Latest / Stuff Mom Never Told You / Happy Hour #25: New Belgium

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Happy Hour #25: New Belgium · Stuff Mom Never Told You

• 0:05
  Speaker 1: Hey, this is Annie and Samantha and welcome to stuff
• 0:07
  Speaker 1: I've never told your production of I Heart Radio. I
• 0:19
  Speaker 1: welcome to another edition of Happy Hour, which again falls
• 0:23
  Speaker 1: onto a Thursday for us as well as afternoon. So yeah,
• 0:29
  Speaker 1: look at us. And before we start a remember, drink
• 0:35
  Speaker 1: responsibly if you choose to do so, be We do
• 0:38
  Speaker 1: have sponsors, not by these people that were drinking from anyway,
• 0:42
  Speaker 1: I'm gonna go ahead and open today we're doing a beer,
• 0:44
  Speaker 1: so I'm gonna go ahead and open minds that we're
• 0:45
  Speaker 1: gonna do a little of the sounds. If you don't
• 0:48
  Speaker 1: like this, you may want to skip. But yes, I
• 0:54
  Speaker 1: do have a question before we start talking about this
• 0:57
  Speaker 1: lovely drink we're drinking. You're actually really good about using
• 1:01
  Speaker 1: alternative transportation indoor an alternative two cars. Do you actually
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  Speaker 1: enjoy it? And why did you choose to do it?
• 1:09
  Speaker 1: I do really enjoy it. It is in fact, when
• 1:13
  Speaker 1: I was choosing my apartment, um and I know joke.
• 1:16
  Speaker 1: I I still have the list, looked at least fifty
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  Speaker 1: seven places. I chose it because it was so important
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  Speaker 1: to me that I could walk two things, and I
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  Speaker 1: also used to bike. But my bike is in serious
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  Speaker 1: need to repair, to the point my landlord actually texted
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  Speaker 1: me and was like, should I just throw this out?
• 1:33
  Speaker 1: And I was like, no, I will get to it
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  Speaker 1: one day. Yeah, I I do enjoy I I feel
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  Speaker 1: like it gives me a sense of accomplishments in both
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  Speaker 1: like I'm getting I'm outside and I'm getting some exercise,
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  Speaker 1: but also it's just nice to feel like, oh, I
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  Speaker 1: can get from point A to point B with not
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  Speaker 1: using my car, because parking is a nightmare and I
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  Speaker 1: despise it. And also I'm kind of I'm not like
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  Speaker 1: a nervous driver. No, I am a nervous driver, I
• 2:03
  Speaker 1: as you are. Yeah. I I struggle with this though,
• 2:06
  Speaker 1: because I could be wrong. Maybe my friends are at
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  Speaker 1: alying to me. I don't think I'm a bad driver.
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  Speaker 1: I'm just a really like I get nervous um so
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  Speaker 1: I try to avoid it whenever, whenever possible. So I
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  Speaker 1: guess it was kind of a combination of realizing oh,
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  Speaker 1: I could just walk there and being able to do that,
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  Speaker 1: which I'm very liking privileged to have that, and really
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  Speaker 1: not liking driving and parking. Also parking parking is a pain.
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  Speaker 1: But see, I I think part of for me, and
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  Speaker 1: I guess you and I kind of grew up in
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  Speaker 1: the same mentality. But I grew up in a very
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  Speaker 1: small town. There was no public transportation. A You could
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  Speaker 1: not just walk to somewhere. Everything was ten miles away.
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  Speaker 1: There was no sidewalks. I remember my uncle had gotten
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  Speaker 1: hit because he would try to walk to places and
• 2:54
  Speaker 1: that was just like that, and that that took it
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  Speaker 1: all day for him. But he got hit a couple
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  Speaker 1: of times because there's no accessible sidewalks. And so for me,
• 3:03
  Speaker 1: I'm still so inundated with car, car, car that it's
• 3:08
  Speaker 1: hard for me to do. Also, I don't know how
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  Speaker 1: to ride a bike. I still don't at forty years old.
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  Speaker 1: And I have this theory because A I didn't come
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  Speaker 1: into the US tell I was seven, and so therefore,
• 3:21
  Speaker 1: when I was in the orphanage, activities like that didn't happen.
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  Speaker 1: We didn't have those q C it lets me teach
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  Speaker 1: you to ride a bike a B. When I came
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  Speaker 1: into the US, my home was in a country, rural
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  Speaker 1: area with gravel roads. No one really to teach you
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  Speaker 1: to ride a bike, and so I didn't even have one.
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  Speaker 1: At one point in time. I did almost learn because
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  Speaker 1: I went to a friends and stayed with them for
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  Speaker 1: a week and they taught me and I was okay
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  Speaker 1: with it, but I was never confident, and I've never
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  Speaker 1: had any place to actually bike, so I never did
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  Speaker 1: it again. But I thought this was something interesting because
• 3:56
  Speaker 1: the company we're talking about, which is um New Belgium,
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  Speaker 1: that's one of their big focuses as creating sustainability, especially
• 4:04
  Speaker 1: when it comes to commuting and environmental issues, and one
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  Speaker 1: of their big themes, as you've seen if you've ever
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  Speaker 1: bought any of their products, is bicycles. And I thought
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  Speaker 1: that was really interesting because again, the the owner who
• 4:16
  Speaker 1: were going to talk about Kim Jordan's talks about how
• 4:19
  Speaker 1: she found her love for beer as they were traveling
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  Speaker 1: through European countries and biking through and that kind of
• 4:25
  Speaker 1: became just a part of the brand. And not too
• 4:27
  Speaker 1: long ago in Atlanta, they did a whole thing where
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  Speaker 1: they did a film like outdoor Activities film fest essentially,
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  Speaker 1: so the people who did outdoor Yeah, so it kind
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  Speaker 1: of like sports and such. They would have a whole
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  Speaker 1: like festival for it, and then they were giving away
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  Speaker 1: bikes that all were branded with New Belgium logos, so
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  Speaker 1: I found that fascinating and so I kind of wondered,
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  Speaker 1: you know, our habits on top of that, But that's
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  Speaker 1: not necessarily what we're talking about. I was just interested
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  Speaker 1: in that as a subject. I know um And to
• 5:00
  Speaker 1: day we are enjoying a refreshing staple beer fat tire
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  Speaker 1: from New Belgium Brewery originally based in Fort Collins, Colorado,
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  Speaker 1: and it was founded by CEO Kim Jordan and her
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  Speaker 1: husband Jeff. And yes, I'm also very proud to claim
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  Speaker 1: her as one of my social worker people's I love
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  Speaker 1: that and which inspired a New Belgium's core values, and
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  Speaker 1: we're gonna talk a little bit about what those are.
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  Speaker 1: And just like any good social worker, she was a
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  Speaker 1: jack of all trades within her new company and help
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  Speaker 1: expand the company to the success of what it is today.
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  Speaker 1: And as we meddle through all the negative things that
• 5:34
  Speaker 1: have happened within the brewing industry, it is a delight
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  Speaker 1: to see the way this company grew and became the
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  Speaker 1: success that they are today. In companies started the fun
• 5:43
  Speaker 1: tradition of giving away anniversary bikes that had the New
• 5:46
  Speaker 1: Belgium brand, which was given to employees to celebrate their
• 5:49
  Speaker 1: first year anniversary with the company, which apparently is still
• 5:53
  Speaker 1: happening again. Wouldn't be helpful to me because I can't
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  Speaker 1: ride a bike, but you know whatever, I actually I
• 6:00
  Speaker 1: haven't thought about learning to ride if bike could in
• 6:02
  Speaker 1: a while. But I should examine this memory because I
• 6:04
  Speaker 1: think it's one of those memories that would show in
• 6:06
  Speaker 1: like a Superhero origin story. Of course, Well, you're kind
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  Speaker 1: of like, why are they showing this memory of this
• 6:12
  Speaker 1: child like struggling so hard, and what does it tell
• 6:16
  Speaker 1: us about? It's always in a pivotal like character building
• 6:22
  Speaker 1: part of the movie, for sure. Yeah, because if I
• 6:25
  Speaker 1: didn't learn until I actually I have no idea if
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  Speaker 1: this is earlier late, But I think I was eight
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  Speaker 1: or nine and my parents had given up on teaching
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  Speaker 1: me because I was so insecure or like, I didn't
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  Speaker 1: have any confidence. I would just fall, like constantly, just
• 6:37
  Speaker 1: fall fall and hurt myself, and so eventually they gave up,
• 6:40
  Speaker 1: and I kept going out there, and I kept falling
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  Speaker 1: and falling, and I finally succeeded and they saw me
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  Speaker 1: like past the window, and my mom came out and
• 6:47
  Speaker 1: like dropped to her knees and started crying. And it
• 6:52
  Speaker 1: was a struggle, Samantha, Like it feels like it feels
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  Speaker 1: like a scene you can see in a movie. Like huh,
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  Speaker 1: I'd don't get what this means yet, but it will
• 7:01
  Speaker 1: be important later, but it will show soon enough. And yeah,
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  Speaker 1: it's always a pivotal moment of growing up of the
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  Speaker 1: you know, the parent teaching the child. And one accomplishment
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  Speaker 1: that is, but that's a whole different subject. Sorry, I
• 7:16
  Speaker 1: had to go back down and memorily and I had
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  Speaker 1: to bike back down it. That is not all speaking
• 7:32
  Speaker 1: of this company. They also allowed the company to be
• 7:34
  Speaker 1: one percent employee owned in twelve, which they were already
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  Speaker 1: sharing ownership with their employees beforehand, but went one percent
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  Speaker 1: employee owned by the FOT seven coworkers from the fort
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  Speaker 1: it was previously. But it wasn't just their overall good
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  Speaker 1: practices with the employees, but their continued work in social
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  Speaker 1: and environmental change. In two thousand three, they created a
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  Speaker 1: sustainability department, which included starting an on site solar panel
• 8:00
  Speaker 1: installation program for the company and a wastewater treatment facility.
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  Speaker 1: In two thousand nine, they were able to have the
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  Speaker 1: largest private solar array in Colorado, and in twenty the
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  Speaker 1: Beer Fat Tires the first certified American carbon neutral beer
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  Speaker 1: in the US, and it's no surprise that the company
• 8:18
  Speaker 1: in Jordan herself, has received many awards and accolades, and
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  Speaker 1: twenty eighteen, Jordan was named as one of the thirty
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  Speaker 1: World Changing Women in Conscious Business. In twenty sixteen, she
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  Speaker 1: was named as one of the top one d business
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  Speaker 1: visionaries in creating value for the world by The Business Insider,
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  Speaker 1: And of course she was awarded the Governor's Citizenship Award
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  Speaker 1: in Colorado. But she's not the only woman to receive
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  Speaker 1: an award within the New Belgium family, but also Lauren Limbeck,
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  Speaker 1: who was awarded the Russell Shure Award for Innovation and
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  Speaker 1: Craft Brewing. So they've made some big headway in their
• 8:50
  Speaker 1: practices for sure. Yes, and their beers have won awards
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  Speaker 1: as well. One of the first beers, the Abbey, which
• 8:57
  Speaker 1: was a Belgian style doubl won a gold medal at
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  Speaker 1: the Great American Beer Fest. Yeah, and honestly, they're fat tired,
• 9:03
  Speaker 1: we're drinking still holds up. I love a good amber
• 9:07
  Speaker 1: and honestly it's just as good as I remember it.
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  Speaker 1: I will say this was one of my beginning beers.
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  Speaker 1: So when I was first starting to drink beer learning
• 9:15
  Speaker 1: about alcohols, this is one that was easy going, and
• 9:18
  Speaker 1: as I remember today, even though things have changed, they've
• 9:21
  Speaker 1: got anniversary editions of this, it's still really tasty and
• 9:25
  Speaker 1: I feel like it's light enough even with the amber,
• 9:28
  Speaker 1: that is enjoyable whenever. Yeah, I also love a good
• 9:31
  Speaker 1: amber ale, and to me, I know I must have
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  Speaker 1: had New Belgium before, but I don't recall specifically having
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  Speaker 1: this one, And it's very It's very easy drinking, and
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  Speaker 1: it has an interesting It kind of coats the mouths,
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  Speaker 1: which I usually associate with darker beers, but it also
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  Speaker 1: how it's like kind of the nice bitter, grassy burn
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  Speaker 1: at the back, which I usually associate with more hoppy,
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  Speaker 1: lighter beers. So it's kind of a balance and I
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  Speaker 1: really enjoy duel. Yes, So this is what they said
• 10:03
  Speaker 1: of the beer on their site. Fat Tire was born
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  Speaker 1: on a bike when our co founder pedled his way
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  Speaker 1: through Europe, sampling beer along the way. The tires on
• 10:11
  Speaker 1: his mountain bike garnered glances and comments that inspired the
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  Speaker 1: name of a craft beer icon. The flavor profiles he
• 10:18
  Speaker 1: discovered on that ride sparked the recipe for beer he
• 10:21
  Speaker 1: would begin to brew in his Colorado basement. Yes, and
• 10:24
  Speaker 1: here is their description of the beer that tires unique
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  Speaker 1: flavor profile originates from nineteen thirties Belgium. During this era,
• 10:32
  Speaker 1: small breweries began offering easy drinking beer crafted with signature
• 10:35
  Speaker 1: Belgium yeast in order to satisfy the taste of visiting
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  Speaker 1: British soldiers. Today, Fat Tire delivered drinkers everywhere a flavorful,
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  Speaker 1: balanced beer with a fresh herbal hop profile, fine malt presence,
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  Speaker 1: and a touch of fruity yeast, making it a timeless
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  Speaker 1: beer with broad appeal. And not to pat myself on
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  Speaker 1: the back, good job. I had read that I'm really
• 10:58
  Speaker 1: bad at describing taste, but hey, maybe learning. I feel
• 11:02
  Speaker 1: like I am educating you. And I say this as
• 11:04
  Speaker 1: in like I'm making you drink more beers and I
• 11:06
  Speaker 1: describe it to me and not necessarily be teaching you
• 11:08
  Speaker 1: anything to be able to describe. So good job. I'm
• 11:11
  Speaker 1: proud of you. Thank you. I love how I've turned
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  Speaker 1: an episode that's supposed to be about vaulting the accomplishments
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  Speaker 1: of a brewery and do you look, I can describe
• 11:21
  Speaker 1: the thing. Also, I learned to ride a bike one time.
• 11:25
  Speaker 1: There you go, You know what, that's how it goes.
• 11:27
  Speaker 1: It's happy hour. Um. And just to put a note
• 11:30
  Speaker 1: in here, they're no longer an independent brewery. They did
• 11:32
  Speaker 1: sell to a larger company, which has some controversy in it.
• 11:37
  Speaker 1: I know there was a big conversation about who was
• 11:39
  Speaker 1: buying them out, but they had the whole board of
• 11:42
  Speaker 1: voting about whether or not to sell, so it was
• 11:45
  Speaker 1: a democratic level of decision making, so you know, they
• 11:47
  Speaker 1: did what they did. But I am always excited to
• 11:51
  Speaker 1: see when something has a great story for sure, highlighting
• 11:56
  Speaker 1: what women can do. Yes, And I love when you learn,
• 11:59
  Speaker 1: like something on a logo does have this history behind it.
• 12:03
  Speaker 1: Most of the time it does, but not always, so
• 12:04
  Speaker 1: it's nice to Sometimes you think those things were granted,
• 12:07
  Speaker 1: but like, oh the bike has a whole story behind it. Um. Yeah, well, cheers,
• 12:13
  Speaker 1: cheers um, happy happy hour. Yes, clean And as always, listeners,
• 12:18
  Speaker 1: we would love to hear from you if there's anyone
• 12:21
  Speaker 1: we should highlight in the industry of beverage, be an
• 12:25
  Speaker 1: alcoholic or non. You can email us at steffieia mom
• 12:29
  Speaker 1: Stuff at i heeart media dot com. You can find
• 12:31
  Speaker 1: us on Twitter at mom Stuff Podcast on Instagram at
• 12:33
  Speaker 1: Stuff I've Never Told You. Thanks as always to our
• 12:35
  Speaker 1: super producer, Christina Christina Tears, and thanks to you for
• 12:39
  Speaker 1: listening Stuff I've Never Told You. Protection of I Heart Radio.
• 12:42
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