Latest / Dealer Talk With Jen Suzuki
Your Customer Asked AI Before They Asked Your Service Advisor... In Sync?
We're spending millions bringing AI into dealerships. But there's another AI revolution happening on the other side of the service counter.
Your customers have it too!
Imagine recommending a $289 brake fluid exchange. Before your advisor finishes the conversation, the customer can ask ChatGPT whether the service is necessary, what the manufacturer recommends, whether the price is reasonable, and what questions they should ask.
Suddenly, your advisor isn't the only source of information.
And I think that's a tremendous opportunity for great service departments.
I spend a lot of time training…
The skinny
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