The Sideways Effect
In 2004, the indie flick Sideways was released in just four theaters, but it had a big impact, earning five Oscar nominations and $110 million worldwide. “I thought it was just going to be a nice little comedy,” filmmaker Alexander Payne tells us. Instead, the movie became known for something else so notable that it has a name: The Sideways Effect.
In this episode, we explore all the outsized effects of this one little movie on the huge wine industry. Did a single line of dialogue really tank merlot sales for decades? Did an ode to pinot noir jumpstart demand for this expensive grape? Did…
The skinny
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