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How The Kentucky Bourbon Festival Sold Out Like A Rock Concert with president Randy Prasse

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We sit down with Randy Prasse president of the Kentucky Bourbon Festival, to talk about how the event sold out at warp speed and why the real reason people return is the friendships and the shared pours. We also dig into what’s new on the grounds this year, how distilleries are using the festival for launches, and what it takes to keep lines, gates, and expectations under control.

• sold-out ticket demand and what it signals about bourbon fans

• keeping the festival’s core as a social reunion, not just bottle chasing

• growth in distilleries, brands and SKU variety across the…

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