Latest / The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic
How Search Engines Evaluate Author Credibility
We break down the shift toward E-E-A-T in modern search algorithms, focusing on why first-hand experience now outweighs aggregate citations. Lucas and Luna examine how Google’s updated guidelines prioritize unique, experiential evidence over repackaged industry analysis. We look at a specific case where a niche technical blog outperformed major publishers by documenting actual testing procedures. This episode explores the practical steps content creators must take to demonstrate genuine expertise rather than just claiming it. Key concepts include author bios, citation transparency, and the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.