Latest / The Baller Alert Show / Episode 381 "Mark Hernandez & Royce Monroe"

Transcript

Episode 381 "Mark Hernandez & Royce Monroe" · The Baller Alert Show

• 0:00
  Speaker 1: They get a litty called me broadcast a lot from Atlanta, Georgia.
• 0:08
  Speaker 1: Welcome to the ball Alert Show.
• 0:09
  Speaker 2: I though by the name for I go over to
• 0:11
  Speaker 2: the name you know, bat, the.
• 0:12
  Speaker 1: World famous Kingpin, the world famous Royce Monroe is.
• 0:15
  Speaker 3: In the building.
• 0:16
  Speaker 4: What they do.
• 0:18
  Speaker 1: Somebody got a book out. I got a book out, man.
• 0:21
  Speaker 5: February twenty fifth, drop is yay, yo, you are your
• 0:23
  Speaker 5: own industry. Because you gotta realize you don't get you
• 0:26
  Speaker 5: merging man.
• 0:27
  Speaker 2: It says on the back how to adjoin the Illuminati.
• 0:31
  Speaker 2: What you have to do.
• 0:32
  Speaker 5: I'm just all right sacrifice before before you get into
• 0:37
  Speaker 5: these heated conversations.
• 0:38
  Speaker 1: I wanted to first give you both my flowers.
• 0:41
  Speaker 6: Kingpin, Uh, you already know I love you, Love you
• 0:44
  Speaker 6: to death, love your family, love your wife. One of
• 0:48
  Speaker 6: the biggest unknown superheroes that are known behind the scenes.
• 0:55
  Speaker 6: If you need your uh, if you need help getting monetized,
• 0:58
  Speaker 6: if you need help doing anything, He's an army Swiss knife.
• 1:02
  Speaker 6: I've learned from him all the time. I just wanted
• 1:05
  Speaker 6: to tell you that I.
• 1:06
  Speaker 4: Love you, brother, think you very much. People need to
• 1:08
  Speaker 4: hear that because they were like, man, what happened to
• 1:09
  Speaker 4: the podcast? Like people grow back on the radio doing
• 1:12
  Speaker 4: the ball and they're taking over the airwaves doing something special.
• 1:15
  Speaker 4: Wendy just went and got the eye surgery. She's building
• 1:17
  Speaker 4: the incubator programs. She's doing something special, and we're doing
• 1:20
  Speaker 4: something special as well. So I appreciate the flowers.
• 1:22
  Speaker 3: Thank you.
• 1:22
  Speaker 4: It's important for the people to know that we still communicate.
• 1:25
  Speaker 4: We talk almost every week still and we still continue.
• 1:27
  Speaker 1: To and the glue behind the scenes for Generation Now.
• 1:31
  Speaker 6: People may not even know that Generation Now, which is
• 1:33
  Speaker 6: a DJ drama lake Don Cannon ran label the GM
• 1:40
  Speaker 6: who Now has a book out on the way.
• 1:46
  Speaker 3: Amazon. It's in the street, it's in the trunk, it's everywhere.
• 1:48
  Speaker 1: You feel me your knowledge on the industry. You've been
• 1:50
  Speaker 1: in the industry me and you've been in.
• 1:52
  Speaker 6: The trenches together, floors, all types of ship on the road.
• 1:57
  Speaker 4: You know what they say, if you want to if
• 1:59
  Speaker 4: you want to keep a secret, put it in a book.
• 2:01
  Speaker 3: For sure.
• 2:01
  Speaker 4: This is like, this is the secret revealed.
• 2:04
  Speaker 5: It really is, because it's it's unlike things like you know,
• 2:08
  Speaker 5: books that just give you a bunch of random information.
• 2:09
  Speaker 5: This is literally a guide to where once you finish
• 2:11
  Speaker 5: the sixteen chapters, you're ready to have money received, like
• 2:15
  Speaker 5: you're loving to have your furnishing company. You're ready to
• 2:18
  Speaker 5: implement a roll out of marketing strategy like whatever it takes,
• 2:20
  Speaker 5: because you are your own industry.
• 2:22
  Speaker 1: Okay, thank you for saying that. That is the perfect segue.
• 2:27
  Speaker 6: King PANDAM starting with you, sir, Sorry to get you
• 2:29
  Speaker 6: riled up some early in the episode. What are some
• 2:32
  Speaker 6: things that frustrates you that artists do with their rollout?
• 2:38
  Speaker 4: Eighty seven percent of all music on Spotify is not
• 2:41
  Speaker 4: monetized because it doesn't have a thousand streams. That's three
• 2:44
  Speaker 4: streams a day. Eighty seven percent of the one hundred
• 2:49
  Speaker 4: and thirty five thousand records totally released every day, right,
• 2:52
  Speaker 4: eighty seven percent of that music is not monetized. But
• 2:55
  Speaker 4: the money that's collected is forty seven million dollars worth
• 2:58
  Speaker 4: of revenue. So the number one pet peeve that most
• 3:01
  Speaker 4: artists overdo is overlook the business of music in exchange
• 3:05
  Speaker 4: for the stardom of popularity. And I think their desire
• 3:10
  Speaker 4: whether you're an influencer, a DJ company owner. I was
• 3:14
  Speaker 4: just thinking on the way over here, like can you
• 3:15
  Speaker 4: really be a record label owner if you don't have
• 3:18
  Speaker 4: a staff, like Can you really own a record label
• 3:23
  Speaker 4: if you don't have people that know what it is?
• 3:25
  Speaker 4: We were talking about it before the camera came on actionables,
• 3:28
  Speaker 4: and you can have a bunch of people that know
• 3:29
  Speaker 4: the technical side of the music industry, but how many
• 3:33
  Speaker 4: of them know how to put that into real world situations.
• 3:35
  Speaker 4: How many people are going to graduate this year with
• 3:37
  Speaker 4: a degree in music business but don't know how to
• 3:40
  Speaker 4: merge profiles, don't know how to do a catalog, or
• 3:42
  Speaker 4: that don't know how to do publishing.
• 3:44
  Speaker 1: Stop right there, I want to tag you back in.
• 3:45
  Speaker 4: Come on.
• 3:46
  Speaker 6: The best thing that ever happened to me and the
• 3:48
  Speaker 6: worst thing ever happened to me. I got a job
• 3:50
  Speaker 6: at Warner Records. I love the knowledge that I gained
• 3:53
  Speaker 6: from it. I hated it only from the I hated
• 3:57
  Speaker 6: it because I didn't get there sooner. I wish I
• 4:00
  Speaker 6: did that in my early twenties.
• 4:02
  Speaker 1: I could have.
• 4:03
  Speaker 6: Evolved a lot differently, right because I'm already Ferrari when
• 4:06
  Speaker 6: I get there, But I'm in the beginner type of
• 4:08
  Speaker 6: job description. And back to Y'm gonna take you back in.
• 4:11
  Speaker 6: I realized a record label runs with the staff. So
• 4:17
  Speaker 6: if you're trying to put out a song, any type
• 4:20
  Speaker 6: of music, you need a.
• 4:23
  Speaker 7: Staff, a team, and the staff has a staff. There's
• 4:27
  Speaker 7: a department here, there's a department there. That department has
• 4:31
  Speaker 7: a boss. That department has a boss. That department boss
• 4:34
  Speaker 7: talks to that department's boss.
• 4:36
  Speaker 1: They have a meeting on Thursday. That department has a
• 4:38
  Speaker 1: department boss. That department has a boss.
• 4:40
  Speaker 6: They talk on Wednesday, talks on Monday.
• 4:44
  Speaker 8: Real infrastructure, right for something that might not work, for
• 4:49
  Speaker 8: something that the time doesn't work.
• 4:51
  Speaker 5: But no, it's what it is. Strategic Now, whether it
• 4:57
  Speaker 5: works is based on consumer consumption.
• 5:00
  Speaker 1: Here we go right, you know.
• 5:02
  Speaker 4: And on the flip side of that, I say, a
• 5:05
  Speaker 4: lot of the people that are in position to help
• 5:07
  Speaker 4: navigate some of these treacherous waters for these artists are
• 5:11
  Speaker 4: are not versed or not prepared or equipped, should I say,
• 5:15
  Speaker 4: to do a great job for these artists. We just
• 5:17
  Speaker 4: did an episode on the Uncut game podcast Shameless Plug,
• 5:20
  Speaker 4: and we did the.
• 5:21
  Speaker 1: First two times for OG.
• 5:24
  Speaker 4: In our first two episodes, one of them we did
• 5:26
  Speaker 4: an audit. It was round Rolling Loud weekend when it
• 5:28
  Speaker 4: was like we're gonna drop this, let's just do it.
• 5:30
  Speaker 4: So one of the first two episodes We did an
• 5:32
  Speaker 4: audit on Jello because he had an amazing, rolling loud
• 5:35
  Speaker 4: performance and premiered some new music, so I wanted to
• 5:37
  Speaker 4: see how that turned out for him. And then we
• 5:39
  Speaker 4: did an audit on Asap Rocky, which is a powerhouses.
• 5:42
  Speaker 4: You know, Flock was a legend in hip hop right now,
• 5:44
  Speaker 4: Ben it got the baddest woman in the game everything,
• 5:46
  Speaker 4: And I wanted to compare some of those guys moments,
• 5:49
  Speaker 4: and you guys would have been underwhelmed. You guys would
• 5:51
  Speaker 4: have been super unimpressed with the way that the things
• 5:53
  Speaker 4: were handled for them in particular. And I say them
• 5:56
  Speaker 4: because one is a megastar athlete that has crossed over
• 6:02
  Speaker 4: the thresholds climb to the top of the mountain. He
• 6:04
  Speaker 4: just got certified gold on his single right the Tweaker
• 6:07
  Speaker 4: just went I shot the Hoty grow up and posting
• 6:09
  Speaker 4: that up. The song with Glorilla was going crazy. The
• 6:12
  Speaker 4: can you please? Right with Black Pack Radio, it's actually
• 6:15
  Speaker 4: replaced the Tweaker on radio right now and Mike showing
• 6:17
  Speaker 4: everything else, so it's doing what it's supposed to do.
• 6:20
  Speaker 4: But where was the information? Where is the pre save links,
• 6:24
  Speaker 4: where is the where's all the calls? To action. Where's
• 6:26
  Speaker 4: the merchandise? Where's then you look at Asap Rocky And
• 6:29
  Speaker 4: when he'd had his amazing Rolling Loud performance fill from
• 6:32
  Speaker 4: a helicopter, the links in his bio were all broken.
• 6:36
  Speaker 4: We didn't buy the album. You couldn't pre order anything
• 6:38
  Speaker 4: like ladies and gentlemen, boys and girls, children and women
• 6:40
  Speaker 4: of all shapes and sizes were bleeding pennies. We're bleeding
• 6:44
  Speaker 4: pennies and we don't understand because nobody around you bothered
• 6:47
  Speaker 4: to look at the link in your bio and say, hey, hey, flock,
• 6:50
  Speaker 4: oh this link is broken. Bro, this don't take you
• 6:53
  Speaker 4: nowhere before you go hang out of the helicopter. And
• 6:56
  Speaker 4: what about the merchandise? He wore a shirt that he
• 6:58
  Speaker 4: had on Rolling Loud two years prior, So I'm not
• 7:00
  Speaker 4: trying to nitpick at him. I'm just saying the teams
• 7:02
  Speaker 4: around some of these artists are not doing a good
• 7:05
  Speaker 4: enough job of executing at a high level, and that's
• 7:08
  Speaker 4: because most of them don't understand the business of music.
• 7:12
  Speaker 4: A lot of opportunities, a lot of missed opportunities, and
• 7:15
  Speaker 4: believe it or not, in the music business, you're not
• 7:18
  Speaker 4: gonna make every shot shooting get back on defense, shooting,
• 7:22
  Speaker 4: get back on defense. That's why you have a team
• 7:24
  Speaker 4: around you. Some of those people are the center. Some
• 7:26
  Speaker 4: of those people are the power forward. Some of those
• 7:28
  Speaker 4: people is their job to fight underneath the rim, to
• 7:30
  Speaker 4: get the rebound, to give it back to you so
• 7:32
  Speaker 4: you could take another high percentage shot, right, Because that's
• 7:35
  Speaker 4: what it is. It's lowing yourself and your limitation. So
• 7:39
  Speaker 4: if what artists can or can't do, my brother, I'm
• 7:41
  Speaker 4: sure they need to get this book because sixteen chapters.
• 7:44
  Speaker 4: If they do a chapter a week, that's four months.
• 7:47
  Speaker 4: That's research. That's less than a school semester.
• 7:50
  Speaker 5: The thing about it though, even in describing the team,
• 7:53
  Speaker 5: there's your business team and then there's your team team.
• 7:55
  Speaker 5: So a lot of times a lot of artists until
• 7:57
  Speaker 5: they hit like the independent status of like say like
• 7:59
  Speaker 5: how Whiskey's independent right now, they don't have their team.
• 8:03
  Speaker 5: They have their appointed people from the team that they're
• 8:05
  Speaker 5: signed to, right So the personal integrity sometimes is missing
• 8:10
  Speaker 5: in the mission. Because for the money that you're talking
• 8:12
  Speaker 5: about missing the label of pick it up, it doesn't
• 8:15
  Speaker 5: change their salary, so it doesn't influence their bottom line.
• 8:18
  Speaker 5: So that's another reason it's important for an artist to
• 8:20
  Speaker 5: become their own industry.
• 8:21
  Speaker 8: Basically, now, rouis what is your biggest pet peeve in
• 8:24
  Speaker 8: the industry?
• 8:25
  Speaker 3: Lack of education.
• 8:27
  Speaker 5: It's the same reason why I wrote the book, because
• 8:30
  Speaker 5: everybody engages in all the fun stuff to making the music.
• 8:33
  Speaker 5: They're coming out here, getting attention, buying shiny stuff and
• 8:35
  Speaker 5: all that good stuff, but no one knows what they're doing.
• 8:38
  Speaker 5: They just they record the song and want to put
• 8:40
  Speaker 5: out the art. They're not understanding that the producer, the writers,
• 8:43
  Speaker 5: everybody needs to be compensated.
• 8:45
  Speaker 2: The point system is and all that stuff.
• 8:48
  Speaker 5: Everything like your attorney sometimes is more important or as
• 8:51
  Speaker 5: important as your engineer, because they're both guiding the product
• 8:54
  Speaker 5: and the direction of the value of the monetary result.
• 8:57
  Speaker 3: It's important. So education has been the biggest area opportun
• 9:00
  Speaker 3: I see.
• 9:01
  Speaker 8: Now, what is the what do y'all feel like? What
• 9:05
  Speaker 8: breaks records nowadays? Because I hear some people sayd DJ
• 9:09
  Speaker 8: still break records, and then I just seeing an interview
• 9:12
  Speaker 8: where uh Nardo Wicks said that TikTok breaks records.
• 9:15
  Speaker 5: Now it's a combination, in my opinion, of social currency
• 9:20
  Speaker 5: and the actual industry. So you need the DJ and
• 9:23
  Speaker 5: you need the streamer. The streamer is gonna it's going
• 9:26
  Speaker 5: to tune you in with the person, and then the
• 9:28
  Speaker 5: DJ is going to tune you in with the music
• 9:29
  Speaker 5: because a lot of times the artist is not the
• 9:31
  Speaker 5: vehicle that's carrying the music. Like even with Jello, it's like, yeah,
• 9:35
  Speaker 5: he got his notoriety or whatnot, But because of that notoriety,
• 9:39
  Speaker 5: it puts certain eyes on a record. So when you
• 9:41
  Speaker 5: think about that record, you're thinking about just the moment
• 9:43
  Speaker 5: that you're hearing.
• 9:44
  Speaker 2: And it helps. His brothers are both NBA stars.
• 9:48
  Speaker 5: To me, it goes back to where it was prior
• 9:50
  Speaker 5: to like digital music. It's like, if you were a celebrity,
• 9:54
  Speaker 5: they did the whole gamut with you. You got endorsements, you
• 9:57
  Speaker 5: put out a record, you did everything, even if he
• 9:58
  Speaker 5: was like a football star or or whatever the case was.
• 10:01
  Speaker 5: So in today's time, it's like the industry shifting back
• 10:04
  Speaker 5: to who has social currency and who can we put
• 10:08
  Speaker 5: a product out through.
• 10:11
  Speaker 4: Nothing in this business works alone, So there's no one
• 10:14
  Speaker 4: thing that it takes to break a record. Breaking a
• 10:16
  Speaker 4: record is a variety of things. It starts off organically
• 10:19
  Speaker 4: in your neighborhood, the DJs locally in your city, have
• 10:22
  Speaker 4: a hot record, and they're the ones to tell you,
• 10:23
  Speaker 4: hey man, you got to get this to so and so,
• 10:25
  Speaker 4: and they personally take it. I've seen you Ferrari. I've
• 10:27
  Speaker 4: seen a lot of the different DJs take records locally,
• 10:30
  Speaker 4: bring them in and be like, we have to help
• 10:31
  Speaker 4: this record grow, and then that record travels to other
• 10:33
  Speaker 4: pds and mds. Then the radio promoter gets involved and
• 10:36
  Speaker 4: then all the bells and whistles and the machine starts
• 10:38
  Speaker 4: to roll. Make no mistake about it that when a
• 10:41
  Speaker 4: record breaks and it gets over to it had a
• 10:42
  Speaker 4: lot of organic buzz. The artists have failed to work
• 10:46
  Speaker 4: for the fans. They think they work for the label,
• 10:48
  Speaker 4: so they don't want to create content because they think
• 10:50
  Speaker 4: it's lame. You're working for your fans and unless you're
• 10:54
  Speaker 4: a good point. Engagement is what leads to monetization activity.
• 10:58
  Speaker 4: You have to be productive. I have to engage and
• 11:00
  Speaker 4: post on social media in order to trigger some of
• 11:03
  Speaker 4: those monetizations. Breaking news right today, YouTube announced that they
• 11:07
  Speaker 4: were unrolling rolling out the dubbing feature for all YouTube
• 11:11
  Speaker 4: paid partner programs. That means that just because you have
• 11:13
  Speaker 4: a little check mark on your page, you don't get
• 11:15
  Speaker 4: that feature. You have to have the benchmark ten thousand subscribers,
• 11:19
  Speaker 4: are a thousand subscribers, three thousand watch hours. And then
• 11:21
  Speaker 4: once you become a monetized partner with them, now you
• 11:24
  Speaker 4: can have your podcast in forty languages or whatever it is.
• 11:27
  Speaker 4: These are all the different things that are available to
• 11:29
  Speaker 4: you once you monetize. Most artists will never monetize. The
• 11:34
  Speaker 4: bigger the artists, the lazier they are with it, because
• 11:36
  Speaker 4: they've gotten fat and successful off of being manipulated and
• 11:39
  Speaker 4: taken advantage of. So why disrupt the system. I still
• 11:42
  Speaker 4: get my little change. And then you got the people
• 11:44
  Speaker 4: that sit in there and say, oh, I live in
• 11:45
  Speaker 4: a car. Things are going bad for me. Things are
• 11:47
  Speaker 4: bad for everybody right now. This economy, tariffs, tariffs got
• 11:50
  Speaker 4: the economy jammed up.
• 11:51
  Speaker 2: Baby, Everything about everything is bad everything.
• 11:55
  Speaker 4: How as an artist do you think you're gonna sell
• 11:57
  Speaker 4: what you don't own in a climate when everything that
• 12:01
  Speaker 4: you're creating you're training a computer to do for you.
• 12:04
  Speaker 4: You're logging on the chat GPT and you're giving it
• 12:06
  Speaker 4: your ideas and you're asking it to come up with
• 12:08
  Speaker 4: the best plan possible. And then two weeks later, an
• 12:11
  Speaker 4: io platform pops up. What happens when you train one AI,
• 12:14
  Speaker 4: it trains other ais. And you don't own these properties,
• 12:18
  Speaker 4: these ideas, these sounds that you're uploading to these platforms.
• 12:21
  Speaker 4: You're doing yourself a disservice because you're bleeding pennies at
• 12:24
  Speaker 4: artists revenue solutions. That was the thing we prided ourselves with.
• 12:27
  Speaker 4: We wanted to help artists earn revenue from their art.
• 12:32
  Speaker 4: And that's what most people in this business. They know
• 12:34
  Speaker 4: how they can make money, not how the artist makes money.
• 12:37
  Speaker 8: I want to ask a question, Rry Royce, do you
• 12:41
  Speaker 8: think that streamers are becoming bigger than rappers?
• 12:46
  Speaker 5: I'm not gonna say for sure, they're more profitable and
• 12:51
  Speaker 5: more influential than rappers. I don't think they're replacing rappers
• 12:56
  Speaker 5: to a certain degree because organically, you know.
• 12:59
  Speaker 3: I think so, Why do you think that?
• 13:01
  Speaker 8: The reason why I think that is because it kind
• 13:04
  Speaker 8: of stems from what king Pin said. The streamers are
• 13:09
  Speaker 8: more relatable. These big artists are not relatable. They're not
• 13:13
  Speaker 8: interacting with fans. They don't even want to talk to fans.
• 13:15
  Speaker 8: They don't even they don't even want to have a conversation.
• 13:17
  Speaker 5: With a fast streamer is talking to people. But see
• 13:21
  Speaker 5: the thing, people make them big. We've taken rappers and
• 13:24
  Speaker 5: we don't deem them as artists. We deem them as rappers, right,
• 13:27
  Speaker 5: and so that's the problem right there. Everything that you're
• 13:30
  Speaker 5: describing with being relatable, so on and so forth. These
• 13:32
  Speaker 5: are just qualities that we have to instill in the
• 13:35
  Speaker 5: artists because developments missing, that doesn't happen. So now a generation.
• 13:40
  Speaker 3: Now, something we pride ourselves on is that we get
• 13:42
  Speaker 3: our acts ready for.
• 13:43
  Speaker 4: Some y'all do.
• 13:44
  Speaker 8: Y'all do build y'all artists from the ground up. When
• 13:46
  Speaker 8: you look at the all the artists that have.
• 13:47
  Speaker 5: Recently came for directions, but everybody is a superstar. But
• 13:51
  Speaker 5: at the same time, it's it's the humbleness. It's like
• 13:53
  Speaker 5: he says, it's like they're lazy to a certain degree
• 13:56
  Speaker 5: because you don't understand that you're you're always learning. As
• 13:59
  Speaker 5: soon as you get in the d we're back at
• 14:00
  Speaker 5: day one. Whatever however long you was working to get
• 14:02
  Speaker 5: to this deal Erase all that time that you think
• 14:04
  Speaker 5: you've already put in, because now it's time to put
• 14:06
  Speaker 5: in this new time. Like we first signed an artist,
• 14:08
  Speaker 5: you put them in the studio for six months to
• 14:10
  Speaker 5: a year, so you can get whatever's in you out,
• 14:12
  Speaker 5: so now we can focus on making the musion.
• 14:14
  Speaker 2: So why would the artists get the money They ready
• 14:15
  Speaker 2: to lead the label.
• 14:17
  Speaker 4: Because they think they have it figured out, They think
• 14:20
  Speaker 4: they have the solution to it. They think that because
• 14:22
  Speaker 4: they're the goose that lays the golden eggs, that they
• 14:24
  Speaker 4: deserve to get fed something different before they lay the
• 14:26
  Speaker 4: golden egg. No, you're going to get put in another
• 14:28
  Speaker 4: pen and you're gonna get fed more crap and keep
• 14:31
  Speaker 4: laying golden eggs. The day you can't lay golden eggs,
• 14:33
  Speaker 4: you will be replaced with another goose that could lay gold.
• 14:38
  Speaker 5: What people forget is that brand association is what leads
• 14:40
  Speaker 5: to growth. Right, So as soon as you disassociate yourself
• 14:43
  Speaker 5: from this brand that's already established at a certain level,
• 14:46
  Speaker 5: you're gonna see a gradual decline in how notable all
• 14:50
  Speaker 5: your little moves are because they gonna keep doing the
• 14:52
  Speaker 5: same type of moves. But you don't you take the
• 14:54
  Speaker 5: fame with you. But you gotta get the fame first
• 14:56
  Speaker 5: until you million dollar superstar person.
• 14:59
  Speaker 3: It's like it could a always fall.
• 15:00
  Speaker 4: Through one thousand streams, is what you need to monetize
• 15:03
  Speaker 4: on Spotify. One thousand subscribers is what you need to
• 15:06
  Speaker 4: monetize on YouTube, and that should be your barometer. Fifty
• 15:10
  Speaker 4: sixty Hoodies sixty fifty five dollars. Hoodies makes you as
• 15:13
  Speaker 4: much money as a platinum record will in royalties. Not
• 15:17
  Speaker 4: having your business together is costing you more than anything
• 15:21
  Speaker 4: else that you could be spending or investing in your
• 15:22
  Speaker 4: money in right now. Not having your business together, not
• 15:25
  Speaker 4: having access to the stuff that you need, prohibits you
• 15:28
  Speaker 4: from doing the things that you want to do so
• 15:29
  Speaker 4: that you can see the most out of it. Until
• 15:31
  Speaker 4: that happens, anybody that has their business together will do
• 15:34
  Speaker 4: better than any artist that is put in front of
• 15:36
  Speaker 4: a microphone streamer or not.
• 15:38
  Speaker 6: All right, so we run a long time, Okay, but
• 15:40
  Speaker 6: I want you both to ask answer this last question
• 15:43
  Speaker 6: before we go. I want you to look at the
• 15:47
  Speaker 6: camera and give an artist advice on what should they
• 15:51
  Speaker 6: do with their advance money?
• 15:53
  Speaker 2: Who that's camera right there?
• 15:56
  Speaker 1: You go first?
• 15:56
  Speaker 3: Really, okay? With your advanced money.
• 15:59
  Speaker 5: One, understand that this money is set to survive you
• 16:04
  Speaker 5: potentially for one to three years. One to three years,
• 16:08
  Speaker 5: So take that money, budget it out to where you're
• 16:11
  Speaker 5: paying yourself a salary to live on for those one
• 16:14
  Speaker 5: to three years. Because until it happens for you in
• 16:17
  Speaker 5: a real way where there's a demand for you to
• 16:19
  Speaker 5: do shows, so on and so forth, or you land
• 16:21
  Speaker 5: some other type of promotional deal, this is gonna be
• 16:24
  Speaker 5: the money that you have to live off of. This
• 16:26
  Speaker 5: is the only money we owe you based on the
• 16:29
  Speaker 5: contract that you signed. Again, the only money we owe
• 16:32
  Speaker 5: you based on the contract you signed. Doesn't mean we
• 16:33
  Speaker 5: don't help, but at the same time, budget your money.
• 16:40
  Speaker 4: Go see a lawyer, in an accountant. Anything else that anybody
• 16:42
  Speaker 4: tells you to do aside from that information there is irrelevant.
• 16:45
  Speaker 4: Go see a lawyer, Go see account and make sure
• 16:47
  Speaker 4: that you're you're set up and you're ready to make money,
• 16:50
  Speaker 4: and that you have all of the things that you
• 16:52
  Speaker 4: need as a business. So, if you're interested in running ads,
• 16:54
  Speaker 4: you're gonna need a bank account, You're gonna need an LLC,
• 16:56
  Speaker 4: You're gonna need an information You're gonna need a Google
• 16:58
  Speaker 4: Ads account, You're gonna need a Meta ads account. You're
• 17:01
  Speaker 4: gonna need a TikTok ads account. If you want to
• 17:03
  Speaker 4: run ads, if you want somebody else to run ads
• 17:05
  Speaker 4: for you so they can collect all the little preaks
• 17:07
  Speaker 4: and benefits of it. Then, so be it. Go see
• 17:09
  Speaker 4: a lawyer, go see an account. They're gonna be the
• 17:10
  Speaker 4: two best bets for your initial expenditure with your you know, obviously,
• 17:14
  Speaker 4: go to artripsul dot com and get you an audit
• 17:17
  Speaker 4: for free so we can tell you what you need
• 17:18
  Speaker 4: to do with your money.
• 17:19
  Speaker 1: Now.
• 17:20
  Speaker 5: Listen, that's great advice for the artist that's not associated
• 17:22
  Speaker 5: with the major label and the major label system, that
• 17:25
  Speaker 5: same advice will disrupt all those teams that Ray.
• 17:28
  Speaker 3: Was talking about.
• 17:30
  Speaker 5: When you're not affiliated with a major imprint, definitely take
• 17:33
  Speaker 5: that route to make sure you collect are your coins
• 17:35
  Speaker 5: when you sign that deal. We're focused on all that
• 17:38
  Speaker 5: because that's also a part of the recoup when you
• 17:40
  Speaker 5: sign with death Row.
• 17:45
  Speaker 6: Come on, anything you got going on, give me some
• 17:47
  Speaker 6: shout outs whatever you got going man.
• 17:48
  Speaker 4: Of course you are my business partner. Tony ak I
• 17:51
  Speaker 4: am the connect. Please don't call me O G my wife, Nikki, yourself,
• 17:54
  Speaker 4: Rariy Hey, Wendy a double R the grade who's helping
• 17:56
  Speaker 4: us with The Uncut Game podcast available every Wednesday. New
• 17:59
  Speaker 4: audio drops on Thursdays, and video for That episode drops
• 18:02
  Speaker 4: the following Wednesday. So aside from that art Rensoul dot Com,
• 18:05
  Speaker 4: Uncut Game podcast, and stay tuned for the Art Artist Academy.
• 18:09
  Speaker 4: We're getting ready to do a sixteen week course. We
• 18:11
  Speaker 4: gotta talk after the episode.
• 18:12
  Speaker 3: We're doing a.
• 18:13
  Speaker 4: Sixteen week course and we got some other stuff that
• 18:14
  Speaker 4: we're gonna have some people come in into a school
• 18:17
  Speaker 4: type setting and learn over a couple of days the
• 18:19
  Speaker 4: business of music. And it's all because of people like
• 18:22
  Speaker 4: my business partner Tony. Of course we are ourgm A
• 18:25
  Speaker 4: distribution and organic music destroy That's what.
• 18:27
  Speaker 5: I got for you, O man. I want to be
• 18:28
  Speaker 5: a part of some of that. Royce Munroe big shouts
• 18:31
  Speaker 5: to Generation Now, the Big Three, DJ Don Cannon, DJ
• 18:35
  Speaker 5: Drama and Lake Cheezy. If you don't know, Cash rules everything,
• 18:39
  Speaker 5: Ki Cash new project will be available on all your
• 18:42
  Speaker 5: streaming platforms. Shouts out Willie Joe, shouts out TC, shouts
• 18:45
  Speaker 5: out Trey McKayla, the entire staff shouts out to all
• 18:48
  Speaker 5: the interns. And if you don't know, please know that
• 18:50
  Speaker 5: you are your own industry. And by the way, it's
• 18:52
  Speaker 5: online everywhere.
• 18:53
  Speaker 1: And by the way, uh baul Alert is managed by Generation.
• 18:57
  Speaker 3: Listen, don't get it. Don't get it? Best?
• 18:58
  Speaker 1: Are you all? You want to drop that lit?
• 19:03
  Speaker 5: Because I wanted to be a mystery, but yeah it
• 19:05
  Speaker 5: is big g n if you need to get here
• 19:07
  Speaker 5: anywhere that relates to these two.
• 19:10
  Speaker 3: Royce, I'm calling me.
• 19:13
  Speaker 5: Everybody that's waiting a response. I promise you I'm gonna respond.
• 19:16
  Speaker 4: Your time is coming, yes, sir,