Why CMOs Belong in the Boardroom
Ahead of Africa’s Biggest Marketing Conference™, Dale Hefer — CEO of the Nedbank IMC — joins Kaya Biz to unpack why marketing must sit at the centre of commercial performance. She explores this year’s theme, Shift Happens™, the rise of AI at African scale, and the capabilities that will define the next generation of marketing leaders. www.kaya959.co.za · Kaya FM
The skinny
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