Ep 362 What is K Beauty? | Dr Eunice Park & Sun Lee
Episode 362 hosts Dr Eunice Park (Facial Plastic & Reconstructive Surgeon and founder of AIREM, USA) & Sun Lee (CEO of Vera, USA)
In this episode we do a deep dive into "K-Beauty". We first unpack the concept of "Gwallee" - the Korean philosophy and priniciple of self-nuturing and learn about the cultural pressures behind Korea's beauty standards. We then try to get to the bottom of what K-Beauty actually is, distinguishing simple skincare trends and contrast these with "clinical K-Beauty" - built around strategic business principles, sequenced in-clinic protocols and continual device…
The skinny
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