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The Tariff Hotline Is Open & We Are Taking Your Calls | Ask An Expert · Omni Talk Retail

• 0:00
  Foreign.
• 0:08
  Hello,
• 0:08
  welcome
• 0:09
  to
• 0:09
  another
• 0:09
  exciting
• 0:10
  and
• 0:10
  hallucinating
• 0:11
  episode
• 0:11
  of
• 0:11
  the
• 0:11
  Omnitalk
• 0:12
  Retail
• 0:13
  Ask
• 0:13
  an
• 0:13
  Expert
• 0:14
  series.
• 0:14
  I'm
• 0:15
  one
• 0:15
  of
• 0:15
  your
• 0:15
  co
• 0:15
  hosts
• 0:16
  for
• 0:16
  today's
• 0:16
  interview,
• 0:16
  Anne
• 0:17
  Mazinga.
• 0:18
  And
• 0:18
  I'm
• 0:18
  Chris
• 0:18
  Walton.
• 0:19
  And
• 0:19
  we
• 0:19
  are
• 0:20
  the
• 0:20
  founders
• 0:20
  of
• 0:20
  Omnitalk,
• 0:21
  the
• 0:21
  fast
• 0:21
  growing
• 0:21
  retail
• 0:22
  media
• 0:22
  organization
• 0:22
  that
• 0:23
  is
• 0:23
  all
• 0:23
  about
• 0:23
  the
• 0:23
  companies,
• 0:24
  the
• 0:24
  technologies
• 0:24
  and
• 0:25
  the
• 0:25
  people
• 0:25
  coming
• 0:25
  together
• 0:26
  to
• 0:26
  shape
• 0:27
  the
• 0:27
  future
• 0:27
  of
• 0:27
  retail.
• 0:28
  Chris,
• 0:29
  we
• 0:29
  have
• 0:29
  been
• 0:30
  fielding
• 0:30
  all
• 0:31
  kinds
• 0:31
  of
• 0:31
  questions
• 0:32
  from
• 0:32
  our
• 0:32
  listeners
• 0:34
  looking
• 0:34
  for
• 0:34
  us
• 0:35
  to
• 0:35
  do
• 0:35
  a
• 0:35
  segment
• 0:36
  on
• 0:36
  tariffs.
• 0:36
  And
• 0:37
  it's
• 0:37
  a
• 0:37
  topic
• 0:37
  that
• 0:38
  seems
• 0:38
  to
• 0:38
  be
• 0:38
  most
• 0:39
  top
• 0:39
  of
• 0:39
  mind
• 0:39
  with
• 0:39
  everybody
• 0:40
  right
• 0:40
  now.
• 0:40
  And
• 0:41
  so,
• 0:41
  in
• 0:41
  true
• 0:41
  Amitax
• 0:42
  style,
• 0:42
  we
• 0:42
  took
• 0:43
  inspiration
• 0:43
  from
• 0:44
  popular
• 0:44
  culture
• 0:45
  and
• 0:45
  figured
• 0:46
  if
• 0:46
  there's
• 0:46
  a
• 0:46
  hotline
• 0:47
  for
• 0:47
  helping
• 0:47
  people
• 0:47
  prepare
• 0:48
  turkeys
• 0:48
  on
• 0:48
  Thanksgiving,
• 0:49
  Chris,
• 0:49
  there
• 0:50
  should
• 0:50
  be
• 0:50
  a
• 0:50
  hotline
• 0:51
  for
• 0:51
  retailers
• 0:51
  preparing
• 0:52
  for
• 0:52
  tariffs.
• 0:53
  Don't
• 0:53
  you
• 0:53
  agree?
• 0:53
  Well,
• 0:54
  yes,
• 0:54
  I
• 0:54
  do,
• 0:55
  Ed.
• 0:55
  Well
• 0:55
  said.
• 0:56
  Damn
• 0:56
  right
• 0:56
  is
• 0:56
  what
• 0:56
  I'd
• 0:57
  say
• 0:57
  to
• 0:57
  get
• 0:57
  this
• 0:57
  started.
• 0:58
  Yes.
• 0:58
  Good
• 0:58
  call.
• 0:59
  So
• 1:00
  in
• 1:00
  order
• 1:00
  to
• 1:00
  do
• 1:00
  this
• 1:01
  the
• 1:01
  right
• 1:01
  way,
• 1:01
  Chris,
• 1:02
  we're,
• 1:02
  we're
• 1:02
  a.
• 1:03
  We're
• 1:03
  a
• 1:03
  refined,
• 1:05
  an
• 1:05
  acquired
• 1:06
  taste,
• 1:06
  I
• 1:06
  would
• 1:06
  say.
• 1:07
  So
• 1:07
  we
• 1:07
  had
• 1:07
  to
• 1:08
  find
• 1:08
  the
• 1:08
  right
• 1:08
  partner
• 1:08
  to
• 1:09
  be
• 1:09
  up
• 1:09
  for
• 1:09
  our
• 1:09
  antics
• 1:10
  and
• 1:11
  the
• 1:11
  partner
• 1:11
  who
• 1:12
  also
• 1:12
  has
• 1:12
  the
• 1:13
  best
• 1:13
  expertise
• 1:14
  on
• 1:14
  this
• 1:14
  topic.
• 1:15
  So
• 1:15
  we've
• 1:15
  invited
• 1:15
  SPS
• 1:16
  Conferences
• 1:16
  Director
• 1:17
  of
• 1:17
  Product
• 1:17
  management
• 1:18
  Emily
• 1:19
  Curran
• 1:19
  and
• 1:20
  senior
• 1:20
  supply
• 1:21
  chain
• 1:21
  strategist
• 1:22
  Rob
• 1:22
  Shufflebein
• 1:23
  to
• 1:24
  the
• 1:24
  show
• 1:24
  to
• 1:24
  help
• 1:25
  with
• 1:25
  some
• 1:25
  of
• 1:25
  the
• 1:26
  questions
• 1:26
  that
• 1:26
  they've
• 1:26
  been
• 1:27
  answering
• 1:27
  for
• 1:28
  their
• 1:28
  retail
• 1:28
  and
• 1:28
  supplier
• 1:29
  clients
• 1:29
  and
• 1:29
  to
• 1:29
  take
• 1:30
  all
• 1:30
  of
• 1:31
  your
• 1:31
  questions
• 1:31
  live
• 1:32
  today.
• 1:32
  So,
• 1:33
  Emily,
• 1:33
  Rob,
• 1:34
  welcome
• 1:34
  to
• 1:35
  the
• 1:35
  show.
• 1:36
  Emily,
• 1:36
  thank
• 1:37
  you
• 1:37
  so
• 1:37
  much
• 1:37
  for
• 1:37
  being
• 1:38
  here.
• 1:38
  I'm
• 1:38
  excited
• 1:39
  to
• 1:39
  have
• 1:39
  you
• 1:39
  on.
• 1:39
  This
• 1:39
  is
• 1:39
  your
• 1:40
  first
• 1:40
  time,
• 1:40
  right?
• 1:41
  Correct.
• 1:41
  This
• 1:41
  is
• 1:42
  my
• 1:42
  first
• 1:42
  time.
• 1:42
  All
• 1:43
  right.
• 1:43
  And
• 1:43
  Rob,
• 1:44
  you
• 1:44
  too,
• 1:44
  you're
• 1:44
  a
• 1:44
  first
• 1:45
  timer
• 1:45
  as
• 1:45
  well.
• 1:46
  Yes,
• 1:46
  thank
• 1:47
  you.
• 1:47
  Excited
• 1:47
  to
• 1:47
  be
• 1:48
  here.
• 1:48
  Awesome.
• 1:49
  Awesome.
• 1:49
  All
• 1:50
  right,
• 1:50
  well,
• 1:50
  before
• 1:50
  we
• 1:51
  get
• 1:51
  started,
• 1:51
  just
• 1:51
  a
• 1:52
  quick
• 1:52
  reminder
• 1:52
  for
• 1:53
  those
• 1:53
  watching
• 1:54
  us
• 1:54
  all
• 1:54
  live
• 1:55
  on
• 1:55
  LinkedIn
• 1:56
  right
• 1:56
  now,
• 1:57
  this
• 1:57
  is
• 1:57
  a
• 1:57
  quote
• 1:58
  hotline
• 1:58
  after
• 1:58
  all.
• 1:59
  So
• 1:59
  please
• 1:59
  ask
• 2:00
  your
• 2:00
  questions
• 2:00
  of
• 2:00
  Emily
• 2:01
  and
• 2:01
  Rob
• 2:02
  at
• 2:02
  any
• 2:02
  time
• 2:03
  via
• 2:03
  the
• 2:03
  chat
• 2:03
  session
• 2:04
  window
• 2:04
  in
• 2:05
  LinkedIn
• 2:05
  to
• 2:06
  the
• 2:06
  right
• 2:06
  of
• 2:06
  your
• 2:06
  screen
• 2:06
  if
• 2:07
  you're
• 2:07
  on
• 2:07
  your
• 2:07
  desktop.
• 2:08
  All
• 2:08
  right,
• 2:08
  Emily
• 2:08
  and
• 2:08
  Rob,
• 2:09
  before
• 2:09
  we
• 2:10
  dive
• 2:10
  into
• 2:10
  the
• 2:10
  questions,
• 2:11
  I
• 2:11
  would
• 2:11
  love
• 2:11
  for
• 2:11
  each
• 2:11
  of
• 2:11
  you
• 2:12
  to
• 2:12
  share
• 2:12
  a
• 2:12
  bit
• 2:12
  of
• 2:12
  your
• 2:12
  career
• 2:13
  background
• 2:13
  for
• 2:13
  us
• 2:14
  and
• 2:14
  talk.
• 2:14
  Talk
• 2:15
  about
• 2:15
  your
• 2:15
  role
• 2:15
  specifically
• 2:15
  at
• 2:16
  SPS
• 2:16
  too.
• 2:17
  So,
• 2:17
  Rob,
• 2:17
  let's
• 2:17
  start
• 2:17
  with
• 2:18
  you.
• 2:19
  Yeah.
• 2:19
  So
• 2:20
  thanks
• 2:20
  for
• 2:20
  having
• 2:20
  me.
• 2:21
  I,
• 2:21
  I've
• 2:22
  been
• 2:22
  at
• 2:22
  SPS
• 2:22
  for
• 2:23
  three
• 2:23
  years.
• 2:23
  I'm
• 2:23
  a
• 2:23
  senior
• 2:24
  supply
• 2:24
  chain
• 2:24
  strategist
• 2:25
  in
• 2:25
  retail
• 2:25
  implementation.
• 2:27
  I
• 2:27
  advise
• 2:28
  retailers,
• 2:28
  distributors,
• 2:29
  grocers,
• 2:30
  manufacturers,
• 2:31
  all
• 2:32
  of
• 2:32
  the
• 2:32
  above
• 2:32
  on
• 2:33
  trends,
• 2:33
  best
• 2:33
  Practices
• 2:34
  and
• 2:35
  solutions
• 2:35
  for
• 2:35
  their
• 2:36
  respective
• 2:36
  industries.
• 2:37
  I
• 2:37
  grew
• 2:38
  up
• 2:38
  in
• 2:38
  Denver,
• 2:39
  Denver,
• 2:40
  Colorado
• 2:40
  where
• 2:40
  I
• 2:41
  worked
• 2:41
  many
• 2:41
  retail
• 2:42
  jobs
• 2:42
  growing
• 2:42
  up
• 2:43
  like
• 2:44
  my
• 2:44
  parents
• 2:45
  before
• 2:45
  me,
• 2:45
  my
• 2:45
  grandparents,
• 2:46
  both
• 2:46
  front
• 2:47
  and
• 2:47
  back
• 2:47
  of
• 2:48
  store.
• 2:48
  Eventually
• 2:48
  I
• 2:49
  found
• 2:49
  my
• 2:49
  way
• 2:50
  into
• 2:50
  manufacturing
• 2:52
  and
• 2:52
  then
• 2:52
  into
• 2:54
  global
• 2:54
  supply
• 2:55
  chain
• 2:55
  and
• 2:55
  solutions
• 2:56
  with
• 2:56
  Cabela's
• 2:57
  and
• 2:57
  Bass
• 2:57
  Pro
• 2:57
  Shops.
• 2:58
  That
• 2:59
  really
• 2:59
  takes
• 2:59
  care
• 3:00
  of
• 3:00
  the
• 3:00
  last
• 3:00
  17
• 3:00
  years
• 3:00
  for
• 3:01
  me.
• 3:01
  All
• 3:02
  right,
• 3:02
  so
• 3:02
  retail
• 3:03
  in
• 3:03
  the
• 3:03
  pedigree
• 3:03
  in
• 3:03
  the
• 3:04
  background.
• 3:04
  That's
• 3:04
  awesome.
• 3:04
  All
• 3:05
  right,
• 3:05
  Emily,
• 3:05
  how
• 3:05
  about
• 3:05
  you?
• 3:06
  So
• 3:06
  I've
• 3:06
  been
• 3:06
  at
• 3:07
  SPS
• 3:07
  Commerce
• 3:08
  for
• 3:08
  15
• 3:08
  years.
• 3:09
  That
• 3:09
  whole
• 3:10
  time
• 3:10
  I've
• 3:10
  been
• 3:10
  in
• 3:11
  customer
• 3:11
  facing
• 3:12
  roles,
• 3:12
  particular
• 3:13
  working
• 3:13
  with
• 3:13
  brands
• 3:14
  or
• 3:14
  suppliers,
• 3:15
  buyers
• 3:15
  as
• 3:15
  we
• 3:15
  call
• 3:16
  them.
• 3:17
  Throughout
• 3:17
  my
• 3:17
  journey
• 3:18
  I
• 3:18
  started
• 3:18
  in
• 3:19
  support
• 3:19
  and
• 3:20
  then
• 3:20
  kind
• 3:20
  of
• 3:20
  made
• 3:20
  my
• 3:21
  way
• 3:21
  into
• 3:21
  sales
• 3:21
  as
• 3:22
  a
• 3:22
  sales
• 3:22
  engineer
• 3:22
  and
• 3:22
  then
• 3:23
  landed
• 3:23
  in
• 3:23
  product
• 3:24
  about
• 3:24
  eight
• 3:24
  years
• 3:25
  ago.
• 3:25
  So
• 3:25
  within
• 3:26
  our
• 3:26
  product
• 3:26
  organization,
• 3:27
  I
• 3:27
  focus
• 3:28
  on
• 3:28
  our
• 3:28
  fulfillment
• 3:29
  solution
• 3:29
  or
• 3:29
  offering,
• 3:30
  which
• 3:30
  is
• 3:30
  really
• 3:30
  how
• 3:31
  brands
• 3:31
  and
• 3:32
  retailers
• 3:32
  can
• 3:32
  collaborate
• 3:33
  and
• 3:33
  connect
• 3:34
  in
• 3:34
  order
• 3:34
  to
• 3:34
  exchange
• 3:35
  that
• 3:35
  vital
• 3:36
  supply
• 3:36
  chain
• 3:37
  information.
• 3:38
  Or
• 3:38
  another
• 3:38
  way
• 3:38
  to
• 3:38
  say
• 3:38
  it
• 3:39
  is
• 3:39
  they
• 3:39
  can
• 3:39
  be
• 3:39
  EDI
• 3:40
  compliant
• 3:41
  and
• 3:41
  then
• 3:41
  if
• 3:41
  we
• 3:41
  want
• 3:41
  to
• 3:42
  go
• 3:42
  all
• 3:42
  the
• 3:42
  way
• 3:42
  back,
• 3:43
  you
• 3:43
  know,
• 3:44
  my
• 3:44
  very
• 3:44
  first
• 3:44
  job
• 3:45
  that
• 3:45
  I
• 3:45
  ever
• 3:46
  had
• 3:46
  was
• 3:46
  actually
• 3:46
  working
• 3:47
  in
• 3:47
  a
• 3:47
  warehouse
• 3:48
  where
• 3:48
  I
• 3:49
  was
• 3:49
  responsible
• 3:49
  for
• 3:50
  kind
• 3:50
  of
• 3:51
  taking
• 3:51
  in
• 3:52
  all
• 3:52
  the
• 3:53
  products
• 3:53
  or
• 3:53
  materials
• 3:54
  that
• 3:54
  came
• 3:54
  in,
• 3:54
  repackaging
• 3:55
  them,
• 3:55
  white
• 3:56
  labeling
• 3:56
  them
• 3:56
  essentially
• 3:57
  and
• 3:57
  then
• 3:57
  putting
• 3:58
  them
• 3:58
  on
• 3:58
  the
• 3:58
  shelves.
• 3:58
  And
• 3:59
  when
• 3:59
  I
• 3:59
  was
• 3:59
  lucky,
• 4:00
  I
• 4:00
  got
• 4:00
  to
• 4:00
  do
• 4:00
  some
• 4:01
  of
• 4:01
  the
• 4:01
  picking
• 4:01
  and
• 4:01
  the
• 4:01
  packing
• 4:02
  as
• 4:02
  well
• 4:02
  to
• 4:02
  get
• 4:02
  those
• 4:03
  orders
• 4:03
  out.
• 4:04
  I
• 4:04
  don't
• 4:04
  know
• 4:04
  if
• 4:04
  that's
• 4:05
  what
• 4:05
  necessarily
• 4:05
  spawned
• 4:06
  my
• 4:06
  love
• 4:06
  for
• 4:07
  a
• 4:07
  supply
• 4:08
  chain,
• 4:08
  but
• 4:08
  here
• 4:08
  we
• 4:09
  are.
• 4:09
  Oh
• 4:09
  my
• 4:10
  God,
• 4:10
  I
• 4:10
  love
• 4:10
  how
• 4:10
  you.
• 4:10
  Said
• 4:10
  when
• 4:11
  I
• 4:11
  was
• 4:11
  lucky
• 4:11
  I
• 4:11
  got
• 4:12
  to
• 4:12
  do
• 4:12
  the
• 4:12
  picking
• 4:12
  and
• 4:13
  packing.
• 4:13
  That
• 4:13
  was
• 4:13
  awesome.
• 4:14
  Yeah,
• 4:15
  that's,
• 4:16
  that's
• 4:16
  the,
• 4:16
  that's
• 4:17
  the
• 4:17
  prize
• 4:17
  job
• 4:18
  that
• 4:18
  you
• 4:18
  want
• 4:18
  to
• 4:18
  do
• 4:19
  the
• 4:19
  picking
• 4:19
  and
• 4:19
  packing.
• 4:21
  Well,
• 4:21
  Emily,
• 4:22
  just
• 4:22
  real
• 4:22
  quick
• 4:22
  too,
• 4:23
  for
• 4:23
  those
• 4:23
  who
• 4:23
  might
• 4:24
  be
• 4:24
  encountering
• 4:24
  SPS
• 4:25
  commerce
• 4:25
  for
• 4:25
  the
• 4:25
  first
• 4:26
  time,
• 4:27
  what
• 4:27
  does
• 4:28
  SPS
• 4:28
  Commerce
• 4:29
  do
• 4:29
  specifically?
• 4:30
  And
• 4:30
  the
• 4:31
  talk
• 4:31
  about
• 4:31
  a
• 4:31
  little
• 4:31
  bit
• 4:32
  the
• 4:32
  types
• 4:32
  of
• 4:32
  clients
• 4:32
  that
• 4:32
  you're
• 4:33
  helping
• 4:33
  with
• 4:33
  some
• 4:33
  of
• 4:33
  the
• 4:33
  tariff
• 4:34
  related
• 4:34
  questions
• 4:35
  day
• 4:35
  to
• 4:35
  day
• 4:35
  that
• 4:35
  we're
• 4:36
  going
• 4:36
  to
• 4:36
  cover
• 4:36
  today.
• 4:37
  So
• 4:37
  sps,
• 4:38
  we
• 4:38
  are
• 4:38
  a
• 4:39
  provider
• 4:40
  of
• 4:40
  cloud
• 4:40
  based
• 4:41
  supply
• 4:41
  chain
• 4:41
  management
• 4:42
  solutions.
• 4:43
  So
• 4:43
  we
• 4:43
  are
• 4:43
  working
• 4:44
  with
• 4:44
  retailers,
• 4:45
  distributors,
• 4:46
  grocers,
• 4:46
  suppliers,
• 4:47
  three
• 4:48
  PLs,
• 4:48
  you
• 4:48
  know,
• 4:49
  really
• 4:49
  any
• 4:49
  other
• 4:50
  trading
• 4:50
  partner
• 4:51
  that
• 4:51
  you
• 4:51
  can
• 4:51
  think
• 4:51
  of
• 4:51
  that's
• 4:52
  necessary
• 4:53
  for
• 4:53
  supply
• 4:54
  chain.
• 4:54
  And
• 4:55
  we're
• 4:55
  not
• 4:55
  only
• 4:55
  helping
• 4:56
  those
• 4:56
  customers
• 4:57
  or
• 4:57
  partners
• 4:58
  connect
• 4:58
  to
• 4:58
  each
• 4:58
  other,
• 4:59
  but
• 4:59
  also
• 4:59
  collaborate
• 5:00
  and,
• 5:00
  and
• 5:01
  it's
• 5:01
  really
• 5:01
  about
• 5:01
  the
• 5:01
  exchange
• 5:02
  of
• 5:02
  data.
• 5:02
  So
• 5:03
  like
• 5:03
  I
• 5:03
  mentioned,
• 5:04
  you
• 5:04
  know,
• 5:04
  there's
• 5:04
  purchase
• 5:04
  orders
• 5:05
  there,
• 5:05
  shipments,
• 5:06
  there's
• 5:06
  invoices,
• 5:06
  there's
• 5:07
  all
• 5:07
  this
• 5:07
  pertinent
• 5:08
  information
• 5:08
  that
• 5:09
  a
• 5:09
  retailer
• 5:09
  and
• 5:09
  a
• 5:09
  supplier
• 5:10
  need
• 5:11
  to
• 5:11
  communicate
• 5:11
  in
• 5:12
  order
• 5:12
  to
• 5:12
  make
• 5:12
  sure
• 5:12
  the
• 5:12
  goods
• 5:13
  get
• 5:13
  from
• 5:13
  point
• 5:13
  A
• 5:14
  to
• 5:14
  point
• 5:14
  B.
• 5:14
  And
• 5:15
  we're
• 5:15
  helping
• 5:15
  facilitate
• 5:16
  that
• 5:16
  data
• 5:17
  exchange.
• 5:18
  And
• 5:18
  really
• 5:18
  it's
• 5:19
  based
• 5:19
  on
• 5:19
  our
• 5:19
  network.
• 5:20
  We've
• 5:20
  got
• 5:20
  a
• 5:20
  global
• 5:20
  network
• 5:21
  and
• 5:21
  platform
• 5:22
  to
• 5:22
  simplify
• 5:22
  that.
• 5:23
  So
• 5:24
  if
• 5:24
  you
• 5:24
  think
• 5:24
  about
• 5:24
  it
• 5:24
  from
• 5:25
  like
• 5:25
  a
• 5:25
  supplier
• 5:25
  perspective,
• 5:26
  we're
• 5:26
  working
• 5:26
  with
• 5:27
  everyone
• 5:27
  from
• 5:27
  that
• 5:28
  emerging
• 5:28
  startup
• 5:29
  brand
• 5:29
  to
• 5:29
  that
• 5:29
  enterprise
• 5:30
  organization.
• 5:31
  So
• 5:32
  same
• 5:32
  thing
• 5:32
  on
• 5:32
  the
• 5:32
  retail
• 5:33
  logistics
• 5:33
  side.
• 5:33
  So
• 5:34
  no
• 5:34
  matter
• 5:34
  where
• 5:34
  they're
• 5:35
  at
• 5:35
  in
• 5:35
  their
• 5:35
  journey,
• 5:35
  we're
• 5:36
  here
• 5:36
  to
• 5:36
  really
• 5:36
  provide
• 5:37
  them
• 5:37
  consultation
• 5:38
  and
• 5:39
  help
• 5:39
  to
• 5:39
  not
• 5:40
  only
• 5:40
  make
• 5:41
  EDI
• 5:42
  and
• 5:42
  order
• 5:42
  management
• 5:43
  easier,
• 5:43
  but
• 5:43
  also
• 5:44
  facilitate
• 5:44
  any
• 5:45
  onboarding
• 5:45
  and
• 5:46
  really
• 5:46
  help
• 5:46
  drive
• 5:46
  business
• 5:47
  efficiency.
• 5:48
  All
• 5:48
  right,
• 5:48
  so
• 5:48
  we've
• 5:49
  got
• 5:49
  a
• 5:49
  lot
• 5:49
  of
• 5:49
  questions
• 5:50
  to
• 5:50
  get
• 5:50
  to.
• 5:51
  And
• 5:51
  so
• 5:51
  to
• 5:51
  kick
• 5:52
  things
• 5:52
  off,
• 5:52
  we're
• 5:52
  going
• 5:52
  to
• 5:53
  open
• 5:53
  up
• 5:53
  the
• 5:53
  hotline
• 5:54
  and
• 5:54
  we're
• 5:55
  going
• 5:55
  to
• 5:55
  start
• 5:55
  with
• 5:55
  questions
• 5:55
  that
• 5:56
  were
• 5:56
  submitted
• 5:56
  to
• 5:56
  us
• 5:56
  before
• 5:57
  today's
• 5:57
  event.
• 5:57
  And
• 5:58
  as
• 5:58
  your
• 5:58
  questions
• 5:58
  are
• 5:58
  coming
• 5:59
  in,
• 5:59
  Robin
• 5:59
  and
• 6:00
  Emily
• 6:00
  will
• 6:00
  ask,
• 6:00
  answer
• 6:01
  them
• 6:01
  via
• 6:01
  text
• 6:02
  as
• 6:02
  best
• 6:02
  they
• 6:02
  can
• 6:02
  too.
• 6:03
  So.
• 6:03
  So
• 6:04
  the
• 6:04
  first
• 6:04
  question
• 6:04
  I
• 6:04
  have,
• 6:04
  and
• 6:05
  this
• 6:05
  came
• 6:05
  up
• 6:05
  on
• 6:05
  a
• 6:05
  podcast
• 6:06
  that
• 6:06
  Ann,
• 6:06
  I
• 6:06
  did
• 6:06
  recently,
• 6:07
  it
• 6:07
  was
• 6:07
  kind
• 6:07
  of
• 6:07
  an
• 6:07
  offshoot
• 6:08
  of
• 6:08
  the
• 6:08
  topic,
• 6:09
  but
• 6:09
  say
• 6:10
  I'm
• 6:10
  a
• 6:10
  startup,
• 6:10
  I'm
• 6:11
  a
• 6:11
  startup
• 6:11
  company
• 6:11
  and
• 6:12
  I'm
• 6:12
  participating
• 6:12
  in
• 6:13
  a
• 6:13
  retailer's
• 6:14
  quote
• 6:14
  unquote,
• 6:15
  local
• 6:15
  brand
• 6:16
  pilot,
• 6:16
  as
• 6:16
  we
• 6:16
  are
• 6:16
  hearing
• 6:17
  so
• 6:17
  often
• 6:17
  about
• 6:18
  these
• 6:18
  days.
• 6:19
  How
• 6:19
  do
• 6:19
  I.
• 6:20
  How
• 6:20
  do
• 6:20
  I
• 6:20
  need
• 6:21
  to
• 6:21
  think
• 6:21
  about
• 6:21
  what
• 6:22
  the
• 6:22
  retailers
• 6:22
  need
• 6:22
  to
• 6:23
  do
• 6:23
  to
• 6:23
  be
• 6:23
  prepped
• 6:24
  for
• 6:24
  the
• 6:24
  impact
• 6:24
  the
• 6:24
  tariffs
• 6:25
  are
• 6:25
  going
• 6:25
  to
• 6:25
  have
• 6:26
  on,
• 6:26
  on
• 6:26
  my
• 6:27
  ability
• 6:27
  to
• 6:27
  produce
• 6:28
  products
• 6:28
  and
• 6:29
  at
• 6:29
  the
• 6:29
  price
• 6:29
  points
• 6:29
  we've
• 6:30
  previously
• 6:30
  agreed
• 6:30
  to
• 6:31
  for.
• 6:31
  Startups
• 6:32
  or
• 6:32
  those
• 6:32
  emerging
• 6:32
  brands
• 6:33
  especially,
• 6:34
  this
• 6:34
  is
• 6:34
  top
• 6:35
  of
• 6:35
  mind,
• 6:35
  especially
• 6:35
  when
• 6:36
  some
• 6:36
  of
• 6:36
  them
• 6:36
  are
• 6:36
  just
• 6:37
  breaking
• 6:37
  into
• 6:37
  retail
• 6:38
  and
• 6:38
  there's
• 6:39
  so
• 6:39
  much
• 6:40
  they
• 6:40
  need
• 6:40
  to
• 6:40
  understand.
• 6:42
  So
• 6:42
  the
• 6:42
  first
• 6:42
  thing
• 6:43
  that
• 6:43
  I
• 6:43
  would
• 6:43
  recommend,
• 6:43
  and
• 6:44
  what
• 6:44
  we're
• 6:44
  actually
• 6:44
  hearing
• 6:45
  from
• 6:45
  customers
• 6:46
  too,
• 6:46
  is
• 6:46
  just
• 6:46
  be
• 6:47
  upfront
• 6:47
  and
• 6:47
  transparent,
• 6:48
  right?
• 6:49
  Like,
• 6:49
  this
• 6:49
  is
• 6:49
  a
• 6:49
  partnership.
• 6:50
  I
• 6:50
  think
• 6:50
  everyone
• 6:51
  is
• 6:51
  aware
• 6:52
  of
• 6:53
  what
• 6:53
  is
• 6:53
  happening
• 6:53
  in
• 6:54
  the
• 6:54
  supply
• 6:54
  chain
• 6:54
  right
• 6:55
  now
• 6:55
  with
• 6:55
  tariffs
• 6:56
  and
• 6:56
  any
• 6:57
  supply
• 6:57
  chain
• 6:57
  disruption
• 6:58
  you
• 6:58
  can
• 6:58
  think
• 6:58
  about,
• 6:58
  you
• 6:59
  know,
• 6:59
  there
• 6:59
  are
• 6:59
  things
• 6:59
  you
• 7:00
  can
• 7:00
  plan
• 7:00
  for,
• 7:00
  there
• 7:00
  are
• 7:01
  things
• 7:01
  you
• 7:01
  can't
• 7:01
  plan
• 7:01
  for.
• 7:02
  So
• 7:02
  no
• 7:02
  matter
• 7:02
  what,
• 7:03
  I
• 7:03
  think
• 7:03
  it's
• 7:03
  really
• 7:04
  important
• 7:04
  that
• 7:04
  you're
• 7:04
  just
• 7:05
  transparent
• 7:05
  and
• 7:06
  upfront
• 7:07
  and
• 7:07
  let
• 7:07
  your
• 7:07
  retailer
• 7:08
  know
• 7:08
  how
• 7:09
  these
• 7:09
  tariffs
• 7:09
  are
• 7:09
  potentially
• 7:10
  going
• 7:10
  to
• 7:10
  be
• 7:11
  impacting
• 7:12
  not
• 7:12
  only
• 7:12
  the
• 7:13
  cost
• 7:13
  of
• 7:14
  what
• 7:14
  you
• 7:14
  might
• 7:14
  need
• 7:15
  to
• 7:15
  sell
• 7:15
  your
• 7:15
  product
• 7:15
  at,
• 7:16
  but
• 7:16
  maybe
• 7:16
  any
• 7:16
  of
• 7:17
  the
• 7:17
  production
• 7:17
  as
• 7:18
  well.
• 7:18
  And
• 7:18
  if
• 7:18
  there
• 7:18
  might
• 7:18
  be
• 7:19
  any
• 7:19
  shifts
• 7:19
  to
• 7:20
  lead
• 7:20
  times
• 7:21
  or
• 7:21
  your
• 7:21
  ability
• 7:21
  to
• 7:22
  deliver
• 7:22
  an
• 7:23
  order
• 7:23
  on
• 7:23
  time
• 7:24
  or
• 7:24
  in
• 7:24
  full
• 7:25
  So
• 7:26
  I
• 7:26
  think
• 7:26
  the
• 7:26
  more
• 7:26
  you
• 7:26
  can
• 7:26
  just
• 7:26
  be
• 7:27
  upfront
• 7:27
  and
• 7:27
  manage
• 7:27
  that
• 7:28
  collaboration,
• 7:28
  you
• 7:29
  can,
• 7:29
  you
• 7:29
  can
• 7:29
  navigate
• 7:30
  that
• 7:30
  together.
• 7:31
  And
• 7:31
  then
• 7:31
  the
• 7:31
  other
• 7:32
  thing
• 7:32
  I
• 7:32
  would
• 7:32
  say
• 7:32
  is
• 7:32
  again,
• 7:33
  especially
• 7:33
  for
• 7:34
  emerging
• 7:35
  brands,
• 7:36
  the
• 7:36
  reality
• 7:36
  is
• 7:36
  they're
• 7:37
  probably
• 7:37
  going
• 7:37
  to
• 7:37
  have
• 7:37
  to
• 7:38
  change
• 7:38
  price,
• 7:38
  right?
• 7:39
  You're
• 7:39
  not
• 7:39
  going
• 7:39
  to
• 7:40
  be
• 7:40
  able
• 7:40
  to
• 7:40
  necessarily
• 7:41
  move
• 7:41
  your
• 7:41
  manufacturing
• 7:42
  or
• 7:43
  make
• 7:43
  some
• 7:43
  of
• 7:43
  these
• 7:43
  long
• 7:44
  term
• 7:45
  strategic
• 7:46
  decisions.
• 7:47
  So
• 7:47
  if
• 7:47
  you
• 7:47
  are
• 7:48
  looking
• 7:48
  at
• 7:48
  adjusting
• 7:49
  your
• 7:49
  price,
• 7:50
  just
• 7:50
  be
• 7:51
  thoughtful.
• 7:51
  Maybe
• 7:51
  you
• 7:52
  only
• 7:52
  adjusted
• 7:53
  on
• 7:53
  one
• 7:53
  of
• 7:53
  your
• 7:54
  products
• 7:54
  within
• 7:54
  your
• 7:54
  line
• 7:55
  versus
• 7:55
  all
• 7:55
  or
• 7:56
  maybe
• 7:56
  there's
• 7:56
  very
• 7:56
  intentional
• 7:57
  amounts.
• 7:59
  We
• 7:59
  were
• 7:59
  working
• 7:59
  with
• 8:00
  a
• 8:00
  smaller
• 8:01
  CPG
• 8:01
  company
• 8:02
  that
• 8:02
  mentioned,
• 8:03
  you
• 8:03
  know,
• 8:03
  for
• 8:03
  now
• 8:04
  they've
• 8:04
  got
• 8:04
  enough
• 8:05
  inventory
• 8:06
  on
• 8:06
  hand
• 8:07
  so
• 8:07
  that
• 8:07
  anything
• 8:08
  they
• 8:08
  have
• 8:08
  right
• 8:09
  now
• 8:09
  isn't
• 8:09
  necessarily
• 8:10
  going
• 8:10
  to
• 8:10
  be
• 8:11
  impacted.
• 8:11
  But
• 8:11
  as
• 8:12
  they're
• 8:12
  getting
• 8:12
  new
• 8:13
  shipments
• 8:13
  of
• 8:13
  their
• 8:14
  product
• 8:15
  over
• 8:15
  the
• 8:15
  next
• 8:15
  few
• 8:16
  months
• 8:16
  or
• 8:16
  so,
• 8:17
  they're
• 8:17
  really
• 8:17
  going
• 8:17
  to
• 8:18
  have
• 8:18
  to
• 8:18
  take
• 8:18
  a
• 8:18
  look
• 8:18
  at
• 8:18
  their,
• 8:19
  their
• 8:19
  margins
• 8:20
  and
• 8:20
  they
• 8:20
  weren't
• 8:21
  as
• 8:21
  worried
• 8:22
  it
• 8:22
  because
• 8:22
  they
• 8:23
  felt
• 8:23
  like
• 8:23
  they
• 8:23
  were
• 8:23
  a
• 8:24
  premium
• 8:24
  product.
• 8:24
  So
• 8:25
  if
• 8:25
  they
• 8:25
  were
• 8:25
  to
• 8:25
  increase
• 8:26
  their
• 8:26
  price
• 8:26
  by
• 8:27
  $1,
• 8:28
  it
• 8:28
  wouldn't
• 8:29
  necessarily
• 8:29
  have
• 8:29
  that
• 8:30
  much
• 8:30
  of
• 8:30
  an
• 8:30
  impact
• 8:30
  or
• 8:30
  they
• 8:31
  felt
• 8:31
  like
• 8:31
  the
• 8:31
  customer
• 8:32
  would
• 8:32
  still
• 8:32
  be
• 8:32
  able
• 8:32
  to
• 8:33
  pay
• 8:33
  for
• 8:33
  it.
• 8:33
  But
• 8:34
  the
• 8:34
  reality
• 8:34
  is
• 8:35
  someone's
• 8:35
  adjusting
• 8:36
  the
• 8:36
  price
• 8:36
  somewhere
• 8:37
  which
• 8:37
  is
• 8:37
  going
• 8:37
  to
• 8:37
  impact
• 8:38
  the
• 8:38
  consumer.
• 8:39
  So
• 8:39
  again
• 8:39
  I
• 8:39
  think
• 8:39
  it's
• 8:40
  be
• 8:40
  transparent,
• 8:41
  just
• 8:41
  be
• 8:41
  able
• 8:42
  to
• 8:42
  back
• 8:42
  up
• 8:42
  your
• 8:43
  decisions
• 8:43
  with
• 8:43
  the
• 8:44
  data
• 8:44
  and
• 8:44
  make
• 8:44
  sure
• 8:44
  you
• 8:45
  and
• 8:45
  your
• 8:45
  retailer
• 8:45
  are
• 8:45
  on
• 8:46
  the
• 8:46
  same
• 8:46
  page.
• 8:47
  Rob,
• 8:47
  any
• 8:47
  color
• 8:47
  you'd
• 8:48
  add
• 8:48
  here.
• 8:48
  As
• 8:48
  a
• 8:49
  startup,
• 8:50
  my
• 8:51
  cash
• 8:51
  flow
• 8:51
  is
• 8:51
  paramount
• 8:52
  and
• 8:53
  likely
• 8:53
  very
• 8:54
  restricted.
• 8:55
  I
• 8:55
  don't
• 8:55
  have
• 8:56
  a
• 8:56
  lot
• 8:56
  of
• 8:56
  negotiating
• 8:57
  power,
• 8:57
  production
• 8:58
  scale.
• 8:59
  Like
• 8:59
  I
• 8:59
  said,
• 8:59
  capital
• 9:00
  is
• 9:00
  limited.
• 9:01
  I
• 9:01
  don't
• 9:02
  have
• 9:02
  the
• 9:02
  financial
• 9:02
  wherewithal
• 9:03
  to
• 9:03
  absorb
• 9:03
  these
• 9:04
  costs
• 9:04
  so
• 9:05
  I'm
• 9:05
  going
• 9:05
  to
• 9:05
  have
• 9:05
  to
• 9:06
  pass
• 9:06
  them
• 9:06
  through
• 9:06
  to
• 9:07
  the
• 9:07
  retailer
• 9:08
  and
• 9:08
  to
• 9:08
  the
• 9:08
  customer.
• 9:09
  So
• 9:09
  generally
• 9:10
  speaking
• 9:10
  I'm
• 9:10
  going
• 9:10
  to
• 9:11
  rely
• 9:11
  on
• 9:11
  many
• 9:11
  of
• 9:11
  the
• 9:12
  things
• 9:12
  that
• 9:12
  Emily
• 9:12
  just
• 9:12
  stated.
• 9:14
  Transparency
• 9:16
  and
• 9:16
  relationship
• 9:17
  management,
• 9:17
  the
• 9:18
  things
• 9:18
  that
• 9:19
  have
• 9:19
  helped
• 9:20
  me
• 9:20
  get
• 9:20
  through
• 9:20
  previous
• 9:21
  supply
• 9:21
  chain
• 9:21
  disruptions,
• 9:22
  those
• 9:22
  are
• 9:23
  going
• 9:23
  to
• 9:23
  guide
• 9:23
  me
• 9:23
  through
• 9:23
  this
• 9:24
  one
• 9:24
  as
• 9:24
  well.
• 9:25
  Really
• 9:26
  making
• 9:26
  those
• 9:26
  objective
• 9:27
  data
• 9:27
  driven
• 9:28
  decisions
• 9:29
  that
• 9:30
  I
• 9:30
  can
• 9:31
  reference,
• 9:31
  shared
• 9:32
  information
• 9:32
  with
• 9:32
  my
• 9:33
  partner
• 9:34
  and
• 9:34
  go
• 9:35
  from
• 9:35
  there.
• 9:37
  I
• 9:37
  would
• 9:37
  also
• 9:37
  add
• 9:38
  that
• 9:39
  I
• 9:39
  want
• 9:39
  to
• 9:39
  get
• 9:40
  the
• 9:40
  best
• 9:40
  feel
• 9:41
  for
• 9:41
  my
• 9:41
  actual
• 9:42
  tariff
• 9:42
  cost.
• 9:43
  So
• 9:44
  I
• 9:44
  want
• 9:44
  to
• 9:44
  look
• 9:44
  at
• 9:45
  details
• 9:46
  in
• 9:47
  my
• 9:47
  orders
• 9:47
  and
• 9:48
  with
• 9:48
  my
• 9:49
  suppliers.
• 9:50
  So
• 9:50
  going
• 9:50
  back
• 9:51
  tier
• 9:51
  two,
• 9:51
  tier
• 9:52
  three,
• 9:52
  mapping
• 9:53
  my
• 9:53
  supply
• 9:53
  chain
• 9:54
  if
• 9:54
  I
• 9:54
  can,
• 9:55
  to
• 9:55
  assess
• 9:56
  where
• 9:56
  are
• 9:57
  my
• 9:57
  countries
• 9:57
  of
• 9:57
  origin
• 9:58
  and
• 9:58
  my
• 9:58
  countries
• 9:58
  of
• 9:59
  manufacturer,
• 10:01
  where
• 10:01
  are
• 10:01
  my,
• 10:02
  what
• 10:02
  are
• 10:02
  my
• 10:03
  incoterms,
• 10:03
  whose
• 10:04
  importer
• 10:04
  of
• 10:05
  record,
• 10:05
  what
• 10:05
  are
• 10:05
  my
• 10:05
  transit
• 10:06
  methods,
• 10:07
  my
• 10:07
  HTS
• 10:07
  codes
• 10:08
  and
• 10:08
  all
• 10:08
  of
• 10:09
  those
• 10:09
  attributes
• 10:09
  that
• 10:10
  USCBP
• 10:11
  is
• 10:11
  going
• 10:11
  to
• 10:11
  use
• 10:12
  to
• 10:12
  calculate
• 10:13
  my
• 10:13
  tariffs
• 10:14
  so
• 10:14
  that
• 10:14
  I
• 10:15
  can
• 10:15
  use
• 10:15
  those
• 10:16
  values
• 10:16
  where
• 10:17
  appropriate
• 10:18
  in
• 10:18
  discussions
• 10:19
  with
• 10:19
  my
• 10:20
  retail
• 10:20
  partner
• 10:21
  and
• 10:22
  then
• 10:22
  from
• 10:22
  there
• 10:23
  again,
• 10:23
  make
• 10:23
  those
• 10:23
  transparent,
• 10:24
  objective
• 10:24
  and
• 10:25
  data
• 10:25
  driven
• 10:26
  decisions.
• 10:27
  Got
• 10:27
  it.
• 10:27
  So
• 10:28
  there's
• 10:28
  really
• 10:28
  two
• 10:28
  things
• 10:28
  I
• 10:29
  take
• 10:29
  away
• 10:29
  from
• 10:29
  this
• 10:29
  conversation.
• 10:30
  One
• 10:31
  is
• 10:31
  come
• 10:31
  to
• 10:31
  the
• 10:32
  table
• 10:32
  armed
• 10:32
  with
• 10:32
  the
• 10:33
  information
• 10:33
  that
• 10:33
  you
• 10:33
  know
• 10:33
  of
• 10:34
  at
• 10:34
  that
• 10:34
  time.
• 10:34
  That's
• 10:35
  one.
• 10:35
  And
• 10:36
  then
• 10:36
  secondly,
• 10:36
  it's
• 10:37
  open
• 10:37
  up
• 10:37
  the
• 10:37
  kimono.
• 10:38
  Like,
• 10:38
  don't
• 10:39
  try
• 10:39
  to
• 10:39
  keep
• 10:39
  information,
• 10:40
  you
• 10:40
  know,
• 10:40
  to
• 10:41
  yourself.
• 10:42
  Be
• 10:42
  honest
• 10:42
  and
• 10:43
  upfront
• 10:43
  about.
• 10:43
  Here's
• 10:44
  where
• 10:44
  it's
• 10:44
  impacting
• 10:44
  me,
• 10:44
  here's
• 10:45
  how
• 10:45
  I'm
• 10:45
  thinking
• 10:45
  about
• 10:45
  it
• 10:46
  and
• 10:46
  here's
• 10:46
  what
• 10:46
  we
• 10:46
  need
• 10:47
  and
• 10:47
  let's
• 10:47
  have
• 10:47
  a
• 10:47
  conversation
• 10:48
  about
• 10:48
  what
• 10:48
  we
• 10:48
  need
• 10:48
  to
• 10:49
  do
• 10:49
  about
• 10:49
  it
• 10:49
  together.
• 10:50
  Because
• 10:50
  we're
• 10:50
  all
• 10:50
  in
• 10:51
  a
• 10:51
  tough
• 10:51
  spot
• 10:51
  and
• 10:52
  we've
• 10:52
  got
• 10:52
  to
• 10:52
  figure
• 10:52
  it
• 10:52
  out.
• 10:52
  What
• 10:53
  about
• 10:53
  what
• 10:53
  Rob,
• 10:54
  you
• 10:54
  were
• 10:54
  just
• 10:54
  alluding
• 10:55
  to
• 10:55
  when
• 10:55
  it
• 10:55
  comes
• 10:55
  to
• 10:55
  diversifying
• 10:56
  your
• 10:56
  supply
• 10:57
  chain?
• 10:58
  What
• 10:58
  should
• 10:58
  I
• 10:58
  be
• 10:59
  thinking
• 10:59
  about
• 11:00
  as
• 11:00
  a,
• 11:00
  as
• 11:00
  a
• 11:01
  supplier,
• 11:01
  small
• 11:02
  or
• 11:02
  large?
• 11:04
  Emily,
• 11:04
  maybe
• 11:05
  start
• 11:05
  with
• 11:05
  you.
• 11:05
  You're.
• 11:05
  You're
• 11:06
  nodding
• 11:06
  along
• 11:06
  here.
• 11:06
  And
• 11:06
  then
• 11:07
  we'll
• 11:07
  go
• 11:07
  to
• 11:07
  Rob.
• 11:08
  Yeah,
• 11:09
  no,
• 11:09
  I,
• 11:09
  I
• 11:09
  love
• 11:09
  Rob,
• 11:10
  that
• 11:10
  you
• 11:10
  hit
• 11:10
  on
• 11:10
  the
• 11:10
  diversifying
• 11:11
  the
• 11:11
  supply
• 11:12
  chain.
• 11:13
  Because
• 11:13
  to
• 11:14
  be
• 11:14
  honest,
• 11:15
  regardless
• 11:15
  of
• 11:15
  tariffs
• 11:16
  or
• 11:16
  not,
• 11:16
  that's
• 11:16
  something
• 11:17
  all
• 11:17
  suppliers
• 11:18
  should
• 11:18
  be
• 11:18
  constantly
• 11:19
  evaluating
• 11:19
  and
• 11:20
  looking
• 11:20
  at
• 11:20
  is,
• 11:21
  where
• 11:21
  are
• 11:21
  my
• 11:21
  risks?
• 11:22
  You
• 11:22
  know,
• 11:23
  where
• 11:23
  is
• 11:23
  my
• 11:24
  product
• 11:24
  coming
• 11:24
  from?
• 11:25
  Who
• 11:25
  are
• 11:25
  my
• 11:26
  suppliers?
• 11:26
  How
• 11:27
  does
• 11:27
  it
• 11:27
  get
• 11:27
  here?
• 11:28
  So
• 11:28
  that's
• 11:28
  where,
• 11:28
  like
• 11:28
  I
• 11:29
  completely
• 11:29
  agree
• 11:31
  there
• 11:31
  has
• 11:31
  to
• 11:31
  be
• 11:31
  some
• 11:32
  type
• 11:32
  of
• 11:32
  risk
• 11:33
  assessment
• 11:33
  and
• 11:34
  that's
• 11:34
  where
• 11:34
  I
• 11:34
  would
• 11:34
  recommend
• 11:35
  starting.
• 11:36
  So
• 11:37
  look
• 11:37
  at
• 11:38
  all
• 11:38
  of
• 11:38
  those
• 11:38
  points
• 11:39
  in
• 11:39
  your
• 11:39
  supply
• 11:40
  chain.
• 11:40
  Are
• 11:40
  you
• 11:40
  putting
• 11:40
  all
• 11:40
  your
• 11:41
  eggs
• 11:41
  in
• 11:41
  one
• 11:41
  basket
• 11:42
  and
• 11:42
  relying
• 11:42
  on
• 11:42
  one
• 11:43
  supplier
• 11:43
  for
• 11:43
  the
• 11:44
  key
• 11:44
  ingredient
• 11:45
  that
• 11:45
  you
• 11:46
  need
• 11:46
  within
• 11:46
  your
• 11:46
  product?
• 11:47
  And
• 11:47
  is
• 11:47
  there
• 11:47
  an
• 11:47
  opportunity
• 11:48
  to
• 11:48
  diversify
• 11:49
  your
• 11:49
  suppliers?
• 11:51
  Maybe
• 11:51
  for
• 11:52
  others,
• 11:52
  it's
• 11:53
  looking
• 11:53
  at
• 11:53
  how
• 11:54
  you
• 11:54
  can
• 11:54
  expand
• 11:55
  your
• 11:55
  network
• 11:55
  to
• 11:55
  go
• 11:56
  to
• 11:56
  different
• 11:57
  regions,
• 11:58
  for
• 11:58
  example,
• 11:58
  so
• 11:58
  that
• 11:58
  way
• 11:59
  you're
• 11:59
  not
• 11:59
  relying
• 11:59
  too
• 12:00
  heavily
• 12:00
  on
• 12:00
  one
• 12:01
  single
• 12:01
  sour.
• 12:02
  So
• 12:02
  that's
• 12:03
  where
• 12:03
  I
• 12:03
  would
• 12:03
  say
• 12:03
  once
• 12:04
  you've
• 12:04
  assessed
• 12:05
  where
• 12:05
  your
• 12:05
  risks
• 12:06
  are,
• 12:06
  then
• 12:07
  how
• 12:07
  do
• 12:07
  you
• 12:07
  start
• 12:07
  to
• 12:07
  use
• 12:07
  that
• 12:08
  information
• 12:08
  to
• 12:08
  spread
• 12:09
  that
• 12:09
  risk
• 12:09
  out?
• 12:10
  Because
• 12:10
  if
• 12:10
  something
• 12:11
  does
• 12:11
  happen,
• 12:11
  and
• 12:11
  let's
• 12:11
  face
• 12:13
  will,
• 12:13
  nothing
• 12:14
  ever
• 12:14
  goes
• 12:14
  perfect
• 12:15
  in
• 12:15
  supply
• 12:15
  chain,
• 12:16
  you
• 12:16
  are
• 12:16
  at
• 12:17
  least
• 12:17
  prepared,
• 12:17
  you're
• 12:18
  aware,
• 12:18
  and
• 12:18
  then
• 12:19
  you
• 12:19
  can
• 12:19
  have
• 12:19
  plan
• 12:20
  B
• 12:20
  in
• 12:20
  order
• 12:20
  to
• 12:21
  mitigate
• 12:21
  those
• 12:21
  risks
• 12:22
  as
• 12:23
  much
• 12:23
  as
• 12:23
  possible.
• 12:24
  I
• 12:25
  know
• 12:25
  the
• 12:25
  other
• 12:25
  thing
• 12:26
  that
• 12:27
  has
• 12:27
  been
• 12:27
  top
• 12:27
  of
• 12:28
  mind
• 12:28
  for
• 12:28
  a
• 12:28
  lot
• 12:28
  of
• 12:28
  brands
• 12:29
  or
• 12:29
  suppliers
• 12:29
  is
• 12:30
  how
• 12:30
  do
• 12:31
  I
• 12:31
  move
• 12:31
  my
• 12:31
  production
• 12:32
  out
• 12:32
  of
• 12:32
  China,
• 12:33
  for
• 12:33
  example,
• 12:33
  to
• 12:34
  a
• 12:34
  different
• 12:34
  region.
• 12:35
  So
• 12:36
  again,
• 12:36
  maybe
• 12:37
  not
• 12:37
  possible
• 12:37
  for
• 12:38
  every
• 12:38
  single
• 12:39
  supplier,
• 12:39
  but
• 12:40
  if
• 12:40
  it
• 12:40
  is
• 12:40
  something
• 12:40
  that
• 12:41
  works
• 12:41
  for
• 12:41
  your
• 12:41
  business,
• 12:42
  how
• 12:42
  can
• 12:42
  you
• 12:42
  start
• 12:42
  to
• 12:43
  source
• 12:43
  materials
• 12:44
  from
• 12:45
  different
• 12:45
  countries
• 12:46
  or
• 12:46
  look
• 12:46
  at
• 12:47
  local
• 12:47
  suppliers
• 12:48
  if
• 12:48
  possible?
• 12:49
  So
• 12:50
  again,
• 12:50
  just
• 12:50
  in
• 12:51
  the
• 12:51
  conversations
• 12:51
  that
• 12:51
  we've
• 12:52
  been
• 12:52
  having
• 12:52
  with
• 12:52
  so
• 12:53
  many
• 12:53
  of
• 12:53
  our
• 12:53
  customers,
• 12:54
  we
• 12:54
  actually
• 12:54
  had
• 12:54
  one
• 12:55
  that
• 12:55
  was
• 12:55
  starting
• 12:55
  to
• 12:56
  think
• 12:56
  ahead
• 12:57
  when
• 12:57
  some
• 12:57
  of
• 12:57
  the
• 12:57
  talks
• 12:57
  of
• 12:58
  the
• 12:58
  tariffs
• 12:58
  were
• 12:58
  coming
• 12:59
  in
• 12:59
  terms
• 12:59
  of
• 12:59
  how
• 12:59
  do
• 12:59
  they
• 13:00
  move
• 13:00
  their
• 13:00
  manufacturing
• 13:02
  from
• 13:02
  Hong
• 13:02
  Kong
• 13:03
  and
• 13:03
  started
• 13:03
  diversifying
• 13:04
  that
• 13:04
  supply
• 13:05
  chain
• 13:05
  across
• 13:06
  Vietnam,
• 13:07
  Mexico
• 13:07
  and
• 13:08
  India.
• 13:09
  So
• 13:09
  that
• 13:09
  way,
• 13:10
  tariffs,
• 13:11
  yes,
• 13:12
  they're
• 13:12
  going
• 13:12
  to
• 13:12
  happen.
• 13:12
  There's
• 13:13
  going
• 13:13
  to
• 13:13
  be
• 13:13
  cost
• 13:13
  adjustments,
• 13:14
  but
• 13:14
  it's
• 13:14
  not
• 13:15
  going
• 13:15
  to
• 13:15
  be
• 13:15
  a
• 13:15
  complete
• 13:16
  shutdown
• 13:16
  for
• 13:17
  them
• 13:17
  where
• 13:17
  they
• 13:17
  have
• 13:17
  to
• 13:18
  start
• 13:18
  or
• 13:19
  stop
• 13:19
  all
• 13:19
  reorders.
• 13:20
  And
• 13:20
  that
• 13:20
  was
• 13:21
  something
• 13:21
  that
• 13:21
  we've
• 13:21
  seen
• 13:22
  across
• 13:22
  the
• 13:22
  board
• 13:22
  too.
• 13:23
  Right.
• 13:23
  Prices
• 13:24
  are
• 13:24
  insane.
• 13:25
  A
• 13:25
  lot
• 13:25
  of
• 13:26
  suppliers
• 13:26
  or
• 13:26
  brands
• 13:27
  maybe
• 13:27
  can't
• 13:28
  justify
• 13:28
  passing
• 13:29
  that
• 13:29
  cost
• 13:29
  to
• 13:29
  the
• 13:29
  consumer.
• 13:30
  So
• 13:30
  as
• 13:30
  Rob
• 13:31
  mentioned,
• 13:31
  the
• 13:32
  cost
• 13:32
  is
• 13:32
  going
• 13:32
  to
• 13:32
  get
• 13:32
  passed
• 13:33
  somewhere
• 13:33
  and
• 13:34
  typically
• 13:34
  that's
• 13:34
  going
• 13:35
  to
• 13:35
  be
• 13:35
  us
• 13:35
  as
• 13:35
  the
• 13:35
  consumers.
• 13:37
  So
• 13:37
  again,
• 13:37
  how
• 13:38
  do
• 13:38
  you
• 13:38
  maybe
• 13:38
  start
• 13:38
  to
• 13:39
  make
• 13:39
  some
• 13:39
  of
• 13:39
  those
• 13:39
  strategic
• 13:40
  moves
• 13:41
  to
• 13:41
  spread
• 13:42
  that
• 13:42
  out?
• 13:42
  That
• 13:43
  makes
• 13:43
  sense.
• 13:43
  And
• 13:43
  Rob,
• 13:44
  would
• 13:44
  there
• 13:45
  be
• 13:45
  any
• 13:45
  other
• 13:46
  tips
• 13:46
  that
• 13:46
  you'd
• 13:47
  have
• 13:47
  for
• 13:47
  suppliers
• 13:48
  as
• 13:48
  they're
• 13:49
  thinking
• 13:49
  about
• 13:49
  the
• 13:50
  ways
• 13:50
  to
• 13:50
  go
• 13:50
  about
• 13:51
  making
• 13:52
  some
• 13:52
  of
• 13:52
  these
• 13:52
  decisions,
• 13:53
  when
• 13:53
  they
• 13:54
  should
• 13:54
  start
• 13:54
  thinking
• 13:54
  about
• 13:55
  this?
• 13:55
  Because
• 13:55
  I,
• 13:56
  I,
• 13:56
  we,
• 13:56
  it
• 13:57
  seems
• 13:57
  so
• 13:57
  straightforward
• 13:58
  what
• 13:58
  Emily's
• 13:58
  talking
• 13:59
  about,
• 13:59
  but
• 14:00
  I
• 14:00
  imagine
• 14:00
  there's
• 14:00
  still
• 14:01
  a
• 14:01
  lot
• 14:01
  of
• 14:01
  suppliers
• 14:02
  who
• 14:02
  aren't
• 14:03
  doing
• 14:03
  this
• 14:03
  until
• 14:03
  they
• 14:03
  get
• 14:04
  to
• 14:04
  that
• 14:04
  point.
• 14:04
  But
• 14:04
  are
• 14:05
  there
• 14:05
  anything,
• 14:05
  any
• 14:06
  advice
• 14:06
  or,
• 14:06
  or
• 14:06
  tips
• 14:07
  that
• 14:07
  you'd
• 14:07
  share
• 14:08
  that
• 14:08
  people
• 14:08
  should
• 14:08
  be
• 14:09
  thinking
• 14:09
  about
• 14:09
  as
• 14:09
  they're
• 14:10
  kind
• 14:10
  of
• 14:10
  planning
• 14:10
  this,
• 14:11
  the
• 14:11
  strategy
• 14:12
  that
• 14:12
  Emily's
• 14:13
  laid
• 14:13
  out?
• 14:14
  Yeah,
• 14:14
  a
• 14:15
  couple
• 14:15
  additional
• 14:16
  that
• 14:16
  come
• 14:16
  to
• 14:16
  mind
• 14:18
  that
• 14:18
  I
• 14:18
  usually
• 14:18
  work
• 14:19
  with
• 14:19
  retailers,
• 14:19
  but
• 14:20
  also
• 14:20
  some
• 14:20
  suppliers
• 14:21
  and
• 14:21
  I
• 14:21
  would
• 14:21
  advise
• 14:22
  them
• 14:22
  the
• 14:22
  same
• 14:22
  way
• 14:22
  in
• 14:23
  this
• 14:23
  regard
• 14:23
  and
• 14:24
  that's
• 14:24
  understand
• 14:25
  your
• 14:26
  total
• 14:26
  landed
• 14:27
  cost.
• 14:28
  With
• 14:28
  your
• 14:29
  total
• 14:29
  landed
• 14:29
  cost
• 14:30
  in
• 14:30
  mind.
• 14:31
  You
• 14:31
  have
• 14:31
  that
• 14:32
  frame
• 14:32
  of
• 14:32
  reference
• 14:33
  for
• 14:34
  assessing
• 14:35
  any
• 14:35
  different
• 14:35
  scenarios,
• 14:36
  any
• 14:37
  diversification
• 14:38
  strategies
• 14:38
  that
• 14:38
  you're
• 14:39
  considering.
• 14:39
  You
• 14:40
  have
• 14:40
  that
• 14:40
  gauge
• 14:40
  of
• 14:41
  the
• 14:41
  potential
• 14:41
  impact.
• 14:44
  So
• 14:44
  I
• 14:44
  would
• 14:45
  say
• 14:46
  with
• 14:46
  your
• 14:46
  total
• 14:47
  landed
• 14:47
  cost,
• 14:47
  consider
• 14:48
  your
• 14:49
  product
• 14:49
  cost,
• 14:50
  your
• 14:50
  customs,
• 14:51
  your
• 14:51
  insurance,
• 14:52
  your
• 14:52
  freight,
• 14:53
  any
• 14:53
  other
• 14:53
  ancillary
• 14:54
  fees
• 14:54
  and
• 14:55
  your
• 14:55
  overhead,
• 14:56
  that's
• 14:56
  going
• 14:56
  to
• 14:56
  be
• 14:56
  the,
• 14:57
  essentially
• 14:57
  your
• 14:57
  formula
• 14:58
  for
• 14:58
  total
• 14:58
  landed
• 14:59
  cost.
• 15:02
  From
• 15:02
  there,
• 15:03
  if
• 15:03
  you
• 15:03
  have
• 15:04
  a
• 15:04
  China
• 15:04
  plus
• 15:05
  one
• 15:05
  strategy
• 15:05
  and
• 15:06
  you're
• 15:06
  now
• 15:06
  assessing
• 15:07
  broader
• 15:09
  near
• 15:09
  shoring
• 15:10
  or
• 15:10
  even
• 15:10
  reshoring,
• 15:12
  then
• 15:12
  start
• 15:12
  to
• 15:13
  weigh
• 15:14
  those
• 15:14
  intangibles
• 15:15
  and
• 15:15
  also
• 15:15
  things
• 15:16
  that
• 15:16
  you
• 15:16
  can
• 15:16
  quantify,
• 15:17
  a
• 15:17
  lot
• 15:17
  of
• 15:17
  which,
• 15:17
  like
• 15:17
  Emily
• 15:18
  stated,
• 15:19
  so,
• 15:20
  you
• 15:21
  know,
• 15:21
  weigh
• 15:21
  the
• 15:21
  trade
• 15:22
  off
• 15:22
  between
• 15:23
  what
• 15:23
  tariffs
• 15:24
  can
• 15:24
  I
• 15:24
  expect
• 15:25
  to
• 15:25
  pay
• 15:25
  now
• 15:25
  or
• 15:25
  am
• 15:25
  I
• 15:26
  already
• 15:26
  paying
• 15:27
  versus
• 15:28
  if
• 15:28
  I'm
• 15:28
  going
• 15:28
  to
• 15:28
  nearshore
• 15:29
  or
• 15:29
  reshore
• 15:30
  I
• 15:30
  might
• 15:30
  have
• 15:31
  a
• 15:31
  higher
• 15:31
  unit
• 15:31
  cost,
• 15:32
  however,
• 15:33
  can
• 15:33
  I
• 15:33
  offset
• 15:34
  that
• 15:34
  with
• 15:35
  faster
• 15:36
  overall
• 15:36
  order
• 15:37
  cycle
• 15:37
  time,
• 15:38
  lower
• 15:39
  lower
• 15:39
  inventory
• 15:40
  carrying
• 15:40
  costs
• 15:41
  and
• 15:41
  a
• 15:41
  lower
• 15:41
  lead
• 15:42
  time
• 15:42
  reduction?
• 15:43
  Can
• 15:43
  I
• 15:43
  quantify
• 15:44
  that?
• 15:45
  Potential
• 15:46
  operational
• 15:46
  compatibilities?
• 15:47
  Perhaps
• 15:48
  there's
• 15:48
  more
• 15:49
  intellectual
• 15:50
  property
• 15:50
  protections,
• 15:53
  maybe
• 15:53
  there's
• 15:53
  other
• 15:54
  quality
• 15:55
  levels
• 15:55
  or
• 15:55
  lower
• 15:56
  risk
• 15:56
  that
• 15:56
  I
• 15:56
  can
• 15:56
  quantify
• 15:57
  there
• 15:57
  as
• 15:57
  well.
• 15:57
  There's
• 15:58
  a
• 15:58
  lot
• 15:58
  that
• 15:58
  goes
• 15:58
  into
• 15:59
  that
• 15:59
  equation.
• 15:59
  But
• 16:00
  I
• 16:00
  would
• 16:00
  also
• 16:00
  consider,
• 16:01
  try
• 16:01
  to
• 16:01
  consider
• 16:01
  all
• 16:02
  of
• 16:02
  that
• 16:02
  if
• 16:02
  you're
• 16:02
  looking
• 16:03
  into
• 16:03
  diversifying.
• 16:05
  And
• 16:05
  then
• 16:05
  the
• 16:05
  last
• 16:05
  point
• 16:06
  is
• 16:07
  if
• 16:07
  you're
• 16:07
  looking
• 16:08
  at
• 16:08
  near
• 16:08
  shoring
• 16:08
  or
• 16:09
  reshoring,
• 16:09
  you
• 16:09
  might
• 16:10
  be
• 16:10
  eligible
• 16:10
  for
• 16:11
  some
• 16:11
  programs
• 16:12
  now
• 16:12
  that
• 16:12
  you
• 16:12
  weren't
• 16:13
  before.
• 16:13
  For
• 16:14
  example,
• 16:15
  flowing
• 16:15
  product
• 16:16
  into
• 16:16
  a
• 16:16
  bonded
• 16:16
  warehouse
• 16:17
  or
• 16:18
  a
• 16:18
  foreign
• 16:18
  trade
• 16:19
  zone,
• 16:19
  also
• 16:19
  called
• 16:20
  an
• 16:20
  ftz.
• 16:21
  You
• 16:21
  might
• 16:21
  be
• 16:22
  eligible
• 16:22
  for
• 16:23
  duty
• 16:23
  deferral
• 16:24
  or
• 16:24
  duty
• 16:25
  drawback,
• 16:25
  depending
• 16:26
  on
• 16:26
  if
• 16:26
  you're
• 16:27
  using
• 16:27
  a
• 16:27
  foreign
• 16:28
  trade
• 16:28
  zone
• 16:29
  for
• 16:29
  additional
• 16:31
  processing,
• 16:31
  you
• 16:32
  might
• 16:32
  be
• 16:32
  able
• 16:32
  to
• 16:32
  defer
• 16:33
  tariffs
• 16:33
  indefinitely.
• 16:34
  For
• 16:35
  example,
• 16:36
  there
• 16:36
  are
• 16:36
  carrying
• 16:37
  cost
• 16:37
  trade
• 16:37
  offs
• 16:37
  that
• 16:38
  you
• 16:38
  want
• 16:38
  to
• 16:38
  waive
• 16:39
  as
• 16:39
  part
• 16:39
  of
• 16:39
  that
• 16:39
  decision.
• 16:40
  So
• 16:40
  it's
• 16:40
  not
• 16:41
  something
• 16:41
  to
• 16:41
  be
• 16:41
  taken
• 16:41
  lightly,
• 16:42
  but
• 16:42
  you
• 16:42
  might
• 16:43
  qualify.
• 16:43
  Perhaps
• 16:44
  you
• 16:44
  have
• 16:44
  even
• 16:44
  inverted
• 16:45
  tariffs
• 16:45
  where
• 16:46
  the
• 16:47
  tariff
• 16:47
  that
• 16:47
  you
• 16:48
  pay
• 16:48
  to
• 16:48
  bring
• 16:48
  a
• 16:48
  product
• 16:48
  into
• 16:49
  the
• 16:49
  country
• 16:50
  is
• 16:50
  going
• 16:50
  to
• 16:50
  be
• 16:51
  higher
• 16:51
  than
• 16:52
  what
• 16:52
  your
• 16:52
  finished
• 16:53
  good
• 16:53
  might
• 16:53
  be
• 16:54
  once
• 16:54
  you've
• 16:54
  processed
• 16:55
  it
• 16:55
  on
• 16:55
  U.S.
• 16:55
  soil.
• 16:56
  So
• 16:56
  you
• 16:56
  have
• 16:56
  a
• 16:56
  lower
• 16:57
  tariff
• 16:57
  on
• 16:57
  the
• 16:57
  finished
• 16:58
  good
• 16:58
  than
• 16:58
  you
• 16:58
  would
• 16:58
  have
• 16:59
  already
• 16:59
  paid.
• 17:00
  You
• 17:00
  can
• 17:00
  get
• 17:00
  a
• 17:00
  refund
• 17:01
  in
• 17:01
  that.
• 17:02
  So
• 17:02
  things
• 17:03
  like
• 17:03
  that
• 17:03
  that
• 17:04
  you
• 17:04
  want
• 17:04
  to
• 17:04
  consider.
• 17:04
  And
• 17:05
  I'll
• 17:05
  go
• 17:05
  back
• 17:05
  to
• 17:05
  my
• 17:05
  last
• 17:06
  question,
• 17:06
  just
• 17:06
  about
• 17:06
  understanding
• 17:07
  your
• 17:07
  tier
• 17:07
  2
• 17:07
  and
• 17:07
  tier
• 17:08
  3
• 17:08
  suppliers.
• 17:09
  If
• 17:09
  there's
• 17:09
  been
• 17:10
  passages
• 17:10
  of
• 17:10
  ownership
• 17:11
  along
• 17:12
  the
• 17:12
  chain
• 17:13
  before
• 17:13
  it
• 17:13
  came
• 17:13
  into
• 17:14
  your
• 17:14
  possession,
• 17:14
  like
• 17:14
  if
• 17:14
  you're
• 17:15
  a
• 17:15
  distributor,
• 17:15
  for
• 17:15
  example,
• 17:18
  you
• 17:18
  might
• 17:18
  be
• 17:18
  able
• 17:18
  to
• 17:19
  leverage
• 17:19
  a
• 17:19
  program
• 17:20
  called
• 17:20
  For
• 17:20
  Sale
• 17:21
  where
• 17:21
  you're
• 17:21
  paying
• 17:22
  duties
• 17:22
  based
• 17:22
  on
• 17:23
  the
• 17:23
  initial
• 17:23
  value
• 17:24
  of
• 17:24
  the
• 17:24
  product
• 17:25
  and
• 17:25
  not
• 17:25
  all
• 17:25
  the
• 17:26
  markups
• 17:26
  that
• 17:27
  have
• 17:27
  occurred
• 17:28
  along
• 17:28
  the
• 17:29
  chain.
• 17:29
  So
• 17:30
  those
• 17:30
  are
• 17:30
  things
• 17:30
  you
• 17:30
  want
• 17:30
  to
• 17:30
  look
• 17:31
  into,
• 17:31
  work
• 17:32
  with,
• 17:32
  possibly
• 17:33
  work
• 17:33
  with
• 17:33
  a
• 17:33
  trade
• 17:33
  attorney
• 17:34
  or
• 17:34
  US
• 17:35
  cbp,
• 17:35
  your
• 17:36
  customs
• 17:36
  broker
• 17:37
  to
• 17:37
  look
• 17:37
  into
• 17:37
  that
• 17:38
  and
• 17:38
  make
• 17:38
  sure
• 17:38
  you're
• 17:38
  not
• 17:38
  overlooking
• 17:39
  any
• 17:39
  expensive
• 17:39
  mistakes.
• 17:40
  But
• 17:40
  it
• 17:40
  will
• 17:40
  be
• 17:41
  time
• 17:41
  well
• 17:41
  spent.
• 17:43
  Wow,
• 17:43
  my
• 17:43
  head
• 17:43
  is
• 17:44
  about
• 17:44
  to
• 17:44
  explode
• 17:44
  already.
• 17:45
  All
• 17:46
  right,
• 17:46
  Rob,
• 17:46
  so
• 17:47
  I
• 17:48
  started
• 17:48
  off
• 17:48
  by
• 17:48
  asking
• 17:49
  you
• 17:49
  about
• 17:50
  the
• 17:50
  impact
• 17:50
  on
• 17:51
  small
• 17:51
  businesses,
• 17:51
  small
• 17:52
  businesses
• 17:52
  selling
• 17:52
  into
• 17:53
  retailers.
• 17:53
  I'm
• 17:53
  curious
• 17:53
  as
• 17:54
  does
• 17:54
  this
• 17:55
  approach
• 17:55
  differ
• 17:56
  for
• 17:57
  a
• 17:57
  mid
• 17:57
  size
• 17:57
  or
• 17:57
  a
• 17:58
  large
• 17:58
  scale
• 17:58
  enterprise
• 17:59
  versus
• 17:59
  like
• 17:59
  a
• 17:59
  smaller
• 18:00
  retailer?
• 18:01
  I
• 18:01
  don't
• 18:01
  necessarily
• 18:01
  think
• 18:02
  it
• 18:02
  does
• 18:02
  in
• 18:02
  the
• 18:03
  regard
• 18:03
  of
• 18:06
  transparency
• 18:07
  and
• 18:07
  relationship
• 18:08
  management
• 18:08
  when
• 18:08
  it
• 18:09
  comes
• 18:09
  to
• 18:10
  tariff
• 18:10
  visibility
• 18:11
  and
• 18:12
  data
• 18:13
  driven
• 18:13
  objective
• 18:13
  decisions.
• 18:14
  Something
• 18:14
  I'm
• 18:14
  going
• 18:15
  to
• 18:15
  keep
• 18:15
  coming
• 18:15
  back
• 18:15
  to
• 18:15
  here.
• 18:17
  It
• 18:17
  would
• 18:17
  probably
• 18:17
  be
• 18:17
  A
• 18:17
  good
• 18:18
  point
• 18:18
  for
• 18:18
  me
• 18:18
  to
• 18:19
  pause
• 18:19
  and
• 18:19
  call
• 18:19
  out
• 18:20
  what
• 18:20
  I've
• 18:20
  seen
• 18:21
  used
• 18:21
  most
• 18:22
  frequently
• 18:22
  in
• 18:23
  order
• 18:23
  of
• 18:24
  popularity
• 18:25
  for,
• 18:26
  for
• 18:26
  citing
• 18:27
  tariff
• 18:28
  related
• 18:28
  costs
• 18:29
  so
• 18:30
  far.
• 18:32
  So
• 18:32
  to
• 18:32
  start
• 18:32
  with
• 18:33
  would
• 18:33
  be
• 18:34
  surcharges.
• 18:36
  Now
• 18:36
  these
• 18:37
  are
• 18:37
  spanning
• 18:38
  the
• 18:38
  gamut
• 18:38
  from
• 18:39
  every
• 18:40
  line,
• 18:40
  every
• 18:41
  order
• 18:41
  line,
• 18:41
  detail
• 18:42
  surcharge
• 18:43
  to
• 18:43
  a
• 18:43
  consolidated
• 18:44
  line,
• 18:44
  item
• 18:44
  surcharge
• 18:46
  to
• 18:48
  cost
• 18:48
  of
• 18:48
  goods
• 18:49
  that
• 18:49
  have
• 18:49
  been
• 18:49
  increased.
• 18:50
  But
• 18:50
  at
• 18:50
  the
• 18:50
  line
• 18:51
  level
• 18:51
  it's
• 18:52
  noted
• 18:52
  that
• 18:52
  there's
• 18:53
  been
• 18:53
  a
• 18:53
  surcharge
• 18:54
  or
• 18:54
  there's
• 18:54
  a
• 18:54
  Memo
• 18:55
  that
• 18:55
  indicates
• 18:55
  for
• 18:56
  example,
• 18:57
  item
• 18:57
  costs
• 18:58
  have
• 18:58
  been
• 18:58
  raised
• 18:59
  to
• 18:59
  reflect
• 18:59
  the
• 18:59
  25%
• 19:00
  tariff
• 19:00
  on
• 19:00
  aluminum.
• 19:01
  So
• 19:02
  surcharges
• 19:02
  by
• 19:03
  far
• 19:03
  the
• 19:03
  most
• 19:03
  popular
• 19:04
  thing
• 19:04
  I've
• 19:04
  seen.
• 19:05
  Whether
• 19:05
  you're
• 19:05
  an
• 19:05
  enterprise
• 19:06
  retailer
• 19:06
  or
• 19:07
  a
• 19:07
  smaller
• 19:07
  retailer,
• 19:08
  working
• 19:08
  with
• 19:09
  your
• 19:09
  suppliers.
• 19:10
  So
• 19:11
  calling
• 19:11
  out
• 19:11
  those
• 19:12
  costs
• 19:12
  again
• 19:13
  very
• 19:13
  clearly
• 19:13
  and
• 19:14
  visibly
• 19:15
  within
• 19:15
  your
• 19:15
  order
• 19:15
  flow
• 19:16
  and
• 19:16
  your
• 19:16
  invoicing
• 19:18
  that
• 19:18
  has
• 19:18
  best
• 19:19
  served
• 19:19
  retailers
• 19:20
  and
• 19:20
  suppliers
• 19:21
  across
• 19:21
  the
• 19:21
  board.
• 19:21
  So
• 19:22
  you
• 19:22
  have
• 19:22
  that
• 19:23
  single
• 19:23
  source
• 19:23
  of
• 19:24
  truth
• 19:24
  to
• 19:24
  reference
• 19:25
  along
• 19:26
  with
• 19:26
  that.
• 19:27
  Aside
• 19:27
  from
• 19:27
  the
• 19:27
  surcharges,
• 19:28
  the
• 19:28
  next
• 19:29
  most
• 19:29
  popular
• 19:30
  method
• 19:30
  I'm
• 19:30
  seeing
• 19:31
  is
• 19:31
  standalone
• 19:32
  invoices.
• 19:33
  So
• 19:34
  think
• 19:34
  like
• 19:34
  a
• 19:34
  service
• 19:34
  invoice,
• 19:35
  something
• 19:36
  for
• 19:36
  a
• 19:36
  product
• 19:37
  that's
• 19:38
  or
• 19:38
  a
• 19:38
  service
• 19:38
  that's
• 19:38
  not
• 19:39
  in
• 19:39
  inventory.
• 19:40
  Right.
• 19:42
  So
• 19:42
  calling
• 19:42
  out
• 19:42
  the
• 19:43
  tariff
• 19:43
  on
• 19:43
  a
• 19:43
  standalone
• 19:44
  invoice,
• 19:45
  I've
• 19:46
  also
• 19:46
  seen
• 19:46
  used
• 19:47
  adjustments,
• 19:48
  think
• 19:48
  a
• 19:48
  debit
• 19:48
  or
• 19:49
  a
• 19:49
  credit
• 19:49
  adjustment
• 19:50
  depending
• 19:50
  on
• 19:51
  the
• 19:52
  direction
• 19:52
  of
• 19:52
  the
• 19:52
  transaction
• 19:54
  and
• 19:54
  what's
• 19:54
  been
• 19:55
  agreed
• 19:55
  to
• 19:56
  in
• 19:57
  the
• 19:57
  terms
• 19:57
  and
• 19:57
  conditions
• 19:58
  of
• 19:58
  an
• 19:58
  annual
• 19:59
  contract
• 20:00
  or
• 20:01
  vendor
• 20:01
  guide.
• 20:02
  And
• 20:02
  quick
• 20:02
  plug,
• 20:03
  write
• 20:03
  up
• 20:03
  a
• 20:04
  vendor
• 20:04
  guide
• 20:04
  if
• 20:04
  you
• 20:04
  don't
• 20:05
  have
• 20:05
  one,
• 20:05
  a
• 20:05
  supplier
• 20:06
  management
• 20:06
  guide
• 20:07
  between
• 20:07
  the
• 20:07
  retailer
• 20:07
  and
• 20:07
  supplier
• 20:08
  so
• 20:08
  you
• 20:08
  have
• 20:09
  it
• 20:09
  called
• 20:09
  out
• 20:09
  going
• 20:10
  forward
• 20:10
  in
• 20:10
  the
• 20:10
  case
• 20:10
  of
• 20:11
  supply
• 20:11
  chain
• 20:11
  disruptions.
• 20:12
  This
• 20:12
  is
• 20:13
  how
• 20:13
  we'll
• 20:14
  start
• 20:14
  to
• 20:14
  address
• 20:14
  these
• 20:15
  costs.
• 20:15
  Right.
• 20:17
  I'm
• 20:17
  also
• 20:17
  seeing
• 20:18
  this
• 20:19
  or
• 20:20
  heard
• 20:20
  of
• 20:20
  this.
• 20:20
  I
• 20:20
  haven't
• 20:21
  actually
• 20:21
  seen
• 20:21
  this
• 20:22
  yet,
• 20:22
  but
• 20:22
  it
• 20:22
  makes
• 20:22
  sense
• 20:23
  to
• 20:23
  me.
• 20:23
  And
• 20:23
  that's
• 20:23
  an
• 20:23
  ad
• 20:24
  hoc
• 20:24
  report.
• 20:25
  I
• 20:25
  believe
• 20:25
  that,
• 20:26
  you
• 20:26
  know,
• 20:26
  every
• 20:26
  company
• 20:27
  right
• 20:27
  now
• 20:27
  is
• 20:27
  probably
• 20:28
  running
• 20:28
  some
• 20:28
  sort
• 20:28
  of
• 20:29
  ad
• 20:29
  hoc
• 20:29
  reporting
• 20:30
  to
• 20:30
  understand
• 20:31
  what
• 20:31
  SKUs
• 20:32
  are
• 20:32
  being
• 20:33
  impacted
• 20:33
  by,
• 20:33
  what
• 20:33
  tariffs,
• 20:34
  what's
• 20:35
  still
• 20:36
  out
• 20:36
  there
• 20:36
  and
• 20:36
  what
• 20:37
  do
• 20:37
  they
• 20:37
  expect
• 20:37
  to
• 20:37
  pay.
• 20:38
  It
• 20:38
  might
• 20:38
  make
• 20:39
  sense
• 20:39
  to
• 20:40
  share
• 20:41
  all
• 20:41
  or
• 20:41
  some
• 20:41
  of
• 20:42
  that
• 20:42
  with
• 20:42
  your
• 20:42
  trading
• 20:43
  partners
• 20:43
  in
• 20:43
  the
• 20:44
  same
• 20:44
  way
• 20:44
  that
• 20:44
  you're
• 20:45
  exchanging
• 20:46
  certificates
• 20:47
  of
• 20:47
  origin,
• 20:48
  materials
• 20:49
  sheets,
• 20:49
  safety
• 20:50
  data
• 20:50
  sheets,
• 20:50
  certificates
• 20:51
  of
• 20:51
  compliance,
• 20:52
  those
• 20:52
  are
• 20:52
  all
• 20:52
  being
• 20:53
  heavily
• 20:53
  scrutinized
• 20:54
  by
• 20:54
  US
• 20:54
  cbp.
• 20:55
  So
• 20:56
  it
• 20:56
  might
• 20:56
  make
• 20:56
  sense
• 20:56
  just
• 20:57
  to
• 20:57
  add
• 20:57
  this
• 20:58
  information
• 20:58
  to
• 20:59
  that
• 20:59
  pile.
• 20:59
  So
• 21:00
  these
• 21:00
  are
• 21:00
  some
• 21:00
  of
• 21:00
  the
• 21:00
  methods
• 21:01
  I'm
• 21:01
  seeing
• 21:01
  regardless
• 21:01
  of
• 21:02
  the
• 21:02
  size
• 21:02
  of
• 21:02
  the
• 21:02
  retailer
• 21:03
  right
• 21:03
  now.
• 21:04
  And
• 21:04
  again,
• 21:04
  in
• 21:05
  that
• 21:05
  spirit
• 21:05
  of
• 21:06
  transparency
• 21:07
  and
• 21:07
  objective
• 21:08
  data
• 21:08
  driven
• 21:09
  decision
• 21:09
  making,
• 21:10
  think
• 21:10
  of
• 21:11
  your
• 21:11
  retailers,
• 21:12
  suppliers
• 21:12
  we're
• 21:13
  allies
• 21:13
  right
• 21:13
  now
• 21:14
  we
• 21:14
  need
• 21:14
  to
• 21:15
  work
• 21:15
  together,
• 21:15
  co
• 21:16
  develop
• 21:16
  strategies
• 21:17
  for
• 21:17
  mutual
• 21:17
  benefit
• 21:18
  or
• 21:18
  in
• 21:18
  this
• 21:18
  case
• 21:19
  at
• 21:19
  least
• 21:19
  mutual
• 21:20
  cost
• 21:20
  sharing.
• 21:21
  Got
• 21:21
  it,
• 21:22
  got
• 21:22
  it.
• 21:22
  Yeah.
• 21:22
  And
• 21:22
  no
• 21:23
  doubt
• 21:23
  you've
• 21:23
  actually
• 21:23
  create,
• 21:24
  you've
• 21:24
  given
• 21:24
  some
• 21:24
  ideas
• 21:25
  to
• 21:25
  some
• 21:25
  of
• 21:25
  our
• 21:25
  audience
• 21:25
  to
• 21:26
  create
• 21:26
  some
• 21:26
  of
• 21:26
  their
• 21:26
  ad
• 21:26
  hoc
• 21:27
  reports
• 21:27
  on
• 21:27
  their
• 21:27
  own
• 21:27
  just
• 21:28
  from
• 21:28
  this
• 21:28
  webinar.
• 21:28
  Rob
• 21:29
  too,
• 21:29
  I'm
• 21:29
  guessing.
• 21:31
  Well,
• 21:31
  and,
• 21:31
  and
• 21:31
  Rob,
• 21:32
  I'm
• 21:32
  curious,
• 21:32
  like
• 21:33
  as
• 21:33
  tariffs
• 21:33
  are
• 21:34
  changing
• 21:34
  so
• 21:35
  frequently,
• 21:35
  you
• 21:35
  mentioned
• 21:36
  this
• 21:36
  like
• 21:36
  yeah,
• 21:37
  all
• 21:37
  the
• 21:37
  way
• 21:37
  from
• 21:37
  like
• 21:38
  you
• 21:38
  know,
• 21:38
  data
• 21:39
  like
• 21:39
  country
• 21:39
  of
• 21:40
  origin
• 21:40
  or
• 21:40
  what
• 21:41
  the,
• 21:41
  what
• 21:41
  the,
• 21:42
  like
• 21:42
  the
• 21:43
  plan
• 21:43
  is
• 21:44
  when
• 21:44
  X,
• 21:44
  Y
• 21:44
  and
• 21:45
  Z
• 21:45
  happen
• 21:45
  in
• 21:46
  your
• 21:46
  supply
• 21:46
  chain.
• 21:47
  How
• 21:47
  do
• 21:48
  you,
• 21:48
  how
• 21:48
  are
• 21:48
  you
• 21:48
  managing
• 21:49
  that
• 21:50
  on
• 21:50
  like
• 21:50
  a
• 21:51
  massive
• 21:52
  scale
• 21:52
  when
• 21:52
  you,
• 21:53
  when
• 21:53
  your
• 21:53
  SKUs
• 21:54
  are
• 21:54
  having
• 21:54
  different
• 21:55
  tariff
• 21:55
  impacts
• 21:56
  to
• 21:56
  them,
• 21:56
  like
• 21:57
  all
• 21:57
  this
• 21:57
  stuff
• 21:58
  is
• 21:58
  happening
• 21:58
  all
• 21:58
  at
• 21:58
  once,
• 21:59
  you
• 21:59
  have
• 21:59
  these
• 21:59
  ad
• 22:00
  hoc
• 22:00
  reports.
• 22:00
  But
• 22:00
  when
• 22:01
  we
• 22:01
  start
• 22:01
  to
• 22:01
  think
• 22:01
  about
• 22:02
  like,
• 22:02
  like
• 22:03
  broader,
• 22:03
  more
• 22:03
  broadly
• 22:05
  and
• 22:05
  future
• 22:05
  state,
• 22:06
  like
• 22:06
  how
• 22:06
  are
• 22:06
  you
• 22:06
  recommending
• 22:07
  that
• 22:07
  people
• 22:07
  start
• 22:08
  to
• 22:08
  track
• 22:09
  this
• 22:09
  information
• 22:10
  and
• 22:10
  really
• 22:10
  get
• 22:10
  down
• 22:11
  to
• 22:11
  that
• 22:11
  SKU
• 22:11
  level
• 22:12
  data?
• 22:14
  Yeah,
• 22:15
  good
• 22:15
  question
• 22:15
  and
• 22:15
  potentially
• 22:16
  a
• 22:16
  very
• 22:16
  daunting
• 22:17
  one
• 22:17
  depending
• 22:17
  on
• 22:18
  the
• 22:18
  size
• 22:19
  of
• 22:19
  your
• 22:19
  SKU
• 22:20
  base.
• 22:21
  So
• 22:21
  I
• 22:21
  will
• 22:21
  try
• 22:21
  to
• 22:22
  keep
• 22:22
  it
• 22:22
  really
• 22:22
  simple
• 22:22
  and
• 22:23
  reiterate
• 22:24
  much
• 22:24
  of
• 22:24
  what
• 22:24
  I've
• 22:24
  already
• 22:25
  stated.
• 22:25
  And
• 22:25
  that's
• 22:26
  tracking
• 22:27
  from
• 22:28
  the
• 22:28
  source
• 22:28
  because
• 22:29
  garbage
• 22:29
  in,
• 22:29
  garbage
• 22:30
  out.
• 22:30
  Right.
• 22:30
  So
• 22:31
  from
• 22:31
  the
• 22:31
  source,
• 22:32
  ensure
• 22:32
  you
• 22:33
  have
• 22:33
  a
• 22:33
  standard
• 22:33
  operating
• 22:34
  procedure
• 22:34
  SOP
• 22:35
  for
• 22:36
  managing
• 22:36
  HTS
• 22:37
  codes.
• 22:38
  Essentially
• 22:39
  what
• 22:39
  is
• 22:39
  it,
• 22:40
  the
• 22:41
  country
• 22:41
  of
• 22:41
  origin,
• 22:42
  so
• 22:42
  where
• 22:42
  is
• 22:43
  it
• 22:43
  from?
• 22:44
  The
• 22:44
  importer
• 22:44
  of
• 22:45
  record,
• 22:45
  the
• 22:45
  incoterms
• 22:46
  and
• 22:46
  the
• 22:46
  transit
• 22:46
  method.
• 22:47
  So
• 22:47
  who's
• 22:48
  bringing
• 22:48
  it
• 22:48
  in,
• 22:49
  who
• 22:50
  owns
• 22:50
  it
• 22:50
  and
• 22:50
  how
• 22:51
  are
• 22:51
  they
• 22:51
  bringing
• 22:51
  it
• 22:51
  in
• 22:52
  and
• 22:52
  ensuring
• 22:53
  these
• 22:53
  are
• 22:53
  all
• 22:53
  being
• 22:54
  again
• 22:54
  tracked
• 22:55
  completely
• 22:56
  and
• 22:56
  correctly
• 22:57
  from
• 22:57
  the
• 22:58
  source.
• 22:59
  I
• 22:59
  would
• 23:00
  also
• 23:00
  reference
• 23:01
  something
• 23:02
  I
• 23:02
  do
• 23:02
  on
• 23:02
  a
• 23:02
  regular
• 23:03
  basis,
• 23:03
  the
• 23:03
  US
• 23:03
  CBP
• 23:04
  website,
• 23:04
  because
• 23:05
  that's
• 23:05
  going
• 23:05
  to
• 23:05
  keep
• 23:05
  you
• 23:06
  up
• 23:06
  to
• 23:06
  date
• 23:07
  on
• 23:08
  all
• 23:08
  of
• 23:08
  the
• 23:08
  current
• 23:08
  tariffs
• 23:09
  in
• 23:09
  effect,
• 23:10
  whether
• 23:10
  they've
• 23:11
  been
• 23:11
  announced,
• 23:12
  delayed
• 23:12
  or
• 23:13
  are
• 23:13
  expecting,
• 23:15
  are
• 23:15
  under
• 23:15
  review
• 23:15
  and
• 23:16
  expecting
• 23:16
  an
• 23:16
  announcement
• 23:17
  in
• 23:17
  the
• 23:17
  future.
• 23:18
  So
• 23:18
  those
• 23:18
  are
• 23:19
  all
• 23:19
  I
• 23:19
  think
• 23:19
  good,
• 23:19
  really
• 23:20
  good
• 23:21
  tips
• 23:21
  to
• 23:22
  keep
• 23:22
  in
• 23:22
  mind
• 23:22
  going
• 23:22
  forward
• 23:23
  and
• 23:23
  trying
• 23:23
  to
• 23:23
  keep
• 23:24
  it
• 23:24
  simple.
• 23:25
  Emily,
• 23:26
  are
• 23:26
  you
• 23:26
  seeing
• 23:27
  suppliers
• 23:27
  that
• 23:28
  you
• 23:28
  work
• 23:28
  with
• 23:28
  like
• 23:29
  start
• 23:29
  to
• 23:29
  move
• 23:30
  towards
• 23:30
  what
• 23:30
  Rob's
• 23:31
  talking
• 23:31
  about?
• 23:33
  Yeah,
• 23:33
  I
• 23:33
  think
• 23:34
  when
• 23:34
  you,
• 23:34
  when
• 23:34
  you
• 23:34
  look
• 23:34
  at
• 23:35
  a
• 23:35
  lot
• 23:35
  of
• 23:35
  the
• 23:35
  suppliers
• 23:36
  that
• 23:36
  we
• 23:36
  work
• 23:36
  with,
• 23:37
  I
• 23:37
  mean
• 23:37
  everyone
• 23:37
  has
• 23:38
  a
• 23:38
  skew
• 23:39
  list,
• 23:39
  a
• 23:39
  bill
• 23:39
  of
• 23:40
  materials,
• 23:41
  you
• 23:41
  know,
• 23:41
  you
• 23:42
  know,
• 23:42
  the
• 23:43
  components
• 23:43
  that
• 23:44
  are
• 23:44
  going
• 23:44
  into
• 23:45
  your
• 23:45
  product.
• 23:45
  Now
• 23:46
  again,
• 23:46
  I
• 23:46
  think
• 23:47
  going
• 23:47
  back
• 23:47
  Chris,
• 23:47
  to
• 23:48
  your
• 23:48
  question
• 23:48
  about
• 23:49
  mid
• 23:49
  market
• 23:49
  enterprise
• 23:50
  versus
• 23:51
  small,
• 23:51
  I
• 23:51
  think
• 23:51
  that
• 23:51
  scale
• 23:52
  and
• 23:52
  complexity
• 23:53
  does
• 23:54
  vary
• 23:55
  and
• 23:55
  change
• 23:56
  so
• 23:57
  it
• 23:57
  might
• 23:57
  be
• 23:57
  easier
• 23:58
  to
• 23:59
  track,
• 23:59
  you
• 23:59
  know,
• 23:59
  if
• 24:00
  you're
• 24:00
  only
• 24:00
  selling
• 24:00
  three
• 24:01
  SKUs
• 24:01
  versus
• 24:02
  a
• 24:02
  thousand
• 24:03
  percent.
• 24:04
  A
• 24:04
  lot
• 24:04
  of
• 24:04
  these
• 24:04
  customers
• 24:05
  have
• 24:05
  teams
• 24:06
  organized
• 24:07
  around
• 24:07
  their
• 24:07
  products,
• 24:08
  their
• 24:08
  SKUs.
• 24:09
  I
• 24:09
  mean
• 24:09
  everything
• 24:09
  from
• 24:10
  the
• 24:10
  product
• 24:11
  development,
• 24:11
  the
• 24:11
  market
• 24:12
  research
• 24:12
  to
• 24:13
  the
• 24:13
  supplier
• 24:13
  sourcing.
• 24:15
  And
• 24:15
  a
• 24:15
  lot
• 24:15
  of
• 24:15
  that
• 24:15
  is
• 24:15
  tracked.
• 24:16
  It's
• 24:16
  just
• 24:16
  a
• 24:16
  matter
• 24:17
  of
• 24:17
  where
• 24:17
  is
• 24:18
  it
• 24:18
  tracked?
• 24:18
  Is
• 24:18
  it
• 24:19
  tracked
• 24:19
  in
• 24:19
  a
• 24:19
  system
• 24:19
  that's
• 24:20
  actually
• 24:20
  accessible?
• 24:21
  Is
• 24:21
  it
• 24:21
  in
• 24:22
  50
• 24:22
  million
• 24:22
  different
• 24:23
  places?
• 24:23
  So
• 24:24
  I
• 24:24
  think
• 24:24
  if
• 24:24
  anything,
• 24:25
  if
• 24:25
  suppliers
• 24:26
  don't
• 24:26
  already
• 24:27
  have
• 24:27
  rigor
• 24:28
  around
• 24:29
  their
• 24:29
  item
• 24:30
  management
• 24:31
  practices,
• 24:31
  this
• 24:32
  is
• 24:32
  probably
• 24:32
  something
• 24:32
  that
• 24:33
  should
• 24:33
  be
• 24:33
  top
• 24:33
  of
• 24:33
  mind
• 24:34
  for
• 24:34
  them.
• 24:34
  And
• 24:34
  I
• 24:34
  would
• 24:35
  just
• 24:35
  echo
• 24:35
  what
• 24:35
  Rob
• 24:35
  said.
• 24:36
  At
• 24:36
  a
• 24:36
  minimum,
• 24:37
  what's
• 24:37
  your
• 24:38
  country
• 24:38
  of
• 24:38
  origin?
• 24:39
  Where
• 24:39
  are
• 24:39
  these
• 24:40
  components
• 24:41
  coming
• 24:41
  from?
• 24:41
  And
• 24:42
  kind
• 24:42
  of
• 24:42
  map
• 24:42
  that
• 24:43
  back
• 24:43
  to
• 24:43
  understand
• 24:44
  the
• 24:44
  impact
• 24:44
  it
• 24:44
  might
• 24:45
  have
• 24:45
  on
• 24:45
  your
• 24:45
  tariffs.
• 24:46
  But
• 24:46
  I'd
• 24:46
  say
• 24:47
  overall,
• 24:47
  I
• 24:47
  think
• 24:47
  a
• 24:47
  lot
• 24:48
  of
• 24:48
  suppliers
• 24:49
  have
• 24:49
  that
• 24:49
  in
• 24:50
  place
• 24:50
  and
• 24:50
  that's
• 24:51
  where
• 24:51
  just
• 24:51
  communicating
• 24:52
  that
• 24:52
  information
• 24:52
  electronically
• 24:53
  makes
• 24:54
  it
• 24:54
  a
• 24:54
  little
• 24:54
  bit
• 24:54
  easier
• 24:55
  and
• 24:56
  where
• 24:56
  I
• 24:56
  think
• 24:56
  it'll
• 24:56
  actually
• 24:57
  be
• 24:57
  interesting
• 24:57
  to
• 24:57
  see
• 24:58
  if,
• 24:58
  if
• 24:58
  retailers
• 24:59
  start
• 24:59
  to
• 25:00
  push
• 25:00
  for
• 25:00
  more
• 25:00
  transparency
• 25:01
  and
• 25:01
  visibility
• 25:02
  and
• 25:02
  sharing
• 25:03
  that
• 25:03
  information
• 25:04
  where
• 25:04
  maybe
• 25:04
  historically
• 25:05
  it
• 25:05
  hasn't
• 25:06
  had
• 25:06
  to
• 25:06
  be
• 25:07
  shared
• 25:07
  or
• 25:07
  it's
• 25:07
  been
• 25:07
  shared
• 25:08
  manually.
• 25:08
  And
• 25:09
  Emily,
• 25:09
  I
• 25:09
  am,
• 25:10
  I'm
• 25:10
  thinking
• 25:10
  back
• 25:10
  to
• 25:10
  like
• 25:11
  when
• 25:11
  we've
• 25:11
  talked
• 25:11
  to
• 25:12
  sps
• 25:12
  in
• 25:13
  the
• 25:13
  past
• 25:13
  about
• 25:13
  like
• 25:14
  when
• 25:15
  things
• 25:15
  like
• 25:16
  sustainability
• 25:16
  kind
• 25:16
  of
• 25:17
  became
• 25:17
  more
• 25:17
  important
• 25:18
  and
• 25:18
  so
• 25:18
  they
• 25:18
  wanted
• 25:18
  to
• 25:18
  know,
• 25:19
  retailers
• 25:19
  wanted
• 25:20
  suppliers
• 25:20
  to
• 25:20
  start
• 25:21
  to
• 25:21
  denote
• 25:21
  things
• 25:21
  like,
• 25:22
  like
• 25:22
  country
• 25:23
  of
• 25:23
  origin,
• 25:23
  like
• 25:24
  materials
• 25:24
  that
• 25:24
  are
• 25:24
  being
• 25:24
  used
• 25:25
  in
• 25:25
  the
• 25:25
  products.
• 25:26
  Is,
• 25:26
  is
• 25:27
  this
• 25:27
  tariff
• 25:28
  line
• 25:28
  item
• 25:29
  or
• 25:29
  SKU
• 25:29
  based
• 25:30
  line
• 25:30
  item,
• 25:31
  country
• 25:31
  of
• 25:31
  origin,
• 25:31
  these
• 25:32
  kinds
• 25:32
  of
• 25:32
  things?
• 25:32
  Are,
• 25:33
  are
• 25:33
  those
• 25:33
  as
• 25:34
  like
• 25:34
  simple
• 25:35
  to
• 25:35
  add
• 25:35
  into
• 25:36
  the
• 25:36
  reporting
• 25:37
  that
• 25:37
  you've
• 25:37
  already
• 25:38
  got
• 25:38
  built
• 25:38
  up?
• 25:38
  Or
• 25:38
  like,
• 25:39
  are
• 25:39
  there
• 25:39
  still
• 25:39
  hurdles
• 25:40
  that
• 25:40
  people
• 25:40
  are
• 25:40
  starting
• 25:41
  to
• 25:41
  get
• 25:41
  or
• 25:41
  need
• 25:41
  to
• 25:41
  get
• 25:42
  over
• 25:42
  in
• 25:42
  order
• 25:42
  to
• 25:43
  like
• 25:43
  make
• 25:43
  this
• 25:44
  completely
• 25:44
  transparent
• 25:45
  to
• 25:45
  everybody
• 25:46
  from,
• 25:47
  you
• 25:47
  know,
• 25:47
  manufacturer
• 25:48
  all
• 25:48
  the
• 25:48
  way
• 25:48
  down
• 25:49
  to
• 25:49
  retailer?
• 25:50
  I
• 25:50
  know,
• 25:50
  I
• 25:50
  hate
• 25:50
  this
• 25:51
  answer,
• 25:51
  but
• 25:51
  it's
• 25:51
  also
• 25:51
  my
• 25:52
  favorite
• 25:52
  answer.
• 25:52
  But
• 25:53
  it
• 25:53
  really
• 25:53
  does
• 25:53
  depend
• 25:55
  in
• 25:55
  terms
• 25:55
  of
• 25:55
  like
• 25:56
  if
• 25:56
  you
• 25:56
  think
• 25:56
  about
• 25:56
  the,
• 25:57
  the
• 25:58
  technology
• 25:58
  stacks
• 25:59
  across
• 26:00
  suppliers,
• 26:00
  retailers.
• 26:01
  There's
• 26:02
  so
• 26:02
  many
• 26:02
  different
• 26:03
  systems
• 26:03
  that
• 26:04
  exist
• 26:04
  out
• 26:04
  there.
• 26:05
  So
• 26:05
  if
• 26:06
  the
• 26:06
  systems
• 26:06
  are
• 26:06
  already
• 26:07
  built
• 26:07
  in
• 26:07
  a
• 26:07
  way
• 26:08
  where
• 26:08
  like
• 26:08
  that
• 26:09
  information
• 26:10
  is
• 26:10
  already
• 26:11
  part
• 26:11
  of
• 26:11
  like
• 26:12
  your
• 26:12
  master
• 26:12
  item
• 26:13
  data
• 26:14
  or
• 26:14
  already
• 26:14
  readily
• 26:15
  available
• 26:15
  in
• 26:15
  the
• 26:16
  system,
• 26:16
  then
• 26:17
  usually
• 26:17
  it
• 26:17
  makes
• 26:17
  it
• 26:18
  really
• 26:18
  simple
• 26:18
  to
• 26:18
  just
• 26:19
  start
• 26:19
  to
• 26:19
  pass
• 26:20
  that
• 26:20
  through.
• 26:20
  But
• 26:21
  if
• 26:21
  that's
• 26:21
  not
• 26:21
  something
• 26:22
  that's
• 26:22
  part
• 26:22
  of
• 26:22
  your
• 26:23
  system,
• 26:23
  you
• 26:23
  have
• 26:24
  to
• 26:24
  get
• 26:24
  it
• 26:24
  from
• 26:24
  somewhere.
• 26:25
  So
• 26:25
  either
• 26:25
  then
• 26:25
  do
• 26:26
  you
• 26:26
  need
• 26:26
  to
• 26:26
  modify
• 26:26
  your
• 26:27
  system
• 26:27
  to
• 26:27
  track
• 26:27
  it
• 26:28
  or
• 26:28
  do
• 26:29
  you
• 26:29
  need
• 26:29
  to
• 26:29
  combine
• 26:29
  multiple
• 26:30
  data
• 26:30
  sources
• 26:31
  together?
• 26:32
  So
• 26:32
  that
• 26:32
  is
• 26:32
  where,
• 26:33
  you
• 26:33
  know,
• 26:33
  a
• 26:33
  lot
• 26:33
  of
• 26:33
  times
• 26:34
  what
• 26:34
  we'll
• 26:34
  see
• 26:34
  is
• 26:35
  until
• 26:35
  A
• 26:35
  retailer,
• 26:36
  a
• 26:36
  partner
• 26:36
  is
• 26:36
  actually
• 26:37
  going
• 26:37
  to
• 26:37
  require
• 26:38
  that
• 26:38
  information
• 26:38
  to
• 26:39
  be
• 26:39
  sent.
• 26:40
  You
• 26:40
  know,
• 26:40
  I
• 26:40
  think
• 26:41
  Fisma
• 26:41
  is
• 26:42
  a
• 26:42
  great
• 26:42
  example
• 26:43
  where
• 26:43
  you're
• 26:43
  starting
• 26:43
  to
• 26:43
  get
• 26:44
  into
• 26:44
  more
• 26:44
  of
• 26:44
  the
• 26:44
  traceability,
• 26:45
  the
• 26:45
  lot
• 26:46
  code
• 26:46
  information,
• 26:47
  depending
• 26:47
  on
• 26:47
  what
• 26:48
  type
• 26:48
  of
• 26:48
  supplier
• 26:49
  you
• 26:49
  are
• 26:51
  now
• 26:51
  there's
• 26:51
  going
• 26:51
  to
• 26:51
  be
• 26:51
  more
• 26:52
  of
• 26:52
  a
• 26:52
  focus
• 26:52
  on
• 26:52
  sending
• 26:53
  it.
• 26:53
  So
• 26:53
  again,
• 26:53
  I
• 26:53
  wouldn't
• 26:54
  be
• 26:54
  surprised
• 26:54
  if
• 26:54
  like
• 26:55
  the
• 26:55
  tariff
• 26:55
  information
• 26:56
  starts
• 26:56
  to
• 26:56
  become
• 26:56
  more
• 26:57
  status
• 26:57
  quo
• 26:58
  or
• 26:58
  at
• 26:58
  least
• 26:59
  like
• 26:59
  the
• 26:59
  origin
• 27:01
  or
• 27:01
  something
• 27:01
  that
• 27:01
  would
• 27:01
  contribute
• 27:02
  to
• 27:02
  understanding
• 27:03
  the
• 27:03
  impact
• 27:03
  on
• 27:03
  tariffs.
• 27:05
  How
• 27:06
  everyone
• 27:06
  within
• 27:06
  the
• 27:07
  supply
• 27:07
  chain
• 27:07
  can
• 27:07
  execute
• 27:08
  on
• 27:08
  that
• 27:08
  might
• 27:09
  kind
• 27:09
  of
• 27:09
  depend
• 27:10
  on
• 27:10
  where
• 27:10
  they're
• 27:10
  at
• 27:10
  within
• 27:11
  their
• 27:11
  technology
• 27:12
  strategy
• 27:12
  or
• 27:12
  item
• 27:13
  strategy.
• 27:13
  And
• 27:13
  if
• 27:14
  that
• 27:14
  data
• 27:14
  is
• 27:14
  there
• 27:14
  and
• 27:14
  available.
• 27:15
  Got
• 27:16
  it.
• 27:16
  That's
• 27:16
  a
• 27:16
  great,
• 27:17
  that's
• 27:17
  a
• 27:17
  great
• 27:17
  question,
• 27:17
  Anne.
• 27:18
  But
• 27:18
  you
• 27:18
  know,
• 27:18
  it
• 27:18
  also
• 27:18
  raises
• 27:19
  the
• 27:19
  point
• 27:19
  too,
• 27:19
  Rob,
• 27:19
  which
• 27:20
  I'm
• 27:20
  curious
• 27:20
  to
• 27:20
  get
• 27:20
  your
• 27:20
  thoughts
• 27:21
  on
• 27:21
  too,
• 27:21
  is
• 27:21
  let's
• 27:22
  say
• 27:22
  I've
• 27:22
  got
• 27:22
  the
• 27:22
  best
• 27:23
  collection
• 27:23
  of
• 27:24
  data
• 27:25
  out
• 27:25
  there
• 27:26
  to
• 27:26
  get
• 27:27
  an
• 27:27
  understanding
• 27:27
  of
• 27:27
  all
• 27:27
  the
• 27:28
  different
• 27:28
  dynamics
• 27:28
  at
• 27:28
  play
• 27:28
  here.
• 27:29
  How
• 27:29
  do
• 27:29
  I
• 27:29
  actually
• 27:30
  make
• 27:30
  sure
• 27:30
  that
• 27:30
  the
• 27:30
  data's
• 27:31
  right?
• 27:31
  Like
• 27:32
  incorrect,
• 27:32
  Like
• 27:32
  I
• 27:32
  might
• 27:32
  have
• 27:33
  all
• 27:33
  the
• 27:33
  right
• 27:33
  fields,
• 27:33
  but
• 27:34
  like,
• 27:34
  how
• 27:34
  do
• 27:34
  I
• 27:34
  audit
• 27:35
  it
• 27:35
  to
• 27:35
  make
• 27:35
  sure
• 27:35
  that
• 27:35
  it's
• 27:36
  actually
• 27:36
  right?
• 27:36
  And
• 27:36
  I'm
• 27:37
  not,
• 27:37
  you
• 27:37
  know,
• 27:38
  necessarily
• 27:38
  paying
• 27:38
  more
• 27:39
  than
• 27:39
  I
• 27:39
  need
• 27:39
  to
• 27:39
  be.
• 27:40
  So
• 27:40
  I'm
• 27:40
  going
• 27:40
  to
• 27:41
  always
• 27:42
  rely
• 27:43
  on
• 27:43
  one
• 27:43
  of
• 27:44
  my
• 27:45
  initial
• 27:46
  educational
• 27:48
  undertakings
• 27:49
  in
• 27:49
  retail,
• 27:50
  which
• 27:50
  was
• 27:50
  lean,
• 27:51
  lean
• 27:52
  methodology.
• 27:52
  And
• 27:53
  in
• 27:53
  this
• 27:53
  case
• 27:53
  I'm
• 27:54
  going
• 27:54
  to
• 27:54
  fall
• 27:54
  back
• 27:54
  on
• 27:55
  5s.
• 27:56
  So
• 27:56
  if
• 27:57
  you're
• 27:57
  not
• 27:57
  familiar
• 27:57
  with
• 27:57
  5s,
• 27:58
  it's
• 27:58
  sort
• 27:59
  shine
• 28:00
  set
• 28:01
  in
• 28:01
  order,
• 28:01
  standardize
• 28:02
  and
• 28:03
  sustain.
• 28:04
  This
• 28:04
  can
• 28:05
  be
• 28:05
  applied
• 28:05
  to
• 28:06
  many
• 28:06
  aspects
• 28:06
  of
• 28:06
  life,
• 28:07
  and
• 28:08
  I
• 28:08
  certainly
• 28:08
  have.
• 28:09
  But
• 28:10
  in
• 28:10
  this
• 28:10
  case,
• 28:10
  I'm
• 28:10
  gonna
• 28:10
  look
• 28:11
  at
• 28:11
  my
• 28:11
  data.
• 28:11
  I'm
• 28:11
  gonna
• 28:12
  5s
• 28:12
  my
• 28:12
  data.
• 28:13
  It
• 28:13
  sounds
• 28:13
  pretty
• 28:13
  basic,
• 28:14
  but
• 28:14
  that's
• 28:15
  what
• 28:15
  I'm
• 28:15
  gonna
• 28:15
  look
• 28:15
  at.
• 28:15
  I'll
• 28:15
  look
• 28:16
  at
• 28:16
  my
• 28:16
  SKU
• 28:16
  data
• 28:17
  and
• 28:17
  I'm
• 28:17
  gonna
• 28:17
  establish
• 28:18
  a
• 28:18
  process
• 28:18
  for
• 28:19
  following
• 28:19
  5s
• 28:20
  with
• 28:20
  my
• 28:20
  data.
• 28:20
  I'm
• 28:21
  gonna
• 28:21
  look
• 28:21
  at
• 28:21
  my
• 28:21
  sources
• 28:21
  of
• 28:22
  truth.
• 28:23
  And
• 28:23
  some
• 28:23
  of
• 28:23
  these
• 28:23
  were
• 28:23
  alluded
• 28:24
  to
• 28:24
  by
• 28:24
  Emily
• 28:25
  in
• 28:25
  the
• 28:25
  last
• 28:25
  question.
• 28:26
  And
• 28:26
  that's
• 28:28
  my
• 28:29
  erp.
• 28:29
  Whether
• 28:30
  that's
• 28:30
  homegrown
• 28:31
  or
• 28:31
  off
• 28:31
  the
• 28:31
  shelf,
• 28:32
  it's
• 28:32
  my
• 28:33
  item
• 28:33
  master,
• 28:34
  my
• 28:34
  vendor
• 28:35
  master.
• 28:36
  It's
• 28:36
  all
• 28:37
  of
• 28:37
  those
• 28:37
  solutions,
• 28:38
  all
• 28:38
  of
• 28:38
  those
• 28:38
  references
• 28:39
  that
• 28:39
  are
• 28:40
  going
• 28:40
  to
• 28:40
  get
• 28:40
  pulled
• 28:40
  from
• 28:41
  into
• 28:41
  my
• 28:42
  order
• 28:42
  and
• 28:42
  my
• 28:43
  line
• 28:43
  item
• 28:43
  details.
• 28:45
  So
• 28:45
  if
• 28:45
  it's
• 28:46
  not
• 28:46
  correct
• 28:46
  at
• 28:47
  the
• 28:47
  source,
• 28:47
  as
• 28:47
  I
• 28:47
  said
• 28:47
  last
• 28:48
  time,
• 28:48
  it's
• 28:48
  going
• 28:48
  to
• 28:49
  be
• 28:49
  corrupt
• 28:50
  and
• 28:50
  it's
• 28:50
  going
• 28:50
  to
• 28:50
  be
• 28:51
  missing.
• 28:51
  It's
• 28:51
  going
• 28:52
  to
• 28:52
  be
• 28:52
  a
• 28:52
  wreck
• 28:53
  in
• 28:54
  production,
• 28:54
  in
• 28:55
  real
• 28:55
  life.
• 28:56
  Right.
• 28:57
  So
• 28:57
  because
• 28:57
  some
• 28:58
  of
• 28:58
  this
• 28:58
  is
• 28:58
  so
• 28:58
  basic,
• 28:59
  I
• 28:59
  would
• 28:59
  look
• 28:59
  at
• 28:59
  automated
• 29:00
  workflows,
• 29:00
  possibly
• 29:01
  AI
• 29:01
  that
• 29:01
  can
• 29:02
  manage
• 29:02
  some
• 29:02
  of
• 29:02
  this
• 29:02
  for
• 29:02
  me,
• 29:03
  so
• 29:03
  that
• 29:03
  I'm
• 29:03
  really
• 29:04
  only
• 29:04
  looking
• 29:04
  at
• 29:04
  the
• 29:04
  exceptions.
• 29:06
  But
• 29:06
  that's
• 29:06
  how
• 29:07
  I
• 29:07
  would
• 29:07
  begin
• 29:07
  managing
• 29:08
  my
• 29:08
  all
• 29:09
  of
• 29:09
  my
• 29:09
  SKU
• 29:09
  data.
• 29:10
  Whether
• 29:10
  that's
• 29:10
  a
• 29:11
  handful
• 29:11
  of
• 29:11
  SKUs
• 29:12
  or
• 29:13
  thousands,
• 29:13
  tens
• 29:14
  of
• 29:14
  thousands
• 29:14
  of
• 29:14
  SKUs,
• 29:15
  just
• 29:15
  approach
• 29:16
  it
• 29:16
  through
• 29:16
  5S
• 29:17
  and
• 29:17
  go
• 29:17
  from
• 29:18
  there.
• 29:18
  What
• 29:19
  were
• 29:19
  the
• 29:19
  5S's
• 29:20
  again,
• 29:20
  Rob,
• 29:20
  real
• 29:20
  quick.
• 29:22
  Sort
• 29:23
  shine,
• 29:24
  set
• 29:24
  in
• 29:24
  order,
• 29:25
  standardize
• 29:26
  and
• 29:26
  sustain.
• 29:28
  Okay.
• 29:28
  Okay.
• 29:28
  And
• 29:29
  use
• 29:29
  that
• 29:29
  in
• 29:29
  your
• 29:29
  daily
• 29:29
  life
• 29:30
  too.
• 29:30
  All
• 29:30
  right,
• 29:30
  great
• 29:30
  to.
• 29:31
  Good
• 29:31
  to
• 29:31
  know.
• 29:32
  I
• 29:32
  got
• 29:32
  to
• 29:32
  look
• 29:33
  this
• 29:33
  up
• 29:33
  and
• 29:33
  look
• 29:33
  into
• 29:34
  it.
• 29:34
  I'd
• 29:34
  never
• 29:34
  heard
• 29:34
  that
• 29:34
  term.
• 29:35
  I
• 29:35
  know.
• 29:35
  Well,
• 29:36
  I
• 29:37
  want
• 29:37
  to
• 29:37
  tell
• 29:37
  everybody
• 29:37
  one
• 29:38
  last
• 29:38
  chance
• 29:39
  reminder
• 29:39
  to
• 29:39
  get
• 29:39
  your
• 29:40
  questions
• 29:40
  in
• 29:40
  for
• 29:40
  Emily
• 29:41
  and
• 29:41
  Rob.
• 29:42
  I
• 29:43
  want
• 29:43
  to
• 29:43
  conclude
• 29:44
  with
• 29:44
  what
• 29:45
  the
• 29:45
  number
• 29:45
  one
• 29:46
  piece
• 29:46
  of
• 29:46
  advice
• 29:46
  is
• 29:47
  that
• 29:47
  you
• 29:47
  would
• 29:48
  give
• 29:48
  to
• 29:49
  retailers
• 29:49
  right
• 29:49
  now.
• 29:50
  You
• 29:50
  mentioned
• 29:50
  five
• 29:51
  S's,
• 29:51
  you
• 29:52
  mentioned
• 29:52
  automation,
• 29:53
  Rob.
• 29:53
  But
• 29:54
  what's
• 29:54
  the
• 29:54
  number
• 29:54
  one
• 29:55
  thing
• 29:55
  you
• 29:55
  would
• 29:55
  tell
• 29:55
  people
• 29:55
  to
• 29:56
  focus
• 29:56
  on
• 29:56
  right
• 29:56
  now
• 29:56
  that
• 29:57
  will
• 29:57
  make
• 29:57
  the
• 29:57
  biggest
• 29:58
  impact
• 29:58
  for
• 29:58
  their
• 29:58
  business
• 29:59
  when
• 29:59
  it
• 29:59
  comes
• 29:59
  to
• 30:00
  dealing
• 30:00
  with
• 30:00
  things
• 30:00
  like
• 30:01
  tariffs?
• 30:02
  Okay,
• 30:03
  so
• 30:03
  I've
• 30:03
  kind
• 30:03
  of
• 30:04
  alluded
• 30:04
  to
• 30:04
  this
• 30:04
  already,
• 30:05
  but
• 30:05
  here
• 30:06
  I
• 30:06
  think
• 30:07
  if
• 30:07
  it's
• 30:07
  going
• 30:07
  to
• 30:07
  be
• 30:08
  one
• 30:08
  thing
• 30:08
  and
• 30:08
  one
• 30:09
  starting
• 30:09
  point.
• 30:10
  Yes.
• 30:10
  It's
• 30:11
  going
• 30:11
  to
• 30:11
  be
• 30:11
  an
• 30:11
  exercise
• 30:12
  to
• 30:12
  help
• 30:13
  you
• 30:13
  understand
• 30:14
  what
• 30:14
  are
• 30:14
  my
• 30:14
  true
• 30:15
  tariff
• 30:16
  costs,
• 30:16
  and
• 30:16
  that
• 30:17
  is
• 30:18
  assessing
• 30:19
  the
• 30:20
  accuracy
• 30:20
  and
• 30:21
  the
• 30:21
  granularity
• 30:22
  of
• 30:22
  your
• 30:23
  invoices.
• 30:23
  I've
• 30:24
  seen
• 30:24
  many
• 30:24
  examples
• 30:26
  where
• 30:27
  invoices
• 30:28
  are
• 30:29
  not
• 30:29
  fully
• 30:29
  detailed
• 30:30
  and
• 30:30
  it's
• 30:31
  mostly
• 30:32
  reflecting
• 30:32
  an
• 30:33
  item
• 30:33
  cost
• 30:34
  and
• 30:35
  date
• 30:37
  and
• 30:37
  other
• 30:37
  header
• 30:37
  details
• 30:38
  around
• 30:39
  the
• 30:39
  invoice.
• 30:40
  Where
• 30:40
  the
• 30:40
  reality
• 30:41
  is
• 30:41
  the
• 30:42
  true
• 30:42
  item
• 30:43
  cost
• 30:44
  upon
• 30:44
  which
• 30:44
  the
• 30:44
  tariff
• 30:45
  will
• 30:45
  be
• 30:45
  calculated
• 30:46
  and
• 30:46
  measured
• 30:47
  is
• 30:48
  buried
• 30:49
  along
• 30:49
  with
• 30:50
  other
• 30:50
  ancillary
• 30:51
  fees
• 30:53
  like
• 30:55
  import
• 30:55
  fees,
• 30:57
  currency
• 30:58
  translation,
• 30:59
  transfer
• 31:00
  fees,
• 31:01
  shipping
• 31:02
  fees.
• 31:02
  There's
• 31:03
  going
• 31:03
  to
• 31:03
  be
• 31:03
  a
• 31:03
  lot
• 31:03
  that's
• 31:04
  bundled
• 31:04
  in
• 31:04
  there.
• 31:05
  And
• 31:05
  if
• 31:05
  you
• 31:05
  haven't
• 31:06
  worked
• 31:06
  with
• 31:06
  your
• 31:06
  supplier,
• 31:07
  speaking
• 31:07
  as
• 31:07
  a
• 31:07
  retailer
• 31:08
  now
• 31:08
  to
• 31:08
  break
• 31:08
  those
• 31:09
  out
• 31:09
  and
• 31:09
  clearly
• 31:10
  identify
• 31:11
  those,
• 31:12
  it
• 31:13
  would
• 31:13
  be
• 31:13
  an
• 31:13
  exercise
• 31:14
  you
• 31:14
  would
• 31:14
  be
• 31:15
  very
• 31:15
  wise
• 31:15
  to
• 31:16
  do.
• 31:16
  Now
• 31:18
  ask
• 31:18
  those
• 31:19
  questions.
• 31:19
  They
• 31:20
  might
• 31:20
  be
• 31:21
  some
• 31:21
  that
• 31:21
  your
• 31:21
  suppliers
• 31:22
  haven't
• 31:22
  asked
• 31:22
  themselves
• 31:23
  yet.
• 31:24
  So
• 31:24
  even
• 31:24
  if,
• 31:24
  and
• 31:24
  even
• 31:25
  if
• 31:25
  you
• 31:25
  think
• 31:25
  you
• 31:25
  qualify
• 31:25
  for
• 31:26
  usmca,
• 31:27
  the
• 31:27
  likelihood
• 31:28
  is
• 31:28
  somewhere
• 31:29
  in
• 31:29
  your
• 31:29
  supply
• 31:30
  chain
• 31:31
  there
• 31:31
  are
• 31:31
  foreign
• 31:32
  source
• 31:32
  materials
• 31:33
  that
• 31:33
  you
• 31:34
  need
• 31:34
  visibility
• 31:34
  to.
• 31:35
  And
• 31:35
  you
• 31:35
  need
• 31:35
  to
• 31:35
  understand
• 31:36
  the
• 31:37
  true
• 31:37
  cost
• 31:38
  by
• 31:38
  going
• 31:38
  through
• 31:39
  that
• 31:39
  exercise
• 31:40
  to
• 31:40
  break
• 31:41
  down
• 31:41
  your
• 31:41
  invoices
• 31:42
  and
• 31:42
  understand
• 31:44
  if
• 31:44
  it's
• 31:44
  opaque.
• 31:45
  If
• 31:45
  I
• 31:45
  don't
• 31:45
  know,
• 31:46
  I
• 31:46
  need
• 31:47
  to
• 31:47
  know
• 31:47
  and
• 31:47
  I
• 31:47
  need
• 31:47
  to
• 31:48
  know
• 31:48
  sooner
• 31:48
  than
• 31:48
  later
• 31:48
  to
• 31:49
  avoid
• 31:49
  a
• 31:49
  costly
• 31:49
  mistake
• 31:50
  and
• 31:50
  corrective
• 31:50
  action
• 31:51
  later
• 31:51
  on.
• 31:52
  That's
• 31:52
  awesome.
• 31:53
  Really
• 31:53
  straightforward,
• 31:54
  Rob.
• 31:54
  I
• 31:54
  appreciate
• 31:55
  that
• 31:56
  Sentiment.
• 31:56
  Emily,
• 31:57
  what
• 31:57
  about
• 31:57
  on
• 31:57
  the
• 31:57
  supplier
• 31:58
  side?
• 31:58
  What
• 31:59
  would
• 31:59
  be
• 31:59
  the
• 31:59
  number
• 31:59
  one
• 32:00
  tip
• 32:00
  for,
• 32:00
  for
• 32:00
  them
• 32:01
  outside
• 32:01
  of
• 32:01
  clearly
• 32:02
  outlining
• 32:03
  what
• 32:03
  they
• 32:03
  are,
• 32:04
  what
• 32:04
  the
• 32:04
  charges
• 32:04
  are
• 32:04
  in
• 32:05
  their
• 32:05
  invoices?
• 32:06
  What
• 32:06
  I
• 32:06
  would
• 32:06
  advise
• 32:07
  for
• 32:07
  suppliers
• 32:08
  is
• 32:08
  just
• 32:09
  start
• 32:09
  by
• 32:09
  knowing
• 32:10
  your
• 32:10
  exposure
• 32:11
  and
• 32:11
  take
• 32:12
  small
• 32:13
  incremental
• 32:14
  steps.
• 32:14
  I
• 32:14
  think
• 32:14
  the
• 32:15
  worst
• 32:15
  thing
• 32:15
  you
• 32:15
  can
• 32:15
  do
• 32:15
  right
• 32:16
  now
• 32:16
  is
• 32:16
  just
• 32:16
  quickly
• 32:17
  overreact,
• 32:19
  especially
• 32:19
  with
• 32:20
  how
• 32:21
  quickly
• 32:22
  the
• 32:22
  tariffs
• 32:22
  and
• 32:23
  decisions
• 32:24
  seem
• 32:24
  to
• 32:24
  be
• 32:24
  fluctuating.
• 32:25
  I
• 32:25
  think
• 32:26
  it
• 32:26
  would
• 32:26
  be
• 32:26
  ill
• 32:27
  advised
• 32:27
  to
• 32:28
  make
• 32:28
  some
• 32:28
  long
• 32:28
  term
• 32:29
  decisions
• 32:30
  based
• 32:30
  on
• 32:30
  something
• 32:31
  that
• 32:31
  may
• 32:31
  be
• 32:32
  temporary
• 32:33
  or
• 32:33
  change.
• 32:34
  So
• 32:34
  that's
• 32:34
  where
• 32:34
  I
• 32:34
  think
• 32:34
  it's,
• 32:35
  it's
• 32:35
  going
• 32:35
  back
• 32:35
  to
• 32:36
  the
• 32:36
  basics
• 32:36
  of
• 32:37
  make
• 32:37
  sure
• 32:37
  you
• 32:37
  know
• 32:37
  your
• 32:37
  exposure,
• 32:38
  how
• 32:39
  your
• 32:39
  business
• 32:39
  is
• 32:39
  impacted
• 32:40
  and
• 32:41
  really
• 32:41
  start
• 32:41
  to
• 32:41
  identify
• 32:42
  the
• 32:42
  products,
• 32:42
  the
• 32:43
  components,
• 32:43
  the
• 32:44
  materials
• 32:44
  that
• 32:44
  might
• 32:45
  be
• 32:45
  most
• 32:45
  effective
• 32:46
  and
• 32:46
  that
• 32:47
  way
• 32:47
  you
• 32:47
  can
• 32:47
  pinpoint
• 32:48
  some
• 32:48
  small,
• 32:50
  really
• 32:51
  again,
• 32:51
  practical
• 32:51
  steps
• 32:52
  to
• 32:52
  take.
• 32:52
  So
• 32:53
  I
• 32:53
  go
• 32:53
  back
• 32:53
  to
• 32:53
  the
• 32:53
  pricing.
• 32:54
  I
• 32:54
  think
• 32:54
  that's,
• 32:55
  that's
• 32:55
  honestly
• 32:56
  probably
• 32:56
  the
• 32:56
  easiest
• 32:57
  thing
• 32:57
  for
• 32:57
  businesses
• 32:58
  to
• 32:58
  do
• 32:58
  right
• 32:58
  now,
• 32:59
  whether
• 32:59
  or
• 32:59
  not,
• 33:00
  whether
• 33:00
  or
• 33:01
  you
• 33:01
  want
• 33:01
  to
• 33:01
  or
• 33:02
  not.
• 33:03
  But
• 33:04
  you
• 33:05
  have
• 33:05
  a
• 33:05
  choice
• 33:05
  right
• 33:05
  now
• 33:06
  to
• 33:06
  like
• 33:06
  hold
• 33:06
  that
• 33:07
  price
• 33:07
  steady
• 33:07
  and
• 33:08
  just
• 33:08
  kind
• 33:09
  of
• 33:09
  maintain
• 33:10
  your,
• 33:10
  your
• 33:11
  margins
• 33:11
  there
• 33:12
  and,
• 33:12
  and
• 33:12
  see
• 33:12
  what
• 33:13
  happens
• 33:13
  and
• 33:13
  really
• 33:14
  focus
• 33:14
  on
• 33:14
  loyalty
• 33:15
  or
• 33:15
  you
• 33:15
  take
• 33:16
  a
• 33:16
  few
• 33:17
  adjustments
• 33:18
  to
• 33:18
  price
• 33:18
  right
• 33:18
  now
• 33:19
  so
• 33:19
  that
• 33:19
  you
• 33:20
  can
• 33:20
  continue
• 33:20
  to
• 33:21
  not
• 33:21
  only,
• 33:21
  you
• 33:22
  know,
• 33:22
  keep
• 33:22
  your
• 33:22
  business
• 33:23
  afloat,
• 33:23
  but
• 33:24
  it
• 33:24
  gives
• 33:24
  you
• 33:24
  also
• 33:24
  the,
• 33:24
  the
• 33:25
  time
• 33:25
  to
• 33:25
  make
• 33:25
  those
• 33:25
  long
• 33:27
  decisions
• 33:27
  about
• 33:27
  diversifying
• 33:29
  your
• 33:29
  supply
• 33:29
  chain.
• 33:30
  I
• 33:30
  think
• 33:30
  that's
• 33:30
  one
• 33:30
  thing
• 33:30
  I've
• 33:31
  heard
• 33:31
  from
• 33:31
  a
• 33:31
  lot
• 33:31
  of
• 33:31
  our
• 33:31
  customers
• 33:32
  is
• 33:32
  a
• 33:32
  lot
• 33:32
  of
• 33:32
  the
• 33:33
  advice
• 33:33
  that's
• 33:34
  out
• 33:34
  there
• 33:34
  isn't
• 33:35
  really
• 33:35
  practical,
• 33:35
  especially
• 33:36
  for
• 33:36
  those,
• 33:36
  those
• 33:37
  smaller
• 33:37
  organizations
• 33:38
  because
• 33:38
  again,
• 33:38
  not
• 33:39
  everyone
• 33:39
  can
• 33:39
  just
• 33:39
  pick
• 33:39
  up
• 33:40
  and
• 33:40
  move
• 33:40
  where
• 33:41
  they
• 33:41
  manufacture
• 33:41
  their
• 33:42
  product
• 33:42
  or
• 33:42
  go
• 33:42
  find
• 33:43
  new
• 33:43
  components.
• 33:44
  So
• 33:44
  that's
• 33:44
  where
• 33:44
  I
• 33:44
  think
• 33:45
  a
• 33:45
  lot
• 33:45
  of
• 33:45
  suppliers
• 33:45
  are
• 33:46
  going
• 33:46
  to
• 33:46
  need
• 33:46
  to
• 33:46
  lean
• 33:47
  on
• 33:47
  pricing
• 33:47
  strategies.
• 33:48
  But
• 33:49
  that
• 33:49
  doesn't
• 33:49
  have
• 33:49
  to
• 33:50
  mean
• 33:50
  just
• 33:51
  increase
• 33:51
  your
• 33:51
  price
• 33:52
  and
• 33:52
  maybe
• 33:52
  again
• 33:53
  you
• 33:53
  work
• 33:53
  with
• 33:53
  your
• 33:53
  retailer
• 33:54
  on
• 33:54
  some
• 33:54
  promotions
• 33:55
  and
• 33:55
  you
• 33:55
  were
• 33:55
  going
• 33:55
  to
• 33:55
  do
• 33:55
  a
• 33:56
  25%
• 33:57
  promotion
• 33:58
  but
• 33:58
  now
• 33:58
  you
• 33:58
  drop
• 33:59
  it
• 33:59
  to
• 33:59
  15%
• 34:00
  or
• 34:00
  you
• 34:00
  look
• 34:01
  specifically
• 34:01
  at
• 34:01
  SKUs
• 34:02
  within
• 34:03
  your
• 34:03
  assortment
• 34:04
  to
• 34:04
  get
• 34:04
  creative
• 34:05
  and,
• 34:05
  and
• 34:06
  really
• 34:06
  just
• 34:06
  again
• 34:07
  goes
• 34:07
  back
• 34:07
  to
• 34:08
  the
• 34:08
  data
• 34:08
  and
• 34:09
  being
• 34:09
  transparent.
• 34:10
  Yeah,
• 34:11
  that's,
• 34:11
  that's
• 34:11
  a
• 34:11
  great
• 34:11
  point,
• 34:11
  Emily,
• 34:12
  to
• 34:12
  end
• 34:12
  on
• 34:12
  because
• 34:12
  you
• 34:13
  know,
• 34:13
  knowing
• 34:14
  the
• 34:14
  way
• 34:14
  the
• 34:14
  situation
• 34:14
  is
• 34:15
  currently
• 34:15
  the
• 34:15
  regulations
• 34:16
  have
• 34:16
  probably
• 34:16
  changed
• 34:16
  just
• 34:17
  in
• 34:17
  the
• 34:17
  30
• 34:17
  minutes
• 34:17
  we've
• 34:17
  been
• 34:17
  doing
• 34:18
  this
• 34:18
  webinar
• 34:18
  so.
• 34:20
  Well,
• 34:20
  thank
• 34:20
  you
• 34:20
  guys
• 34:20
  so
• 34:21
  much
• 34:21
  for
• 34:21
  being
• 34:21
  with
• 34:21
  us.
• 34:22
  You
• 34:22
  know,
• 34:23
  if
• 34:23
  people
• 34:23
  want
• 34:23
  to
• 34:23
  get
• 34:23
  in
• 34:23
  touch
• 34:24
  with
• 34:24
  you
• 34:24
  guys
• 34:24
  seem
• 34:24
  like
• 34:24
  experts
• 34:25
  on
• 34:25
  this
• 34:25
  topic
• 34:25
  way
• 34:25
  more
• 34:26
  than
• 34:26
  Anna
• 34:26
  and
• 34:26
  myself.
• 34:27
  And
• 34:27
  so
• 34:27
  hopefully
• 34:27
  our
• 34:27
  audience
• 34:28
  got
• 34:28
  that
• 34:28
  impression,
• 34:29
  too.
• 34:29
  If
• 34:29
  people
• 34:29
  want
• 34:30
  to
• 34:30
  get
• 34:30
  in
• 34:30
  touch
• 34:30
  with
• 34:30
  you
• 34:30
  guys,
• 34:31
  reach
• 34:31
  out
• 34:31
  to
• 34:31
  you,
• 34:31
  get
• 34:32
  SPS
• 34:32
  Commerce
• 34:32
  help
• 34:33
  with
• 34:33
  any
• 34:33
  of
• 34:33
  this.
• 34:34
  What's
• 34:34
  the
• 34:34
  best
• 34:34
  way
• 34:34
  for
• 34:34
  them
• 34:34
  to
• 34:35
  do
• 34:35
  that?
• 34:35
  Emily,
• 34:35
  let's
• 34:35
  start
• 34:35
  with
• 34:36
  you.
• 34:36
  Yeah,
• 34:37
  absolutely.
• 34:37
  So
• 34:38
  you
• 34:38
  can
• 34:38
  find
• 34:38
  me
• 34:38
  on
• 34:39
  LinkedIn.
• 34:39
  Emily
• 34:40
  Curran
• 34:40
  P
• 34:41
  S.
• 34:42
  So
• 34:42
  that
• 34:42
  is
• 34:43
  one
• 34:43
  way
• 34:43
  to
• 34:43
  get
• 34:43
  in
• 34:43
  touch
• 34:43
  with
• 34:44
  me.
• 34:44
  Otherwise,
• 34:44
  happy
• 34:45
  to
• 34:45
  share
• 34:45
  my
• 34:45
  email,
• 34:45
  it's
• 34:46
  E.J.
• 34:46
  curran.
• 34:47
  So
• 34:47
  that's
• 34:47
  E
• 34:47
  J
• 34:48
  C
• 34:48
  U
• 34:49
  R
• 34:49
  R
• 34:49
  a
• 34:49
  n@spscommerce.com
• 34:52
  awesome.
• 34:53
  And
• 34:53
  Rob,
• 34:53
  same
• 34:53
  question
• 34:54
  to
• 34:54
  you.
• 34:55
  Yeah.
• 34:55
  And
• 34:55
  likewise,
• 34:56
  reach
• 34:56
  out
• 34:57
  to
• 34:57
  me
• 34:57
  on
• 34:57
  LinkedIn
• 34:58
  or
• 34:58
  email.
• 34:58
  RJ
• 34:59
  Shufflebein
• 35:00
  S
• 35:00
  C
• 35:00
  H
• 35:00
  I
• 35:00
  E
• 35:00
  F
• 35:00
  E
• 35:01
  L
• 35:01
  B
• 35:01
  e
• 35:01
  I
• 35:01
  n
• 35:02
  pscommerce.com
• 35:04
  right.
• 35:05
  You
• 35:05
  got
• 35:05
  to
• 35:05
  spell
• 35:05
  that
• 35:05
  one
• 35:06
  for
• 35:06
  sure.
• 35:06
  All
• 35:06
  right,
• 35:07
  well,
• 35:07
  thank
• 35:07
  you
• 35:07
  both
• 35:08
  for
• 35:08
  being
• 35:08
  with
• 35:08
  us.
• 35:08
  Thanks
• 35:09
  to
• 35:09
  everyone
• 35:09
  that
• 35:09
  tuned
• 35:10
  in
• 35:10
  to
• 35:11
  watch
• 35:11
  this
• 35:11
  conversation
• 35:12
  live.
• 35:12
  And
• 35:12
  thanks
• 35:13
  to
• 35:13
  you
• 35:13
  if
• 35:13
  you
• 35:13
  happen
• 35:13
  to
• 35:13
  be
• 35:14
  listening
• 35:14
  in
• 35:15
  later.
• 35:15
  And
• 35:16
  as
• 35:16
  always,
• 35:16
  on
• 35:17
  behalf
• 35:17
  of
• 35:17
  all
• 35:17
  of
• 35:17
  us
• 35:18
  here
• 35:18
  at
• 35:18
  Omnitalk
• 35:19
  Retail,
• 35:19
  as
• 35:19
  always,
• 35:20
  be
• 35:20
  careful
• 35:20
  out
• 35:21
  there.