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What Marketing Channel is Really Causing Your Sales? | Ep. #667
In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales?
[01:03] If you are direct-response marketing, using Wicked Reports can help you succeed.
[01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line.
[02:02] Google Analytics also has multi-channel attribution.
[02:27] When thinking about multi-channel attribution…
The skinny
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