628: Can We Sell More Liberty By Saying Less?

The Brian Nichols Show · Nov 21, 2022 · 8m

Want to sell more?

Then try saying less.

Sounds counterintuitive, I know. But it’s true.

In fact, many of the most successful consumer brands and political organizations in the world do just that—and it works for them.

So, how can we do the same thing in the world of liberty politics?

Can we sell more liberty by saying less?

Here's the thing: people are busy.

They don't have time to read long emails/posts or watch long videos—and they definitely don't have time to sit through your long, rambling pitch.

Couple that with the fact that they have to worry about literally everything else in their…