Don’t Trust Generative AI Until You Run the BBQ Bias Benchmark

Christopher S. Penn – Marketing AI Keynote Speaker · Aug 3, 2026

Let’s talk about BBQ. Not the food, the Bias Benchmark of QA, a test of AI’s ability to navigate known human biases. BBQ dates back to 2021, when the earliest language models like GPT-3 and GPT-J-6B were first released; generative AI was in its infancy and researchers had identified that early models returned significant biases.…