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Beyond Influence: Why Expertise Beats Popularity | Eric Sheinkop | 624
Is the influencer model broken? Consumers are drowning in five-star reviews and paid endorsements. But what if credibility, not clout, was the real driver of influence?
In this episode of Leveraging Thought Leadership, Peter Winick sits down with Eric Shienkop, entrepreneur, author, and tech innovator. Eric built the world's largest community of unsigned musicians, helping them monetize their work through brand partnerships. Now, he's taking on another industry ripe for disruption—online reviews and influencer marketing.
Eric's company, The Desire Company, is flipping the script. Instead of…
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