How Your Board and Investors Think About Marketing

Sales Pipeline Radio · Jan 20, 2020 · 24m

This week's episode is entitled "How Your Board and Investors Think About Marketing" and our guest is Robert Pease Managing Director at the Cascade Seed Fund.

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I ask Robert, as a board member, as an investor, how do you not just think about marketing, but when the company comes back and describes their marketing plan, describes how marketing is doing and how they're reporting on it, what do you as an investor want to see? What are you looking for?

You'll love his message around audience message and offer. I also ask him, thinking about the life he's lived, the career he's had, the…