Latest / The Cranial Doc | A Chiropractic & Cranial Mastery Show for Pediatric, Family, and Neurologically-based Chiropractors
Episode 20 - Your CA Is Saying All the Right Words So Why Aren't Patients Converting?
Three for 15. That's what mission misalignment actually costs you.
Not a vibe. Not a feeling. A body count of unconverted patients — and a CA who was technically flawless and completely checked out at the same time.
This episode is a gut-check. A real-time autopsy of what happened in my office while I was on paternity leave, and what it exposed about how we hire, how we onboard, and how we measure "good enough."
Spoiler: good enough is expensive.
What went down:
Came back from paternity leave to a 3/15 conversion rate on reported findings (our normal is significantly higher)
Audited…
The skinny
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