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372. From Reputation to Revenue: Building a strong airline brand with Rahsaan Johnson, brand expert
In this episode of AviaDev Insight Africa, we speak to Rahsaan Johnson, former Managing Director of Global Communications at Delta, with 13 years at United, about what "brand" means for airlines and why it drives profitability and resilience.
Johnson defines brand as the emotions and adjectives customers associate with an airline, shaped by reputation and lived experience, and argues the foundation of a strong airline brand is "clean, safe, reliable."
He explains how a strong brand increases the willingness to pay among schedule-sensitive travelers, and why African airlines should build…
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