: because the plan at least gives me some direction of
• 5:33
  Speaker 1: when it's going to change, like what are we changing from?
• 5:37
  Speaker 1: But I don't like the vagueness of no plan. So
• 5:40
  Speaker 1: am I comfortable change? I think that I have it
• 5:42
  Speaker 1: in my blood to always be kind of aware that
• 5:46
  Speaker 1: change is inevitable. As I've gotten older, I probably react
• 5:49
  Speaker 1: to it better. I don't think in my twenties I
• 5:53
  Speaker 1: was the picture perfect person would change.
• 5:56
  Speaker 3: How do you get better at ebbing and flowing with
• 5:59
  Speaker 3: change and embracing flexibility.
• 6:02
  Speaker 1: I mean, there's probably a tons of book books out
• 6:04
  Speaker 1: there that will tell you, like, here's a list of
• 6:07
  Speaker 1: four things you should do, I mean definitely stop and
• 6:09
  Speaker 1: breathe and all those things. I had my daughter at
• 6:12
  Speaker 1: thirty eight, and I think that's when I got really
• 6:14
  Speaker 1: comfortable with change, because you can't control an infant, like
• 6:19
  Speaker 1: they really are in control as much as you want
• 6:23
  Speaker 1: to have them in control. And I think I had
• 6:25
  Speaker 1: a pretty easy labor, easy child, But that's when you
• 6:30
  Speaker 1: kind of surrender to like, Okay, this is not I
• 6:33
  Speaker 1: can't control everything anymore. What do I do? And then
• 6:36
  Speaker 1: I think the moment I went back to work as
• 6:38
  Speaker 1: a new mom, you couldn't I had, you know, I
• 6:42
  Speaker 1: had her at thirty eight, So I had lived almost
• 6:44
  Speaker 1: four decades of just being very selfish with my time
• 6:47
  Speaker 1: and how much I poured into teams and how much
• 6:50
  Speaker 1: I poured into work I poured into myself. And now
• 6:53
  Speaker 1: you really are on this like even though I think
• 6:55
  Speaker 1: the world is definitely embraced motherhood better, you are really
• 7:00
  Speaker 1: in this like nine to five bucket. You know, if
• 7:03
  Speaker 1: your breastfeeding or not, like you still your body is
• 7:05
  Speaker 1: on this like cycle of like your child. They can
• 7:09
  Speaker 1: feel like your child needs you. And so I think
• 7:11
  Speaker 1: that was when I first started to be like, Okay,
• 7:13
  Speaker 1: I'm not in control of everything anymore, and I think
• 7:17
  Speaker 1: that's hard for people like me type A. I'm an
• 7:20
  Speaker 1: E on the M on the end ennagram, I'm read
• 7:23
  Speaker 1: like I'm all the things. That's like tiger mom type
• 7:26
  Speaker 1: A blah blah blah. But I think what I learned
• 7:29
  Speaker 1: through motherhood really was that you have to have that
• 7:33
  Speaker 1: vulnerability and give yourself grace because you can no longer
• 7:37
  Speaker 1: control everything. And it's almost like the I think the
• 7:40
  Speaker 1: philosophy behind golf. Golf, it's like it's not about strength
• 7:43
  Speaker 1: as much as it is about strategy and leaning on
• 7:46
  Speaker 1: people looking like you know, looking at your caddy and
• 7:49
  Speaker 1: asking them their opinion. So for me, it was I'd
• 7:52
  Speaker 1: always really had a very very very tight knit group
• 7:54
  Speaker 1: of people that I talked to, and I had to
• 7:56
  Speaker 1: release a little bit and learn to not only just delegate,
• 8:00
  Speaker 1: but like trust that this is gonna happen. It may
• 8:04
  Speaker 1: not happen the way I want it to or the
• 8:06
  Speaker 1: way that I would have done it, but we will
• 8:07
  Speaker 1: get to the end and it will be successful, and
• 8:09
  Speaker 1: I have to trust the process. I really always say,
• 8:12
  Speaker 1: like for me, motherhood changed like the way that I
• 8:15
  Speaker 1: just approached life, approach people approach my job. It had
• 8:19
  Speaker 1: much a much larger impact than just being.
• 8:21
  Speaker 3: A mom, and a larger impact from what I'm hearing
• 8:24
  Speaker 3: you say, for the better.
• 8:26
  Speaker 1: Yeah, for the better for me, like I definitely. I
• 8:29
  Speaker 1: think also the timing always I have a lot of
• 8:32
  Speaker 1: women who are like, can you have a mentor they
• 8:34
  Speaker 1: always ask like when should we like when should I
• 8:36
  Speaker 1: have Toldren? And I think that's a very personal decision,
• 8:38
  Speaker 1: But for me, I never I would love to say
• 8:42
  Speaker 1: that I wanted to wait till thirty eight, but I
• 8:44
  Speaker 1: didn't really feel like I wanted to have a child
• 8:46
  Speaker 1: until I was like thirty three, So I don't have
• 8:50
  Speaker 1: that like, okay, I strategically decided to wait until. I
• 8:55
  Speaker 1: do think in hindsight it was the best because financially
• 8:58
  Speaker 1: it was in a different situation. From a professional perspective,
• 9:01
  Speaker 1: I wasn't the ten We're always climbing, we're always hustling.
• 9:05
  Speaker 1: But I wasn't like in my twenties late twenties. I
• 9:08
  Speaker 1: was still very much at the behest of like I
• 9:10
  Speaker 1: was on the agency side, so I was at the
• 9:12
  Speaker 1: behest of clients and their timing and their demanding and
• 9:15
  Speaker 1: if I had an infant, I wouldn't be able to
• 9:18
  Speaker 1: be at the office for twelve hours, Like I just
• 9:20
  Speaker 1: wouldn't be able to drop everything and go fly across
• 9:23
  Speaker 1: the country. Like those things wouldn't have I wouldn't have
• 9:26
  Speaker 1: been able to do those things. So I do recognize
• 9:28
  Speaker 1: that like it was for me the better because I waited,
• 9:32
  Speaker 1: and I think i'd rather There's no perfect time. In hindsight,
• 9:36
  Speaker 1: I would love to have had more than one, and
• 9:38
  Speaker 1: if I started earlier, probably would have I had a miscarriage.
• 9:41
  Speaker 1: Unfortunately I couldn't do it. But I think for me
• 9:44
  Speaker 1: it was like perfect timing because I was ready and
• 9:49
  Speaker 1: I was grateful, right. I was at a moment of
• 9:51
  Speaker 1: like I always say, like I didn't have a kid
• 9:53
  Speaker 1: to have a necessory. I really wanted to have a child,
• 9:56
  Speaker 1: and I think I would probably not have had that
• 9:59
  Speaker 1: maturity if I were in my late twenties.
• 10:01
  Speaker 2: Yeah, I understand that.
• 10:02
  Speaker 3: Yeah, And it's interesting to hear you talk about I
• 10:05
  Speaker 3: wasn't sure if I wanted a child until I was
• 10:08
  Speaker 3: after thirty three years old. I think a lot of
• 10:11
  Speaker 3: women these days, especially as egg freezing is so popular,
• 10:16
  Speaker 3: everyone is saying to you the second you cuss thirty,
• 10:19
  Speaker 3: so are you freezing your eggs. Yeah, and if you
• 10:22
  Speaker 3: don't feel strongly about it, or if you say I'm
• 10:25
  Speaker 3: not sure, it's almost there's like a stigma around it.
• 10:29
  Speaker 1: One hundred percent. And as you know my background, I
• 10:32
  Speaker 1: was that kind of body for a while and until
• 10:33
  Speaker 1: kind of on their advisory board. I'm a big believer
• 10:36
  Speaker 1: in options. I froze my eggs at twenty nine, which
• 10:39
  Speaker 1: is kind of late, yeah, for when they suggest that
• 10:42
  Speaker 1: you do it, and I did it because, like I
• 10:45
  Speaker 1: was in a very professionally healthy place. I had an
• 10:49
  Speaker 1: amazing obgyn who I'd been going to for almost a decade.
• 10:53
  Speaker 1: She knew my life in and inside and out. She
• 10:55
  Speaker 1: knew more than my like anyone. She knew just like
• 11:00
  Speaker 1: how my ambition is professionally. She was such a great
• 11:03
  Speaker 1: overjoyan because she really talked to me about like my
• 11:05
  Speaker 1: life or it's just just like my health and my
• 11:07
  Speaker 1: body and do you want to have babies? And she
• 11:09
  Speaker 1: never actually said do you want a baby? She just
• 11:11
  Speaker 1: basically said, listen to it. Sounds like you're doing great
• 11:13
  Speaker 1: in your career. It sounds like you're on this amazing trajectory.
• 11:17
  Speaker 1: Sounds like you're dating the way that you want to date,
• 11:20
  Speaker 1: and I don't think that you should stop these things
• 11:22
  Speaker 1: because you seem very happy, you're healthy, you're happy. She's like,
• 11:26
  Speaker 1: so here's something you should know about. And she literally
• 11:28
  Speaker 1: just passed me a pampoint all the time. It wasn't
• 11:30
  Speaker 1: very it wasn't everywhere. It was you know, I had
• 11:33
  Speaker 1: to go to Boston and get it done. She was
• 11:35
  Speaker 1: very very clear, like, I'm not telling you should do this,
• 11:38
  Speaker 1: but if you want the option later, because it sounds
• 11:40
  Speaker 1: like you really are, like your priority right now is
• 11:43
  Speaker 1: your career, and that's good. That's like she wasn't like
• 11:46
  Speaker 1: shaming me into either way. And I think that was
• 11:50
  Speaker 1: a good unlock for me, to remind me that I
• 11:52
  Speaker 1: did have the power to make the choice now. I said, time,
• 11:55
  Speaker 1: it was so much more expensive. Today it's so it's
• 11:57
  Speaker 1: so cost efficient, and I think companies are providing the
• 12:01
  Speaker 1: services as well. I always say it's an option, but
• 12:05
  Speaker 1: don't feel pressure, because again, I didn't know I wanted
• 12:07
  Speaker 1: to have children. I thought, I thought, like, I'm gonna
• 12:10
  Speaker 1: have this amazing job and continue to live into New York.
• 12:13
  Speaker 1: I'm gonna buy apartment in Paris, and that's I'm gonna
• 12:16
  Speaker 1: be the cool U that all of my friends' kids
• 12:19
  Speaker 1: will come and be like, can we go hang out
• 12:20
  Speaker 1: with Auntie Joy? That's what I thought I was gonna do.
• 12:22
  Speaker 1: I mean I literally bought shoes like that, so many
• 12:25
  Speaker 1: pairs of shoes that I bought in bags. I was like,
• 12:28
  Speaker 1: I'm just gonna like this is where my investment is going.
• 12:32
  Speaker 1: And then I got married and I had a different
• 12:35
  Speaker 1: feeling with this person, and then I was like, I
• 12:38
  Speaker 1: really and I'm happy that that changed for me because
• 12:41
  Speaker 1: I definitely grew into a better version of myself because
• 12:45
  Speaker 1: of that experience. But again, I was a late bloomer,
• 12:48
  Speaker 1: and having grown up in Tennessee, I think people were
• 12:50
  Speaker 1: like giving up on me. They're like, if you're such
• 12:51
  Speaker 1: an no maid, you're never gonna have children.
• 12:53
  Speaker 3: So you work at kind Body, you work at Havas
• 12:56
  Speaker 3: Media Network, and now at Soccony.
• 12:59
  Speaker 1: Correct.
• 13:00
  Speaker 2: I very let's say a.
• 13:02
  Speaker 3: Typical path to get into the footwear industry.
• 13:06
  Speaker 1: Yeah for sure.
• 13:07
  Speaker 3: What was it that drew you in to the CMO
• 13:12
  Speaker 3: role at Socket AG?
• 13:13
  Speaker 1: Yeah? Well, before I was at kind Body, I had
• 13:15
  Speaker 1: spent about a decade in private equity, working in mostly
• 13:19
  Speaker 1: chief marketing officers and chief revant officers roles, and then
• 13:22
  Speaker 1: before that, I had spent the early decade and a
• 13:25
  Speaker 1: half of my career in creative agency type of roles
• 13:28
  Speaker 1: and then in creative type of companies like Counting ass
• 13:30
  Speaker 1: and Equinox. So I had this combination a really strong
• 13:34
  Speaker 1: creative esthetic, understanding how creative works to drive demand, and
• 13:38
  Speaker 1: then in housing that and building teams around everything, like
• 13:42
  Speaker 1: in to end, how do you define a consumer insight,
• 13:46
  Speaker 1: how do you use that insight for understanding consumer behavior,
• 13:49
  Speaker 1: and then how do you translate that into messaging around
• 13:51
  Speaker 1: a product. So when I went to Havas, I really thought, Okay,
• 13:56
  Speaker 1: I'm taking this great commercialized experience that I've had out
• 13:59
  Speaker 1: there for the last second and a half and I'm
• 14:02
  Speaker 1: bringing that back into the agency world. So in the
• 14:04
  Speaker 1: process of working there, I was exposed to a Maverne,
• 14:07
  Speaker 1: which is the parent company of Socony, and it's all like,
• 14:12
  Speaker 1: I believe my life so much has been being prepared
• 14:15
  Speaker 1: for the moment. You know, chances are going to happen,
• 14:17
  Speaker 1: opportunities are going to come, but if you're not prepared,
• 14:19
  Speaker 1: you can't capitalize on it. And I think Wolverine is
• 14:22
  Speaker 1: such an amazing company and this great moment in time
• 14:25
  Speaker 1: where they have these amazing brands that are you know,
• 14:28
  Speaker 1: their challenge of brands, some of them. When you think
• 14:30
  Speaker 1: about Sweaty Betty and this kind of apparel space, female
• 14:32
  Speaker 1: apparel space, they're a challenger. We think about even Socany
• 14:36
  Speaker 1: or one hundred and twenty six years old, but we
• 14:38
  Speaker 1: have been known mostly for elite performance, and now we're
• 14:41
  Speaker 1: trying to broaden our reach a little bit, saying true
• 14:44
  Speaker 1: to our core running, but thinking about running at the
• 14:47
  Speaker 1: intersection of culture and how does that how does how
• 14:51
  Speaker 1: do runners now feel about that? And then how do
• 14:54
  Speaker 1: we bring new entrants into that? And so when I
• 14:57
  Speaker 1: was speaking with the brand president on another brand, will Ring,
• 15:01
  Speaker 1: because I was working at of OZ, and they started
• 15:03
  Speaker 1: talking about Socony, I reminded myself like I wore sockney
• 15:07
  Speaker 1: as a swimmer. My dad was a triathlete, had a
• 15:10
  Speaker 1: really great relationship with the Run Specialty shop in Chattanooga,
• 15:13
  Speaker 1: and I was outfitted in Stocony because you as a swimmer,
• 15:16
  Speaker 1: you have to do endrrance, you have to do conditioning
• 15:18
  Speaker 1: as much as you do inside the water. And so
• 15:22
  Speaker 1: I remember talking to my father about it and saying
• 15:25
  Speaker 1: like this is such an amazing brend and he has
• 15:28
  Speaker 1: never really understood what I did until I started talking
• 15:31
  Speaker 1: to him about socony, and so it just kind of
• 15:33
  Speaker 1: made sense to me, Like, Okay, I really think while
• 15:37
  Speaker 1: I have this desire to bring and heighten this heightened
• 15:41
  Speaker 1: that business acumen and the marketing acumen on the agency side,
• 15:44
  Speaker 1: there's very few times in your life where you understand
• 15:47
  Speaker 1: the product. You have a passion for the heritage of
• 15:50
  Speaker 1: the product and what it means and how to make
• 15:52
  Speaker 1: it more relevant to today. And the brand itself is
• 15:55
  Speaker 1: at this pivotal moment where it's really you know, it's
• 15:58
  Speaker 1: today or never. We expand, do we grow? How do
• 16:02
  Speaker 1: we do that? How do we become the brand that
• 16:04
  Speaker 1: really is standing on authenticity and heritage but also product innovation.
• 16:09
  Speaker 1: And as a woman in the C suite, it's so
• 16:12
  Speaker 1: rare to have these opportunities in the sense of, like,
• 16:16
  Speaker 1: you really like the brand, you really like the company,
• 16:20
  Speaker 1: and you actually have a like a unique set of
• 16:22
  Speaker 1: skills that are applicable for this time in the brand's life.
• 16:26
  Speaker 1: You know, I am more of a creative, revenue driven marketer.
• 16:30
  Speaker 1: I don't have a CpG background. I really came up
• 16:34
  Speaker 1: through its trial and error and experiences, and SOFTNY is
• 16:40
  Speaker 1: a little bit like that too. It's a very cultural
• 16:43
  Speaker 1: brand that really is true to itself and is interesting,
• 16:49
  Speaker 1: is okay with being kind of like the underdog, but
• 16:53
  Speaker 1: then will surprise you and come out and really start
• 16:57
  Speaker 1: to build momentum and places and spaces that others can't.
• 17:01
  Speaker 3: Not having that CpG background, Why do you think that
• 17:04
  Speaker 3: works to your advantage?
• 17:05
  Speaker 1: Well, I think it's kind of a combination. Like I
• 17:07
  Speaker 1: have worked on a lot of CpG business, so I
• 17:09
  Speaker 1: understand the way in which product and placement and all
• 17:12
  Speaker 1: those things promotion works. So I do have a great
• 17:14
  Speaker 1: respect for that. But I think it's more that that
• 17:17
  Speaker 1: agency background that I've had, and then the multiple experiences
• 17:20
  Speaker 1: in the private equity sector. Private equity is very much
• 17:23
  Speaker 1: around like what is the revenue? What are you doing?
• 17:26
  Speaker 1: How is marketing driving demand? And so it has this
• 17:29
  Speaker 1: accountability to it, and I think that gives me a
• 17:32
  Speaker 1: little bit of advantage because while I do have this
• 17:35
  Speaker 1: great appreciation for how you build brand and have brand
• 17:37
  Speaker 1: heat and brand love and create brand health, I also
• 17:40
  Speaker 1: understand the full funnel approach. You can't do the same
• 17:43
  Speaker 1: thing forever. Right, While we can't boil the ocean and
• 17:45
  Speaker 1: do everything at the same time. Because our budgets are
• 17:48
  Speaker 1: what they are, there are ways in which the brand
• 17:51
  Speaker 1: can be more impactful and feel larger, and then you
• 17:54
  Speaker 1: drive consideration and then you convert at at the bottom.
• 17:57
  Speaker 1: If we only think about converting, then returns action. But
• 18:00
  Speaker 1: if we do all of it together, if we really
• 18:02
  Speaker 1: invest in an omni channel approach, then we create this
• 18:05
  Speaker 1: engagement conversation with consumers That is kind of what is
• 18:10
  Speaker 1: my kind of secret power superpower in the sense that
• 18:14
  Speaker 1: because I didn't come from footwear and I don't come
• 18:16
  Speaker 1: from like this traditional marketing background, I'm also questioning a
• 18:21
  Speaker 1: lot of things which on earth that unlocks the conversation
• 18:25
  Speaker 1: amongst a team. So I don't have all the answers,
• 18:28
  Speaker 1: but I have a lot of questions because I haven't
• 18:31
  Speaker 1: seen it done an x amount of the same way
• 18:35
  Speaker 1: X amount of times and I and I'm naturally curious
• 18:38
  Speaker 1: around the consumer and how they can Like a runner
• 18:41
  Speaker 1: like you, why would you consider stopping you over a
• 18:43
  Speaker 1: six or Brooks? I'm asking those questions, and I'm listening
• 18:47
  Speaker 1: in a way that I think is slightly different because
• 18:49
  Speaker 1: I'm not listening for the traditional like technology answer, innovation answer.
• 18:53
  Speaker 1: I'm listening for the human answer because I think that's
• 18:57
  Speaker 1: where that's where brands live. They live in the heart
• 18:59
  Speaker 1: of the can So I'm listening for that, which when
• 19:02
  Speaker 1: you take then the amazing experiences from people on a
• 19:05
  Speaker 1: team who have come from foot where who are listening
• 19:08
  Speaker 1: for that tech stuff. We have a dialogue around okay,
• 19:11
  Speaker 1: well that was the innovation piece, but what really was
• 19:13
  Speaker 1: the emotional motivator for them to consider that to believe
• 19:16
  Speaker 1: the innovation was better, it superior. Now we have a
• 19:19
  Speaker 1: holistic approach, and I think it's the collective that kind
• 19:23
  Speaker 1: of makes it a superpower for the brand because again
• 19:26
  Speaker 1: I just I always say I don't have all the answers,
• 19:29
  Speaker 1: but I probably have a lot of the questions. And
• 19:32
  Speaker 1: if we can have an open, serious dialogue and people
• 19:36
  Speaker 1: and what I love right now what I'm feeling on
• 19:38
  Speaker 1: the brand is that people are moving to a space
• 19:42
  Speaker 1: of saying, well, that's a good question versus well this
• 19:44
  Speaker 1: is why historically because that keeps us in the same box.
• 19:50
  Speaker 1: But if we all are like, oh, let's it, okay,
• 19:52
  Speaker 1: let me, that's what you're actually asking is not just
• 19:55
  Speaker 1: like why do we build the film this way, but
• 19:56
  Speaker 1: you're asking something differently like how is the film made?
• 20:00
  Speaker 1: What is it?
• 20:00
  Speaker 3: Like?
• 20:01
  Speaker 1: These are now we're all engaged in kind of figuring
• 20:04
  Speaker 1: out a way in which to emotionally connect to the
• 20:08
  Speaker 1: human which is the consumer.
• 20:10
  Speaker 3: It's so interesting when you get that outside perspective in
• 20:16
  Speaker 3: an environment which otherwise has always been asking the same questions.
• 20:21
  Speaker 3: And I can totally understand why your perspective, having this
• 20:26
  Speaker 3: unconventional background can be valuable not just in this setting,
• 20:31
  Speaker 3: but every setting, a number of settings.
• 20:33
  Speaker 1: And I think that is probably like when you asked earlier,
• 20:35
  Speaker 1: do I how do I deal with change? Or do
• 20:37
  Speaker 1: I like change? I think if you look at my career,
• 20:39
  Speaker 1: I've always never been afraid to try new categories because
• 20:44
  Speaker 1: I think that keeps it fresh. And then I think
• 20:46
  Speaker 1: you also start to see, okay, well, consumers, the same
• 20:48
  Speaker 1: consumer are shopping across categories, so there's probably some commonality there.
• 20:53
  Speaker 1: I think it is a little intimidating to come into
• 20:55
  Speaker 1: this big footwear category with such great giants in the
• 20:59
  Speaker 1: industry who've written thousands of books, thousands of podcasts, thousands
• 21:03
  Speaker 1: of articles. I sit with colleagues who are very well
• 21:06
  Speaker 1: they know this industry really well, and so it can
• 21:09
  Speaker 1: be a little intimidating because you're like, what are we
• 21:12
  Speaker 1: talking about here? But I think the thing that I've
• 21:14
  Speaker 1: learned to appreciate is to remove that fear of asking,
• 21:19
  Speaker 1: you know, like I always say, there's no shame in
• 21:22
  Speaker 1: geting seeking clarity, and I think that has been a
• 21:26
  Speaker 1: learning process in this role for me too, because I
• 21:29
  Speaker 1: came from a place where I was there for a
• 21:31
  Speaker 1: very long time prehabas, but there for almost ten years
• 21:35
  Speaker 1: where I knew it, I knew the answers right, and
• 21:39
  Speaker 1: so I didn't have to ask getting questions, which you
• 21:41
  Speaker 1: never wanted to be the person that's not asking questions.
• 21:43
  Speaker 1: You want to be in a constant state of learning,
• 21:46
  Speaker 1: no matter how old you are, and so it was
• 21:49
  Speaker 1: just it's like funny how life works. I feel like
• 21:51
  Speaker 1: this role has allowed me to refine myself, rediscover myself
• 21:56
  Speaker 1: and as this student.
• 21:58
  Speaker 3: And I think that's really inmpat power. I love that
• 22:01
  Speaker 3: idea surrounding clarity. The thing about clarity is that although
• 22:06
  Speaker 3: you might not always learn what it is that you
• 22:08
  Speaker 3: might want to learn, you always then get information that
• 22:12
  Speaker 3: empowers and enables you to move forward. Sure, and so
• 22:15
  Speaker 3: to be in this place now where you have this
• 22:18
  Speaker 3: understanding that questions aren't a bad thing correct. In fact,
• 22:22
  Speaker 3: your questions are going to help the team get where
• 22:25
  Speaker 3: they want to go or where they ultimately need to go.
• 22:29
  Speaker 3: You talked about admitting that it can be a little
• 22:32
  Speaker 3: bit like, Okay, maybe I'm a little bit of an
• 22:34
  Speaker 3: outsider here, but I have this question, I'm going to
• 22:37
  Speaker 3: go about this, et cetera in feeling a little bit
• 22:40
  Speaker 3: like an outsider. Has that ever presented for you as
• 22:43
  Speaker 3: imposter syndrome?
• 22:44
  Speaker 1: Listen, I think that imposter syndrome is really real, So
• 22:47
  Speaker 1: I never want to when I ever speak about I
• 22:50
  Speaker 1: don't want people to think like I don't think it's through.
• 22:52
  Speaker 1: I definitely think there's moments of insecurity that we all
• 22:55
  Speaker 1: have had. You know, I was feeling I was talking
• 22:57
  Speaker 1: to my ten year old about this the other day,
• 22:59
  Speaker 1: and I was like, that moment of insecurity is actually fuel, Like,
• 23:03
  Speaker 1: use that to motivate you to actually lean in versus
• 23:07
  Speaker 1: leaning back, right, because I want her to understand that
• 23:10
  Speaker 1: that's normal to walk into a room and feel like
• 23:13
  Speaker 1: I don't know anyone or don't know what they're talking about.
• 23:15
  Speaker 1: I don't know the answers, because that's how you that's curiosity,
• 23:19
  Speaker 1: that's an So I try to say imposter syndrome. Is
• 23:23
  Speaker 1: it feeds from that a little bit? Right? It's not
• 23:25
  Speaker 1: completely all that, because I mean we're being very honest
• 23:29
  Speaker 1: as women, we actually sometimes go and pay places and
• 23:32
  Speaker 1: spaces where we are the only one, and that moment
• 23:37
  Speaker 1: that feels intimidation can quickly turn into question yourself, do
• 23:42
  Speaker 1: I deserve to be here? Do I have the credentials?
• 23:44
  Speaker 1: Am I smart enough? What are they talking about? So
• 23:47
  Speaker 1: I recognize even in myself that I've had those things
• 23:51
  Speaker 1: in my mind. It's so important to have a good
• 23:53
  Speaker 1: network of women who know you and love you, because
• 23:58
  Speaker 1: even your husband or your part can't really talk you
• 24:01
  Speaker 1: down from that. So lucky that I have a handful
• 24:04
  Speaker 1: of women that I know, that I trust, that we
• 24:06
  Speaker 1: support each other, We say each other's names and rooms
• 24:10
  Speaker 1: when we're not in the in the room. We are
• 24:12
  Speaker 1: the ones that you know, if I get a call
• 24:14
  Speaker 1: about being on this board or being in this meeting
• 24:17
  Speaker 1: or what have you panel, and I can't do it
• 24:20
  Speaker 1: or it doesn't make sense to me, I'm recommending these ladies.
• 24:23
  Speaker 1: You know, you need that crew because when you walk into.
• 24:27
  Speaker 1: This is the crew I called when I was like, Hey,
• 24:28
  Speaker 1: should I take this job? I don't have experience in footwear.
• 24:32
  Speaker 1: And these are the women who hype you up appropriately,
• 24:36
  Speaker 1: not like, you know, gassing your head and telling you
• 24:38
  Speaker 1: things that aren't true. These are women that remind you
• 24:41
  Speaker 1: of who you are, where you came from, what you've done.
• 24:44
  Speaker 1: While they may not have been there in some of
• 24:45
  Speaker 1: the earlier days, they know the stories. I mean, one
• 24:48
  Speaker 1: of them who I admire. She wasn't there when I
• 24:50
  Speaker 1: was the only brown girl swimming in Chattanooga, Tennessee and
• 24:55
  Speaker 1: kind of being questioned my age because I was so tall.
• 24:58
  Speaker 1: But she knew that story, and she reminds me like,
• 25:01
  Speaker 1: if that little girl with confidence can do that, then
• 25:04
  Speaker 1: of course this woman who has now three decades passed
• 25:08
  Speaker 1: and had all these accomplishments and all these failures as
• 25:11
  Speaker 1: well and has learned from them, you can do this job.
• 25:13
  Speaker 1: You know, like you need you need that person, You
• 25:17
  Speaker 1: need that group of people who just kind of give
• 25:20
  Speaker 1: you them to keep going, you know what I mean?
• 25:22
  Speaker 1: Because I don't really I don't really like the freeze
• 25:27
  Speaker 1: imposter syndrome. I don't like the way that it but
• 25:29
  Speaker 1: I don't deny that it happens, and I think that
• 25:33
  Speaker 1: sometimes you just need that group that's going to have
• 25:35
  Speaker 1: your back, and unfortunately it can't be like your mom
• 25:38
  Speaker 1: or dad. It needs to be this highly credentialed group.
• 25:43
  Speaker 1: Sometimes I'd been there.
• 25:44
  Speaker 3: I totally hear that there's certainly going to be people
• 25:47
  Speaker 3: right now that are listening to this that think to themselves, Wow,
• 25:51
  Speaker 3: I don't have that, and I'd really love that for
• 25:55
  Speaker 3: someone that is seeking their tribe. What advice do you
• 25:58
  Speaker 3: have to offer in landing it?
• 26:01
  Speaker 1: Yeah, I love that you call them the tribe, because
• 26:02
  Speaker 1: that's exactly what they are. I would say a couple
• 26:05
  Speaker 1: of things. One, don't be intimidated by the fact that
• 26:08
  Speaker 1: there are so many networks now, and so when you're
• 26:10
  Speaker 1: looking on social I myself sometimes see it like people
• 26:14
  Speaker 1: I know they seem to have like these huge tribes
• 26:16
  Speaker 1: of like thirty people. I'm a big believer in like
• 26:19
  Speaker 1: quality over quantity, and so your tribe maybe two people,
• 26:23
  Speaker 1: it may be three people. But if you actually sit
• 26:26
  Speaker 1: down and think about it, you know who they are.
• 26:28
  Speaker 1: You've met them in your career, you've kind of maybe
• 26:31
  Speaker 1: come up with them, and you've just lost touch and
• 26:34
  Speaker 1: it's about re engaging because you can't be poured into
• 26:37
  Speaker 1: if you're not pouring into others. Right, you can't get
• 26:40
  Speaker 1: your cup filled if you're not filling others. So I
• 26:43
  Speaker 1: would say start small. Don't think it has to be
• 26:45
  Speaker 1: like and you and the tribe I'm talking about, we're
• 26:48
  Speaker 1: very busy women. We don't talk every day, we don't
• 26:51
  Speaker 1: talk every week, sometimes it's not every month. But when
• 26:53
  Speaker 1: we do talk, it feels like we just talked yesterday.
• 26:55
  Speaker 1: And so I would say, look for that feeling, right,
• 26:59
  Speaker 1: you don't have to have don't try to say I
• 27:02
  Speaker 1: want the most credential person and it has to be this.
• 27:05
  Speaker 1: Look for that. It's like finding your person. Look for
• 27:07
  Speaker 1: the person that you can talk to where it feels
• 27:09
  Speaker 1: like you literally just talked to them yesterday. And don't
• 27:12
  Speaker 1: be surprised if it's someone you actually probably met two
• 27:14
  Speaker 1: days ago. Like I just met a woman today and
• 27:16
  Speaker 1: at this amazing lunch, and I'm like, I think this
• 27:19
  Speaker 1: might be one of my people because immediately we hit
• 27:22
  Speaker 1: it off and then we already said like we're gonna
• 27:24
  Speaker 1: have drinks on Friday. Be open because maybe you're meeting
• 27:27
  Speaker 1: your tribe right now, they're out there, just I think,
• 27:30
  Speaker 1: don't focus on the Instagram version of what you think
• 27:34
  Speaker 1: they should look like. And they're going on girls' trips
• 27:36
  Speaker 1: and that may not be your way. Your way maybe
• 27:39
  Speaker 1: just you know two or three people that you feel
• 27:42
  Speaker 1: like every time you talk to them you had just
• 27:43
  Speaker 1: spoken to them yesterday. Yeah.
• 27:45
  Speaker 3: I love that takeaway and this really beautiful concept that
• 27:51
  Speaker 3: you can meet your people at any moment, in any scenario.
• 27:56
  Speaker 3: Person right any second, whether we're talking about out finding
• 28:00
  Speaker 3: the people that will anchor you moving forward, or just
• 28:03
  Speaker 3: in your day to day going about your life, any
• 28:05
  Speaker 3: second is a chance for you to start over. So
• 28:08
  Speaker 3: if you don't have a group right now that you
• 28:12
  Speaker 3: feel like you can lean into as your board of directors,
• 28:16
  Speaker 3: your personal board of directors, that doesn't mean that you
• 28:19
  Speaker 3: can't have them. You just have to be willing to
• 28:20
  Speaker 3: open yourself up to creating and cultivating those relationships. I
• 28:25
  Speaker 3: get asked so often, if we bring it back to running,
• 28:28
  Speaker 3: that how do I know if a run club is
• 28:32
  Speaker 3: for me?
• 28:33
  Speaker 2: And a run club could look buzzy and.
• 28:35
  Speaker 3: Exciting and fun, but you won't know if it's for
• 28:38
  Speaker 3: you unless you show up there. Look away from your
• 28:43
  Speaker 3: phone be where your feet are and try to engage
• 28:47
  Speaker 3: with those around you and feel it out for yourself. Right,
• 28:51
  Speaker 3: something can look exciting and shining and wonderful, but that
• 28:53
  Speaker 3: doesn't mean it's going to be your thing.
• 28:55
  Speaker 1: And just be honest with yourself too, Like, if you're
• 28:58
  Speaker 1: an introvert, not going to show up at the most
• 29:01
  Speaker 1: hype run club and feel comfortable, it's just not who
• 29:04
  Speaker 1: you are. Like if you're truly like I get intimidated
• 29:08
  Speaker 1: by those moments, that's fine, But I'm telling you, the
• 29:11
  Speaker 1: run club is out there for you, a group of
• 29:13
  Speaker 1: people who are like they still want to meet up
• 29:15
  Speaker 1: and then maybe go have coffee versus you know. I've
• 29:17
  Speaker 1: been around a lot of run clubs lately, and I
• 29:19
  Speaker 1: think what I've learned is that they literally are little
• 29:23
  Speaker 1: microcosms and they like they there's one there's a run
• 29:26
  Speaker 1: club for every person. There's the run clubs where like
• 29:29
  Speaker 1: they're so stylish and they run so hard, and you
• 29:33
  Speaker 1: in my mind, I'm like, oh, I thought that you
• 29:34
  Speaker 1: were like, you know, kind of be jogging, but no,
• 29:37
  Speaker 1: they are like here for you know, they are the
• 29:40
  Speaker 1: they literally go all out, like personal accomplishment is key
• 29:44
  Speaker 1: for them. And then you have the run crews that
• 29:47
  Speaker 1: are like amazing. They're like you can walk run, there's
• 29:50
  Speaker 1: no pressure, like you will find the one for you.
• 29:53
  Speaker 2: I agree with you.
• 29:53
  Speaker 1: Just put your phone away.
• 29:59
  Speaker 3: Taking a break today's episode to give some love to
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  Speaker 3: an athlete from a young age has instilled in you
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  Speaker 3: that makes you successful at what he loves question?
• 34:00
  Speaker 1: Because I really do think it's so important to get
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  Speaker 1: kids into sport. Individual group doesn't matter, get them into sport.
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  Speaker 1: It teaches. Swimming for me was literally the example of
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  Speaker 1: what life is like. Swimming is unforgiving. You go in,
• 34:15
  Speaker 1: you practice five days a week, you take two days off,
• 34:17
  Speaker 1: you get back in the water. The monkey's on your back.
• 34:19
  Speaker 1: Like everything you did. Try to hit the fastest time
• 34:22
  Speaker 1: you did on the end of that five days stretched before.
• 34:24
  Speaker 1: You won't hit it that first day back. Because it
• 34:27
  Speaker 1: teaches you, It makes you humble, Like I was a
• 34:30
  Speaker 1: distance summer two and I was a butterfly blackstroke, so
• 34:33
  Speaker 1: I was a diamar is very lonely when you're doing
• 34:37
  Speaker 1: a five hundredth that like, you have to dig deep,
• 34:40
  Speaker 1: you have to learn how to keep like to find
• 34:45
  Speaker 1: a way to self motivate because it is a heartswort
• 34:49
  Speaker 1: I think being an athlete though, and that's why I
• 34:52
  Speaker 1: think it's important to put kids in sport early. It
• 34:55
  Speaker 1: teaches you how to manage your time. You know, I
• 34:58
  Speaker 1: don't think my parents were when I went to college
• 35:00
  Speaker 1: because I like, I know how to manage my time.
• 35:04
  Speaker 1: It teaches you because you have to if you search,
• 35:06
  Speaker 1: if you're at a certain level in high school and
• 35:08
  Speaker 1: you're playing sport, you have to do your homework a
• 35:10
  Speaker 1: certain time, you have to eat a certain time. You
• 35:12
  Speaker 1: just have to do those things. I think, as a woman,
• 35:14
  Speaker 1: what I appreciate it so much was that it taught
• 35:17
  Speaker 1: me how to really trust my body, how my body
• 35:20
  Speaker 1: will ebb and flow. It helped me definitely have a
• 35:23
  Speaker 1: baby at thirty eight, Like just not the fact that
• 35:27
  Speaker 1: I was strong, but just like I knew what was
• 35:29
  Speaker 1: going on with my body. I knew how it felt,
• 35:31
  Speaker 1: I knew what it should feel like. Teaching pain is
• 35:34
  Speaker 1: not an enemy. It teaches you pain is a signal
• 35:37
  Speaker 1: that something's going on. And I think as an athlete
• 35:40
  Speaker 1: you learn all of these great things about your body,
• 35:44
  Speaker 1: your mind, how strong your mind is. I'm teaching my
• 35:46
  Speaker 1: daughter right now like I was. You know how you're
• 35:48
  Speaker 1: sitting and I'm like, oh, what do I need a teacher?
• 35:50
  Speaker 1: And I was like, I need to teach your visualization.
• 35:53
  Speaker 1: Just scrolling through your own what should I talk to
• 35:55
  Speaker 1: your daughter? I know it's crazy, but sometimes I'm like,
• 35:58
  Speaker 1: it really often happens. This is going to be horrible,
• 35:59
  Speaker 1: but it happens when I'm at work and I'm looking
• 36:01
  Speaker 1: at people interact with each other and I'm like, huh,
• 36:04
  Speaker 1: somebody raised that person and they taught them that. So
• 36:08
  Speaker 1: I'm often like, Okay, I need to teach her certain things.
• 36:11
  Speaker 1: And so she's pretty resilient. But I was watching her
• 36:14
  Speaker 1: the other day and she failed at something and she
• 36:17
  Speaker 1: was shine, but you could tell like she was like
• 36:19
  Speaker 1: wait what, And I was like, I need to teach
• 36:22
  Speaker 1: her visualization because that As a swimmer, you learn that
• 36:27
  Speaker 1: very early. You learn like where your hand is placed where,
• 36:30
  Speaker 1: Like you learn when you're gonna and probably say Mamarna,
• 36:33
  Speaker 1: you learn how your breathing works. You learn when you're
• 36:35
  Speaker 1: gonna flip. You learn like you visualize the actual race
• 36:38
  Speaker 1: before you get into it, get it off the blocks
• 36:41
  Speaker 1: coming up, like you see it. I mean, I'm literally
• 36:44
  Speaker 1: talking to you right now and I'm like visualizing and
• 36:45
  Speaker 1: i can hear the water, and that is something you learn.
• 36:49
  Speaker 1: It's not something that you just like, all of a sudden,
• 36:51
  Speaker 1: you can do. You have to learn it because it
• 36:53
  Speaker 1: teaches you how to be prepared even if something goes awry.
• 36:57
  Speaker 1: And so I think that is something that I take
• 37:00
  Speaker 1: into my corporate life, like I visualize the presentation before
• 37:03
  Speaker 1: I give it. I know, like I visualize like the responses.
• 37:07
  Speaker 1: I like you all the things that I've learned as
• 37:09
  Speaker 1: an athlete. Something that's harder than I expect it, I
• 37:14
  Speaker 1: don't freak out because I learned as an athlete, like
• 37:17
  Speaker 1: to expect the unexpected, and like how to keep going
• 37:19
  Speaker 1: someone who you beat last time, I'm sorry, they came
• 37:23
  Speaker 1: back and they killed you. You can't like the humbleness
• 37:26
  Speaker 1: of that that you take that as an adult, particularly
• 37:29
  Speaker 1: as a marketer. So I think being an athlete has
• 37:31
  Speaker 1: such great lessons for life, from the physicality to the
• 37:36
  Speaker 1: mental to the relationships you have with your coach. Being
• 37:40
  Speaker 1: an athlete teaches you like it's a journey. There's not
• 37:43
  Speaker 1: like an overnight success. If you really want to be
• 37:46
  Speaker 1: good at this sport, you can't just practice when practice happens.
• 37:49
  Speaker 1: And that's the same thing about life. If you really
• 37:51
  Speaker 1: want to be good at anything, you can't just work
• 37:54
  Speaker 1: when work is from nine to five, Like you can't
• 37:56
  Speaker 1: when you're in the office, particularly in this hybrid world
• 37:58
  Speaker 1: we live in now, Like you really, if you really
• 38:01
  Speaker 1: want it, you have to go after it.
• 38:03
  Speaker 3: Yeah, what does going after it look like for you
• 38:07
  Speaker 3: these days? When we think about your day to day?
• 38:10
  Speaker 3: Are you the kind of person that gets up early
• 38:12
  Speaker 3: and goes to badly?
• 38:13
  Speaker 2: What's it look like for you?
• 38:14
  Speaker 1: I have to sleep, I can think. I think that's
• 38:17
  Speaker 1: residual from swimming, Like I have to have eight to
• 38:21
  Speaker 1: nine hours of rest. I do. I can function on six,
• 38:24
  Speaker 1: but it's not pretty. I am an early bird, like I.
• 38:27
  Speaker 1: My mind is fresh in the morning. I think better
• 38:30
  Speaker 1: in the morning. I see everything better. I like everything
• 38:33
  Speaker 1: I have to write I typically do in the morning.
• 38:35
  Speaker 2: I was going to ask you, so, how do you
• 38:36
  Speaker 2: use being an early bird?
• 38:38
  Speaker 1: Hi? I'd rather go to bed at like eight thirty
• 38:41
  Speaker 1: and then wake up at four am and get it done.
• 38:44
  Speaker 2: Like that's both.
• 38:45
  Speaker 1: Yeah, I just I can't. I'm not the I can't
• 38:47
  Speaker 1: do it at night. I don't even know what I'm writing.
• 38:49
  Speaker 1: I don't know what I'm saying like I need to
• 38:51
  Speaker 1: go to sleep. I mean, I'm at my best in
• 38:54
  Speaker 1: the morning. I'm very organized. I don't know why I'm
• 38:58
  Speaker 1: ashamed to say that, but for me, it's like I
• 39:00
  Speaker 1: need to connect the dots and I need to plan ahead.
• 39:04
  Speaker 1: And I believe it gives freedom to people in your
• 39:06
  Speaker 1: life when you are organized in that chaotic right.
• 39:09
  Speaker 2: So I'm so interested in the I don't know why
• 39:12
  Speaker 2: I'm ashamed.
• 39:12
  Speaker 1: Of that, because I think people often associate that with
• 39:16
  Speaker 1: like not being able to release control. Listen, I believe
• 39:20
  Speaker 1: that it's important to enable people to live their lives.
• 39:24
  Speaker 1: So I'm super organized so that you know, like what
• 39:26
  Speaker 1: my boundaries are and what I can and connect comment to. Also,
• 39:30
  Speaker 1: you know, have a lot going on. Yeah, so I
• 39:33
  Speaker 1: like to plant. Like the other day someone was like,
• 39:35
  Speaker 1: you already know where you're going for familycation in June.
• 39:37
  Speaker 1: I'm like, yeah, I new in December.
• 39:39
  Speaker 2: That feels normal?
• 39:40
  Speaker 1: Does I feel normal?
• 39:41
  Speaker 2: I feel like it's.
• 39:41
  Speaker 3: One thing if you're a woman traveling alone, and right
• 39:45
  Speaker 3: now it's April, and I think to myself, maybe I'll
• 39:48
  Speaker 3: go somewhere the first week of June. Cool, it's just me,
• 39:51
  Speaker 3: myself and I it's very different when you're coordinating a
• 39:54
  Speaker 3: significant other and a child and need to make a compositions.
• 39:58
  Speaker 1: Organization is important to me. I'm never going to be
• 40:00
  Speaker 1: ashamed to say it again. I really think it's super important.
• 40:03
  Speaker 1: I don't like to be surprised. I don't like to
• 40:05
  Speaker 1: in the sense of like, we didn't have a plan.
• 40:07
  Speaker 1: I like to have a plan and then be like, Okay,
• 40:08
  Speaker 1: we changed our mind.
• 40:09
  Speaker 3: And those are interchangeable for you, is what I'm hearing. Like,
• 40:12
  Speaker 3: organization equals I have a plan.
• 40:14
  Speaker 1: Correct.
• 40:15
  Speaker 3: One of the first people I ever had on hurdle
• 40:17
  Speaker 3: he said something that always stuck with me, which was
• 40:19
  Speaker 3: that if you don't.
• 40:20
  Speaker 2: Have a plan B, then you don't have a plan
• 40:22
  Speaker 2: at all.
• 40:22
  Speaker 1: Agreed. Yeah, and I grew up. If you this is
• 40:24
  Speaker 1: very old school, but my dad would say, if you
• 40:26
  Speaker 1: failed a plan, then you are a plan to fill. Yeah,
• 40:29
  Speaker 1: so have a plan.
• 40:31
  Speaker 2: Yeah, have a plan.
• 40:32
  Speaker 3: You know, earlier you talked about how these days we're
• 40:36
  Speaker 3: seeing such a crossover between let's say sports style, lifestyle
• 40:40
  Speaker 3: and performance. Let's talk a little bit about, for sure,
• 40:44
  Speaker 3: how are you embracing that over at Sockeneye.
• 40:47
  Speaker 1: I have to always start with that. Then at the
• 40:49
  Speaker 1: end of the day. We know who we are. We're
• 40:50
  Speaker 1: a running brand where they're originally original running show, original
• 40:54
  Speaker 1: running brand. That's who we are. We have such great
• 40:56
  Speaker 1: heritage and running and we'll never not be a running brand.
• 41:01
  Speaker 1: But I think what we're seeing is kind of what
• 41:02
  Speaker 1: we were talking about earlier around the run crews and
• 41:04
  Speaker 1: the run culture is evolving where people are looking for
• 41:09
  Speaker 1: options that fit their whole life. Can they take it
• 41:12
  Speaker 1: from running to a movie, running to work and it's
• 41:15
  Speaker 1: not the athlesire look right, I think that's very different.
• 41:18
  Speaker 1: And I always talk like people like, oh, you're talking
• 41:20
  Speaker 1: about you know covid usherot athesier. It did, But I'm
• 41:23
  Speaker 1: not talking about that. This is very high elevated styled
• 41:26
  Speaker 1: footwear that people can also run in and they love it.
• 41:30
  Speaker 1: And so we're seeing at socany this huge embrace of culture,
• 41:34
  Speaker 1: and we're seeing the younger consumers mid twenties to mid
• 41:37
  Speaker 1: thirties really leading and influencing the way that it's not
• 41:42
  Speaker 1: really sneaker head, it's not really elite performance. It's the
• 41:45
  Speaker 1: blending of the two. It's this intersection of I want
• 41:48
  Speaker 1: something that I actually style from foot to head versus
• 41:51
  Speaker 1: head to toe like they start with this shoe, and
• 41:53
  Speaker 1: so I think, you know, I was very blessed to
• 41:58
  Speaker 1: walk into just product lineage, and our product team has
• 42:03
  Speaker 1: done such an amazing job before I got here of
• 42:06
  Speaker 1: really just going into the archives looking at the amazing
• 42:08
  Speaker 1: shoes that we've created over time, and then figuring out, okay,
• 42:12
  Speaker 1: now what do we want to do next with that silhouette,
• 42:15
  Speaker 1: what color way is actually happening that it's going to
• 42:18
  Speaker 1: break through. I couldn't really do this job if I
• 42:21
  Speaker 1: didn't have a good product. And I think the product
• 42:23
  Speaker 1: is feeding off of what consumers are telling and showing.
• 42:27
  Speaker 1: And this is the exciting part because we want to
• 42:29
  Speaker 1: be ahead of it a little bit, but not too
• 42:31
  Speaker 1: far ahead that we don't meet the needs of the consumer.
• 42:34
  Speaker 1: And I think the product team that I am lucky
• 42:36
  Speaker 1: to work with because they were all there before I
• 42:38
  Speaker 1: got here, they recognize that and they are very, very
• 42:42
  Speaker 1: very smart about figuring out how to leverage collaborations. And
• 42:46
  Speaker 1: that's some use to actually give us this opportunity from
• 42:50
  Speaker 1: marketing perspective, to drive energy and heat around the brand
• 42:53
  Speaker 1: and of that trend, but then also pulling it through
• 42:56
  Speaker 1: our distribution channels, either online or whether our wholesalers where
• 43:00
  Speaker 1: broader consumers can get a taste of it too. So
• 43:03
  Speaker 1: it's a process. I think we're we have robust conversations
• 43:07
  Speaker 1: all the time around like how do we sequence it?
• 43:09
  Speaker 1: But the best approach that we're taking is really listening
• 43:12
  Speaker 1: to the consumer.
• 43:12
  Speaker 2: Yeah, for someone who doesn't know SMU.
• 43:16
  Speaker 1: It's a special makeup. So when you work with like
• 43:19
  Speaker 1: right now, we have a great one with Nordstrom, and
• 43:21
  Speaker 1: we have a great one with Anthropology. We just launched
• 43:25
  Speaker 1: one with Sweady Betty as sister brand, So that's kind
• 43:29
  Speaker 1: of what that means.
• 43:29
  Speaker 3: Yeah. No, I feel like sometimes I'm always like, Okay,
• 43:31
  Speaker 3: I'm just gonna like, for a second, assume that maybe
• 43:34
  Speaker 3: they don't know anything. Agree, I didn't inside, and you
• 43:37
  Speaker 3: probably asked the same question, like what is that exactly?
• 43:40
  Speaker 3: See that you and I have.
• 43:40
  Speaker 2: This in common.
• 43:41
  Speaker 3: Yeah, And as someone who loves to plan, I know
• 43:43
  Speaker 3: that that is something you get to do quite often
• 43:46
  Speaker 3: in your role.
• 43:47
  Speaker 2: Right now, you're talking fall twenty six.
• 43:49
  Speaker 1: Right now we are talking both spring, summer, autum winter
• 43:52
  Speaker 1: twenty sixth we are in twenty five thinking about what
• 43:55
  Speaker 1: happened in twenty four to help us learn. So it
• 43:58
  Speaker 1: is interesting. You are thinking about four seasons at once
• 44:01
  Speaker 1: that I would say, if there's any one challenge with
• 44:03
  Speaker 1: this job. And I worked in retail before, but it
• 44:06
  Speaker 1: was very different. Four seasons sometimes looking at you know,
• 44:09
  Speaker 1: a span of six because you're looking at results and
• 44:12
  Speaker 1: trying to and for the future. Then also two seasons ahead.
• 44:17
  Speaker 1: That is the hardest. I don't know how they've done it.
• 44:20
  Speaker 1: I don't know how. The team that I work with,
• 44:22
  Speaker 1: who've been in this industry forever, I don't I don't
• 44:25
  Speaker 1: know how they've done that.
• 44:26
  Speaker 3: You talked about the desire for a sneaker that's going
• 44:29
  Speaker 3: to take you from street to run, rue to wherever
• 44:33
  Speaker 3: you may be going. What's the sneaker in the Sockney
• 44:35
  Speaker 3: suite that meets that.
• 44:36
  Speaker 1: I mean, they all kind of do, obviously, our programed
• 44:40
  Speaker 1: omni family does. Because I love the Kanvar. It's my
• 44:44
  Speaker 1: favorite shoe. I've loved it before I worked at Socany.
• 44:48
  Speaker 1: My first few days at Socany, they all heard Kimbark
• 44:51
  Speaker 1: and Bark and Bar I personally love the new colorways
• 44:54
  Speaker 1: were coming out with them. It's it's not as LIFESTYLEI
• 44:58
  Speaker 1: as one I would think I would love, But I
• 45:02
  Speaker 1: love the slender silhouette. I love that I can wear
• 45:05
  Speaker 1: it anywhere. I love that I often wear skirts. It
• 45:09
  Speaker 1: works well with skirts. Obviously. The Endorphin is something that
• 45:12
  Speaker 1: we talked about a lot. Had amazing march, so many
• 45:15
  Speaker 1: people loved it. It's a beautiful shoe. Yes, I love
• 45:19
  Speaker 1: the Endorphin too, But for me, my everyday go to
• 45:22
  Speaker 1: is Kimbara.
• 45:22
  Speaker 3: I would be remiss with you in this office if
• 45:25
  Speaker 3: I didn't bring up what's going on with the tariffs.
• 45:29
  Speaker 2: I know it's like everyone's bane of existence.
• 45:32
  Speaker 1: Yeah, I mean, listen, there's a whole.
• 45:34
  Speaker 2: We're gonna pay a lot of money for sneakers as well.
• 45:36
  Speaker 1: Now, I saw on the Today Show this morning that
• 45:38
  Speaker 1: like they're like the average ninety dollars seeker, it's gonna
• 45:40
  Speaker 1: be one twenty, and I.
• 45:41
  Speaker 2: Was like, oh my gosh, is that something you're worried about.
• 45:43
  Speaker 1: I would be worried if I worked anywhere else. I
• 45:46
  Speaker 1: would say, I think, like, we have an amazing team
• 45:49
  Speaker 1: that's been put together to kind of figure it out. Again,
• 45:52
  Speaker 1: we plan so far out. I think there gives us
• 45:54
  Speaker 1: a little bit of space. I'm not quote worried. I
• 45:59
  Speaker 1: am worried though, right like it's a change and so
• 46:02
  Speaker 1: and we don't control it. I did hear today there
• 46:04
  Speaker 1: was a ninety day extension except for China, So I
• 46:06
  Speaker 1: don't know. There's so much vagueness around it and so
• 46:10
  Speaker 1: much that we don't control. We All I can say
• 46:13
  Speaker 1: is I trust the team who's planning for our future. Yeah,
• 46:18
  Speaker 1: regardless of what happens.
• 46:19
  Speaker 2: Yeah.
• 46:19
  Speaker 1: And I think at the end of the day, we
• 46:21
  Speaker 1: really put our consumers first. We want them to feel
• 46:24
  Speaker 1: happy with their purchase, and we want to make sure
• 46:26
  Speaker 1: the price is right for them. What I know is
• 46:28
  Speaker 1: that the team at Sokany is dedicated to doing what's
• 46:31
  Speaker 1: right for consumers, and I think when we get a
• 46:33
  Speaker 1: final word on what the terrorists are, the team will
• 46:36
  Speaker 1: be very intentional and thoughtful about it.
• 46:38
  Speaker 3: I feel like it's such an interesting time to just
• 46:41
  Speaker 3: let go of the things that you have no control forever.
• 46:45
  Speaker 3: It also must just be an interesting time at Socany.
• 46:48
  Speaker 3: I know at the end of twenty twenty four, the
• 46:49
  Speaker 3: earnings report wasn't the shiniest, most exciting thing. So it
• 46:53
  Speaker 3: is one of those situations in life where you feel
• 46:55
  Speaker 3: as though you keep getting knocked down.
• 46:57
  Speaker 2: Yeah.
• 46:57
  Speaker 1: Right for us, at the end of twenty twenty four.
• 46:59
  Speaker 1: We were super We're excited that we did what we
• 47:01
  Speaker 1: said we were going to do. Twenty twenty four was
• 47:03
  Speaker 1: a rebuild year. What I take away from twenty twenty
• 47:06
  Speaker 1: four was that we were able to be able to
• 47:09
  Speaker 1: forecast our future so kind of control our destiny. We
• 47:13
  Speaker 1: were able to re establish some long some relationships that
• 47:15
  Speaker 1: we hadn't had for a while, both in run specialty
• 47:18
  Speaker 1: and then lifestyle. And we were really focused on one consumer,
• 47:23
  Speaker 1: which I think helps you have one socany And so
• 47:27
  Speaker 1: I think of twenty twenty four as kind of like
• 47:29
  Speaker 1: this moment in time for us to rebuild, reinvigorate, refocus
• 47:33
  Speaker 1: in twenty five, let's hit the ground, runing, let's just
• 47:35
  Speaker 1: get to it. I think that's what we're doing. We're
• 47:37
  Speaker 1: feeling really good about the year. Can't give up in
• 47:40
  Speaker 1: the sense of, like I think we've always thought of
• 47:41
  Speaker 1: ourselves a little bit as a challenger but not a victim.
• 47:44
  Speaker 3: Also a really big year, arguably for her and I
• 47:48
  Speaker 3: feel like we've been hearing this is the year of
• 47:51
  Speaker 3: the woman.
• 47:51
  Speaker 2: This is the year of the woman for like the
• 47:53
  Speaker 2: last five years.
• 47:54
  Speaker 3: But it is irrefutable right now that brands are more
• 47:57
  Speaker 3: than ever, designing with her in mind, Creating with her
• 48:01
  Speaker 3: in mind that women are entering road races at astronomical rates.
• 48:06
  Speaker 3: Right now, we're seeing participation in Skyrocket. So where does
• 48:11
  Speaker 3: SOCNY sit on that? About the creation of product for.
• 48:15
  Speaker 1: Women, Docany has always thought about women. I mean, it's
• 48:18
  Speaker 1: crazy when I walked in and they were like, oh yeah,
• 48:20
  Speaker 1: our play as fifty to fifty women, and I was like,
• 48:21
  Speaker 1: I don't believe that, And then I was like, oh no,
• 48:23
  Speaker 1: you're right. You'll see the brand continually to look for
• 48:26
  Speaker 1: those opportunities. We don't just want to slap our name
• 48:28
  Speaker 1: on everything, but we definitely think there's ways in which
• 48:31
  Speaker 1: we can say true to our own strategy but still
• 48:34
  Speaker 1: think of opportunities and unlock the power of her. We
• 48:37
  Speaker 1: have a very robust fall marathon strategy that we're thinking through,
• 48:40
  Speaker 1: and I think you'll see us show up in places
• 48:42
  Speaker 1: with her in mind. We just finished in New York
• 48:46
  Speaker 1: or Coffee Residency or One is One Coffee Residency at
• 48:50
  Speaker 1: let Low Coffee Supply. We ended it with sixty one
• 48:54
  Speaker 1: female editors that came out who had never really some
• 48:57
  Speaker 1: of them had never really seen the brand, and we
• 48:59
  Speaker 1: talked to them and shared with them. Kind of here's
• 49:01
  Speaker 1: the growing trend around women and running and women in
• 49:04
  Speaker 1: fashion as it relates to footwear. That's important, I think
• 49:07
  Speaker 1: as a brand of not really come together in that
• 49:10
  Speaker 1: way with women who speak to women about women, about
• 49:14
  Speaker 1: our shoes, and about our philosophy as a brand.
• 49:16
  Speaker 3: As someone who is without a doubt at the forefront
• 49:21
  Speaker 3: of leading for not only let's say women within your organization,
• 49:26
  Speaker 3: but then I would argue across industry, what is it
• 49:29
  Speaker 3: that makes you a good leader for other women?
• 49:32
  Speaker 1: Yeah, I haven't always been the best leader for women,
• 49:35
  Speaker 1: I would say, I haven't always been the best leader.
• 49:36
  Speaker 1: So I think what I've learned over time to be
• 49:40
  Speaker 1: a really good leader for women, you first have to
• 49:42
  Speaker 1: listen to women. I like a diverse cast of employees.
• 49:48
  Speaker 1: I think, like, you know, you can't have just one
• 49:52
  Speaker 1: of anything, So you can't just have one woman, and
• 49:54
  Speaker 1: you just can't have one person of color. You can't like,
• 49:57
  Speaker 1: you have to have more diverse voices. There is part
• 50:00
  Speaker 1: of like the everyday task leading a group and having
• 50:03
  Speaker 1: women in that group, but for me, it's also being
• 50:06
  Speaker 1: unashamed to say someone's name in a room that they're
• 50:09
  Speaker 1: not in and particularly if I'm moving on giving up
• 50:13
  Speaker 1: my seat. I've said that in some situations, like I
• 50:17
  Speaker 1: would urge you to give my seat to another woman.
• 50:21
  Speaker 3: Something that I bring up often is how can I
• 50:24
  Speaker 3: act in a way that my future self would be
• 50:26
  Speaker 3: proud of? So if right now I feel frustrated about
• 50:30
  Speaker 3: something and I'm inclined to react instead of respond, I
• 50:35
  Speaker 3: might do something that Emily in a week, a month,
• 50:38
  Speaker 3: a year, five years will hate.
• 50:40
  Speaker 2: Yeah, So how.
• 50:41
  Speaker 3: Can I carry myself in a way right now that
• 50:44
  Speaker 3: will make my future self proud? And how can I
• 50:46
  Speaker 3: do my future self a favor?
• 50:48
  Speaker 1: Yeah? Yeah, one hundred percent. Do not a step out
• 50:51
  Speaker 1: of your character because I love this phrase, like don't
• 50:54
  Speaker 1: react respond And if that means you need to walk
• 50:56
  Speaker 1: away and take a moment, if that means you don't
• 50:59
  Speaker 1: need to speak in meeting because you can't get the
• 51:01
  Speaker 1: worked out without being emotional, like that is fine. I
• 51:04
  Speaker 1: have cried in my office before. I have taken that
• 51:07
  Speaker 1: time that I needed to, like be, like getting it out,
• 51:10
  Speaker 1: getting in the frustration or anger or whatever it is,
• 51:12
  Speaker 1: the emotion out so I can come back and be
• 51:14
  Speaker 1: the version of myself I want to be. And it's
• 51:17
  Speaker 1: not perfect. Again, give yourself grace when you have those moments,
• 51:20
  Speaker 1: have you that. I love the phrase board of directors
• 51:23
  Speaker 1: that you can tap into when you need to. Every
• 51:26
  Speaker 1: day is a reset and a restart. Don't bring in
• 51:29
  Speaker 1: yesterday until today. Try your best. But again I love
• 51:33
  Speaker 1: this idea of like, just try to be the best
• 51:35
  Speaker 1: version that you would be proud of.
• 51:37
  Speaker 2: Yeah, and every day is going to be different, rights
• 51:39
  Speaker 2: to be.
• 51:39
  Speaker 3: You're going to come to the table every day with
• 51:41
  Speaker 3: a different glass, a different cup, different sauce or different plate.
• 51:44
  Speaker 2: But all that matters is that you keep showing up
• 51:47
  Speaker 2: back to the table.
• 51:47
  Speaker 1: And don't give up. Yeah, yeah, don't give up. Like
• 51:50
  Speaker 1: I play this video, everyone makes fun of me, But
• 51:53
  Speaker 1: it's SHIRLEYE Ralph Ralph who I love. She is on
• 51:57
  Speaker 1: Abby Elementary. I don't know if you watch that, but
• 51:59
  Speaker 1: she has had a long history and acting. She's not
• 52:02
  Speaker 1: you know, she's not a ten year old, and so
• 52:04
  Speaker 1: she says like, don't ever give up on yourself. She's like,
• 52:07
  Speaker 1: the best person that can advocate for you is you.
• 52:10
  Speaker 1: And she at the end she says, it's amazing for it.
• 52:13
  Speaker 1: She's like, if you don't make it at ten, you
• 52:14
  Speaker 1: can make it at thirty. If you don't make it
• 52:15
  Speaker 1: at thirty, you can make it a fifty. If you
• 52:18
  Speaker 1: don't make it a fifty, you can make it at sixty.
• 52:20
  Speaker 1: And if you don't make it sixy, you can still
• 52:21
  Speaker 1: make it. You know, and when you do, bring your
• 52:23
  Speaker 1: best self. Like if you give up on you, who's there. Yeah,
• 52:27
  Speaker 1: you can't give up on yourself. Bring your whole self
• 52:29
  Speaker 1: to work. Be authentic to who you are. If you
• 52:31
  Speaker 1: don't know exactly who you are at twenty five, it's okay. Yeah,
• 52:36
  Speaker 1: don't give up with yourself. Keep exploring, keep being curious,
• 52:39
  Speaker 1: surround yourself with good people and good habits.
• 52:42
  Speaker 2: Good people and good habits.
• 52:44
  Speaker 3: Someone right now, if they were to go to your
• 52:46
  Speaker 3: Instagram page, they would see a loving mother and someone
• 52:49
  Speaker 3: that's a cmo at Sockney. But when you look in
• 52:52
  Speaker 3: the mirror, joy, what is it that you see looking
• 52:54
  Speaker 3: back at you.
• 52:55
  Speaker 1: First of all, I'm a believer, so I definitely pride
• 52:57
  Speaker 1: myself very happy in my faith, and I think that
• 53:01
  Speaker 1: has definitely governed the way in which I've navigated, not always,
• 53:06
  Speaker 1: but definitely now. And I just see a person who's
• 53:10
  Speaker 1: really authentically happy and proud of the stage I'm in.
• 53:14
  Speaker 1: I think about I'm forty, I'll be forty eight this October,
• 53:17
  Speaker 1: and I think about that thirty years ago, I was,
• 53:21
  Speaker 1: you know, leaving thirty one years old. I was leaving Chattanooga,
• 53:24
  Speaker 1: the only town I knew, the only environment I knew,
• 53:27
  Speaker 1: the only culture I really knew. And I don't think
• 53:31
  Speaker 1: that if you told me then that I would have
• 53:33
  Speaker 1: lived in New York for twenty five years, I'd worked
• 53:36
  Speaker 1: in these amazing environments with these amazing people, that I
• 53:40
  Speaker 1: would have believed it. I don't think that I thought
• 53:42
  Speaker 1: this big, and I know there's even bigger in front
• 53:45
  Speaker 1: of me. So I'm just I see every day a
• 53:49
  Speaker 1: grateful human being who's just so aware that I'm so
• 53:54
  Speaker 1: blessed to live this life, to have these opportunities, to
• 53:57
  Speaker 1: have the love that I have. It's very to have it,
• 54:01
  Speaker 1: and not every day's perfect, but I'm just so grateful.
• 54:03
  Speaker 3: For It's so awesome to hear that. And I feel
• 54:07
  Speaker 3: that so many women that I respect and that I
• 54:12
  Speaker 3: view as successful within their path have said something similar,
• 54:18
  Speaker 3: which is that I never, even if you were to
• 54:21
  Speaker 3: ask me ten, fifteen, twenty years ago, like what the
• 54:24
  Speaker 3: ideal is or what the goal is like I have
• 54:27
  Speaker 3: surpassed what I even thought was possible.
• 54:30
  Speaker 2: And that is the good stuff.
• 54:32
  Speaker 3: That's when you know that you're chasing something that ignites you,
• 54:35
  Speaker 3: that makes you feel alive, that makes you feel excited, that.
• 54:37
  Speaker 1: Was meant for you. Like I always say, like, what
• 54:39
  Speaker 1: is meant for you cannot be unmant for you, which
• 54:42
  Speaker 1: is bad English, I know, but it's a Jamaican praise.
• 54:45
  Speaker 1: It's like what's meant for you is meant for you.
• 54:47
  Speaker 1: It's not meant for anyone else. And I think like
• 54:49
  Speaker 1: we don't even know what's meant for us when we're
• 54:52
  Speaker 1: in our teens and twenties and sometimes up into our thories.
• 54:54
  Speaker 1: We don't even know the greatness that's in front of
• 54:56
  Speaker 1: us or what we're capable of doing. And what you said,
• 55:00
  Speaker 1: you just have to try, just go for it, Like
• 55:03
  Speaker 1: I think, if anything I've learned in life, particularly the
• 55:06
  Speaker 1: last decade, if you don't, if I don't even try,
• 55:09
  Speaker 1: they've already failed. Like, just go for it. Just who
• 55:13
  Speaker 1: cares if you make a mistake, if you fail, you'll
• 55:15
  Speaker 1: learn from it because it's not really a failure, it's
• 55:18
  Speaker 1: just a learning right. And I think if anything that's
• 55:23
  Speaker 1: That's what I'm most surprised of because I think this
• 55:26
  Speaker 1: sixteen seventeen year old girl from Trideranooga was a little
• 55:31
  Speaker 1: risk averse. It was a little I mean, people probably
• 55:35
  Speaker 1: like no, she was always been this jubilant person, but
• 55:37
  Speaker 1: I was very like, Okay, I can only go this far,
• 55:41
  Speaker 1: and now something happened. I think during college that was
• 55:44
  Speaker 1: just like, why am I afraid? What am I afraid of?
• 55:47
  Speaker 2: Yeah, just go for it, Just go for it.
• 55:49
  Speaker 3: I am the pod every time by asking my guests like,
• 55:52
  Speaker 3: what's one piece of advice they would have given their
• 55:54
  Speaker 3: younger self going through this hurdle moment? And you talk
• 55:57
  Speaker 3: so beautifully about the challenges that you fail, feeling a
• 56:00
  Speaker 3: little bit like you were other for a little bit,
• 56:04
  Speaker 3: being a little bit outside of the box as you
• 56:06
  Speaker 3: were coming up with in swim and then leaving Chattanooga
• 56:09
  Speaker 3: to step into something new.
• 56:10
  Speaker 2: So you started to tell us.
• 56:12
  Speaker 3: But knowing what you know now looking back on that time,
• 56:16
  Speaker 3: going through that hurdle moment, what would you advise your
• 56:19
  Speaker 3: younger self?
• 56:20
  Speaker 1: Yeah, obviously the phrase would be, you know, go for it,
• 56:24
  Speaker 1: lean in. But I would also if I could speak
• 56:26
  Speaker 1: to that person, I would tell her that she's beautiful,
• 56:30
  Speaker 1: that she's smart, and that she's capable, and that everything
• 56:34
  Speaker 1: that she needs is already in her. It just will
• 56:37
  Speaker 1: unlock at different times when she needs it. Don't don't
• 56:40
  Speaker 1: try to go so fast, don't try to think too far.
• 56:42
  Speaker 1: Live in the moment. Be present. I can't believe I
• 56:45
  Speaker 1: say to you, I'm going to be forty in October
• 56:47
  Speaker 1: because I feel like I'm twenty five. I feel like
• 56:49
  Speaker 1: it goes so fast. Yeah, so I would say to her, like, really, like,
• 56:52
  Speaker 1: don't rush time. Enjoy every moment, every lesson, every hurdle,
• 56:58
  Speaker 1: every success, Be patient with you yourself, and enjoy the ride.
• 57:01
  Speaker 2: Enjoy the ride. Joy.
• 57:02
  Speaker 3: I'm so happy that we were able to do this.
• 57:05
  Speaker 3: For those that want to keep up with you, want
• 57:07
  Speaker 3: to keep up with Socney, give us the detail.
• 57:10
  Speaker 1: Yes, so I'm on install at joy j O I
• 57:14
  Speaker 1: AL tomorrow A L T I M A R E
• 57:16
  Speaker 1: and then Socany at Socaney s A U C O
• 57:19
  Speaker 1: N Y. That's how you That's the best way to
• 57:21
  Speaker 1: keep with with with both of us.
• 57:23
  Speaker 2: Amazing.
• 57:23
  Speaker 3: I'm over at Emily Body and at Hurdle Podcast. Another
• 57:26
  Speaker 3: Hurdle conquered. Catch you guys next time.