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How to Leverage Podcast Interviews to Build Your Brand (with Millette Jones) · The Daily Writer

0:05
SPEAKER_01: Welcome to the Smart Business Writing Podcast, the show that helps you share your message, increase your impact, and grow your business through the power of writing.
0:14
SPEAKER_01: I am your host, Kent Sanders, and I am so glad that you have joined me for this episode today.
0:19
SPEAKER_01: We have something really special in store.
0:21
SPEAKER_01: We've got a great guest, and I'll get into that here in just a second.
0:24
SPEAKER_01: You know, one of the great things about being alive in the year 2020 is that we have unbelievable opportunities as writers and content creators.
0:33
SPEAKER_01: Never in the history of the world have there been so many ways to get your message out there and impact so many different people.
0:40
SPEAKER_01: Now, you might have your own platform that consists of something like a blog or a website, a YouTube channel, books, an email list, articles, podcasts, and whatever else.
0:52
SPEAKER_01: But did you know that you can also leverage other people's platforms and media channels to get your message out there?
0:59
SPEAKER_01: Well, as I mentioned, I'm really excited about this episode because I have a phenomenal guest who's going to talk about one of my favorite ways to get on other people's platforms to share your message, and that is by being a guest on other people's podcasts.
1:13
SPEAKER_01: Now, of course, if you're listening to this, you know that I'm a huge fan of podcasting.
1:16
SPEAKER_01: I mean, after all, I'm doing a podcast right now, and you're listening to the podcast, so obviously we have a mutual affection for the form of broadcasting known as podcasting.
1:27
SPEAKER_01: But I'm not only a fan of having your own show, as much as I love that, I'm also a huge fan of appearing on other people's shows as a guest.
1:36
SPEAKER_01: So today my guest is Millette Jones, who is the founder and CEO of Cast Global Media, which is a podcast consultancy and digital marketing agency for corporations.
1:48
SPEAKER_01: CAST provides training, consulting, and creative services for CEOs that want to leverage podcasting as a marketing strategy for their business.
1:58
SPEAKER_01: Millette is an author, podcaster, speaker, and contributor at several major online publications, including Thrive Global, Addicted to Success, and Business to Community.
2:09
SPEAKER_01: She's going to walk us through the whole process of appearing on other podcasts as a guest expert.
2:14
SPEAKER_01: She's going to teach us how to find the right podcasts, how to pitch yourself as a guest on those podcasts, how to be a great guest once you get on the show, how to leverage the appearance on the show for your business, and tons and tons of other great stuff.
2:28
SPEAKER_01: If you're anywhere that you can possibly take notes, I would recommend that you do that.
2:32
SPEAKER_01: Grab a pen and a piece of paper or a notebook or type on your phone or computer.
2:36
SPEAKER_01: It doesn't really matter how you do it, but I do recommend that you take some notes because she shares a lot of great information.
2:42
SPEAKER_01: I took a ton of notes in this interview, and I was so appreciative of her sharing her wisdom and her knowledge.
2:48
SPEAKER_01: And I consider myself fairly well versed in the world of podcasting.
2:52
SPEAKER_01: I've been doing a podcast for several years, and I've appeared on lots of other shows, but I learned a ton of things from this episode.
2:58
SPEAKER_01: And I know you're going to benefit from it in huge ways as well.
3:02
SPEAKER_01: Now, one thing that's really fun about this episode in a very Seinfeld kind of way, if you will, because I like very meta ironic sort of things, is that Millette is doing on the show the exact thing that she's talking about.
3:16
SPEAKER_01: She's appearing on my show as a guest expert, talking about how to appear on podcast as a guest expert, and I just love that.
3:23
SPEAKER_01: I think that's so that's so cool.
3:25
SPEAKER_01: Alright, a couple more quick things before we get into the interview.
3:28
SPEAKER_01: I'll stop blabbing and get to the content of the show, which is going to be great because Millette's going to be doing a lot more talking than me, thankfully.
3:36
SPEAKER_01: After the interview, make sure and check out the show notes at Kent Sanders.net slash one three five.
3:42
SPEAKER_01: And there will be a link there to grab Millette's ten point checklist that covers everything we talked about in this episode.
3:48
SPEAKER_01: Now, if you want to go straight to where you can grab that on her website, let me give you that URL in case you want it.
3:54
SPEAKER_01: It's castglobalmedia.com slash smart businesswriting.
3:59
SPEAKER_01: That's castglobalmedia.com slash smart businesswriting.
4:04
SPEAKER_01: Again, there'll be a link to that in the show notes, but I wanted to give that to you in case you just want to head over there right now.
4:09
SPEAKER_01: Because it's going to be a really cool download that will benefit you a lot.
4:14
SPEAKER_01: Now, one super quick little thing before I promise we'll jump into the interview.
4:18
SPEAKER_01: When I was recording this, the Wi-Fi in my office was being a little bit wonky that day.
4:24
SPEAKER_01: So there's a couple times in the interview where the audio cuts out for just a split second or two.
4:30
SPEAKER_01: Normally I try to remove those as I'm editing, but in this case I didn't because I wanted to maintain the context of the conversation.
4:37
SPEAKER_01: And to kind of chop those out, it would break up the context and things wouldn't make sense.
4:42
SPEAKER_01: So I just went ahead and left it in there.
4:44
SPEAKER_01: I really like to have an excellent podcast, but sometimes I just leave them in there just to maintain the context of the show.
4:50
SPEAKER_01: So anyway, my apologies for that.
4:52
SPEAKER_01: Hopefully you understand.
4:53
SPEAKER_01: All right, I'm going to shut up now and get to the real meat of this conversation, which is my interview with the amazing expert, Millette Jones.
5:02
SPEAKER_01: Here we go.
5:04
SPEAKER_01: Millette, thank you so much for being a guest today.
5:06
SPEAKER_01: I've been looking forward to this interview for a while.
5:08
SPEAKER_01: And especially with this topic, I know you have a ton of really cool stuff to share with us.
5:12
SPEAKER_01: So thanks again.
5:14
SPEAKER_00: Yeah, thank you, Ken.
5:15
SPEAKER_00: It's uh it's great to be here.
5:16
SPEAKER_01: So podcasting.
5:17
SPEAKER_01: We're on a podcast right now.
5:18
SPEAKER_01: Podcasting is huge.
5:20
SPEAKER_01: It's exploded in the last 215 years and getting better, I think.
5:24
SPEAKER_01: So let's start out with this very, very basic question as we're talking about how to leverage podcast interviews.
5:31
SPEAKER_01: Why would someone want to do podcast interviews?
5:34
SPEAKER_01: Why is that better than doing something like guest posting on people's blogs or getting your name out in other ways?
5:39
SPEAKER_01: Like, is there something really special about podcast interviews?
5:44
SPEAKER_00: You know, I mean, you can go and and look up online, you know, what what are all the different benefits of of podcasting?
5:52
SPEAKER_00: But what I really like to focus on is with a blog post, people are just reading your words.
6:00
SPEAKER_00: But with a podcast interview, they're actually hearing the sound of your voice.
6:05
SPEAKER_00: And just by being able to share that, you know, the being able to vocalize your thoughts, I think it makes for a much more interesting conversation and it makes for a better connection with people.
6:18
SPEAKER_00: People really resonate with other people, and you really get that feel of listening to someone, being in a conversation with someone when you're hearing their voice versus just reading their words on paper.
6:31
SPEAKER_01: You know, that is really true, I guess, when you stop and think about it, because the written word is is almost one step removed from our natural human communication.
6:40
SPEAKER_01: You know, we we've we've been talking and listening to each other, you know, the whole the whole history of human existence, I guess, however you want to frame that, but writing didn't come into play until later.
6:51
SPEAKER_01: So I guess I guess that idea of being on podcast is is really getting back to that natural way that we communicate and and sense emotions from other people.
7:01
SPEAKER_00: Definitely.
7:02
SPEAKER_00: And the whole idea of being able to do some storytelling, I think really allows for you know that next level of communication where with a blog post, a lot of times you're limited to, you know, 500 words or a thousand words, and you really have to get your point across in that word count, versus being able to kind of with podcast interviews, being able to go off topic a little or just you know meander where that conversation takes you.
7:30
SPEAKER_00: And I think that lends itself to a much deeper connection.
7:33
SPEAKER_01: Absolutely.
7:34
SPEAKER_01: So let's say somebody who's listening is a new author or they're they're just getting started building their platform, they've got a website out, maybe they're getting ready to publish a book, or they have published a book that's relatively new.
7:46
SPEAKER_01: Can they actually expect to get interviews on podcasts since they maybe don't have a big platform themselves?
7:52
SPEAKER_00: Right.
7:53
SPEAKER_00: I think that a couple of ideas that I always like to give to people who are just starting out is there are different, you know, Facebook groups, different groups where people can go and join to try to find interviews to get you know placed on.
8:10
SPEAKER_00: And I like that for people who just want that first one or two, you know, so that they have some experience.
8:17
SPEAKER_00: I really don't like going into those groups as much because a lot of times you'll find people who want to charge for the interviews, and I really don't believe in paying for interviews for myself.
8:30
SPEAKER_00: I think with with 750,000 podcasts, you can find interviews that don't money.
8:35
SPEAKER_00: Um, you know, if you want to go in and you know and and pay 10 bucks or 20 bucks or whatever, just so you get those first couple and you have some experience, that's one thing, but I wouldn't make it a practice.
8:46
SPEAKER_00: Yeah.
8:47
SPEAKER_00: And then, you know, the next thing that I like to do is to tell people to, you know, just know that you are, you can tell your story better than anything else.
8:58
SPEAKER_00: You don't have to be an experienced author, you don't have to have all these accolades to go onto someone's podcast that's maybe more motivational or inspirational.
9:09
SPEAKER_00: Maybe you're not talking about your book or you're not talking about your work, but you're talking about your story.
9:14
SPEAKER_00: And you're going to be able to, you know, you know your story better than anyone else.
9:20
SPEAKER_00: So that's that's another place that's really good to start with because people who have these inspirational type podcasts, they're just looking for a great story.
9:29
SPEAKER_00: They don't necessarily want someone who has tons of social proof or all these different, you know, logos on their website.
9:36
SPEAKER_00: They just want a great story to share with their audience.
9:39
SPEAKER_01: Yeah, exactly.
9:40
SPEAKER_01: And you don't have to go on and and talk about your book or your product or your service the whole time.
9:44
SPEAKER_01: And nobody really wants that anyway.
9:46
SPEAKER_01: Just having a good story and being a good interview guest, that's a huge part of it.
9:51
SPEAKER_00: Exactly.
9:52
SPEAKER_00: Yeah, even if you even if you get on podcast and the goal is to talk about your book, you really don't want to just be talking about it.
10:00
SPEAKER_01: Exactly.
10:02
SPEAKER_01: So let's let's dive into this topic a little bit more.
10:05
SPEAKER_01: What is the first step in getting accepted as a guest expert on podcasts?
10:11
SPEAKER_00: I would say the very first thing you need to do is make sure that you have a message that's going to resonate with that audience.
10:19
SPEAKER_00: Because you have to keep in mind that just because a podcast is there, they're still gatekeepers.
10:25
SPEAKER_00: You still have to be accepted by that podcaster.
10:29
SPEAKER_00: And a podcaster is not going to have someone come on if they feel like all that person wants to do is pitch a product or talk about a book or talk about, even talk about their accomplishments.
10:42
SPEAKER_00: Nobody wants to listen to an infomercial.
10:45
SPEAKER_00: You know, they want to listen to a story and they want to have that connection with the person.
10:49
SPEAKER_00: So you need to really think about how I can provide value and showcase that value that you're going to provide.
10:56
SPEAKER_00: And that's really the key to beginning that outreach process.
11:00
SPEAKER_01: Okay.
11:00
SPEAKER_01: So assuming, because our audience here are business writers and a lot of creative types in there as well, and business people, let's say they have their message down, they pretty much know what they want to share.
11:10
SPEAKER_01: Then how would they find some podcasts to pitch to?
11:13
SPEAKER_01: Because as you mentioned, there's 750,000 unique podcasts out there, not episodes, but podcasts, which is insane.
11:20
SPEAKER_01: Right.
11:20
SPEAKER_01: How do you begin to sift through all those and find some good ones to pitch to?
11:26
SPEAKER_00: Two ways that I really enjoy is if you're already a fan of podcasts and you already have podcasts that you listen to that you think you might be a good fit for, go for those.
11:39
SPEAKER_00: Because if you're already a fan, you know the type of person that that podcaster generally has on.
11:46
SPEAKER_00: And if you feel like you're a match, well, that's already, you know, you're one step in the right direction.
11:51
SPEAKER_00: So always look at the podcast you're already listening to.
11:56
SPEAKER_00: If you don't usually listen to podcasts, the next thing would be to jump into one of the search engines like iTunes or SoundCloud or any of those and just start looking for some podcasts that look like they would be a good fit.
12:10
SPEAKER_00: And usually you'll find other recommendations, particularly like in iTunes.
12:16
SPEAKER_00: iTunes will put a lot of similar podcasts down below.
12:21
SPEAKER_00: So you can, in a matter of 10 minutes of research, you could have, you know, 30 or 40 podcasts that are all similar to that first one that you started with.
12:31
SPEAKER_01: And that's that's interesting also because then once you're on one show, then you can use that as social proof to then get get a possible appearance on a show that is sort of like that.
12:40
SPEAKER_01: Because a lot of those podcasters in each in and in a space will know each other and they've been on each other's shows and that kind of stuff.
12:46
SPEAKER_01: So it's like one thing leads to another.
12:49
SPEAKER_00: Exactly.
12:50
SPEAKER_00: And that's one thing that I always do when I was when I was podcasting, I would always ask my guest, who do you know that would be a good guest?
13:02
SPEAKER_00: Or can you recommend someone else that you think would be a good match?
13:05
SPEAKER_00: And then when you're being a guest, it's the same thing.
13:09
SPEAKER_00: You can always ask the podcaster, hey, do you have a friend that also podcasts that I might be a good match for?
13:16
SPEAKER_00: So it works both ways, and it's a great way to find guests and to get more interviews.
13:20
SPEAKER_01: Oh, that's great.
13:20
SPEAKER_01: I never thought about that before.
13:21
SPEAKER_01: That's genius.
13:23
SPEAKER_01: That's why I'm that's why you're talking about this and not me.
13:25
SPEAKER_01: Because you've got like this system down and have all this uh great way of doing this.
13:30
SPEAKER_01: So once you have a list of potential podcasts, it may be five, it may be 500, I guess, potential podcasts, probably not 500.
13:38
SPEAKER_01: Then what do you do with that list?
13:40
SPEAKER_01: How do you start pitching those those podcasters in a way that that is compelling and that is relational and that isn't just coming off of some kind of a sales pitch?
13:49
SPEAKER_00: Right.
13:50
SPEAKER_00: You know, everybody says, and I say everybody, meaning if you go and you start digging around online and trying to figure out, you know, how do I go about you know reaching out to podcasters, podcasters will all say, I want these people to listen to two or three of my episodes so they really know what it is that I'm trying to achieve.
14:11
SPEAKER_00: On the flip side of that, as a business person, I know I don't necessarily have time to listen to three of your episodes if I also want to pitch 10 other people.
14:22
SPEAKER_00: What I like to do is to get onto their website.
14:26
SPEAKER_00: Hopefully, they will have a list of show notes, and you can kind of quickly skim through and look at the past guests and see if anything particularly resonates with you.
14:37
SPEAKER_00: Then I would go in and just choose one episode that looks interesting and listen to it on two times speed, quite honestly.
14:46
SPEAKER_00: You know, go in, listen to some of the questions, listen to some of the answers, get a feel for how things work, and then listen to a couple of the questions and answers, and try to pick out something that really, you know, that really resonates with you that that kind of strikes a chord.
15:03
SPEAKER_00: Then you have something that you can go to that podcaster with and say, hey, I checked out this episode about this with this person, and what you guys were talking about really made sense.
15:15
SPEAKER_00: I tried this or I implemented this, or you know, if you can find a way to make a little bit of a connection with that podcaster, that's gonna go a long way for them to feel like this person really took an interest in my show and my audience.
15:32
SPEAKER_00: I'm going to, I'm gonna at least read this pitch versus that blanket pitch that podcasters get, you know, a hundred times a day.
15:41
SPEAKER_00: Hey, this is who I am, this is how great I am, this is how awesome I am, and this is why you need to have me on your show.
15:47
SPEAKER_00: And all those just go out the window.
15:49
SPEAKER_01: I have gotten some of those pitches too, and it just makes me laugh because sometimes they don't even bother to look up what your name is.
15:55
SPEAKER_01: It'll just be like, hi, comma, you know, and then they'll We'd like to be a show on your podcast or something.
16:01
SPEAKER_00: Yeah, they don't even look up what your podcast is about.
16:05
SPEAKER_00: I mean, I I can't tell you how many pitches that I would get that would be completely unrelated to the topic.
16:11
SPEAKER_00: And I had a pretty specific, it was a specific topic, but it was there was a lot that I could cover, but I would get pitches from people who had nothing to do with my topic, and you knew that they didn't even bother to look.
16:25
SPEAKER_01: Yeah.
16:27
SPEAKER_00: You don't have to invest three hours into listening to three, you know, hour-long episodes, but put 10 minutes, 15 minutes into it, it's gonna take it's gonna take that pitch to the next level.
16:40
SPEAKER_01: Yeah, and I want to just confirm personally that what you're saying is so true, especially the need of listening.
16:46
SPEAKER_01: If you're gonna be a guest on on somewhere, or you're going to pitch someone, you need to to listen to that that podcast host interview style.
16:55
SPEAKER_01: I was on a guest not too long ago on a on a pot somebody else's podcast, and I'm so glad I did that because it was really different than what I was expecting.
17:04
SPEAKER_01: And if I had not listened to the way that the host asked questions and the way that they framed things, and the like just the general format of their show, I would have really come off looking really bad.
17:16
SPEAKER_01: So, yes, please listen to the the episodes and get a feel for the host and their style and all that stuff.
17:23
SPEAKER_00: And when you're just getting started, you can you can go through some of those episodes and you can hear, even if you're listening at two times speed or you know, one and a half speed, you can hear if they're asking the same sort of questions to each person.
17:39
SPEAKER_00: That's good.
17:40
SPEAKER_00: And as and as a brand new podcast guest, sometimes that's a lot more comfortable to be able to pitch the podcast where you know there's set questions or there's similar questions that are being asked to everyone because that lets you be a little bit more prepared and it kind of helps calm your nerves when you're just getting started, if you sort of know what to expect rather than just getting thrown into something and you have no idea where that conversation might go.
18:10
SPEAKER_01: Oh, absolutely.
18:11
SPEAKER_01: Absolutely.
18:12
SPEAKER_01: So once once you pitch a podcast and it gets accepted, you've you've done some things to stand out and to get to know the show.
18:19
SPEAKER_01: How can you be a good guest on a show?
18:21
SPEAKER_01: And this is something, you know, and I've got a list of prepared questions here, but this is something I personally struggle with is when I'm a guest on a show, I sometimes feel like I stammer around and I'm I'm not the best guest.
18:32
SPEAKER_01: So I'm anxious to hear any thoughts that you have on how do you actually be a good interview guest?
18:38
SPEAKER_00: A couple of things that I like to do, and I try to do it every time that I'm a guest on someone else's podcast, is you know, make sure if they send something to you, like like you sent me some things to fill out, you know, you wanted a few things for me ahead of time, make sure you do that because then the podcaster doesn't have to chase it down.
18:58
SPEAKER_00: And, you know, a lot of people I think they feel like that's a little bit of a burden or it's just something else to do, but you have to look at it like you're marketing yourself, you're marketing your product or your services, and you really need to make sure that you're taking the time to present yourself in the best possible light.
19:17
SPEAKER_00: I mean, I've had people, I've interviewed people that didn't bother sending me a bio, didn't bother sending me a photo.
19:23
SPEAKER_00: Do you really think that I took the effort and the time to go and find the most flattering picture that I could find of them?
19:30
SPEAKER_00: No, I just went and grabbed the first thing I found on Google Images.
19:34
SPEAKER_00: If it looked good, great.
19:36
SPEAKER_00: If it didn't look good, too bad.
19:37
SPEAKER_00: You know, put a little bit of effort into you know what you're trying to do here.
19:42
SPEAKER_01: Yeah, that is that is so true.
19:45
SPEAKER_00: Yeah.
19:46
SPEAKER_00: And and then besides that, my next suggestion is put the effort into having a good microphone.
19:53
SPEAKER_00: And when I say good, it doesn't have to be a$300 microphone.
19:58
SPEAKER_00: I mean, I got my microphone off eBay from a podcaster who tried podcasting and didn't like it.
20:04
SPEAKER_00: I got a$130 microphone for$40.
20:07
SPEAKER_00: I'm still using it today.
20:09
SPEAKER_00: You know, after three years of of doing interviews and and being a podcaster, you don't have to put that much money into it to sound really good.
20:19
SPEAKER_01: That is so true.
20:20
SPEAKER_01: That is so, so true.
20:21
SPEAKER_01: I use a uh ATR 2100 USB, kind of what everybody seems to use on podcast these days.
20:27
SPEAKER_01: That's what I use.
20:28
SPEAKER_01: Yeah, and it's it's a great little microphone.
20:30
SPEAKER_01: It was like 50 or 60 bucks from Amazon, but there's lots of way better mics, but you don't really have to have a super expensive mic when you're starting out.
20:39
SPEAKER_00: I don't even I think that people put a lot of emphasis on having, you know, maybe the expensive toys to that kind of look cool in photos, and that's great.
20:51
SPEAKER_00: I mean, if if that's kind of what you're wanting to do, you're wanting to brand yourself in a certain way, go for it.
20:57
SPEAKER_00: You know, that's that's awesome.
20:58
SPEAKER_00: But just listening to different microphones being tested, yes, there's a difference, but it's not so much of a difference when you think about people are probably going to be listening in their car, they might be listening when they're running or doing a workout.
21:15
SPEAKER_00: An amazing microphone isn't going to make that much difference, but a really, really bad microphone will.
21:24
SPEAKER_01: Yes, absolutely.
21:25
SPEAKER_01: So we're not recording music here.
21:27
SPEAKER_01: I mean, I'm a musician, so I you know, I mean, if I was gonna go into the studio and work on an album or something, that would be different.
21:35
SPEAKER_01: But when you're doing a podcast, it's not like I don't know.
21:38
SPEAKER_01: And I I know other podcasters would maybe disagree with that sentiment, but it just has to not sound bad.
21:43
SPEAKER_01: You know, it doesn't have to sound like Howard Stern necessarily.
21:47
SPEAKER_00: Right.
21:47
SPEAKER_00: And I think that's the difference is podcasting podcasting can't be pigeonholed in you know into one little box.
21:56
SPEAKER_00: Podcasters can't be pigeonholed.
21:58
SPEAKER_00: Some people put a lot more emphasis.
22:00
SPEAKER_00: On their sound quality.
22:01
SPEAKER_00: I want to sound good, but I don't know all of the technical aspects behind it.
22:06
SPEAKER_00: I just if I if I listen to myself on my mic, on my recording, and I sound good, that's my goal.
22:12
SPEAKER_00: Exactly.
22:12
SPEAKER_00: I want to sound good and I want to get my point across.
22:15
SPEAKER_01: Exactly.
22:15
SPEAKER_01: So you've done the interview, you're hopefully have developed a good relationship with the podcast host and their audience.
22:23
SPEAKER_01: The interview comes out.
22:24
SPEAKER_01: What do you do with that interview?
22:26
SPEAKER_01: How can you leverage that to help grow your business or build your platform?
22:31
SPEAKER_00: I would say if the podcaster provides you with anything to share, like any sort of images or um audio clips, definitely share those.
22:44
SPEAKER_00: Make use of anything that that podcaster has created because it takes time and effort to create things.
22:50
SPEAKER_00: I when I was at first starting podcasting, I would create, you know, three-quote images and an audio clip for each one of my guests.
23:00
SPEAKER_00: And, you know, a lot of people were really appreciative of that and they shared it far and wide.
23:05
SPEAKER_00: A lot of people didn't share it at all, but that that took time and effort to create those assets.
23:11
SPEAKER_00: And while I used them as well, you know, a lot of people were like, wow, this is awesome.
23:16
SPEAKER_00: You know, thank you.
23:17
SPEAKER_00: And would share, you know, six months, eight months down the road, I was still seeing them put those quote images up.
23:24
SPEAKER_00: So if someone shares things with you, you know, make sure you make use of those assets and spread them far and wide.
23:32
SPEAKER_00: If they don't, you can do this yourself very inexpensively.
23:36
SPEAKER_00: Listen to your interview, pull out some great quotes, or even if you just have some great quotes, put those on an image and you know, put the the podcast name underneath it and share that, or go on to a app like Headliner, and you can create your own little audio clip to share.
23:54
SPEAKER_01: Now, what is that?
23:55
SPEAKER_01: Is that an app that you use?
23:57
SPEAKER_00: It's it's called Headliner.
23:59
SPEAKER_01: Okay.
23:59
SPEAKER_00: And uh and I think they they do have a free, there's an element of it that's free, and then there's some paid options as well, but it's a really easy way to create a little audio clip with the with the little audio wave, um, so it's sort of a uh visual, and you can put a photo on there, and it's just a great fun little way to sort of stand out from the crowd.
24:23
SPEAKER_01: So do you feel like those work when like if they're on LinkedIn?
24:27
SPEAKER_01: I mean, I've I've seen them on LinkedIn, Facebook, Instagram, other places.
24:29
SPEAKER_01: Are they pretty effective at getting people's attention and then getting them to maybe sign up for an email list or check out a website or subscribe to the podcast or or whatever it is?
24:40
SPEAKER_00: You know, I think it's everything helps.
24:43
SPEAKER_00: It's just it kind of goes back to how much time and effort you have to put into each aspect of it.
24:51
SPEAKER_00: I thought that I got some engagement from doing the audio clips, more engagement from audio clips than just static photos.
25:01
SPEAKER_00: But the engagement on all of it is, I don't know, minimal for from my point of view.
25:09
SPEAKER_00: It's it was minimal, but you know, with with the way Facebook restricts people's views and LinkedIn not so much yet, but you know, just the way the social platforms can restrict what people see.
25:23
SPEAKER_00: I think engagement is you know, it's hard to necessarily be able to get a lot of engagement on things, anyways, unless you're paying for ads.
25:32
SPEAKER_01: That's really true.
25:33
SPEAKER_01: But uh, but there's also, I think we can make a case for just trying new things and seeing what works and doing experiments because man, if you get locked into one way of promoting anything nowadays on on online, then you're gonna be dead in the water probably in six months.
25:47
SPEAKER_00: Especially if you can try a free option.
25:49
SPEAKER_00: Totally.
25:50
SPEAKER_00: There's ways that you can do, you know, Canva and make your quote images for free.
25:54
SPEAKER_00: You can try headliner for free and make little audio clips.
25:57
SPEAKER_00: Anything that comes along that you can find a free option, I would say run some tests, do it for you know six months and see if you feel like your ROI makes sense for you to keep going.
26:09
SPEAKER_01: What would you say the ultimate um how would I frame this?
26:14
SPEAKER_01: What is the ultimate goal for being on a podcast?
26:16
SPEAKER_01: Would it be getting people to sign up for our email list?
26:19
SPEAKER_01: Like would you see that as kind of the primary end result that we should be shooting for, or would it be something else?
26:25
SPEAKER_00: I think it just depends on your goals.
26:27
SPEAKER_00: I know with a lot of authors, the their primary goal is to sell books.
26:33
SPEAKER_00: So obviously try to get try to weave your stories together.
26:40
SPEAKER_00: And and as you've checked out podcasters and you know sort of what questions they ask or or you know what topics you're gonna cover, find ways to weave that that book into the conversation.
26:50
SPEAKER_00: You don't want to be overtly selling, but you know, if someone says, hey, what's your favorite accomplishment in your business?
26:57
SPEAKER_00: Well, that's gonna be your book if that's your your end goal.
27:00
SPEAKER_00: So talk about it, you know, and and and if that is your goal, when someone says at the end, hey, how can we get in touch with you?
27:09
SPEAKER_00: Don't don't name 10 different places.
27:12
SPEAKER_00: Tell them one place.
27:14
SPEAKER_00: And that one place needs to be a landing page to buy that book or to opt into a newsletter about that book.
27:22
SPEAKER_00: Whatever your goal is, everything you do on a podcast should be funneling people towards that goal.
27:29
SPEAKER_01: That's really good.
27:30
SPEAKER_01: I'm if you see me looking down, it's because I'm taking furious notes as you're talking, because that that is so good.
27:36
SPEAKER_01: And I've been guilty of that as well, where people ask, how can you how can people get in touch with you?
27:41
SPEAKER_01: And you give them every social media link, and and none of that probably works because you've just given people way too many options.
27:48
SPEAKER_00: Right, right.
27:50
SPEAKER_00: Yeah, I mean, it's it's definitely something that you want to be strategic about.
27:57
SPEAKER_00: I mean, it's not you don't have to go onto a podcast and you know go you know over the top trying to sell, because in a lot of cases the podcaster wouldn't even air that if you're if you're just overtly trying to to push, push, push something, or they're gonna edit so much of it out.
28:15
SPEAKER_00: You're not gonna reach that goal if you if you think you're gonna go on a podcast and just hard sell.
28:21
SPEAKER_00: But you know, always keep in mind what that end goal is, and then try to try to weave that into your answers, try to lead people in that direction when you have the opportunity to.
28:34
SPEAKER_01: Should we be creating specialized pages or landing pages or lead magnets or anything else for a specific podcast?
28:41
SPEAKER_01: Or do you recommend having kind of one generic thing that we just use on every podcast?
28:46
SPEAKER_00: What I like to do is, you know, depending on what the goal is.
28:51
SPEAKER_00: So I speak on a couple of different topics.
28:53
SPEAKER_00: I speak on, you know, getting people interviewed on podcasts, and I also do some speaking on just you know starting a podcast for your business.
29:03
SPEAKER_00: So I like to have a couple of different, you know, two or three or four lead magnets, whatever your topics would be, try to have something real specific for each one.
29:13
SPEAKER_00: Now, a lot of times that's pretty easy where if you create one thing, you can use parts of it to create something else, but have something that's specific because your whole goal is that you're you want to visualize bringing people into your funnel.
29:28
SPEAKER_00: And if you go on and say we're talking, you know, for 30 minutes about how to get on a podcast, and you say, Okay, great, you know, what a what should people do if they want to know more?
29:38
SPEAKER_00: And I say, Oh, well, you know, they can opt into my, you know, my course.
29:43
SPEAKER_00: It's all about how to get started in business.
29:46
SPEAKER_00: Okay, that's a big disconnect.
29:48
SPEAKER_00: Right.
29:49
SPEAKER_00: That doesn't make any sense whatsoever.
29:51
SPEAKER_00: You might have some people that are like, Yeah, I I kind of like what this person said, so I do want to keep following them, but the vast majority are going to be like, whoa, that doesn't make any sense.
30:02
SPEAKER_00: Those two things don't go together.
30:04
SPEAKER_00: Nah, no thanks.
30:05
SPEAKER_01: That's really good.
30:06
SPEAKER_01: So you would recommend thinking through something like what is a specific problem that I could solve for this audience?
30:12
SPEAKER_01: Something that you know is already a pain point for them.
30:15
SPEAKER_00: Right.
30:16
SPEAKER_00: Exactly.
30:17
SPEAKER_00: And if you have two or three or four things, you don't have to do it all at once, but you know, create one thing.
30:24
SPEAKER_00: And then as you have the opportunity, if you have a three or four different, you know, signature talks or or signature topics, create that second, you know, opt-in and then create the third one.
30:36
SPEAKER_00: You know, just do it bit by bit, but that should be the end goal, is to is to really try to think of it as bringing people into that funnel.
30:43
SPEAKER_00: And the more specific you are, the more likely you are to get those people to say, yes, I want to go on this next step.
30:50
SPEAKER_00: I want to know more.
30:51
SPEAKER_01: That makes a lot of sense.
30:52
SPEAKER_01: Now, can you talk a little bit about the specific services that you provide with podcasting and with this whole topic?
30:58
SPEAKER_01: Because I know there are some people who are listening who are thinking, that sounds like a lot of work.
31:03
SPEAKER_01: And I would love to do all that, but I would just love to outsource that.
31:06
SPEAKER_01: What are some ways that you can help potential clients do all this?
31:11
SPEAKER_00: Right.
31:12
SPEAKER_00: Well, my company, I work with corporations.
31:16
SPEAKER_00: I do work with some business owners and entrepreneurs, and what I do is provide a lot of the strategic training on you know why people need to pay attention to podcasts and then how to get started.
31:29
SPEAKER_00: And I also have a team and we do podcast creation and launch, and then also booking people onto podcast interviews.
31:39
SPEAKER_00: Um, I also have a course that's geared a little bit more towards entrepreneurs, and that's teaching them how to do this themselves so that they can put some systems into place and and then either do it themselves or then outsource that to like maybe a VA or you know a someone that they they work with part-time.
31:58
SPEAKER_01: So you do a lot of things, in other words.
32:01
SPEAKER_00: I I focus mainly on training in corporations, and then I have some products that are geared more towards the entrepreneurs that really aren't um you know that are more interested in that DIY.
32:15
SPEAKER_01: That's great.
32:16
SPEAKER_01: That's fantastic.
32:18
SPEAKER_01: So, where can people go to find out more about your services, your message, and all the cool stuff that you're doing?
32:24
SPEAKER_00: Yeah.
32:24
SPEAKER_00: They can go to the landing page that I put together specifically for this podcast.
32:30
SPEAKER_01: I love it.
32:31
SPEAKER_00: And they can grab a 10-point checklist that's gonna have everything that we talked about, plus a few other things, and that's gonna be at castglobalmedia.com slash smart businesswriting.
32:45
SPEAKER_01: Awesome.
32:45
SPEAKER_01: And I will have that link in the show notes, of course.
32:47
SPEAKER_01: Well, let me ask you one more question before we sign off here.
32:50
SPEAKER_01: Usually at this part of the conversation, like that's when we wrap it up, but I'm looking at my notes and noticed that there was one thing that I really wanted to ask you about, but I had forgot about.
33:00
SPEAKER_01: And that is, I would love to hear your perspective on show notes.
33:05
SPEAKER_01: This is something I wrestle with.
33:06
SPEAKER_01: I lie awake at night thinking about this, not not quite that much, but but but I do experience a lot of anxiety about this issue of how extensive should our podcast show notes be?
33:17
SPEAKER_01: Should they be super extensive?
33:18
SPEAKER_01: Do we need transcripts?
33:19
SPEAKER_01: Should they be just a paragraph?
33:21
SPEAKER_01: What are your thoughts on that as somebody who knows a lot about this space?
33:27
SPEAKER_00: There's a, you know, if you can do transcripts, there's a lot of SEO benefits to having a full transcript, but sometimes, you know, transcripts can be expensive.
33:39
SPEAKER_00: So if you do a an hour-long interview, depending on the quality that you're wanting in these transcripts, and one would assume you want good quality, it's gonna be pretty expensive, like$50,$75 to get that transcript.
33:53
SPEAKER_00: Uh I just have been looking into um a software, uh a program called DScript.
34:00
SPEAKER_00: I've heard of it.
34:01
SPEAKER_00: And yeah, they have a monthly, and it's not very expensive.
34:06
SPEAKER_00: I think it's like$10 or$12 a month, and that includes transcripts, transcription.
34:11
SPEAKER_00: So I'm kind of wanting to check into that.
34:13
SPEAKER_00: I haven't yet, but that's that's something that I'm um is on my radar for sure, um, as possibly uh a more reasonably priced option.
34:23
SPEAKER_00: Uh, I would always go with um oh, I can't remember what the name of it is now, but there's a couple of transcription services that are real inexpensive, or they give you some free options at first.
34:34
SPEAKER_00: And I would do the free option, then I kind of would go back and try to correct it myself.
34:40
SPEAKER_00: You spend way too much time doing that.
34:41
SPEAKER_01: Yeah.
34:42
SPEAKER_00: So it just doesn't make sense to to put that much energy into it.
34:47
SPEAKER_00: If you can't afford to do the you know, the full-blown transcription, then sometimes it's it's better just to you know to make some quick notes.
34:57
SPEAKER_00: Um, I like just doing a maybe a paragraph, put the person's bio in, a little bit about them and their business, any links that they provide, and then you know, that's you know, that's about it.
35:10
SPEAKER_00: That's and honestly, if you're looking to be a guest on podcast, I would say that's my bonus tip for the interview.
35:20
SPEAKER_00: Check out the person's website and make sure if you're going to spend 30 minutes or an hour talking to someone, you're gonna get a link back.
35:28
SPEAKER_00: That's part of your funnel.
35:30
SPEAKER_00: You you have to make wise choices when you're choosing who you're going to invest your time with.
35:35
SPEAKER_00: And if all you get is that interview, I mean, it just depends.
35:40
SPEAKER_00: You you want to use that as part of what you how you weigh your opportunities.
35:45
SPEAKER_00: You know, if you get an interview, that's great.
35:47
SPEAKER_00: If you get an interview and a backlink, that's even better.
35:50
SPEAKER_00: And those are the ones that that, in my opinion, you should be focusing on.
35:54
SPEAKER_01: Now, explain what you mean by a backlink for those who don't know what that is.
35:58
SPEAKER_00: Yeah, so like you were talking about in the show notes, when we do this podcast, that's gonna go up as audio on iTunes and SoundCloud and all these different places.
36:07
SPEAKER_00: And a lot of times, podcasters will just put that audio on their website.
36:12
SPEAKER_00: Well, we really want to focus on the podcast that not only put that audio up there, but will also go to the effort of creating a show notes page.
36:22
SPEAKER_00: And that's going to have a little bit of text, it's gonna tell about the, you know, the interviewee, it's gonna tell about what they do, and it's we hope going to give us some links where people will be able to find our website and our social links and that landing page that we're wanting to create and links to our book on Amazon, things like that.
36:43
SPEAKER_00: If the podcaster provides those, those are awesome podcasters, and those are the podcasts that I want to be on.
36:50
SPEAKER_01: Yeah.
36:50
SPEAKER_01: And that's what I do for my guests.
36:52
SPEAKER_01: It's not a super extensive post, it's a couple paragraph description.
36:55
SPEAKER_01: I try to have some sort of interesting introduction into the topic that we're talking about, a bio links and all that stuff.
37:02
SPEAKER_01: And wow, you know, it I've been doing podcasting quite a while.
37:06
SPEAKER_01: It kind of surprises me, honestly, that there are still podcasters out there who don't bother to create any kind of a show notes thing for their guests.
37:15
SPEAKER_00: You know, it's it's one of those things where I think, you know, it it it just runs the gamut.
37:19
SPEAKER_00: You have podcasters who who really want to create that full package.
37:24
SPEAKER_00: And if they're gonna bring an audience into their website, they want to give them not only for the the auditory people who want to listen, but they want to have a show notes page so that they can bring in those people that really would rather read.
37:37
SPEAKER_00: Same way with the transcripts.
37:38
SPEAKER_00: If you have the ability to do transcripts, some people love to just read a transcript.
37:43
SPEAKER_00: Um, I've been known to do that myself.
37:46
SPEAKER_00: I kind of like to skim.
37:47
SPEAKER_00: You know, that's that's something I enjoy.
37:49
SPEAKER_00: So, you know, I would say that that it's it just runs the gamut, and you will definitely find a lot of podcasters who just want the interview, throw the audio up, move on to the next one.
38:05
SPEAKER_00: And those honestly aren't my favorite ones.
38:07
SPEAKER_00: Um, it's it's a little bit less of a benefit for me as you know, someone wanting to get my message out.
38:12
SPEAKER_01: Yeah, I think so, totally.
38:14
SPEAKER_01: Well, thank you so much for doing this.
38:16
SPEAKER_01: Uh, this has been a ton of fun.
38:18
SPEAKER_01: Um, I appreciate the wisdom that you shared and uh looking forward to connecting further on this topic.
38:24
SPEAKER_00: Can't absolutely.
38:25
SPEAKER_00: I mean, I've I've had a great time and I've enjoyed sharing tips with everybody.
38:29
SPEAKER_00: So hopefully everyone will you know find a few podcasts and send their pitches out and start to get interviews and sell more books.
38:36
SPEAKER_01: I think so.
38:36
SPEAKER_01: Well, Millette, thanks so much again.
38:38
SPEAKER_01: I really appreciate it.
38:40
SPEAKER_00: All right, thank you.
38:42
SPEAKER_01: Okay, I hope you enjoyed my conversation with Millette.
38:45
SPEAKER_01: If you've listened to these interviews before, you know that I really like to boil it down to three takeaways from this conversation.
38:51
SPEAKER_01: These are three action steps that you can put into practice right away that will help you to become better in your art, in your business, in your writing, whatever it is that you do.
39:02
SPEAKER_01: And of course, specifically on this show, we're talking mostly about communication and writing.
39:06
SPEAKER_01: So let's dive in.
39:07
SPEAKER_01: These are three takeaways that I learned from Millette.
39:11
SPEAKER_01: Number one, make a connection with the podcast host before you pitch yourself to them as a guest.
39:18
SPEAKER_01: Now, what we're talking about here basically is developing a relationship with the podcaster before you pitch yourself to them as a guest.
39:27
SPEAKER_01: It's kind of like getting to know somebody before you ask them out on a date.
39:31
SPEAKER_01: You would never go up to somebody and the first thing that you would ever say to them is, Hey, would you like to go out on a date?
39:37
SPEAKER_01: Yet a ton of people actually do this, and it's called cold pitching.
39:41
SPEAKER_01: Now, a lot of people do a lot of cold pitching for a lot of different industries, and some people are successful at it, although I think if you really want to build your brand and build your business through relationships, it's really helpful to get to know people a little bit before you pitch yourself to them as a guest.
40:01
SPEAKER_01: Now, one of the best ways that I think that you can do this through is by using LinkedIn.
40:06
SPEAKER_01: I've had a lot of success with LinkedIn, just getting to know people and developing relationships and connecting with other people.
40:13
SPEAKER_01: Uh and some of those have wound up being guests on my show just by connections that I've developed with them on LinkedIn.
40:19
SPEAKER_01: There's really a few simple ways that you can do this.
40:22
SPEAKER_01: You don't have to make this a big complicated deal when you're connecting with people on LinkedIn.
40:27
SPEAKER_01: For example, you can comment on their posts, you can share their posts, you can maybe send them a LinkedIn message, letting them know that you liked something they wrote, or maybe a podcast episode.
40:38
SPEAKER_01: Since you're pitching, you're going to be pitching podcasters, I would really recommend that you listen to a couple of their episodes and then send them a message or an email and just say, Hey, I really enjoyed these episodes.
40:50
SPEAKER_01: Here's what I learned.
40:51
SPEAKER_01: Thanks for all that you're doing.
40:52
SPEAKER_01: And just leave it at that.
40:54
SPEAKER_01: You're when you do that, you're just being generous, you're being kind, you're being thoughtful, and instead of coming in right away with this pitch of, hey, can I be on your show?
41:03
SPEAKER_01: You are basically showing that you're generous and you're thoughtful and that you're going to be a good podcast guest.
41:09
SPEAKER_01: I have people, not every single day, but fairly regularly, pitch me to be a guest on my podcast.
41:16
SPEAKER_01: In fact, I had somebody just the other day, it was somebody I'd never heard of.
41:19
SPEAKER_01: And you get these emails and you just go, Well, you know, you've not made any attempt to connect with me or to like anything of mine on social media or to share anything of mine on social media, yet you're coming in and right off the bat you're asking to be a guest on my show.
41:34
SPEAKER_01: You want to leverage my platform to promote your stuff, which I'm happy to do if I have a relationship with that person and if their message, I believe, is going to be a good fit for my audience.
41:46
SPEAKER_01: Because I see it as my responsibility to be a curator of content on this show.
41:52
SPEAKER_01: I mean, it's my show, of course I'm going to do that.
41:55
SPEAKER_01: But also I have a responsibility to you, the listeners of this show.
41:58
SPEAKER_01: I am responsible for crafting the best show that I possibly can, and I don't want to let somebody on the show be a guest who I believe is not going to bring you something of value.
42:09
SPEAKER_01: So every podcaster with any sort of a conscience or who cares about their audience is going to feel the same way.
42:15
SPEAKER_01: That's why it's important for you if you want to be a podcast guest on other people's shows, that's why it's critical for you to develop a relationship with that podcaster and show that you have something of value to bring.
42:27
SPEAKER_01: You're generous, you're thoughtful, you're a good human being, and that kind of a thing, because that's what a podcaster is going to be looking for in a podcast guest.
42:37
SPEAKER_01: I hope that everything that I'm saying makes sense.
42:39
SPEAKER_01: And if you listen to this show for any length of time, you know that I put a huge emphasis on relationships.
42:44
SPEAKER_01: Relationships are really critical.
42:45
SPEAKER_01: And LinkedIn is a great way that you can easily develop relationships with other potential podcasters just by doing these simple things.
42:53
SPEAKER_01: All right, let's move on to takeaway number two.
42:56
SPEAKER_01: Obviously, you can see I'm passionate about that, and I feel very strongly about the relational element.
43:01
SPEAKER_01: Takeaway number two is a technical takeaway, and that is very simply use a good quality microphone.
43:09
SPEAKER_01: So here's the deal about microphones.
43:11
SPEAKER_01: If you talk to podcasters, you'll find that a lot of them get very amped up when they talk about their equipment and microphones.
43:18
SPEAKER_01: Some people can go a little extreme with it, but there's a reason that most podcasters get very into this topic, and that is because it matters how you sound.
43:28
SPEAKER_01: If you have a podcast where the guest or the host sound bad and their audio sounds sounds like they're talking through a 1950s phone line or something, that doesn't come across as communicating quality and excellence.
43:42
SPEAKER_01: And if you're getting on to podcast as a guest expert, you want to make sure your audio quality reflects the excellence that you bring with your content.
43:51
SPEAKER_01: If you come on as a great expert yet your audio because you have a bad microphone, if that sounds bad, it's going to be really hard for people to take you seriously.
44:00
SPEAKER_01: That's kind of a harsh thing to say, but you know, again, I have a responsibility to you, my listeners.
44:07
SPEAKER_01: So I I have a responsibility to tell you the truth.
44:10
SPEAKER_01: And the truth is that if your audio is bad, nobody's gonna take you seriously as a guest.
44:16
SPEAKER_01: So spend the money, it doesn't take that much and get a good microphone.
44:19
SPEAKER_01: And I'm gonna make this really, really simple for you.
44:22
SPEAKER_01: Get on Amazon and order a microphone called the ATR 2100 USB microphone.
44:28
SPEAKER_01: It's a little less than 70 bucks on Amazon.
44:31
SPEAKER_01: As I'm checking right now, it's$69.
44:35
SPEAKER_01: I would also grab a windscreen, and if you want to get a little bit fancy, I would buy a boom arm where you can adjust the mic very easily on your desk.
44:43
SPEAKER_01: You can attach the boom arm to the side of your desk, or in my case, I have it attached to a bookshelf right next to my desk, and it's great.
44:50
SPEAKER_01: It's almost like a broadcasting thing.
44:52
SPEAKER_01: And the boom arms are only like$15.
44:55
SPEAKER_01: So for well under$100, you can have a great sounding microphone that plugs right under your computer, a windscreen that's gonna eliminate the pops and the peas and all that stuff when you're talking, and also a boom arm that is just kind of fun to play with, to be honest with you, but it's also super handy.
45:12
SPEAKER_01: So if you want to be taken seriously as a guest expert on podcasts, please invest the money to get a decent mic.
45:19
SPEAKER_01: It's gonna make a massive difference, I promise you.
45:22
SPEAKER_01: I'm begging you, as what from one podcast person to another, do not use the webcam mic that's built into your webcam.
45:30
SPEAKER_01: Do not use the built-in microphone on your laptop for podcasts.
45:34
SPEAKER_01: If at all possible, don't even use those the microphone that's built into your headphones, because generally those sound really cruddy.
45:42
SPEAKER_01: Just invest a little bit of money and get a good microphone.
45:44
SPEAKER_01: I promise you will thank me later.
45:46
SPEAKER_01: Alright.
45:47
SPEAKER_01: I'm really amped up about this today.
45:49
SPEAKER_01: Maybe it's because I just had some caffeine.
45:51
SPEAKER_01: I don't know what's going on.
45:52
SPEAKER_01: But anyway, I get very passionate when we're talking about quality and podcasting and stuff.
45:56
SPEAKER_01: Let's go to takeaway number three, which is after the interview, actually during the interview, but you want to after the interview, this is what the the uh listener is going to do.
46:07
SPEAKER_01: Direct the audience to a specific page on your website.
46:11
SPEAKER_01: Many times at the end of an interview, and I do this with all my guests, I will say something like, How can our listeners learn more about your work, or something like that.
46:20
SPEAKER_01: And what you don't want to do, and remember that Millette mentioned this, so she's giving great advice here.
46:26
SPEAKER_01: Do not give them a bunch of social media links and say, Well, you can find me on Twitter here, you can find me on Facebook here, you can find me on Instagram here and here and here, you can email me here.
46:36
SPEAKER_01: The reason is that if you give people a bunch of different ways to find you, they're gonna just get overwhelmed and they're not gonna do any of those.
46:43
SPEAKER_01: So you want to make it really, really simple for your for listeners of that podcast where you're going to appear on, and you want to set up a page on your website where those people are going to go and download some kind of lead magnet or gift that you have for them.
47:00
SPEAKER_01: And again, Meletta's doing us a great favor here because she's being the perfect example.
47:04
SPEAKER_01: She has a free gift for you.
47:06
SPEAKER_01: It's a simple checklist of things that we've talked about in this episode, where you go to her website, you put your email address in, and you download that, and then you're gonna be on her email list.
47:16
SPEAKER_01: That is the right way to do it because the ultimate thing that you want when you're a podcast guest is you want people to get on your email list.
47:25
SPEAKER_01: I mean, it's great if they go check you out on Twitter or Facebook or LinkedIn, but what's going to be way more valuable is if they get onto your email list.
47:33
SPEAKER_01: So basically do what Millette's doing here and set up a page on your website, send those listeners there, and have some sort of a download for them.
47:42
SPEAKER_01: Now, before I wrap up this episode, I want to give you one little bonus tip.
47:47
SPEAKER_01: This is like takeaway 3.5, and that is don't shy away from framing yourself as an expert in whatever it is that you do.
47:56
SPEAKER_01: If you want to pitch yourself to podcasters and to be a guest on their show, you've got to have something that you're an expert in.
48:03
SPEAKER_01: For me, I am a ghostwriter and I'm a writer and I do content marketing.
48:08
SPEAKER_01: I do kind of a range of things within those writing circles.
48:13
SPEAKER_01: And you don't have to do like just one ultra specific thing.
48:17
SPEAKER_01: You can do kind of a range of things, but you you can't do five things and then be a guest expert on all those things.
48:23
SPEAKER_01: You need to pick one thing and be a guest expert on that specific thing, preferably whatever it is that your business is, hopefully.
48:32
SPEAKER_01: A lot of people, when we talk about the word expert, they're kind of uncomfortable with that.
48:36
SPEAKER_01: And I understand the discomfort, but regardless of whether you pitch yourself as a quote unquote expert, please be confident in what you do when you're pitching yourself to other people.
48:46
SPEAKER_01: And know that you have real value to offer, and and don't shy away from that.
48:51
SPEAKER_01: Just be confident in what you do and know that you have something to offer those people and and just let that be that.
48:59
SPEAKER_01: Because this is not about you blowing up your ego, it's not about that at all.
49:05
SPEAKER_01: It's really about offering value to listeners of that podcast, whether it's your own podcast or your readers or listeners or whoever it is, this is about you making their lives better.
49:15
SPEAKER_01: And if you present yourself as someone who's confident and you're an expert in something, you have knowledge in a certain realm, then that's going to help people because they're going to trust you to be the resource for that whatever that thing is that you do.
49:31
SPEAKER_01: So again, don't shy away from framing yourself as a knowledgeable person or as an expert in your area.
49:39
SPEAKER_01: All right, guys, this has gone on unusually long on this takeaway section.
49:43
SPEAKER_01: Um, I guess I'm just kind of amped up about all this tonight for some reason, but but I love this stuff, as you can tell.
49:49
SPEAKER_01: And I hope that you love it as well.
49:50
SPEAKER_01: I really appreciate you listening to this episode.
49:52
SPEAKER_01: And again, go to castglobalmedia.com slash smart businesswriting and grab that checklist that Millette is going to have for you.
50:01
SPEAKER_01: And by the way, you can always find lots more resources for writers and creatives at Kent Sanders.net.
50:08
SPEAKER_01: Well, hey, thank you so much for listening.
50:09
SPEAKER_01: Again, I say this every episode just about, but I really appreciate your time.
50:13
SPEAKER_01: I'm so glad that you're joining me on this episode.
50:15
SPEAKER_01: I love doing a show and I hope that you find it of value as well.
50:18
SPEAKER_01: Until next time, remember that your writing has the power to change people's lives.
50:23
SPEAKER_01: I will see you in the next episode.