Latest / Single Tree Nation Show / Anthony Scotto III | From NYC Restaurant Royalty to Nashville's Pelato | Avenue T Hospitality Story
Transcript
- 0:01what is up everybody welcome back to
- 0:03single tree nation i'm your guy jerry
- 0:05wells obviously a little bit different
- 0:07today charlie is out all the best to
- 0:09him uh a little under the weather with
- 0:11himself and the family so uh get better
- 0:14quick by the time y'all see him you
- 0:15won't even know this is going on so
- 0:17anyhow uh listen today we have a real
- 0:20fun uh episode ahead uh we have anthony
- 0:24is it scotto scotto from pilato
- 0:28restaurants they are opening a new place
- 0:31new digs here we're gonna let him get
- 0:32into that but they've got a lot of
- 0:34fancy things going on in the nashville
- 0:36area uh with restaurants and just staying
- 0:38busy so anthony welcome sir we appreciate
- 0:41you joining us today
- 0:42Thank you very much.
- 0:42I'm happy to be here.
- 0:43Excellent.
- 0:44So look,
- 0:44we like to open up with every episode
- 0:48or pretty close to every episode with
- 0:50having you guys be able to give your
- 0:52pitch.
- 0:52So give me your two minute elevator pitch
- 0:55kind of open up here.
- 0:56Tell us what you got going on and
- 0:58we'll jump in.
- 0:59Sure.
- 1:00Yeah, I'd be happy to.
- 1:01So I'll try and fit it in two
- 1:03minutes.
- 1:04We got a lot going on right now.
- 1:06But we were originally from New York City.
- 1:10My family has lived in New York City
- 1:13for one hundred and twenty some odd years.
- 1:16We came off the boat from Italy and
- 1:18never moved until three and a half years
- 1:20ago when we did a wholesale move down
- 1:23to Nashville.
- 1:25So we are based locally here now.
- 1:28We opened Luogo Restaurant,
- 1:30which is in the Gulch,
- 1:31right across from the new W Hotel about
- 1:34three and a half years ago.
- 1:36That is our casual fine dining concept,
- 1:39Italian,
- 1:40that goes more on the traditional Italian
- 1:42side.
- 1:43And then about two and a half years
- 1:45ago,
- 1:45we opened up the first Pilato restaurant,
- 1:47which is in Germantown.
- 1:49And that restaurant is more on the casual
- 1:53side, high turns, lower PPA,
- 1:58and it's extremely busy, thankfully.
- 2:01Yeah.
- 2:02So that has been the catalyst for our
- 2:05growth and led us to expand to Charleston,
- 2:09South Carolina about nine months ago.
- 2:12So that's been open about that amount of
- 2:13time.
- 2:15And we are now about seven days away,
- 2:17ten days away from opening Pilato
- 2:20Franklin, which will be in Cool Springs.
- 2:24So that'll be our third Pilato,
- 2:26fourth restaurant under Avenue T
- 2:28Hospitality,
- 2:28which is the hospitality group that we
- 2:30created recently.
- 2:32excellent you know i i'm glad you brought
- 2:33up hospitality groups i have um my
- 2:37background is not in restaurants nor in
- 2:38hospitality but um i've been around enough
- 2:42folks now rubbing enough elbows i'm
- 2:43starting to see these hospitality groups
- 2:45kind of become the norm um away from
- 2:50your chain of like, you know,
- 2:53the big stuff that's nationwide,
- 2:54even smaller ones,
- 2:55if they've only got two or three,
- 2:56four restaurants,
- 2:58what's the idea behind the hospitality
- 3:00group?
- 3:00Does it just give you a way,
- 3:01give you a little more leverage,
- 3:02does it give you a way to brand
- 3:03a little bit easier?
- 3:05Is it just a way to simplify business?
- 3:07Where's the, because I just,
- 3:09there's several that are here local that
- 3:10I've just learned about.
- 3:12You guys are sitting here with your
- 3:13hospitality group.
- 3:14So where does making the group versus just
- 3:17owning the restaurant come in and making
- 3:19sense there?
- 3:20Yeah, I mean,
- 3:20it's kind of a mix of all those
- 3:22things for us.
- 3:23For us, Avenue T Hospitality,
- 3:25that name means something to us.
- 3:27Avenue T Hospitality is the street in
- 3:30Brooklyn that my family's from.
- 3:32So for us, that was a big thing.
- 3:34And we always knew that that was the
- 3:35name of the hospitality group.
- 3:37But you need a few restaurants in order
- 3:39to say that you have one.
- 3:40So we waited until somewhat recently to do
- 3:43that.
- 3:43It helps us with a lot of things.
- 3:46Namely, when you're speaking to suppliers,
- 3:48vendors, you could say,
- 3:50Avenue C Hospitality,
- 3:51send that one website,
- 3:53and they'll see that we have now four
- 3:55restaurants underneath it.
- 3:56So that's a big help for us.
- 3:58Also,
- 3:59it allows us in the future when we
- 4:01expand to say, you know,
- 4:03everything falls under this group,
- 4:05no matter what the brand is underneath
- 4:07that umbrella.
- 4:08And they'll know that they're getting the
- 4:10same touch from our family,
- 4:11no matter what the concept is or no
- 4:13matter what city it's in.
- 4:15that's fantastic that's pretty much the
- 4:16main thing for us we don't know if
- 4:18we're going to open up you know so
- 4:19far it's only been italian but it could
- 4:21be a greek restaurant it could be a
- 4:23asian restaurant it could be fusion
- 4:24whatever it might be but they'll know that
- 4:27we're the ones who who own it and
- 4:28operate it
- 4:30I love that.
- 4:30And I tell you, from the business side,
- 4:33that makes all the sense in the world.
- 4:35And it almost seems,
- 4:37at least for me finding out about them,
- 4:39it almost seems fad-like because it's
- 4:40happening so quickly.
- 4:42Literally,
- 4:42you're the third one I've heard of today
- 4:43who is a new hospitality group.
- 4:45I'm like,
- 4:46how is this going on so quick?
- 4:47So I find that unique,
- 4:49but obviously it makes sense.
- 4:50Leveraging, buying power.
- 4:51You can see that we're not just some
- 4:53up and coming starter and that kind of
- 4:54thing.
- 4:55And that makes all the sense in the
- 4:56world.
- 4:57Yes, I agree with you.
- 4:58I mean, when we did it,
- 4:59we were almost joking about it.
- 5:01When we when we put the name out,
- 5:03you know, Avenue C Hospitality,
- 5:04we had at the time three restaurants now
- 5:06four.
- 5:07And we're like,
- 5:07what's the point at which you could say
- 5:09you have a hospitality group?
- 5:10I know everybody's doing it now,
- 5:11but for us, it's not about a flex.
- 5:14It's more about just like business
- 5:16purposes.
- 5:17Yeah.
- 5:17Setting stuff for growth in the future.
- 5:19Absolutely.
- 5:21I got to ask,
- 5:22you spend that long in New York.
- 5:25And somehow you pick on the big dark
- 5:28board of all the places to go Nashville.
- 5:30Yes.
- 5:30And then I'm just,
- 5:32are we drawing places out of hat and
- 5:33South Carolina popped up?
- 5:34Like what, what is our,
- 5:36our logic here of following that rabbit
- 5:38trail and where we're going here?
- 5:40Yeah,
- 5:40it's I was born and raised in Manhattan
- 5:42to like really in the heart of New
- 5:44York City.
- 5:45My family, we never left the city itself.
- 5:49So we weren't in Long Island or Jersey.
- 5:51We were straight in the city.
- 5:52So for us,
- 5:54it was obviously a big change.
- 5:56But there was a reason why we picked
- 5:58New York.
- 5:58nashville uh so my sister uh who's a
- 6:01songwriter in town she went to belmont
- 6:04okay and so we started coming here nine
- 6:06ten years ago okay and over the course
- 6:09of coming here i mean we we fell
- 6:11in love with it uh and we always
- 6:13knew that at some point we'd cross paths
- 6:16with nashville in some way whether it's
- 6:18business-wise or just moving here for you
- 6:20know my parents retirement whatever um and
- 6:23then covet hit
- 6:25And we were in Manhattan.
- 6:26We owned restaurants in Manhattan.
- 6:29And we were closed down for a year
- 6:31and a half, two years.
- 6:32So during that period of time,
- 6:34we had to figure something else out.
- 6:37And so the first name that came to
- 6:40our head was Nashville.
- 6:42Charleston was also in the contention.
- 6:45But with my sister living here and the
- 6:46opportunity that we could all kind of move
- 6:48into the same city and
- 6:50set up camp uh and nashville making it
- 6:53as easy as it does to open up
- 6:55a business right when it comes to you
- 6:57know relatively in the country um we chose
- 7:01nashville and so we found the spot luogo
- 7:04We found it in that record-breaking
- 7:06snowstorm four and a half years ago.
- 7:08Right, yeah.
- 7:08Got all that snow.
- 7:11My flight got diverted to Atlanta,
- 7:14and I got in a car and drove
- 7:16from Atlanta to here in that snowstorm.
- 7:18And they were saying by the end of
- 7:19the week, it's going to be gone.
- 7:20Somebody else is going to take it.
- 7:21And so it was like a true Cinderella
- 7:23story where we got here and set it
- 7:26up,
- 7:26and we signed the lease within a couple
- 7:28weeks of seeing it.
- 7:29And the rest is history.
- 7:32So I want to step back and I'm
- 7:35always hesitant to refer to things COVID
- 7:38related too much because I feel like as
- 7:39a country as a whole,
- 7:41we've tried to move just beyond that.
- 7:43But you brought up a great point that
- 7:45I don't get a chance to talk to
- 7:46many people about.
- 7:48You're operating a hospitality business in
- 7:52the midst of a pandemic.
- 7:55pandemic worldwide somewhat shut down in a
- 7:58city that was a little bit more stringent
- 8:00about that than we were here in Tennessee.
- 8:02Correct.
- 8:05Did I know a few folks had to
- 8:07just step in, you revamp what you do.
- 8:08You had outdoor dining, you had to go,
- 8:10you had this kind of stuff.
- 8:12How did that parlay into,
- 8:15did it speed up your process of wanting
- 8:16to get out?
- 8:17Did it just like, Hey,
- 8:18make us think about it or did it
- 8:20just kind of bring it to the forefront?
- 8:22And now we've really got to deal with
- 8:24it.
- 8:24Yeah, I mean, it definitely sped it up.
- 8:27You know,
- 8:28the issue wasn't so much the fact that
- 8:31we were closed,
- 8:32and obviously that was a big issue,
- 8:34but the city kept opening and closing
- 8:37again.
- 8:37Right.
- 8:38So they would say, you know, next week,
- 8:40Monday, you're ready to go.
- 8:42You'd staff up,
- 8:43you'd get product in the door,
- 8:45inventory up, lights going,
- 8:47everything ready.
- 8:48And then by Friday of that week,
- 8:49they'd say the case has spiked and you
- 8:51got to close down again.
- 8:53And that happened a few times within one
- 8:56year span.
- 8:58So that really put the nail in the
- 8:59coffin for a lot of businesses in the
- 9:01city that open, close, open, close.
- 9:04And for us,
- 9:06we immediately just started looking out
- 9:08and we were like, Nashville is wide open.
- 9:13They were closed down for maybe three,
- 9:14four months in some way, shape or form,
- 9:16and then opened back up again.
- 9:18And for us,
- 9:19obviously operating in a safe way for us
- 9:21and our staff and the people that we
- 9:25serve,
- 9:26we said Nashville is definitely sped up in
- 9:29our minds in terms of opening a new
- 9:30restaurant.
- 9:32When you step into that space with
- 9:34Nashville being a little bit less
- 9:36stringent than New York is,
- 9:39but you still have some things that you
- 9:41hang on to.
- 9:41For example, QR codes became a,
- 9:45depending on the type of dining that
- 9:46you're doing,
- 9:48a staple for either you got a sticker
- 9:50on the table, here's the menu,
- 9:52here's the drink menu, you know,
- 9:53leave a review, whatever.
- 9:56What does that cause you to do,
- 9:58even though like, hey, yes,
- 9:59we're going to move out of town,
- 10:02but here's some things that we want to
- 10:03take with us because technology made this
- 10:05advancement through whatever craziness we
- 10:08were going through.
- 10:09Yeah, no doubt.
- 10:10I mean, for us.
- 10:12I would say that we're a pretty tech-savvy
- 10:14group, tech-forward group,
- 10:16not in terms of what the customer sees.
- 10:19What the customer sees is old-fashioned,
- 10:21I would say.
- 10:22Excellent.
- 10:23It's menus,
- 10:24it's placing an order through a waiter,
- 10:27waitress, bartender,
- 10:29and then the food coming out that way,
- 10:31hard checks presented, so on and so forth.
- 10:35But on the background,
- 10:37so for us internally,
- 10:39I think that COVID really put into the
- 10:42forefront communication, right?
- 10:45And how do you communicate with people
- 10:46from afar?
- 10:48And I think it definitely allowed us to
- 10:50be a better hospitality group in the
- 10:52future when we have restaurants all
- 10:55throughout the US, hopefully.
- 10:56Right now,
- 10:57Charleston is the one that's the odd man
- 10:59out in South Carolina.
- 11:02that we have to all physically travel to
- 11:05by plane.
- 11:07And so with that one,
- 11:09we have daily calls.
- 11:11We have weekly all hands calls.
- 11:13And I don't know if that was happening
- 11:14to the same extent before COVID started.
- 11:17Well, you know,
- 11:18I even think about day to day operations.
- 11:21So many people have learned like we knew
- 11:24Apple had like the FaceTime on their
- 11:25phone, but that was always like a luxury.
- 11:28It was even an inconvenience sometimes
- 11:30because I don't want to like you see
- 11:32everything around me to where now I even
- 11:35think about podcast platforms or off
- 11:38spaces and whatever may be where we've set
- 11:40it up to where
- 11:41We have a controlled environment.
- 11:43We know what our background is.
- 11:44We can take these phone calls.
- 11:46We could put everybody on the same page.
- 11:47And so these unique elements that maybe
- 11:49never would have come about,
- 11:51or at least been delayed coming about if
- 11:53we don't kind of go through all that
- 11:55together.
- 11:56And then I think about some of the
- 11:58point of sale systems.
- 11:59I know Charlie and his restaurant uses
- 12:01toast.
- 12:02And so that's the one I'm most familiar
- 12:03with personally,
- 12:05but like just from inventory management
- 12:08to, you know, I know he cut his,
- 12:12uh,
- 12:12from order time to table time down like
- 12:15two minutes, just by having go,
- 12:17I think he went to a handheld,
- 12:18whatever the story is.
- 12:20And so for those elements,
- 12:22I think a lot of people who just
- 12:24go and visit a restaurant,
- 12:26they don't see those behind the scenes
- 12:29operations of what's going on,
- 12:30who's doing what.
- 12:32And so I'm glad to see you guys
- 12:33being able to do that.
- 12:35Uh, not to pick your, your young guy,
- 12:38but if dad has moved us down or
- 12:41mom or whoever,
- 12:42do you find that your youth kind of
- 12:45helps promote some of that technology and
- 12:47keep that going?
- 12:48Uh, you sitting there, Hey dad,
- 12:49this is what we gotta do.
- 12:50Cause this is the next thing coming.
- 12:52No doubt.
- 12:53I mean,
- 12:54my family's been in the restaurant
- 12:55business for my entire life.
- 12:58It's all they've ever done.
- 13:00My dad started off when he was eighteen.
- 13:02He's in his sixties now,
- 13:04so he hasn't stopped since.
- 13:06Nothing but restaurants.
- 13:07And obviously I grew up in it.
- 13:10I grew up working in the restaurants in
- 13:12New York and
- 13:14My dad,
- 13:15when I started off in the restaurants when
- 13:17I was eight, nine, I mean,
- 13:18you were still writing paper checks,
- 13:20right?
- 13:21You were still handwriting physically on
- 13:23checks.
- 13:24And these POS systems were completely
- 13:26outdated,
- 13:27really did nothing but a transaction.
- 13:31from one person to another right nothing
- 13:33else in between right now we have all
- 13:36the data on when a transaction happened
- 13:39how big it was every day i get
- 13:42five or six emails from each restaurant to
- 13:44start off my day uh comes in usually
- 13:46like six or seven a.m
- 13:48And it says everything about how many
- 13:50discounts we did, what the comps were for,
- 13:54top line sales, PPA per person,
- 13:57the servers who did the best or in
- 13:59terms of sales, right?
- 14:01Reviews.
- 14:02And that's another thing.
- 14:03I get reviews on a daily basis,
- 14:06especially if they're bad.
- 14:07So they come through on a daily basis.
- 14:10All the owners, myself, my mom, my dad,
- 14:13we all see those on a daily basis
- 14:15and respond to them on a daily basis.
- 14:17Uh,
- 14:18me and Charlie have had a discussion on
- 14:19reviews before, and I wanted to,
- 14:22since you brought that up,
- 14:23I want to get your input.
- 14:24Cause you said,
- 14:24especially the negative ones.
- 14:26Yeah.
- 14:27And again, I'm not in hospitality.
- 14:30I don't have to have a review on
- 14:32anything that I'm going,
- 14:33but I always try to leave a positive
- 14:37review to places that I'm encouraged to
- 14:39see.
- 14:39Maybe it's new on the scene,
- 14:40the local place, whatever.
- 14:43And nobody ever thinks about the good
- 14:44reviews.
- 14:46It's not until you get that one star,
- 14:48it's not until you get the little, Hey,
- 14:49they screwed up here.
- 14:51You said y'all the whole ownership team
- 14:53comes in.
- 14:54How, what is y'all's response?
- 14:55What's y'all's directive to that negative
- 14:58review or that one that's not quite as
- 15:00good as what you want?
- 15:00Yeah.
- 15:01I mean, company wide,
- 15:02we have a goal that.
- 15:04no bad review walks out the door without
- 15:06us addressing it before it walks out the
- 15:08door, right?
- 15:09Nice.
- 15:10And we do a really good job at
- 15:12doing that.
- 15:13Okay.
- 15:14Even if somebody is not getting the
- 15:15concept, doesn't like what we're doing,
- 15:17something happened wrong,
- 15:20we generally catch it before it leaves the
- 15:21door.
- 15:22And at least we have an opportunity to
- 15:24see if we can recover that, right?
- 15:27For the odd ones, once a week,
- 15:29twice a week,
- 15:29three times a week that make it out
- 15:32the door, leave a bad review.
- 15:35We take each one and analyze it
- 15:36individually.
- 15:37We'll see who the server was that touched
- 15:39that table.
- 15:40If a manager touched that table,
- 15:43if there was interaction about a negative
- 15:45experience while it was there.
- 15:48So every single one that we get,
- 15:50we're doing like a full analysis on.
- 15:53That's just how we do it.
- 15:53I don't know how other people do it.
- 15:55Oh, absolutely.
- 15:56I'm just intrigued because Charlie has
- 16:01this thought that one bad review can ruin
- 16:04a small business.
- 16:05Because so many people latch onto that
- 16:07one.
- 16:08Here's forty that say we did great.
- 16:10But here's that one that that one day
- 16:12when the truck was late and X, Y,
- 16:14Z,
- 16:14and I don't get a chance to respond
- 16:16to it.
- 16:16And so I'm always,
- 16:18I've tried to be an advocate for that.
- 16:20And I like to see people's response.
- 16:21I love that y'all take that team approach.
- 16:23I love that that is where y'all are
- 16:25trying to break that down,
- 16:27see what you can improve upon.
- 16:28Because even if it's just that one
- 16:29experience,
- 16:30even if your server just had a bad
- 16:32day and that came out at the table
- 16:34or whatever,
- 16:35that's always something you can address,
- 16:37touch on,
- 16:37be able to kind of go from there
- 16:39and do what you need to do.
- 16:40No doubt.
- 16:42Even as simple as when you do pay
- 16:45on a handheld,
- 16:46if you were to pay on a handheld,
- 16:47there's an up or down thumb on it.
- 16:50And if you do a thumbs down on
- 16:51it, even by accident,
- 16:52whatever the case might be,
- 16:54all the managers in the restaurant get an
- 16:58email instantly.
- 17:00oh so they know to go over that
- 17:02table and say i saw a thumbs down
- 17:04and let me know what we can do
- 17:05right right so that's how we really catch
- 17:08the vast majority of them before they
- 17:09leave the door do you find that being
- 17:11able to operate in that real time and
- 17:13not catch a bad review like a week
- 17:15later really kind of helps curb that
- 17:17process and and and the reason i asked
- 17:20because i saw a thing today if you
- 17:21can get a a customer to come in
- 17:24and have a positive experience three times
- 17:26that they become loyal that that's your
- 17:28person
- 17:30And you're,
- 17:30you're on the third time and they
- 17:32actually, you know, they're, they're like,
- 17:33ah, man, today wasn't the day thumbs down.
- 17:38How much recovery is that?
- 17:39Because at this point,
- 17:40somebody's talked to them.
- 17:41They knew who was over here that day.
- 17:43They knew that the dessert was supposed to
- 17:46be this way or that way.
- 17:48How much are we going to put into
- 17:50retaining that one kind of like the lost
- 17:53sheep, you know what I'm saying?
- 17:54And versus, Hey,
- 17:56let's hold revamped this whole process
- 17:57because this just wasn't met.
- 18:00Yeah.
- 18:00I mean, I on that point,
- 18:02I can't remember a time where we had
- 18:04a regular customer who left a bad review.
- 18:08OK.
- 18:09Right.
- 18:09So generally where we get them is
- 18:11somebody's first time.
- 18:12OK.
- 18:13So when I break into that, I go,
- 18:15did we do our job to communicate with
- 18:18the customer about what we're all about?
- 18:21how it works and how we do things.
- 18:24And if we did our job to say
- 18:26all those things and the manager touched
- 18:28the table multiple times throughout the
- 18:30night, server did as well.
- 18:32Server wasn't missing the whole night.
- 18:34Food came out when it was should no
- 18:36other food complaints throughout the
- 18:37night.
- 18:39We've did, we,
- 18:39we did pretty much all we could on,
- 18:41on that, you know?
- 18:42Uh, and that's how we,
- 18:44that's how we review it.
- 18:45If one of those spokes are missing in
- 18:48the wheel, uh,
- 18:49then we address that one spoke and we
- 18:51fix it.
- 18:52Love it.
- 18:53Hey,
- 18:53we're going to take a real quick break
- 18:55and then we'll come back with one of
- 18:56our segments.
- 18:57It's in our regular show.
- 18:58Great.
- 19:01Welcome back guys.
- 19:02I have Anthony Scotto from Pilato and
- 19:05Luago.
- 19:05Is that right?
- 19:06I'm worried.
- 19:06I'm gonna mess one of those up.
- 19:07Uh, obviously not an Italian background.
- 19:11Um, we've,
- 19:12we've got a regular segment that we do
- 19:15that is it's becoming probably one of my
- 19:18favorite points of discussion in one of
- 19:19our podcasts.
- 19:20Uh,
- 19:21we call it table for two and it's
- 19:23very simple past, present, future.
- 19:26You can have dinner with one person.
- 19:29Who is it and why?
- 19:32I mean,
- 19:32that's that's a good question for sure.
- 19:36For me,
- 19:37I would have to say it's it's this
- 19:39might sound corny or whatever,
- 19:41but my family's been in the restaurant
- 19:43business for as long as I know,
- 19:45since they've been in the United States
- 19:48from nineteen oh five.
- 19:49And I have a relative,
- 19:51an ancestor who passed way before I was
- 19:54born and owned a restaurant in Little
- 19:57Italy in Manhattan.
- 19:59uh and did very traditional italian
- 20:02american food in a very small store right
- 20:05across the street from the world famous
- 20:07puck building uh on mulberry street and uh
- 20:11i would i would absolutely love to uh
- 20:13sit down with him and uh and shoot
- 20:16the you know what yeah exactly yeah and
- 20:21uh hear about recipes and just how things
- 20:24work
- 20:26You brought up being in little Italy there
- 20:28is,
- 20:29is the stereotype of the Italian family,
- 20:33the big Sunday dinner.
- 20:35Is that legitimate enough that some of us
- 20:37need to latch onto that?
- 20:38Or is that, I'll tell you,
- 20:39I'll tell you for sure that it's
- 20:41definitely legit for me.
- 20:42Okay.
- 20:43Uh, we, we, um,
- 20:45I guess we are the stereotypical Italian
- 20:48family.
- 20:48Okay.
- 20:50From a young age,
- 20:51my whole family lived in the same
- 20:53neighborhood.
- 20:54in wow and um and when everyone moved
- 20:58to manhattan every single one of us
- 21:00meaning all my cousins my grandparents
- 21:03uncles aunts moved into the same building
- 21:05wow yeah so there was like twenty five
- 21:09scottos in the same building
- 21:10I bet that mailman was aggravated.
- 21:14Confused.
- 21:18That was before Amazon though,
- 21:20so I guess that's okay.
- 21:21But yeah, we were like that.
- 21:24And every Sunday,
- 21:26really more often than that,
- 21:28more often than once a week,
- 21:29we were together making food.
- 21:32And obviously the restaurants acted as an
- 21:35extension of our homes.
- 21:37And so if it wasn't at the house,
- 21:38we were at the restaurants.
- 21:41I have,
- 21:42of course the Olympics are in Italy this
- 21:43year.
- 21:45Uh, and by the time this comes out,
- 21:46you know, there'll be said and done.
- 21:49And I have found, um, the,
- 21:52the Olympics hold a nostalgic flavor for
- 21:54me and it doesn't have to be whether
- 21:57summer or winter doesn't matter.
- 21:59But one thing that's been unique away from
- 22:01the sports side of thing,
- 22:03they've really done almost a deep dive
- 22:05into some of the Italian culture and some
- 22:08of the things that have gone on there
- 22:10and.
- 22:13I have seen more dishes that look wildly
- 22:18simplified that just look,
- 22:22I want to book a ticket to Italy
- 22:23right now.
- 22:24And so,
- 22:26and I'm setting you up here to say
- 22:29Italian food in America versus Italian
- 22:32food in Italy.
- 22:34and try to step away from the restaurateur
- 22:37side.
- 22:37Think of me as the consumer and the
- 22:42tourist, if you will.
- 22:44Is there a comparison?
- 22:46Is Little Italy as close as what we
- 22:49think it is as the outsiders looking in?
- 22:52And is Italy itself the hype that we
- 22:57give it as far as just online or
- 22:59pictures or from the internet?
- 23:01I would say on the last part,
- 23:02Italy is definitely up to the hype.
- 23:05I think that even if you spend some
- 23:08time there and really dive into each
- 23:10individual city and region,
- 23:11it's different cuisine every fifty miles,
- 23:15pretty much.
- 23:15Wow.
- 23:16So when you think about Italian cuisine in
- 23:19Milan versus in Rome or Naples,
- 23:21entirely different from one another based
- 23:23on the products that are available in that
- 23:26area and just tradition.
- 23:27Right.
- 23:28When it comes to the comparison between us
- 23:31and Italian Italian food, um,
- 23:35I would say it's, it's not the same,
- 23:36it's not comparable and that's okay.
- 23:40Right.
- 23:40And I think that's tying it into the
- 23:42restaurant for a sec, like Pilato.
- 23:44We're saying we are not Italian Italian
- 23:47food.
- 23:48We are Brooklyn Italian food,
- 23:50which is a perfect harmony between what
- 23:53they were doing in Italy when they came
- 23:56off the boat in nineteen oh five.
- 23:58And when that meshed with everything that
- 24:00America has to offer in terms of produce
- 24:04and availability of meat,
- 24:06fish that all counteracted and made a mush
- 24:10of Italian American food.
- 24:12and that's what you're getting in little
- 24:14italy uh or brooklyn or elsewhere okay
- 24:18because when i i'm gonna really sound like
- 24:21an outsider here when i see traditional
- 24:24italian things or what i deem to be
- 24:26a traditional italian obviously i'm not
- 24:29the person trying to pronounce things but
- 24:31i read it and
- 24:34ultimately i get to a point where i'm
- 24:35just like i've got to jump in i'm
- 24:37just going to order it i'm going to
- 24:38take everyone whatever and it's usually
- 24:40wildly different than what i'm expecting
- 24:44or what you know the description is based
- 24:46on you know what i've framed up in
- 24:48my mind but
- 24:49but it's not the simple things like
- 24:51chicken parmesan it's not that you're just
- 24:53lasagna like to me those are almost family
- 24:56heirloom type dishes like nobody's is
- 24:59better than grandma's nobody was better
- 25:01than you know aunt patsy's or whoever and
- 25:03then you have just a restaurant grade you
- 25:07know chicken parm yep but when i look
- 25:11into the the traditional side of things
- 25:14Italian cuisine just,
- 25:17it scratches the itch that I don't realize
- 25:19I have.
- 25:19And then all of a sudden it's like,
- 25:21my goodness, it is that good.
- 25:23Yep.
- 25:24That said you go from restaurant on
- 25:27Saturday night, you've closed down,
- 25:28whatever.
- 25:30We're at mom's on Sunday.
- 25:33Is there still the step up going to
- 25:35mom's?
- 25:35Does it still feel like home,
- 25:37even though you've had it that long?
- 25:38Is it, you know,
- 25:39we spent all week together,
- 25:40but Sunday dinner, still Sunday dinner.
- 25:43Oh yeah.
- 25:44I mean, I,
- 25:45I know the recipes and I know how
- 25:47to cook and I still can't make things
- 25:51the same way that my grandma can.
- 25:53Correct.
- 25:54Uh, there's,
- 25:54there's a handful of recipes that I can
- 25:56think off the top of my head,
- 25:57like her potato croquettes, um,
- 26:00the chicken parm, the shrimp parm,
- 26:01the eggplant parm that she makes.
- 26:04None of those things I can come even
- 26:05close to.
- 26:06Uh, and to be honest with you,
- 26:08I stopped trying.
- 26:08Yeah.
- 26:10The one that comes to mind for me
- 26:12is my grandmother's pecan pie.
- 26:14Yeah.
- 26:16I like to say I've got the recipe
- 26:17written by her hand.
- 26:20And I follow it to a T and
- 26:23it's just, it's not grandmothers.
- 26:24And I, we all know it.
- 26:27Uh,
- 26:27the closest that can do it is my
- 26:28mother, but everybody's still,
- 26:30and ever since grandmother passed,
- 26:32like there hasn't been quite that pecan
- 26:34pie yet that has come back around.
- 26:36So, uh, I commend you on that.
- 26:38I think the importance of family in the
- 26:40Italian culture is,
- 26:41is one to not just be respected,
- 26:44but definitely revered.
- 26:45Um,
- 26:46we eat at my mother's house every Tuesday
- 26:49night.
- 26:50everybody knows too like when i say
- 26:52everybody like i've got friends i've got
- 26:54colleagues don't bother me on tuesday and
- 26:57if they do oh i forgot you're at
- 26:59mom's and i'm like yeah we're all at
- 27:00mom's i love that the the importance of
- 27:03family in the italian culture i think um
- 27:09gets americanized where we kind of just
- 27:11like oh yeah they like you said y'all
- 27:12all lived in the same building they're
- 27:14closed there's a neighborhood there's a
- 27:15whatever
- 27:17What really drives that?
- 27:19Is it grandmother, grandfather?
- 27:20Is it a desire to stay together as
- 27:22a community?
- 27:23Is it just the custom and tradition?
- 27:27Is it all these things that play into
- 27:28one?
- 27:28And what role does that have when it
- 27:31comes with how you decide how you want
- 27:33to operate,
- 27:33whether it's your own family or the
- 27:36business or decisions that you choose to
- 27:38make as you go on about?
- 27:40Yeah, I mean, when the immigrants,
- 27:42Italian immigrants,
- 27:43my ancestors came here,
- 27:44they had a choice of what they were
- 27:46going to keep and what they were going
- 27:47to get rid of, right?
- 27:49First thing they got rid of was the
- 27:50language.
- 27:52Italian families that are three or four
- 27:54generations in,
- 27:55there's a reason why they don't speak
- 27:56Italian.
- 27:57Okay.
- 27:57And it's because when they came here,
- 27:59they were like, I want to speak English.
- 28:01Okay.
- 28:02You know,
- 28:02I want to just bend in and that's
- 28:04it.
- 28:04So that language is gone in the first
- 28:06generation.
- 28:08Wow.
- 28:08For most families.
- 28:09Sure, yeah.
- 28:10And that's why you see most people that
- 28:13you know are Italian-American don't speak
- 28:14Italian.
- 28:15Okay.
- 28:17For the other things, the cooking,
- 28:20the family component,
- 28:21all those ancestral traits that you're
- 28:23talking about that Italian Americans have
- 28:25passed down for so long,
- 28:27we decided to keep those.
- 28:29And I think everyone who has the benefit
- 28:32and the appreciation for it will say that
- 28:35it only benefits them in life going
- 28:37forward.
- 28:39And we're lucky enough that my
- 28:40grandmother, she's ninety.
- 28:43She made the move down here with us.
- 28:44She lives in my family and she lived
- 28:48in New York for eighty eight years of
- 28:50her life.
- 28:51She was born in Little Italy,
- 28:52moved to Brooklyn,
- 28:53lived there her entire life until she
- 28:55moved to Nashville, Tennessee,
- 28:56which she had never even heard of.
- 28:58I can only imagine the culture shock that
- 29:01she had to go through to go from
- 29:03Little Italy to Nashville.
- 29:06Yes, it was something else.
- 29:08It involved a long drive and a lot
- 29:10of complaining.
- 29:11Oh, I'm sure.
- 29:12We're here now.
- 29:14Yeah, it's like that.
- 29:15I mean, even for me,
- 29:18I was traditionally educated,
- 29:19went to college, so on and so forth.
- 29:21I don't have an accent.
- 29:23I mean, maybe a little bit,
- 29:24a tinge of it.
- 29:26But you hear my parents or my
- 29:27grandparents, and they have a very strong,
- 29:30typical Brooklyn Italian accent.
- 29:31Right.
- 29:33And so that's just an example of something
- 29:34that's lost over time.
- 29:37But other things like the cultural stuff,
- 29:38the food, that sticks around.
- 29:40Yeah.
- 29:40I saw several of, um,
- 29:43your social media posts that include your
- 29:45dad with little logos.
- 29:46Yeah.
- 29:47And like you could tell if he got
- 29:49excited or whatever worked up,
- 29:51the accent starts kind of drifting in a
- 29:52little bit more.
- 29:54And I always think that it doesn't,
- 29:56doesn't matter how far you are removed
- 29:57from somewhere.
- 29:58like it's still going to creep in i'm
- 30:00still naturally who i am and and what
- 30:02i want to be and uh your dad
- 30:04was just in some of the like i
- 30:06said i just saw some of the social
- 30:07media posts very excitable very much the
- 30:12um the the authentic italian kind of older
- 30:15guy like here i am it's the it's
- 30:17fun and and so i think it's unique
- 30:19that you guys can play on that and
- 30:21and have that good time
- 30:22um going back to the olympic part one
- 30:26thing i did notice that was a a
- 30:28pretty significant contrast they uh and i
- 30:31may mess up the the terminology here but
- 30:34they have like a lot of the outside
- 30:36cafe bistro kind of things yeah versus the
- 30:39fine dining and so what you didn't know
- 30:41was we have a segment called macker beans
- 30:44and so if you go to the barbecue
- 30:46restaurant
- 30:48and you order your protein your ribs your
- 30:51brisket whatever you get are you going to
- 30:54order the side of the mac or beans
- 30:55or the mac and cheese or the baked
- 30:57beans with that baked beans baked beans
- 31:00yeah i'm not a mac and cheese guy
- 31:02personally i i love baked beans i love
- 31:03barbecue food one benefit to us my whole
- 31:07family likes it by the way so
- 31:10uh when we move down here i mean
- 31:11we have a i haven't been to your
- 31:13spot yet um which i can't wait to
- 31:16do i've only been to murphysboro a handful
- 31:17of times okay since i've moved here but
- 31:20uh and one time there was this really
- 31:22good chinese restaurant i went to down
- 31:24there uh which i'm blanking on the name
- 31:25but
- 31:26It was – the food down there is
- 31:29great, and I can't wait to try it.
- 31:31But Shotgun Willie is my current favorite
- 31:34right now in East Nashville, Madison area,
- 31:38and he's a very good close family friend
- 31:40as well personally.
- 31:42But baked beans are my thing.
- 31:45It is –
- 31:46i don't think of macaroni and cheese as
- 31:47being italian i think a lot of people
- 31:49just think it's the pasta so there's an
- 31:51italian element to that is that one of
- 31:54those things where i see some of the
- 31:56older traditional guys get um uh get a
- 31:59little bit offensive if you throw mac and
- 32:01cheese out there or if you break the
- 32:04spaghetti is that still like a faux pas
- 32:06like we aren't doing that in our household
- 32:08well i'll tell you we we didn't make
- 32:10mac and cheese growing up okay in any
- 32:12way shape or form okay uh
- 32:14when we made pasta we we made it
- 32:17we would say like the right way you
- 32:18know which is one of the ways that
- 32:20we know how to do it which is
- 32:22tomato sauce amatriciana right um some
- 32:25italian take on it i don't recall ever
- 32:28using macaroni noodles
- 32:30or pasta to make uh something that's not
- 32:33italian okay uh so i guess maybe i
- 32:36mean we never come out and say something
- 32:37like that sure we had no one would
- 32:39admit it to it yeah but like maybe
- 32:41that is like a subtext right all the
- 32:44pasta we've ever cooked right you know
- 32:46it's sky's the limit with that but some
- 32:48things are off limits yeah that's fun well
- 32:51with that mac or beans part the the
- 32:54other half that i was wanting to get
- 32:55to that was would you go with an
- 32:56outdoor like cafe bistro or would you want
- 32:59to do the fine dining
- 33:01I mean, one time a month,
- 33:03I'm into the fine dining.
- 33:04The rest of the time,
- 33:06I'm going to the cafe bistro.
- 33:08I mean, even for us,
- 33:09people always assume that we only eat fine
- 33:11dining, right?
- 33:13We maybe only eat at our own restaurants.
- 33:15And although that is usually what we do
- 33:17because we're working at the restaurants,
- 33:18but in the hours that we do work,
- 33:22when we go out to eat as a
- 33:23family or even myself solo,
- 33:26we're going to hole in the wall spots
- 33:28to try and find the best food we
- 33:29possibly can.
- 33:31nashville when i first got here um it
- 33:34was so fun learning all the different
- 33:37areas in town that have all this amazing
- 33:39food from oh exactly cultures around the
- 33:42world uh and it made me feel like
- 33:44i wasn't missing out on something not
- 33:46being in new york anymore right because we
- 33:48really have everything you need here it's
- 33:51it's unique because
- 33:53I've always lived here in Murfreesboro.
- 33:54And so I've always kind of just been,
- 33:56you know, you go to Nashville fun,
- 33:57you go to Nashville for the event,
- 33:59whatever it is.
- 34:00And so when I'm up there, I always,
- 34:03I'm not the one who knows what all
- 34:04the little different suburbs in the
- 34:06borough.
- 34:06I know we're about four or five of
- 34:07them are, but I've always found it unique.
- 34:10You can definitely tell when you cross a
- 34:11line, like, you know, like, oh,
- 34:13I just left somewhere,
- 34:13went to somewhere else.
- 34:15And, uh, we've had Mr.
- 34:16Jays on the podcast before and.
- 34:19like logically i knew where he was located
- 34:22uh but i didn't know like where he
- 34:25was located and a couple weekends ago we
- 34:28had an opportunity to go up to nashville
- 34:30and be part of a show in an
- 34:31event and we drove by his restaurant and
- 34:34i got so excited my wife was like
- 34:36what are you doing i was like we
- 34:37had them on the show and so now
- 34:39i get this idea of i have to
- 34:41discover where these places are so
- 34:44franklin i'm even less uh familiar with
- 34:47Can't wait to go discover where y'all spot
- 34:49is up there and find where these are.
- 34:52And like my wife's always bugging me for
- 34:54good Italian.
- 34:54She wants to go to one of the
- 34:56local chains that's here in town.
- 34:59And I won't go.
- 34:59Cause to me, that's just not Italian.
- 35:01If I'm gonna spend money,
- 35:01I want to go like to Italian food.
- 35:03Uh,
- 35:04so now we're going to drive to one
- 35:05of your spots.
- 35:06Um,
- 35:07and even if we get something a little
- 35:08bit closer, she'll,
- 35:09she'll be excited about it and hopefully,
- 35:11uh,
- 35:12give me a little bit of praise and
- 35:13grace for it.
- 35:13Who knows, but.
- 35:14Yeah, you got to let me know.
- 35:16You got to let me know.
- 35:17My favorite thing,
- 35:19this is like my favorite hobby to do.
- 35:21Even when we're not working,
- 35:23all we do is food.
- 35:24All we think about is food.
- 35:26And it comes into every conversation that
- 35:29we have,
- 35:30whether it has to do with our restaurants
- 35:32or not.
- 35:32So when I'm not in the restaurant,
- 35:34which as of recent has been a very
- 35:36few,
- 35:37few and far between days that we're not
- 35:39working.
- 35:39But I am traveling around, driving around.
- 35:43trying to find the next cool spot that
- 35:44I can go to and share with my
- 35:46friends.
- 35:49You mentioned that you've got Pilato
- 35:52Franklin getting ready to open.
- 35:53That's right.
- 35:55Also in that,
- 35:57you also mentioned Nashville being a
- 35:59little bit easier to open up a business
- 36:02in.
- 36:04no doubt it's a big leap to go
- 36:07from one location to two to three to
- 36:10four.
- 36:10Uh,
- 36:12but what is that like in a place
- 36:14like Nashville,
- 36:15where it's a little bit more streamlined,
- 36:17there's a little bit less of a hiccup.
- 36:19Is it really just a matter of you
- 36:22decided to do it?
- 36:23So you want to, or is it just,
- 36:26here's the checks and balances that we had
- 36:28all in play.
- 36:29And so now we're going to make it
- 36:30go from there.
- 36:31Yeah.
- 36:32I mean, with Pilato in particular,
- 36:34which is the brand that we're currently
- 36:36expanding,
- 36:38we stay very true to our brand because
- 36:41the brand is just us.
- 36:43The restaurant is a reflection of my
- 36:46family.
- 36:46Absolutely.
- 36:48And that's just so it's really easy to
- 36:49stick to that because you feel it inside
- 36:52when you're veering off from that.
- 36:55And so it pulls you right back to
- 36:57home very quickly.
- 37:00What I'll say is with Pilato,
- 37:02we have a formula down, right?
- 37:04So the first one was a real pain
- 37:06to open because we were figuring things
- 37:08out on the spot.
- 37:09Everything from the way the menu looks to
- 37:13the server uniforms to the food, right?
- 37:16How the guest interaction works,
- 37:18everything like that.
- 37:19By this now, the third one,
- 37:21this was the easiest opening that we've
- 37:23ever had for the sole purpose of we
- 37:26live here, right?
- 37:29We have employees who are twenty five
- 37:31minutes away from here.
- 37:32If anything were to happen that we could
- 37:34just switch over, cross over.
- 37:36Even if a piece of equipment goes down,
- 37:39we have the backup in Nashville that can
- 37:41easily come down here.
- 37:43So all those things factor into every time
- 37:45we open a new restaurant,
- 37:46we found that it does get easier and
- 37:48easier.
- 37:50Now,
- 37:51I might be getting to a point at
- 37:53some point where
- 37:54maybe you're at the eighth, the tenth,
- 37:56and then you start having a whole
- 37:58different slew of issues that factor in.
- 38:01You're getting too big, too lofty.
- 38:03You have people working for you in senior
- 38:06level positions who maybe you're relying
- 38:09on to do exactly what you need them
- 38:11to do.
- 38:11Maybe they haven't been trained properly
- 38:13yet, right?
- 38:14So on and so forth.
- 38:14So when we get to that point,
- 38:17we'll check back in.
- 38:18Maybe I'll come back on.
- 38:19But between now and then,
- 38:22it should get easier before it gets
- 38:24harder.
- 38:25When you are thinking, hey,
- 38:28we're a food family,
- 38:31but we want to go a different direction
- 38:33with Pilato.
- 38:34We want to not hang our hat on
- 38:37Luago always.
- 38:38We want these two completely different
- 38:40concepts.
- 38:42How much do you allow Luago to influence
- 38:46that once you decide to do that?
- 38:48And then as you start jumping into that
- 38:51process,
- 38:53Does Pilato,
- 38:54did Pilato kind of just take on its
- 38:56own life,
- 38:57its own vibe so that you could fully
- 38:59let the concept of Luago just stand alone?
- 39:02And now we've got this different.
- 39:04Or did you know which parts you wanted
- 39:05to intermingle and bring forward?
- 39:07And we like this part,
- 39:08but we want to let that be.
- 39:10with, you know, the main place,
- 39:12the main concept, you know,
- 39:14how does that relation come about?
- 39:16Because you've got a hospitality group,
- 39:18but you're operating two concepts and just
- 39:21that overlap in the part that's a clearly
- 39:23defined separate part of the concept.
- 39:26Yeah, I mean,
- 39:27it was it was a major consideration for
- 39:29us when we opened Pilato to make sure
- 39:31that two Italian restaurants,
- 39:33ten minutes away from each other, drive.
- 39:36You could pretty much walk and certain
- 39:38times, you know, maybe forty,
- 39:40fifty minutes distance wise.
- 39:41It's really close.
- 39:42Sure.
- 39:42To make sure that the two restaurants can
- 39:45stand alone.
- 39:46And there is a complete clear divide
- 39:48between the two restaurants.
- 39:51My biggest example that I always bring up
- 39:53to people is there's not a single thing
- 39:56on the menu at both restaurants that's the
- 39:58same.
- 39:58Really?
- 39:59For example,
- 40:00there are meatballs on both menus,
- 40:03but the meatball recipes are completely
- 40:05different.
- 40:06And each restaurant doesn't know the other
- 40:08restaurant's recipe.
- 40:10Right.
- 40:10So there's a complete divide between the
- 40:13two so that there can never be any
- 40:15sort of unintentional crossover in terms
- 40:18of flavor,
- 40:20in terms of ingredients or anything like
- 40:21that.
- 40:22As you develop some of those flavor
- 40:24profiles,
- 40:25did anybody ever speak up and be like,
- 40:26Hey, that one sounds,
- 40:27that feels too much like home base here.
- 40:30Let's veer a little bit left of that.
- 40:32Let's leave that alone.
- 40:33Was there ever a time we just dropped
- 40:36a menu item completely because it felt too
- 40:38much like Luago and we wanted Pilatos just
- 40:42to be completely separate or did we just
- 40:44take it, tweak it and keep moving?
- 40:46Yeah, no doubt.
- 40:47For a very, very long time,
- 40:50Luogo has an insanely good tiramisu.
- 40:52Okay.
- 40:54And it's served in like an espresso
- 40:55kettle.
- 40:56Really cool.
- 40:57It's one of the most ordered desserts that
- 40:59they have.
- 41:00And for about two and a half years,
- 41:02we were saying, you know,
- 41:04there's no reason for Pilato to have a
- 41:06tiramisu.
- 41:08Recently, we added it on.
- 41:10But there have been decisions like that
- 41:13where we said to ourselves,
- 41:15it doesn't make sense for both restaurants
- 41:17to make the same menu item two different
- 41:20ways.
- 41:22And the vast majority of the times we
- 41:24defaulted to no,
- 41:25we're not going to do the same menu
- 41:26item two different ways.
- 41:28When you're making something as
- 41:29traditional as tiramisu,
- 41:32but you still want it to be separate
- 41:35for both concepts.
- 41:37how do you step in and make it
- 41:39that different so that is it literally
- 41:41just presentation is it well we chose we
- 41:45differently sourced this or that item uh
- 41:48or do we just i mean because that's
- 41:50a traditional like everybody knows what
- 41:52tiara masseuse supposed to taste like yeah
- 41:53you know what i'm saying so how do
- 41:55you differentiate that enough to say hey
- 41:57that is with lago this is pilato i
- 42:00know which one i got it from you
- 42:02know which one i got it from and
- 42:04how do you tweak something so very
- 42:06traditional
- 42:07Yeah, I mean, for us, it's a.
- 42:10Palato has a lot more flexibility in that
- 42:13regard because we are an Italian American
- 42:16restaurant, right?
- 42:17Logo is a more Mediterranean,
- 42:20almost true depiction of what you can get
- 42:22in Italy.
- 42:23That's what they're going for there.
- 42:25So they have, I would say,
- 42:27a lot more defined rules to follow in
- 42:30terms of their food.
- 42:32And they have to really stick to the
- 42:34playbook for them.
- 42:36And we're constantly at that restaurant
- 42:38saying, that's veering to American, right?
- 42:41Or that's veering to French.
- 42:42You got to bring it home.
- 42:44Pilato Nashville, Pilato Charleston,
- 42:46soon to be Pilato Franklin.
- 42:49We have a little bit wider of a
- 42:51playbook where we can go into the
- 42:53ingredient bin and say,
- 42:54maybe we could do a take on a
- 42:56tiramisu.
- 42:57It's not just the presentation of it.
- 43:00Maybe the cream can have cinnamon in it,
- 43:02right?
- 43:02Or something like that,
- 43:03that differentiates it.
- 43:05Maybe pistachio cream,
- 43:07maybe use a different vanilla wafer that
- 43:10goes into it.
- 43:12Maybe add more sugar to the espresso that
- 43:14it's soaked in.
- 43:16A million different ways that we can edit
- 43:19the recipe so that the two of them
- 43:21are unrecognizable.
- 43:22And I'll guarantee you,
- 43:23if you have Luogos and Pilatos tiramisu,
- 43:26you would not know that the two were
- 43:28made by the same people.
- 43:30that that's impressive i i i commend you
- 43:32guys on making sure that those concepts
- 43:35are vastly different because i know a lot
- 43:37of places when they call them you know
- 43:38sister restaurants or that kind of thing
- 43:40yeah they're that line gets very blurry
- 43:43very fast and so i really really commend
- 43:46you guys on keeping that separate even
- 43:48down to the not even the same recipes
- 43:50in the same building that way we're not
- 43:52having an overlap and that kind of deal
- 43:53because a lot of people
- 43:56would just say, why not?
- 43:57It's easier.
- 43:58It's this.
- 43:58It'd probably streamline the hospitality
- 44:01group's efforts because now I can just
- 44:03order four times instead of three in one.
- 44:06And so I commend you guys on that.
- 44:09I want to switch gears a little bit
- 44:10to your social media.
- 44:13I've seen the Pilato page on Instagram.
- 44:16It is very well ran, uh,
- 44:19at least in my opinion.
- 44:20Um, and I'm not a social media guru.
- 44:22I'm just a consumer.
- 44:23Uh, but do y'all do that in house?
- 44:26Have y'all paid a.
- 44:28PR to come in and take care of
- 44:29that?
- 44:29Is that something that it's a little bit
- 44:32of whoever's got the phone in their hand
- 44:33that day?
- 44:35And how much have you seen that influence
- 44:37be able to build Pilato versus Luago
- 44:41versus Pilato,
- 44:42Charleston versus what's coming up in
- 44:44Franklin,
- 44:45and being able to tweak that to make
- 44:47that better for you guys?
- 44:48Yeah,
- 44:48so when we first started off with just
- 44:51Luogo,
- 44:53we were doing a lot of it in-house,
- 44:56meaning ourselves.
- 44:57So myself and my mom were responding to
- 44:59DMs and doing all that stuff individually.
- 45:03As we grew as a hospitality group,
- 45:05obviously that became not possible
- 45:07anymore.
- 45:09We do have a PR company that set
- 45:11up this meeting between us as an example.
- 45:13Sure.
- 45:14But they don't do media.
- 45:16They don't do social media.
- 45:17Okay.
- 45:18And so that social media is done somewhat
- 45:21in-house, somewhat out-house.
- 45:22We contract someone.
- 45:24And she essentially implements our goals
- 45:28with the page.
- 45:29Nice.
- 45:30So we meet every week on Fridays and
- 45:33talk about what's going on next week,
- 45:34when the next holidays are,
- 45:37what we have to plan around.
- 45:38Should we launch catering next week in
- 45:40Charleston?
- 45:41Do we push this new menu item?
- 45:43Whatever the case might be.
- 45:44And then she's the one who's actually
- 45:46implementing that on a day-to-day basis,
- 45:48responding to DMs, so on and so forth.
- 45:52So that's how we do it in-house.
- 45:55when what's the what's the catch-all of
- 45:59hey it's it's time to give that up
- 46:01and let somebody else do it because
- 46:03obviously time's a factor yeah and i would
- 46:05think that'd probably be the greatest
- 46:07factor yeah but but at what point do
- 46:09we say you know what we need to
- 46:10let this be handled so that we can
- 46:13focus over here and continue on with our
- 46:15day-to-day
- 46:16Yeah,
- 46:16it wasn't like a chair pullout moment for
- 46:19us.
- 46:20It was months of saying,
- 46:22we can't do this anymore.
- 46:23We need help to ourselves.
- 46:25Right.
- 46:26And then still at the end of that,
- 46:27not giving it up.
- 46:29Right.
- 46:29Because my family, I mean,
- 46:30we are hands on.
- 46:32Very right.
- 46:34We are at the restaurants every single
- 46:36day.
- 46:36We work seven days a week.
- 46:38And because there's multiple restaurants
- 46:40now,
- 46:40generally we're spread out across them.
- 46:43One is in Charleston, one's here,
- 46:45you know, one's in Franklin.
- 46:46And so we really divide and conquer
- 46:48restaurants.
- 46:49in that regard.
- 46:49But we are built different, I would say,
- 46:52in the sense that we probably err on
- 46:56the side of let's just do it ourselves
- 46:58for way longer than we should.
- 47:01And so we were probably neck deep in
- 47:05Pilato's opening, the first one,
- 47:07and still doing and answering DMs on
- 47:10Luogo's page and so on.
- 47:14My mom was really big on that for
- 47:15a while, and I was like,
- 47:16we just got to give this up.
- 47:19It's you're up till one AM, you know,
- 47:21after working all day on the phone,
- 47:22positive DMs.
- 47:23And I'm like, you know,
- 47:25this is just something we're going to have
- 47:26to get off our plate.
- 47:28Absolutely.
- 47:29And especially with, you know,
- 47:32I'm thinking about Charleston over here.
- 47:34If you're not in house,
- 47:35you may not have known what happened that
- 47:37day or whatever may be running slightly
- 47:40different, you know,
- 47:41just day-to-day operations.
- 47:43And you hate to just assume that, well,
- 47:44we made a post here in Nashville.
- 47:46So it covered Charleston as well.
- 47:48yeah um and so that's just i think
- 47:51that's one of those things that people see
- 47:54companies or they see restaurants
- 47:56hospitality groups they're putting a
- 47:59social media presence out there not
- 48:01realizing everything that goes into that
- 48:04i've talked with charlie numerous times
- 48:05excuse me and he he'll get worked up
- 48:10if he thinks he's missed a deadline if
- 48:12he's missed a message if he's missed you
- 48:14know whatever it may be
- 48:15And I've tried to kind of pick his
- 48:18brain a little bit of, hey,
- 48:19when does that time come?
- 48:21And he's not ready to let that go
- 48:22yet.
- 48:23So I can understand where your mom's at.
- 48:24It's like,
- 48:25I want to hang on to this.
- 48:26It's still ours.
- 48:27We built this.
- 48:27This is, you know, our baby,
- 48:29so to speak.
- 48:29So I commend you on that.
- 48:33Charleston obviously is a lot different
- 48:36than Nashville.
- 48:38Why Charleston?
- 48:40And then how does the concept work being
- 48:44in a whole different place without the
- 48:46background of the family being there,
- 48:49of Luago's already being there and kind of
- 48:51having that foothold in place?
- 48:53Yeah, I mean, for reference,
- 48:56when we opened that restaurant or any
- 48:58restaurant going forward,
- 48:59we said to ourselves,
- 49:01we got to be there.
- 49:02And when we get to a point where
- 49:03we're too big to physically be at the
- 49:05restaurants,
- 49:06that's when we're going to stop.
- 49:08We've already made that decision in-house,
- 49:10internally, and that'll never happen.
- 49:13So with Charleston, we said, one,
- 49:16we love coming here.
- 49:17We love being there.
- 49:18It's a beautiful city.
- 49:19Obviously,
- 49:20everyone who's been there falls in love
- 49:21with it.
- 49:23I think it's probably the best preserved
- 49:24city in the United States.
- 49:27And me being a history buff,
- 49:29I've always just traveled there
- 49:30personally.
- 49:30We have family who lives there.
- 49:33And so we've been going there since I
- 49:34was a baby.
- 49:35And that was one of the markets with
- 49:37the food scene there.
- 49:37The food scene there is fantastic.
- 49:40With the seafood offerings they have
- 49:42there,
- 49:43it is just really in a league of
- 49:45its own when it comes to seafood and
- 49:48American low country cooking.
- 49:52And just from, you know,
- 49:53there's a handful of restaurants there
- 49:55that I could rattle off where
- 49:57Um, every time we go there,
- 49:58we look forward to eating there, uh,
- 50:01as a family and every single one of
- 50:03us loves it,
- 50:03which for us to all come together and
- 50:05like the same things, uh, that's,
- 50:07that's pretty rare.
- 50:08I think that'd be rare with any family.
- 50:10Cause you just start getting a lot of
- 50:11personalities in a room and everybody's
- 50:12going to have an opinion.
- 50:14As you can imagine,
- 50:14we're all pretty type a being Italian New
- 50:17Yorkers, uh,
- 50:18and working in the restaurant business.
- 50:21So, yeah,
- 50:22Charleston was an obvious pick for us.
- 50:24We were thinking about it even instead of
- 50:26Nashville five,
- 50:27six years ago when we were looking out
- 50:28of New York.
- 50:29Just Nashville happened first and that's
- 50:31now where we're based.
- 50:32And Charleston was always a goal for us.
- 50:35I was looking off and on for four
- 50:36and a half years for a space there
- 50:39until the space that we had opened up.
- 50:41It was the original location of Butcher
- 50:43and Bee, which is in Nashville as well.
- 50:45Okay, yeah.
- 50:45It was there for ten years.
- 50:48And so we just slotted in,
- 50:49took eight months to negotiate a lease and
- 50:53build out a new space that looked like
- 50:54a Pilato and opened it up.
- 50:58And from our perspective,
- 51:00we always told ourselves that no matter
- 51:02where we go,
- 51:03the concept will stay the same because the
- 51:06concept is us.
- 51:07It can't change.
- 51:08Right.
- 51:08Right.
- 51:09And so no matter where we go,
- 51:11no matter who we serve,
- 51:13concept is the same, does the same thing.
- 51:16The cities might be different locations.
- 51:18Everything about it might be different,
- 51:20but the concept will always stay the same.
- 51:23going to have a different menu offering
- 51:24because you brought up that they have the
- 51:26the seafood there that i mean you just
- 51:28can't get that in nashville yeah uh will
- 51:30y'all let that influence your menu some
- 51:32there or will we still try to hold
- 51:34tight to what pilato is the core menu
- 51:37items will always be the same we do
- 51:40offer some flexibility on specials uh for
- 51:42example for valentine's day we just did a
- 51:46oyster special
- 51:47uh in charleston like a broiled oyster
- 51:50special which we tried out for the first
- 51:52time um obviously the wine lists and the
- 51:55liquor lists have to be different in some
- 51:58way shape or form because you can't get
- 52:00the same wines uh in two different states
- 52:02in some cases so uh when we open
- 52:05up in a new state uh we have
- 52:07those meetings with the liquor reps and
- 52:09find out what we can replicate and then
- 52:12we just have to attack the ones that
- 52:14we can't
- 52:15Is there kind of a house core list
- 52:16that you say, Hey,
- 52:17these are non-negotiables if we can help
- 52:20it,
- 52:21or is it literally just based on what
- 52:22the state allows?
- 52:24Yeah, it's a, I mean,
- 52:25we would go so far as,
- 52:27and we have gone so far as we
- 52:29need this core menu item,
- 52:31like black garlic for our broccoli,
- 52:33which is one of our most popular dishes.
- 52:36if the state doesn't have a large supply
- 52:38of black garlic,
- 52:39we are making sure the state has a
- 52:40large supply of black garlic.
- 52:42The tomato sauce that we're using is very
- 52:46particular.
- 52:47We get, obviously, cans of tomato,
- 52:48make our own sauce.
- 52:51And the cans are very particular,
- 52:52imported from Italy.
- 52:54And so there was a shortage of them
- 52:56last year, as an example,
- 52:57with tariffs and everything like that.
- 52:59And so we went across the country
- 53:02trying to gather cases of tomatoes um so
- 53:06that we wouldn't run out in our
- 53:07restaurants because we go through fifty to
- 53:10ninety cases a week of tomatoes just at
- 53:13one restaurant so if you can imagine you
- 53:15you're gonna piss through that pretty
- 53:17quickly truck fulls you you go through
- 53:19pretty quickly absolutely yeah
- 53:22Well, I tell you what,
- 53:24we're starting to get to a point where
- 53:25we wrap up,
- 53:25but I want to make sure that you
- 53:27get a chance to, with Franklin,
- 53:30and even with Nashville and Charleston as
- 53:32well, if you want to, or Luago's,
- 53:34however you want to pitch this,
- 53:36make sure to give us the contacts,
- 53:37where people can get in touch with you,
- 53:39where they can find you guys,
- 53:41either online or social media,
- 53:42and your physical addresses so that they
- 53:44can start making some time to come and
- 53:46visit you guys.
- 53:47yeah of course so you can access all
- 53:49of the websites on our home avenue t
- 53:52hospitality website page you'll have a
- 53:55drop down to see luogo all the pilatos
- 53:58uh pilato franklin opening up in about ten
- 54:00days which by the time this airs we
- 54:02should be open already right uh to the
- 54:04public and uh it's in the it's an
- 54:07out parcel in the galleria mall okay cool
- 54:10springs
- 54:11So it's proximate to Franklin,
- 54:13Murfreesboro, Nashville, Spring Hill,
- 54:15Columbia.
- 54:15Absolutely.
- 54:16And right off the interstate there, too.
- 54:18Exactly right.
- 54:19Exactly right.
- 54:19So it's two minutes to the interstate.
- 54:21So it makes things really easy for
- 54:23everybody to get to.
- 54:24We're super excited about it.
- 54:27Since you brought up malls,
- 54:28and I know we're starting to get short
- 54:30on time, but Rivergate Mall, I think,
- 54:34just closed in Nashville.
- 54:35Yeah.
- 54:36Yeah.
- 54:37the galleria the last time i was up
- 54:38there still seem to be thriving pretty
- 54:41well yeah um is the concept of a
- 54:45big full-fledged mall now is that you
- 54:48think that's starting to wane in america
- 54:51like you get outdoor malls or shopping
- 54:53centers whatever is the big huge building
- 54:56just something of yesteryear
- 54:58Yeah, I mean,
- 54:59it's definitely during COVID,
- 55:01it took a massive hit, right?
- 55:03And my background during COVID,
- 55:05I wasn't in the restaurant business.
- 55:08I did private equity for real estate based
- 55:10in New York.
- 55:10I was working on Wall Street for five
- 55:12years.
- 55:13So my perspective on it from just a
- 55:16real estate investing perspective and when
- 55:18I look for spaces,
- 55:21a large traditional mall that is well
- 55:23located, that has a great tenant base,
- 55:26are still fully alive and well and doing
- 55:29great.
- 55:29And I think the Galleria is a good
- 55:30example of that.
- 55:31The malls that you've seen,
- 55:33like the Class C malls where they're just
- 55:35strip centers that have tenants that are
- 55:37on two, three year terms.
- 55:41they took a really big hit when they
- 55:43couldn't go after the credit of their
- 55:45tenants during COVID.
- 55:47Right, right.
- 55:48So a lot of those malls,
- 55:49everyone has the plans to redevelop them
- 55:51into,
- 55:52whether it's an apartment building or a
- 55:54hotel or whatever.
- 55:56For a while it was office,
- 55:57but now office is not what you want
- 55:59to be investing in anymore.
- 56:00Right.
- 56:02And so that's where that kind of went.
- 56:04But for us...
- 56:05When I looked at this face, uh,
- 56:07we're an owl parcel,
- 56:08so we're not actually in the mall.
- 56:10Um, and so for us,
- 56:12I looked at it and I said,
- 56:13we're on a corner.
- 56:15which all my restaurants are on a corner.
- 56:17It's one of my retail go-to's.
- 56:21And so we're on a corner.
- 56:22We have a ton of parking being in
- 56:24a mall, obviously.
- 56:27And it's the largest space that we've had
- 56:29to date.
- 56:30It's over seven thousand square feet with
- 56:32an additional two thousand square foot
- 56:34patio.
- 56:35We're talking about nine thousand square
- 56:36feet of true seating area with two hundred
- 56:41and seventy five,
- 56:42two hundred and ninety seats.
- 56:44of full service dining.
- 56:45So it's for me,
- 56:47you can't get very many spaces like this
- 56:50in this area.
- 56:51Absolutely.
- 56:52And so it drew me right to it.
- 56:54Absolutely good for you guys.
- 56:55Excellent.
- 56:56Well, we do a final segment here.
- 56:59Y'all know if you're regular listeners
- 57:00here, it's our Friday feel good.
- 57:02Uh,
- 57:03this is a quote by Lisa Heckman and
- 57:06a society that has you counting money,
- 57:08pounds, calories, and steps,
- 57:11be a rebel and count your blessings.
- 57:14Y'all know what to do.
- 57:14Find somebody, you know,
- 57:15tell them you love them.
- 57:17Look, Anthony,
- 57:18we appreciate you guys from Pilato and
- 57:20joining us today.
- 57:21And we want to make sure to reach
- 57:23out to you guys and give a big
- 57:25shout out.
- 57:26Thank you for joining us.
- 57:27Thank y'all.
- 57:27Y'all go visit them.
- 57:29Like I said,
- 57:29they'll be open in Franklin by the time
- 57:31this comes out.
- 57:32And so make sure you like, share,
- 57:34subscribe.
- 57:35If you miss us on YouTube,
- 57:37you can always get us on ninety four
- 57:39nine.
- 57:39The fan on Saturday and Sunday mornings
- 57:42here in Nashville.
- 57:43And that's all you do.
- 57:45That's all we got, guys.
- 57:46Y'all have a great afternoon.
- 57:47We'll see you.
- 57:48Anthony, we appreciate it, bud.
- 57:50Thank you very much.
- 57:50I really appreciate it.
- 57:51Yeah, and like I said,
- 57:52Charlie will be in contact.