Latest / The Yield Doctor with James Deaker
What Happens When AI Agents Run Ad Ops? Burt CEO, Shay Brog
What happens to ad tech business models when AI agents, not humans, are running the queries? Shay Brog, CEO of Burt Intelligence, joins me to talk about building the operational intelligence layer for ad-supported media, where automation is paying off for publishers right now, why yield decisions still need an accountable human, and whether SSPs should move to a SaaS model.
This conversation is part of my series on the companies driving AI change for publishers and ad tech.
Chapters
0:00 Introduction
0:35 Shay's path: Jerusalem, Sydney, New York
1:25 The origin of Burt
2:39 Why Shay joined…
The skinny
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