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Amazon's Desperate Grocery Play: Will Bundling Work? · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  is
• 0:00
  testing
• 0:01
  tighter
• 0:02
  grocery
• 0:02
  bundling
• 0:02
  for
• 0:03
  same
• 0:03
  day
• 0:03
  deliveries.
• 0:04
  According
• 0:04
  to
• 0:04
  Geek
• 0:05
  Wire,
• 0:05
  Amazon
• 0:05
  is
• 0:06
  making
• 0:06
  a
• 0:06
  more
• 0:06
  concerted
• 0:07
  effort
• 0:07
  to
• 0:08
  get
• 0:08
  customers
• 0:08
  buying
• 0:09
  groceries
• 0:09
  online
• 0:09
  as
• 0:10
  they
• 0:10
  shop
• 0:11
  on
• 0:11
  the
• 0:11
  tech
• 0:11
  giants
• 0:12
  main
• 0:12
  shopping
• 0:13
  storefront.
• 0:13
  After
• 0:14
  loading
• 0:14
  up
• 0:14
  an
• 0:14
  online
• 0:15
  cart
• 0:15
  on
• 0:15
  Amazon.com
• 0:16
  and
• 0:16
  clip
• 0:16
  clicking
• 0:17
  proceed
• 0:18
  to
• 0:18
  checkout
• 0:19
  instead
• 0:19
  of
• 0:19
  taking
• 0:19
  shoppers
• 0:20
  to
• 0:20
  checkout,
• 0:21
  Amazon
• 0:21
  shows
• 0:21
  a
• 0:22
  page
• 0:22
  with
• 0:22
  more
• 0:22
  than
• 0:22
  100
• 0:23
  grocery
• 0:23
  items
• 0:24
  that
• 0:24
  can
• 0:24
  be
• 0:24
  delivered
• 0:25
  same
• 0:25
  day.
• 0:26
  Amazon
• 0:26
  told
• 0:26
  Geekwire
• 0:27
  quote,
• 0:27
  we're
• 0:28
  currently
• 0:28
  in
• 0:29
  iterating
• 0:29
  on
• 0:29
  new
• 0:30
  experiences
• 0:30
  that
• 0:30
  make
• 0:31
  it
• 0:31
  easier
• 0:31
  for
• 0:31
  customers
• 0:32
  to
• 0:32
  shop
• 0:32
  for
• 0:32
  fresh
• 0:32
  groceries
• 0:33
  alongside
• 0:34
  the
• 0:34
  millions
• 0:35
  of
• 0:35
  items
• 0:35
  available
• 0:36
  for
• 0:36
  same
• 0:36
  day
• 0:37
  delivery.
• 0:37
  End
• 0:37
  quote.
• 0:38
  Chris,
• 0:39
  do
• 0:39
  you
• 0:39
  think
• 0:39
  this
• 0:39
  tactic
• 0:40
  will
• 0:40
  convert
• 0:40
  more
• 0:41
  shoppers
• 0:42
  to
• 0:42
  Amazon
• 0:43
  Grocery?
• 0:43
  Oh
• 0:44
  man,
• 0:44
  I'm
• 0:44
  dying
• 0:45
  to
• 0:45
  hear
• 0:45
  what
• 0:45
  you
• 0:45
  think
• 0:45
  on
• 0:45
  this
• 0:45
  one.
• 0:46
  I,
• 0:46
  I,
• 0:46
  I
• 0:47
  don't
• 0:47
  think
• 0:47
  so.
• 0:47
  I
• 0:48
  don't
• 0:48
  think
• 0:48
  there's
• 0:48
  any
• 0:48
  chance
• 0:49
  in
• 0:49
  hell
• 0:49
  and
• 0:49
  I,
• 0:49
  I,
• 0:50
  I
• 0:50
  don't
• 0:50
  think
• 0:50
  this
• 0:50
  is
• 0:50
  how
• 0:50
  people
• 0:51
  actually
• 0:51
  shop
• 0:51
  for
• 0:51
  groceries.
• 0:52
  It
• 0:52
  may
• 0:53
  take
• 0:53
  a
• 0:53
  chunk
• 0:53
  out
• 0:53
  of
• 0:53
  the
• 0:54
  convenience
• 0:54
  store
• 0:55
  market
• 0:55
  to
• 0:55
  a
• 0:56
  degree,
• 0:56
  you
• 0:56
  know,
• 0:56
  like
• 0:56
  hey
• 0:57
  I
• 0:57
  need
• 0:57
  a
• 0:57
  quick
• 0:57
  add
• 0:57
  in.
• 0:58
  But,
• 0:58
  but
• 0:58
  being
• 0:59
  a
• 0:59
  long
• 0:59
  term
• 0:59
  bridge,
• 1:01
  the
• 1:01
  primary
• 1:02
  grocery
• 1:02
  destination
• 1:03
  for
• 1:03
  many
• 1:03
  shoppers,
• 1:04
  that's
• 1:04
  just
• 1:04
  a
• 1:04
  quote
• 1:04
  unquote
• 1:05
  bridge
• 1:05
  too
• 1:05
  far
• 1:05
  for
• 1:06
  me
• 1:06
  I
• 1:06
  think
• 1:06
  and
• 1:06
  is
• 1:07
  what
• 1:07
  I'd
• 1:07
  say
• 1:07
  because
• 1:07
  like
• 1:08
  in
• 1:08
  the,
• 1:09
  the
• 1:09
  author
• 1:09
  of
• 1:09
  the
• 1:10
  article's
• 1:10
  example
• 1:10
  he
• 1:10
  like
• 1:11
  did
• 1:11
  this
• 1:11
  when
• 1:11
  he
• 1:11
  bought
• 1:11
  an
• 1:12
  SD
• 1:12
  card.
• 1:12
  Like
• 1:13
  that's
• 1:13
  just
• 1:13
  not
• 1:14
  how
• 1:14
  I
• 1:14
  shop
• 1:14
  for
• 1:14
  groceries.
• 1:15
  Right.
• 1:15
  You
• 1:15
  know,
• 1:15
  and
• 1:15
  I'm
• 1:16
  so
• 1:16
  that's
• 1:16
  not
• 1:16
  going
• 1:17
  to
• 1:17
  actually
• 1:17
  make
• 1:17
  me
• 1:18
  go
• 1:18
  oh
• 1:18
  maybe
• 1:18
  I
• 1:18
  should
• 1:18
  just
• 1:19
  get
• 1:19
  all
• 1:19
  my
• 1:19
  groceries
• 1:19
  from
• 1:20
  Amazon.
• 1:20
  I
• 1:20
  don't
• 1:20
  think
• 1:21
  so.
• 1:21
  It's,
• 1:21
  it's
• 1:21
  just
• 1:22
  a
• 1:22
  hard
• 1:22
  thing
• 1:22
  to
• 1:22
  disrupt,
• 1:23
  especially
• 1:23
  with
• 1:23
  that
• 1:23
  local
• 1:24
  grocery
• 1:24
  trip
• 1:24
  habit
• 1:25
  that
• 1:25
  we
• 1:25
  all
• 1:25
  make
• 1:26
  to
• 1:26
  the
• 1:26
  stores
• 1:26
  and
• 1:26
  that
• 1:27
  the
• 1:27
  pandemic
• 1:27
  showed
• 1:28
  we
• 1:28
  all
• 1:28
  really
• 1:28
  want
• 1:28
  to
• 1:28
  make
• 1:29
  at
• 1:29
  the
• 1:29
  end
• 1:29
  of
• 1:29
  the
• 1:29
  day.
• 1:29
  So
• 1:29
  that's
• 1:30
  my
• 1:30
  thing.
• 1:30
  I
• 1:30
  don't,
• 1:30
  I
• 1:31
  think
• 1:31
  this
• 1:31
  is
• 1:31
  just
• 1:31
  more
• 1:31
  like
• 1:32
  okay,
• 1:32
  yeah,
• 1:32
  whatever
• 1:33
  Amazon,
• 1:33
  try
• 1:33
  it
• 1:33
  as
• 1:34
  much
• 1:34
  as
• 1:34
  you
• 1:34
  want.
• 1:34
  Yeah,
• 1:35
  I
• 1:35
  mean
• 1:35
  I
• 1:35
  think
• 1:35
  there's
• 1:36
  the
• 1:36
  intent
• 1:36
  issue,
• 1:37
  like
• 1:37
  what
• 1:37
  are
• 1:37
  you
• 1:37
  going
• 1:38
  to
• 1:38
  Amazon
• 1:38
  to
• 1:38
  get?
• 1:39
  And
• 1:39
  for,
• 1:39
  for
• 1:40
  many
• 1:40
  people
• 1:40
  it's
• 1:40
  rare
• 1:41
  that
• 1:41
  they're
• 1:41
  like
• 1:41
  I
• 1:42
  need
• 1:42
  apples
• 1:43
  and
• 1:43
  an
• 1:44
  SD
• 1:44
  card
• 1:45
  at
• 1:45
  the
• 1:45
  same
• 1:45
  time.
• 1:45
  Like
• 1:46
  that's
• 1:46
  just
• 1:46
  not
• 1:46
  natural
• 1:47
  behavior.
• 1:48
  Now
• 1:48
  do
• 1:48
  I
• 1:48
  think
• 1:49
  this
• 1:49
  costs
• 1:49
  Amazon
• 1:50
  anything
• 1:50
  to
• 1:50
  try?
• 1:51
  Like
• 1:51
  they're
• 1:51
  putting
• 1:52
  up
• 1:52
  an
• 1:52
  interstitial
• 1:52
  page
• 1:53
  like
• 1:53
  okay,
• 1:53
  I
• 1:54
  guess
• 1:54
  you
• 1:54
  can
• 1:54
  collect
• 1:55
  data
• 1:55
  from
• 1:55
  that.
• 1:56
  But
• 1:56
  I
• 1:56
  think
• 1:56
  you
• 1:56
  look
• 1:56
  at
• 1:57
  even
• 1:57
  how
• 1:57
  hard
• 1:57
  Walmart's
• 1:58
  trying
• 1:58
  just
• 1:58
  to
• 1:59
  get
• 1:59
  people
• 1:59
  to
• 1:59
  realize
• 2:00
  like
• 2:00
  with
• 2:00
  the
• 2:00
  whole
• 2:00
  who
• 2:01
  knew
• 2:01
  campaign
• 2:01
  like
• 2:02
  we
• 2:02
  have
• 2:02
  groceries
• 2:03
  Same
• 2:03
  day
• 2:03
  delivery,
• 2:04
  one
• 2:04
  hour
• 2:04
  delivery,
• 2:04
  we
• 2:05
  have
• 2:05
  TVs,
• 2:06
  saunas
• 2:07
  like
• 2:07
  whatever
• 2:07
  you
• 2:07
  need
• 2:07
  like
• 2:08
  you're
• 2:08
  I
• 2:09
  think
• 2:09
  you're
• 2:09
  totally
• 2:09
  right
• 2:10
  in
• 2:10
  saying
• 2:10
  like
• 2:10
  that's
• 2:11
  just
• 2:11
  not
• 2:11
  the
• 2:11
  mindset
• 2:12
  and
• 2:12
  intent
• 2:12
  that
• 2:12
  people
• 2:13
  are
• 2:13
  in
• 2:13
  when
• 2:13
  they're
• 2:14
  going
• 2:14
  to
• 2:15
  Amazon
• 2:16
  and
• 2:16
  I
• 2:16
  think
• 2:17
  you
• 2:17
  know
• 2:17
  Walmart
• 2:18
  here
• 2:18
  is
• 2:18
  just
• 2:18
  much
• 2:18
  better
• 2:19
  positioned
• 2:19
  because
• 2:20
  people
• 2:20
  are
• 2:20
  already
• 2:20
  going
• 2:20
  there
• 2:21
  for
• 2:21
  groceries
• 2:21
  and
• 2:22
  and
• 2:22
  it
• 2:22
  makes
• 2:22
  sense
• 2:23
  at
• 2:23
  that
• 2:23
  point
• 2:23
  to
• 2:23
  be
• 2:24
  like
• 2:24
  oh
• 2:24
  yeah
• 2:24
  I
• 2:24
  need
• 2:25
  toilet
• 2:25
  paper
• 2:26
  or
• 2:26
  paper
• 2:26
  towels
• 2:27
  or
• 2:27
  whatever
• 2:28
  so
• 2:28
  I,
• 2:29
  I
• 2:29
  I
• 2:30
  think
• 2:31
  poor
• 2:31
  Amazon
• 2:32
  you
• 2:32
  still
• 2:32
  have
• 2:32
  a,
• 2:32
  you
• 2:33
  still
• 2:33
  have
• 2:33
  a
• 2:33
  grocery.
• 2:34
  Amazon's
• 2:34
  grocery
• 2:34
  we
• 2:35
  haven't
• 2:35
  had
• 2:35
  a
• 2:35
  we
• 2:35
  haven't
• 2:35
  bought
• 2:35
  at
• 2:36
  Amazon
• 2:36
  about
• 2:36
  grocery
• 2:36
  you're
• 2:37
  right
• 2:37
  though
• 2:37
  I
• 2:37
  mean
• 2:37
  it's
• 2:37
  basically
• 2:38
  just
• 2:38
  they've
• 2:38
  changed
• 2:38
  the
• 2:38
  recommendation
• 2:39
  engine
• 2:39
  to
• 2:39
  serve
• 2:40
  up
• 2:40
  cucumbers
• 2:40
  and
• 2:40
  apples
• 2:41
  that's
• 2:41
  basically
• 2:41
  what
• 2:41
  I
• 2:41
  took
• 2:42
  from
• 2:42
  this
• 2:42
  article
• 2:42
  and
• 2:42
  you're
• 2:42
  right
• 2:43
  like
• 2:43
  Walmart
• 2:43
  has
• 2:44
  a
• 2:44
  much
• 2:44
  better
• 2:45
  likelihood
• 2:45
  to
• 2:45
  win
• 2:46
  in
• 2:46
  that
• 2:46
  recommendation
• 2:47
  engine
• 2:47
  battle
• 2:48
  and
• 2:48
  it's
• 2:48
  not
• 2:48
  going
• 2:48
  to
• 2:49
  change
• 2:49
  the
• 2:49
  habits
• 2:49
  over
• 2:49
  time.
• 2:50
  That's
• 2:50
  a
• 2:50
  great
• 2:50
  point
• 2:50
  and
• 2:51
  no.