Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
Why Newsletter Creators Are Killing Their Own Growth
We are looking at the structural flaw in how newsletter creators manage their subscriber lists, specifically the dangerous trend of treating email addresses as disposable inventory rather than long-term assets. Lucas and Luna dissect why aggressive growth hacks, such as buying lists or using misleading subject lines, ultimately destroy trust and deliverability. We explore a specific case where a creator’s open rates collapsed after prioritizing vanity metrics over relationship depth, and offer concrete steps to build sustainable engagement without sacrificing integrity. This is not about…
The skinny
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