Latest / Omni Talk Retail / Inside Walmart’s integration with ChatGPT | Fast Five Shorts
Transcript
- 0:00Walmart
- 0:00has
- 0:00debuted
- 0:01an
- 0:01in
- 0:01store
- 0:01app
- 0:01experience
- 0:02inside
- 0:02ChatGPT,
- 0:04backed
- 0:04by
- 0:04its
- 0:05Sparky
- 0:05commerce
- 0:06agent.
- 0:07According
- 0:07to
- 0:07Retail
- 0:08Dive,
- 0:08the
- 0:08revamped
- 0:08walmart
- 0:09experience
- 0:09inside
- 0:10ChatGPT
- 0:10keeps
- 0:11the
- 0:11entire
- 0:11transaction
- 0:12on
- 0:13Walmart's
- 0:13own
- 0:13infrastructure.
- 0:14Users
- 0:15log
- 0:15into
- 0:15their
- 0:15Walmart
- 0:16account,
- 0:16their
- 0:17baskets
- 0:17sync
- 0:18across
- 0:18the
- 0:18Walmart
- 0:19app,
- 0:19website
- 0:20and
- 0:20chatgpt,
- 0:21and
- 0:21checkout
- 0:21happens
- 0:22through
- 0:22Walmart,
- 0:23not
- 0:23through
- 0:23OpenAI.
- 0:24That's
- 0:24the
- 0:24key
- 0:24point
- 0:24here.
- 0:26The
- 0:26move
- 0:26also
- 0:27follows
- 0:27a
- 0:27frank
- 0:28admission
- 0:28from
- 0:28Walmart's
- 0:29EVP
- 0:29Daniel
- 0:30Danker
- 0:31that
- 0:31OpenAI's
- 0:32instant
- 0:32checkout
- 0:32was,
- 0:33quote,
- 0:33unsatisfying.
- 0:35That's
- 0:35a
- 0:35big
- 0:35omission
- 0:36because
- 0:36conversion
- 0:37rates
- 0:37for
- 0:37products
- 0:38sold
- 0:38directly
- 0:38inside
- 0:39the
- 0:39chatbot
- 0:40were
- 0:40running
- 0:40three
- 0:40times
- 0:41lower
- 0:41than
- 0:42for
- 0:42products
- 0:42that
- 0:43required
- 0:43clickout
- 0:44to
- 0:44Walmart's
- 0:45own
- 0:45site.
- 0:45Oh
- 0:45boy.
- 0:46Walmart,
- 0:46it
- 0:46should
- 0:47be
- 0:47noted,
- 0:47had
- 0:47made
- 0:47approximately
- 0:48200,000
- 0:49products
- 0:49available
- 0:50inside
- 0:50ChatGPT
- 0:51via
- 0:51instant
- 0:51checkout
- 0:52since
- 0:52November.
- 0:53But
- 0:53the
- 0:53feature
- 0:54struggled
- 0:54with
- 0:54accuracy
- 0:55because
- 0:55product
- 0:56availability,
- 0:57estimated
- 0:57delivery
- 0:58times
- 0:58and
- 0:58shipping
- 0:59costs
- 0:59were
- 1:00often
- 1:00wrong
- 1:00because
- 1:01OpenAI
- 1:01was
- 1:02scraping
- 1:02Walmart's
- 1:03site
- 1:03rather
- 1:04than
- 1:04connecting
- 1:04to
- 1:05live
- 1:05inventory
- 1:06data.
- 1:07Surprisingly
- 1:08lot
- 1:09here
- 1:09folks.
- 1:09Surprisingly.
- 1:10OpenAI
- 1:11said
- 1:11it
- 1:11is
- 1:11also
- 1:12ending
- 1:12instant
- 1:13checkout
- 1:13in
- 1:13its
- 1:13current
- 1:13form.
- 1:14Not
- 1:14surprised.
- 1:15And
- 1:15expanding
- 1:16its
- 1:16agentic
- 1:16commerce
- 1:17protocol,
- 1:17AKA
- 1:18the
- 1:18ACP
- 1:18that
- 1:19everyone
- 1:19keeps
- 1:19talking
- 1:19about,
- 1:20to
- 1:20focus
- 1:20on
- 1:20product
- 1:20discovery
- 1:21while
- 1:22giving
- 1:22merchants
- 1:22full
- 1:23control
- 1:24of
- 1:24their
- 1:24own
- 1:24checkout
- 1:25experience.
- 1:26Wow,
- 1:26that
- 1:27is
- 1:27a
- 1:27big
- 1:27shift
- 1:28to
- 1:28what
- 1:28we
- 1:28had
- 1:28been
- 1:28talking
- 1:29about
- 1:29previously
- 1:29on
- 1:29old
- 1:30shows.
- 1:30All
- 1:31right
- 1:31Jenna,
- 1:32Walmart
- 1:32pretty
- 1:33much
- 1:33just
- 1:33admitted
- 1:33that
- 1:33conversion
- 1:34rates
- 1:34inside
- 1:35its
- 1:35AI
- 1:35inside
- 1:36AI
- 1:36chatbots
- 1:37like
- 1:37OpenAI
- 1:38are
- 1:38three
- 1:39times
- 1:39lower
- 1:39than
- 1:39when
- 1:40people
- 1:40go
- 1:40to
- 1:40their
- 1:40own
- 1:40site.
- 1:41So.
- 1:42But
- 1:42do
- 1:42you
- 1:42as
- 1:43a
- 1:43user
- 1:43find
- 1:44any
- 1:44value
- 1:44in
- 1:44a
- 1:45self
- 1:45contained
- 1:45GPT
- 1:46experience?
- 1:47And
- 1:47producer
- 1:48Ella,
- 1:48get
- 1:48ready
- 1:48too
- 1:48because
- 1:49I
- 1:49want
- 1:49to
- 1:49bring
- 1:49you
- 1:49in
- 1:50on
- 1:50this
- 1:50one
- 1:50as
- 1:50well.
- 1:50But
- 1:50Jenna,
- 1:51what
- 1:51do
- 1:51you
- 1:51think
- 1:51first?
- 1:53Yeah,
- 1:53I
- 1:54think
- 1:54this
- 1:54actually
- 1:54validates
- 1:55what
- 1:55a
- 1:55lot
- 1:55of
- 1:55us
- 1:56suspected,
- 1:56at
- 1:56least
- 1:56I
- 1:57have
- 1:57is
- 1:57people
- 1:58don't
- 1:58necessarily
- 1:59want
- 1:59to
- 1:59complete
- 2:00transactions
- 2:00inside
- 2:00of
- 2:00AI
- 2:01and
- 2:01I'm
- 2:01one
- 2:01of
- 2:01those.
- 2:02Discovery
- 2:02yes,
- 2:03checkout
- 2:04not
- 2:04really.
- 2:05And
- 2:05a
- 2:05three
- 2:05times
- 2:05lower
- 2:06conversion
- 2:06rate
- 2:06is
- 2:06pretty
- 2:06telling.
- 2:07I
- 2:08think
- 2:08from
- 2:08a
- 2:08user
- 2:09perspective
- 2:09I
- 2:09don't
- 2:09see
- 2:10the
- 2:10huge
- 2:10advantage.
- 2:11If
- 2:11I'm
- 2:11ready
- 2:11to
- 2:11buy,
- 2:12I
- 2:12trust
- 2:12the
- 2:12retailer's
- 2:13app
- 2:13and
- 2:14site
- 2:14more
- 2:14anyways
- 2:15and
- 2:15it
- 2:15feels
- 2:15like
- 2:15an
- 2:15extra
- 2:16step
- 2:16depth
- 2:16versus
- 2:17a
- 2:17better
- 2:17experience.
- 2:18So
- 2:18I
- 2:19think
- 2:19what
- 2:19this
- 2:19really
- 2:19signals
- 2:20is
- 2:20we're
- 2:20still
- 2:20very
- 2:20early
- 2:21in
- 2:21an
- 2:21agentic
- 2:22commerce.
- 2:23This
- 2:23is
- 2:23more
- 2:23about
- 2:24search
- 2:24evolution
- 2:25than
- 2:25transaction
- 2:25evolution.
- 2:26But
- 2:27I
- 2:27think
- 2:27it's
- 2:27smart
- 2:27for
- 2:28Walmart
- 2:28to
- 2:28test
- 2:28and
- 2:28learn.
- 2:29I
- 2:29just,
- 2:30I
- 2:30think
- 2:30the
- 2:30real
- 2:30opportunity
- 2:31is
- 2:31owning
- 2:31the
- 2:31experience
- 2:32end
- 2:32to
- 2:32end.
- 2:32And
- 2:33really
- 2:33it's
- 2:33don't
- 2:33outsource
- 2:34the
- 2:34last
- 2:34mile
- 2:34of
- 2:35conversion.
- 2:36Yeah,
- 2:36I,
- 2:36I
- 2:37agree
- 2:37with
- 2:37you.
- 2:37This
- 2:37one
- 2:38is
- 2:38this,
- 2:39this
- 2:39whole
- 2:39world
- 2:39and
- 2:40landscape
- 2:40is
- 2:40just
- 2:41really,
- 2:41it's
- 2:41conversation.
- 2:42It's
- 2:42confounding
- 2:43to
- 2:43me
- 2:43in
- 2:43terms
- 2:43of
- 2:43how
- 2:44it's
- 2:44starting
- 2:44to
- 2:44play
- 2:44out,
- 2:44because
- 2:45I
- 2:45think
- 2:45it,
- 2:46there's
- 2:46a
- 2:46number.
- 2:47I
- 2:47agree
- 2:47with
- 2:47everything
- 2:47you
- 2:48said
- 2:48and
- 2:48the
- 2:48things
- 2:48that
- 2:49I
- 2:49thought
- 2:49about
- 2:49when
- 2:49I
- 2:49read
- 2:49this
- 2:49article
- 2:50is
- 2:51number
- 2:51one,
- 2:51which
- 2:52I
- 2:52think
- 2:52is
- 2:52important
- 2:52to
- 2:52say.
- 2:53The
- 2:53world
- 2:53of
- 2:54truly
- 2:54agentic
- 2:55commerce,
- 2:55where
- 2:55you're
- 2:56having
- 2:56an
- 2:56agent
- 2:56doing
- 2:57the
- 2:57shopping
- 2:57for
- 2:57you,
- 2:58is
- 2:59really
- 2:59far
- 2:59out.
- 3:00Like,
- 3:00we
- 3:00can't
- 3:01even
- 3:01get
- 3:01checkout
- 3:01right,
- 3:02you
- 3:02know,
- 3:02right
- 3:02now,
- 3:03folks.
- 3:03So
- 3:04and
- 3:04so
- 3:04that
- 3:05tells
- 3:05me
- 3:05that
- 3:05really
- 3:06what
- 3:06we're
- 3:06talking
- 3:06about
- 3:06right
- 3:07now
- 3:07in
- 3:07the
- 3:07near
- 3:08term
- 3:08is
- 3:09we're
- 3:09looking
- 3:09at
- 3:09a
- 3:09shift
- 3:09in
- 3:10how
- 3:10search
- 3:10commerce
- 3:11is
- 3:11done.
- 3:11Because
- 3:11I
- 3:11think
- 3:11that's
- 3:12what
- 3:12you're
- 3:12saying,
- 3:12Jenna,
- 3:12right?
- 3:12Like,
- 3:13yeah,
- 3:13I
- 3:13want
- 3:13to
- 3:13use
- 3:13ChatGPT
- 3:14to
- 3:14search
- 3:15for
- 3:15products,
- 3:15but
- 3:15then
- 3:15I
- 3:16want
- 3:16it
- 3:16to
- 3:16land
- 3:16me
- 3:16on
- 3:16the
- 3:17Walmart
- 3:17site
- 3:17because
- 3:17that's
- 3:17where
- 3:18I'm
- 3:18going
- 3:18to
- 3:18have
- 3:18confidence
- 3:18and,
- 3:19you
- 3:19know,
- 3:19I'll
- 3:19just
- 3:19check
- 3:19out
- 3:20through
- 3:20them.
- 3:21The
- 3:21second
- 3:22thing
- 3:22it
- 3:22tells
- 3:22me,
- 3:22though,
- 3:22is
- 3:23I
- 3:23still
- 3:23have
- 3:23a
- 3:23lot
- 3:24of
- 3:24questions,
- 3:24as
- 3:24I
- 3:25did
- 3:25when
- 3:25Target
- 3:25did
- 3:26the
- 3:26same
- 3:26thing
- 3:26back
- 3:26in
- 3:27the
- 3:27holidays
- 3:27of
- 3:27putting
- 3:28the,
- 3:28if
- 3:28putting
- 3:29the
- 3:29app
- 3:29inside
- 3:29ChatGPT
- 3:31is
- 3:31the
- 3:31right
- 3:31move
- 3:32because,
- 3:32Jenna,
- 3:32like
- 3:32you
- 3:32said,
- 3:32it's
- 3:33disjointed.
- 3:34If
- 3:34I
- 3:34want
- 3:34to
- 3:34ask
- 3:35the
- 3:35LLM
- 3:35to
- 3:35take
- 3:35me
- 3:36to
- 3:36Walmart,
- 3:36can
- 3:36I
- 3:37just
- 3:37as
- 3:37easily
- 3:37open
- 3:37the
- 3:38Walmart
- 3:38app
- 3:39on
- 3:39my
- 3:39phone
- 3:39and
- 3:39use
- 3:40Sparking
- 3:40within
- 3:41it?
- 3:41So
- 3:41I
- 3:41don't
- 3:41really
- 3:42get
- 3:42the
- 3:43added
- 3:43value
- 3:44and
- 3:45that
- 3:45would
- 3:45probably
- 3:45just
- 3:46convert
- 3:46higher
- 3:46because
- 3:47I'm
- 3:47already
- 3:47intending
- 3:47to
- 3:47go
- 3:48to
- 3:48that
- 3:48Walmart
- 3:48app
- 3:48to
- 3:49begin
- 3:49with,
- 3:49so.
- 3:50So
- 3:50I
- 3:50don't
- 3:50really
- 3:51get
- 3:51that
- 3:51unless
- 3:52it,
- 3:52you
- 3:52know,
- 3:53unless
- 3:53it
- 3:53can
- 3:53like
- 3:53filter
- 3:54everything
- 3:54out
- 3:54for
- 3:54me
- 3:55against
- 3:55Walmart
- 3:55and
- 3:56everyone
- 3:56else.
- 3:56If
- 3:57I'm
- 3:57having
- 3:57to
- 3:57contain
- 3:57myself
- 3:58in
- 3:58the
- 3:58Walmart
- 3:59experience,
- 4:00that
- 4:00doesn't
- 4:00seem
- 4:00like
- 4:01it
- 4:01provides
- 4:01any
- 4:01utility
- 4:02to
- 4:02me,
- 4:02again,
- 4:03you
- 4:03know,
- 4:03provided
- 4:04what
- 4:04the
- 4:04LLMs
- 4:05are
- 4:05supposed
- 4:05to
- 4:06do.
- 4:06So
- 4:06I
- 4:06don't.
- 4:07The
- 4:07problem
- 4:07I
- 4:07have
- 4:08with
- 4:08this
- 4:09is
- 4:09I
- 4:09don't
- 4:09get
- 4:09what
- 4:10the
- 4:10incentive
- 4:11is
- 4:11other
- 4:11than
- 4:12just
- 4:12dipping
- 4:12your
- 4:13toes
- 4:13in
- 4:13the
- 4:13water.
- 4:13And
- 4:14I
- 4:14don't
- 4:14really
- 4:14see
- 4:14the
- 4:14value
- 4:15of
- 4:15the
- 4:16experimentation
- 4:16to
- 4:17dip
- 4:17your
- 4:17toes
- 4:17in
- 4:17the
- 4:18water.
- 4:18And
- 4:18so
- 4:18I
- 4:18would
- 4:18just,
- 4:19I
- 4:19would
- 4:19instead
- 4:20just
- 4:20probably
- 4:20focus
- 4:20on
- 4:21getting
- 4:21ready
- 4:21for
- 4:22the
- 4:22ACP
- 4:23and
- 4:23its
- 4:24improvements
- 4:24that
- 4:24happen
- 4:25once
- 4:25that
- 4:25comes
- 4:25about.
- 4:26But
- 4:27I
- 4:27don't
- 4:27know.
- 4:27Ella.
- 4:28Bring
- 4:28you
- 4:29back
- 4:29in
- 4:29here,
- 4:29Jenna.
- 4:29I'M
- 4:29curious,
- 4:30like,
- 4:30how,
- 4:30how
- 4:31do
- 4:31you
- 4:31guys.
- 4:31How
- 4:31are
- 4:32you
- 4:32actually
- 4:32using
- 4:32ChatGPT
- 4:33to
- 4:33shop?
- 4:34Ella?
- 4:34Yeah,
- 4:35well,
- 4:35a
- 4:36couple
- 4:36things
- 4:36here.
- 4:36I
- 4:36feel
- 4:36like
- 4:37I
- 4:37keep
- 4:37hearing
- 4:37retailers
- 4:38implementing
- 4:39their
- 4:40sites
- 4:40going
- 4:40directly
- 4:41into
- 4:41ChatGPT,
- 4:41but
- 4:42I
- 4:42personally
- 4:42have
- 4:42still
- 4:42yet
- 4:43to
- 4:43see
- 4:43it.
- 4:43First
- 4:43of
- 4:44all,
- 4:44like,
- 4:44I
- 4:44don't
- 4:44know
- 4:44where.
- 4:45Hard
- 4:45to
- 4:45find.
- 4:45Hard
- 4:46to
- 4:46find.
- 4:46I
- 4:46know
- 4:46Target,
- 4:47when
- 4:47that
- 4:47was
- 4:47a
- 4:47big
- 4:48headline,
- 4:48I
- 4:48could
- 4:48not
- 4:48find
- 4:49it
- 4:49to
- 4:49save
- 4:49my
- 4:49life.
- 4:50And
- 4:51I
- 4:51feel
- 4:51like
- 4:51going
- 4:51back
- 4:51to
- 4:52Shop
- 4:52Talk.
- 4:52Chris.
- 4:53There
- 4:53was
- 4:53a
- 4:53lot
- 4:53of
- 4:53talk
- 4:53about
- 4:54invisible
- 4:54AI
- 4:55and
- 4:55how
- 4:56the
- 4:56best
- 4:56rollout
- 4:57might
- 4:57just
- 4:57be
- 4:57making
- 4:57the
- 4:57user
- 4:58experience
- 4:58within
- 4:58your
- 4:59own
- 4:59site
- 5:00better
- 5:01because
- 5:01that's
- 5:01what
- 5:01people
- 5:02want.
- 5:02I
- 5:02mean,
- 5:02I
- 5:02agree,
- 5:03Jenna.
- 5:03We're
- 5:03using
- 5:04Chat
- 5:04GBT
- 5:05for
- 5:05discovery
- 5:06and
- 5:06inspiration
- 5:07and
- 5:07trying
- 5:07to
- 5:07find,
- 5:08oh,
- 5:08I
- 5:08can
- 5:08compare
- 5:09this
- 5:09to
- 5:09this,
- 5:09and
- 5:09why
- 5:09would
- 5:10I
- 5:10buy
- 5:10this?
- 5:11And
- 5:11then
- 5:11ultimately
- 5:12going
- 5:12back
- 5:12to
- 5:12the
- 5:12site
- 5:12and
- 5:13making
- 5:13that
- 5:13final
- 5:13decision.
- 5:14So
- 5:14I
- 5:15completely
- 5:15agree
- 5:15with
- 5:16both
- 5:16of
- 5:16you.
- 5:17Yeah.
- 5:17And
- 5:17that's
- 5:17what
- 5:17I've
- 5:18always
- 5:18said
- 5:18on
- 5:18the
- 5:18show.
- 5:18I've
- 5:18always
- 5:19said,
- 5:19like,
- 5:19I
- 5:19would
- 5:19be
- 5:19focusing
- 5:20on
- 5:20bolstering
- 5:21natural
- 5:22language
- 5:22church
- 5:22on
- 5:23my
- 5:23own
- 5:23site
- 5:23before
- 5:24anything
- 5:24for
- 5:25that
- 5:25reason.
- 5:25I
- 5:25think
- 5:26that's
- 5:26right,
- 5:26Ella.
- 5:27I
- 5:27think
- 5:27we're
- 5:27getting
- 5:27to
- 5:27the
- 5:28answers
- 5:28here,
- 5:28you
- 5:28know,
- 5:29over
- 5:29the,
- 5:29over
- 5:29the
- 5:29past
- 5:30few
- 5:30months.
- 5:30Jenna,
- 5:31any
- 5:31final
- 5:31thoughts
- 5:32here
- 5:32before
- 5:32we
- 5:32go
- 5:32to
- 5:32the
- 5:33lightning
- 5:33round?
- 5:33Yeah,
- 5:34I
- 5:34mean,
- 5:34you
- 5:35mentioned,
- 5:35like,
- 5:35what's
- 5:35the
- 5:35point
- 5:36of
- 5:36it?
- 5:36I
- 5:36guess
- 5:36I
- 5:37could
- 5:37say
- 5:37there's,
- 5:37there's
- 5:37maybe
- 5:38something
- 5:38to
- 5:38early
- 5:38adoption
- 5:39for
- 5:40a
- 5:40company
- 5:40like
- 5:40Walmart.
- 5:41Sure.
- 5:42And
- 5:42testing
- 5:42the
- 5:43waters
- 5:43a
- 5:43little
- 5:43bit.
- 5:44But
- 5:45again,
- 5:45I
- 5:45think
- 5:45my
- 5:46bottom
- 5:46line
- 5:46is,
- 5:46is
- 5:46I
- 5:47trust
- 5:47the
- 5:47website
- 5:48and
- 5:48I
- 5:48don't
- 5:48know
- 5:48that
- 5:48I
- 5:49need
- 5:49it
- 5:49to
- 5:49be
- 5:49completely
- 5:50integrated
- 5:50that
- 5:50way.