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Why Building Great Products Isn’t Enough to Win: Drago Dimitrov's Entrepreneurial Journey Show

Drago Dimitrov was born in Bulgaria. His family hustled their way to the States under circus lights and '80s leotards. He wasn’t gunning to build software empires, but the grind wouldn’t let go. He ate risk for breakfast. The only rule: make chaos useful.

Finding solid ground meant learning what to build, when to let go, and how not to lie to himself. Multiple bets at once: consulting, hacking away at dance-tech, swinging and missing, again and again. He scrapped Swivel, the ballroom dance SaaS, because customers only cared if their own fires got put out. Then he found Holy Habits. Built it…

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