Latest / Shane Hewitt and The Nightshift
NEW - AI Influencers and Social Media Fraud: Why 46% of Users Don't Trust Them
AI influencers are making 46% of social media users uncomfortable, and marketing expert Tony Chapman says that discomfort is justified. Fake fitness ads promise six-packs in 28 days with AI-generated bodies. Seniors are losing money to voice-cloning scams that sound exactly like their grandchildren. The trust collapse isn't just about AI—it's about an advertising system that lets platforms profit from deception.
Shane and Tony break down the shift from macro influencers (Kardashians getting $200K per post) to micro influencers (niche experts building real authority), and why even those…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.