Making Pet Insurance Work for More Pet Owners: Odie's Approach to Coverage, Distribution, and Value Creation
This podcast episode features Peter Kenseth, Vice President & Partner at Maia Strategy Group, interviewing Miles Thorson, founder and CEO of Odie Pet Insurance.
Key points discussed:
Pet insurance adoption is still low in the US (~4% for dogs), so there is a huge potential market. Most carriers are not competing for share yet, but trying to grow the overall market.
Odie Pet Insurance is taking a novel approach by focusing on distribution through employee benefits and white labeling, rather than selling directly to consumers. This helps lower customer acquisition costs.
They are offering more…
The skinny
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